 So we're speaking to Alejandra Hansberg, South Africa, wonderful warm sunny day, temperatures outside of 36 degrees C, I think it is. We're suffering. We're really suffering, but on the one hand, on the other hand, we're talking about the future of business. And I have with me three eminent international futurists. On my right, Neil Jacobson, joint CEO of Future World South Africa. Then Gerd Lennard from Basel, Switzerland, Doug Bining, editor of Mind Bullets, Your News from the Future. And I'm Anton Musgrave, joint CEO of Future World South Africa. We're discussing the future of business. And if I say to you, Gerd, what do you think is one of the biggest challenges facing the CEO in contemplating his or her business of tomorrow? Yeah, I would take me about five hours to summarize this. Now, briefly, I mean, clearly the amount of change brought on that technology is mind boggling. Augmented reality, social, local, mobile phones, tablet devices, video over the top video, the change of education, mobile money. I mean, you take all these things together. We talk about all the stuff in the late 90s, as if it was true, it wasn't. But now it's all happening at once. And now we're looking at globalization, we're looking at older demographics, we're looking at sustainability and renewable energy. We're looking at all these issues becoming top level issues. And, of course, it's now sort of a global interconnected system. Huge challenge. That's the critical word to me is this concept of interconnectivity, because it's the connectivity that's changed. The fact that everything is now connected. And I saw the numbers the other day. Seven billion people on the planet and more than six billion mobile solutions around the world. Never before in the history of mankind have we been so connected. And, of course, that's opening the possibilities to endless innovation and to completely radical ways that business is going to have to perform in the future. And that's a double-edged sword, because that same connectivity has enabled people, especially in countries like Africa and Asia, where people were disconnected from markets and from opportunities. So it's given them tremendous opportunity. And at the same time, the traditional incumbents who had the market leaders who had the power are now being challenged by these new emerging leaders. You know what that productivity is also introducing, Doug, is an interesting dilemma for business. Because, on the one hand, we've got this absolute focus on short-termism that we've spoken of earlier this afternoon. But on the other, we've got more and more people with a voice, and they're airing this voice because they're not seeing the fruits of all this growth and innovation that we talk about. So you have the voice of the sort of economically impoverished, if you like, around the world. And that's asking some big questions about what is the future of capitalism. And so I think one of the big questions for an executive is to understand what will the measurement of success be in the world of tomorrow? What will the future success metrics be? Because it simply can't be PE ratio, market cap, and sales volume. Yeah, I mean, it's a constant conflict, of course, when you're talking about business, because the mindset until now was that everything have to do with profit and growth was a good thing. And that has topped out, as we see in America. So you've created this what I call turbocapitalism, not to talk bad about capitalism, but basically what happened there is that it topped out eventually when you've grown as much as you can. That's right. And you can't grow unilaterally where I've talked to you again with 10% a year. We're talking about billions. That's right. So what do you do? Then you have to grow like this, and you have to have different emphasis. And this is a huge change also that I think in five years we'll have much less of a stock market domination than we have today. People will be punished, in fact, for not thinking into the future. Well, if you remember good, what was the reason for a company seeking a listing in the first place? Two things. Reasonably, raise public profile and raise capital. And both of those needs are being addressed in other innovative ways through connectivity networks of people, etc. So really interesting about what's the future relevance of the stock market, in fact. And the whole implication is that it's the, I call it the greatest power shift that mankind has ever seen. It's the shift of power from institutional power, governments, big businesses, into the hands of the connected individual. And so few businesses have actually realized that they've gone through a power shift, that they are no longer in control of the marketplace, that the customers are in control of the marketplace. You know, we've said customer is king for many, many decades, but it's never been truer than it is now. It's interesting, the customer in the old days used to be the one that could push the buy button or not. And today they can say, rate or like, like a Monax, right? This book, great book out there, you should take a look at. But mind boggling the change. I think when you talk about the future of business, you have to be in a way almost be like a kid in a sandbox, discovering all these new different things. This is quite hard when you're an incumbent. Well, I think the bigger problem is that the natural human tendency is to see this as a threat. So it's fight or flight. And so we see all of these shots as threats to our existing model, rather than seeking the opportunity in those for doing something profoundly different. Yes, especially if we take something like 3D printing. Now that completely changes the concept of manufacturing from a big organization out to the many consumers. Now the consumer can choose whether they want to make this or that or their customized version of something using a 3D printer. Well, I point to one of the, I mean, for example, the music business, we had this piracy issue and then the movie business, same thing. And now we have piracy of physical products. Absolutely. So you want to have an iPhone cover or you don't have to buy one from the Chinese company? Print one. And print your own shoes, maybe. Well, I mean, if you think of what's happening in America with Obama and he wants to introduce gun control, you can go and print your own firearm now using a 3D printer. So what's the relevance of legislation when you're trying to prevent weapons? And I think for me, the next big thing for an executive is to think, how do I hold both of these issues? How do I operate in a world of dualities? And if you think about the language of business, the language of business was quite sort of a uniform in that let's beat the competition, win market share, kill the opposition, whereas we're shifting towards a world of a different language. It's very militaristic there. It is. And it's about collaboration. It's about sustainability. It's a whole different vocabulary for business, I think. Yeah, the language of war is shifting to the language of love. The language of collaboration. I do a lot of marketing and advertising people. I do a lot of work with those guys. And they have the campaigns and the targeting and the very military. Now, all of a sudden, they have to talk about like things, involvement. And this is like, it's all the stuff we talked about in the 60s, finally happening on the web. And it's forcing us to create a new ecosystem. And I think we're seeing this in energy, new energy system. We're seeing this in media. We're seeing this in politics. We're seeing this across the board. And that is sort of the solution for a lot of larger issues. But this is a real, as you say, it's a huge mind shift in the future of business. The industries that are more virtual in the media industry and so forth, they've already made these shifts. But now it's starting to impact on the manufacturing industry and the industrial industries. And that's where I'm finding that there is very little understanding from executives that their world is going to be affected by this change as well. Now, the mining industry, well, that's about digging a hole. You've got an ore body in a certain place. But that's all changing. The way you get the robotic opportunities, the way you get the gold out or whatever it may be, the way you transport it, these things are changing. How you market it is changing completely. Sorry, I always say to the farmer guys, you guys are the next music business. Yeah. Because, you know, the crowdsourcing of this kind of innovation is happening and the patterns are only seven years. And so this is really, they're facing this huge pattern crunch now. They have to invent quicker and they have to go into more niches. So it's very similar. Have you seen the game Fold It? Yeah, yeah. Where scientists actually used an online collaboration around gaming to unfold the protein molecule in the HIV-AIDS virus and solve the technical problem which the scientists couldn't do in ten years. They're solving three weeks. Incredible. The minus shift to bear yourself and admit to your competitors what you don't know but rely on the power of collaboration to solve the problem. That's one of the lines that we always use to open up our conversations with chief executives is that we're here to explore what you know about the future and what you don't know about the future. But the most important question is what you don't know that you don't know about the future. And that takes a bit of getting your head around it but it really is about what I don't know is going to happen there. Any tax practitioner, what you don't know that you don't know is the most dangerous of all. I think the future of business to me and all my clients are worried about the future. I was saying it can't be that when six billion people are connected to each other and they have these devices to be in touch and it's low cost and high speed and it can only be a good thing for business. It cannot be a bad thing really except for that if you don't want them to connect. You come from the music industry. I think it was Edgar Bronfen who made that famous quote that the music industry is growing but the record industry is dying. And many industries are going to face exactly that. Great. So that was Future of Business. Thanks for tuning in. Thank you.