 a couple of years ago my music marketing agency played a significant role in making the song go viral it blew up and the billboard charts did so much more and you better believe we capitalize on that thing or so we thought all right because we we made sure we used that moment to continue to propel the company forward but there were a lot of things that we didn't know we didn't know and understand that there were people on certain levels in the industry that were confused because they knew what was allocated towards that artist in that that song and um and things around the situation more than more even than we knew in terms of the back end of things and people were genuinely shocked this is what i'm learning over time i'm learning like as of even a week ago or i'm saying this moment's two years ago i'm learning even as recent as two weeks ago and people being confused like yo what how did that happen well we were a significant part of how and why that happened and we weren't able to capitalize fully like i thought we did like we thought we did to a certain extent because we didn't understand how amazing that moment was to other people because honestly we had already did that not necessarily that level on the charts and what this song became to be it's definitely our biggest song to lay but we already did millions and hundreds of millions of of streams all right we had multiple viral moments that were highly recognized by certain players in the industry so the things that we missed out on was truly understanding how amazing that was to certain people and the business opportunities that truly could be afforded to us from doing that and we've done it multiple time since and still is more recently understanding what that looks like right what that actually provides what doors that opens because there's windows in this industry and why i'm saying this is obviously i speak with a lot of artists work with a lot of artists and i've noticed so many artists miss these windows as well because they don't have the context and that's what we missed we didn't have the context of how big this moment was it was big to us but we didn't realize that it was even bigger right off the charts or off the video screen it's up here somewhere and we didn't understand the opportunities on the business side that we really could have taken advantage of yeah we went up two levels where we really literally could have went up like five to ten levels in one moment in the matter of probably two three months literally and artists miss these moments because they don't understand everything allotted to a moment i'll see artists or will help artists like go viral and then they'll like start to fall back and let things move and think that that's it or feel like they're there and this is a huge problem especially when it comes to the DIY culture in the artist community because you're trying so hard so hard to do things yourself and you're missing opportunities because you're still at this plateau yeah you just bumped up but now you're not benefiting anymore that you could have been up here but you're on this plateau waiting for yourself to learn again and then it's not until you get here you realize oh snap i could have been right there dang now i gotta wait for another moment to happen so i can get up there again i need that window to open back but you could have already did it you could have skipped steps and you wonder how people are in a game shorter than you but then they go up levels well it's people it's people that already know stuff it's no way we would have been able to know everything that we could have done in that moment without having to write people in our corner and when i say in our corner i mean just like literally just access in terms of advisors people we could just throw stuff and say hey man like we got this going on like what's possible that's what we needed all right and you have to actively seek those things and i more actively seek those things now all right uh so next time when things happen all right because we had advisors on all types of things but in the specific space we needed um to really understand and how to take advantage of it from the deep traditional industry side we didn't know and matter of fact we didn't even think to tell people that probably could have put us on some of the game all right that we actually do have in our corner we just didn't even think to say it we didn't know what we were missing out on but now we do all right it's important to have people that know like this is the value of coaching this is the value of mentors because they'll help you skip levels and save you a lot of time and when you do have success you don't realize how much success you can have and you usually cut yourself short sell yourself short however you say that phrase so artist especially anybody in the industry though anybody in business like find some mentors get some people in your corner so when you make a moment you can get that moment to the fullest always talk about a beautiful example of this Lil Nas X very very intelligent dude the way he approaches digital marketing understanding how to like make the internet move and manipulate it but if he did what he did with Old Town Road and never got signed got certain people in his corner I don't even know if he had certain people in his corner before he even officially got signed but if that never happened all right Old Town Road wouldn't have went to certain heights that's still his biggest song to date and that set up set him up to do what he did in the future there's a difference between a viral song how many songs do we know that go viral on the internet how many songs do we know that did with Lil Nas X's song Old Town Road did only one of them Old Town Road literally broke records crazy but you would have felt coming from ground zero you would have felt amazing Old Town Road I just dropped this song Old Town Road did 50 million 100 million streams you would have been completely ecstatic by that not knowing that it could have did billions of streams and there's a difference you get I'm saying so get mentors get people in your life that are more informed in the game so when moments happen all right so you have your people who are in your direct tactics like in the direct space and they can help you exactly where you are right now but other people who see the long game and they've seen certain things they have a pattern recognition in the game and say hey when you as an artist hit this level and go viral doors open and you need to talk to x y and z build those relationships because they're not going to be paying as much attention when that door closes but when you got a hot song that door is open you build that relationship so when the door closes you still have that relationship or you need to put x amount of effort and go even harder so the song doesn't stop here it stops here all right which is what we help artists understand all the time in terms of the marketing standpoint all right and this is why you need multiple mentors because there's multiple different doors and moments that you need to understand how to take advantage of all right like we need that person to say hey yo you just made another song go viral like yo like not only could you have taken advantage of x y and z and build this kind of partnership or or got this type of deal with what you did with that one song i mean you did this again and again like dude what are you what are y'all doing y'all are wasting y'all are wasting like some resource you could be capitalizing so much more off of these abilities people don't just do this every day not as much as you guys with some few resources we didn't understand that it's very good at what we do and we do it to the point that it feels normal to us so the biggest danger is what you don't know once things start rolling and you start seeing success all right and i don't mean that that um that's scary what you don't know because you might hit a dead or fall off blah blah no no i'm talking about you could have been for the exact same amount of effort five ten levels above where you currently are so i just wanted to share that you know we all have these moments right um and we might see the full picture and everything but we have our things that we the window's that small of what we can see in in another area and as a company as a as as markers we've had those moments but now we're of course correcting make sure you do the same you don't have to go through that pain or you don't have to go through missing an opportunity before you learn this lesson so learn from me all right that's it peace