 The meetings, events, and hospitality industry is a fantastic place to build a personal brand. Why? There are so many great content ideas that you can create as a professional for your target audience. Today, we're talking about just one of those content ideas, the power of a behind-the-scenes piece of content. So stick around. Hey everyone, it's Leanne and I love creating content. It is my favorite activity when it comes to amplifying my personal brand. Whether it's a social media post or a newsletter, a video like this, or even a blog post, I love to create content for my community. And one of the most powerful pieces of content that I feel we have as hospitality professionals are those behind-the-scenes looks at our operations. Giving our clients and customers a glimpse in how the magic happens when we're creating these experiences for them, this is the kind of content they are dying to see. So today I want to show you some different behind-the-scenes ideas that maybe you can think you can slide into your own content creation strategy. Now, before we get started, don't forget to subscribe to my YouTube channel and click on that little bell to be notified of new content. Speaking of content, I create content around branding, LinkedIn, and networking, and I don't want you to miss any of the upcoming pieces on different content creation strategies. So let's talk about this behind-the-scenes content. In my opinion, behind-the-scenes really amps up that no like and trust factor with your customer. It's these glimpses into the operations behind the scenes that help make their events more successful. They're feeling like an insider and they know the secret goods into what's going on. Nowadays, these authentic pieces of content are quite popular. Just look to Reality TV, HDTV, and all of those how-to shows, and you'll see why. People really want to know how the magic was brought to life. But here are some additional reasons why behind-the-scenes are so powerful. Behind-the-scenes gives your client an opportunity to see what it would like to work with you and what their program could look like if they handed over the reins to you. It also creates some clarity and reduces confusion and questions when it comes to the inner workings of the event. It also shows your commitment to the latest trends, especially if you're showing how those trends can play out in their particular event. Fourthly, it creates authentic experiences and that authenticity can create that no like and trust factor that you crave. And finally, behind-the-scenes content is entertaining as well as it is educating. And I'm going to show you some ideas of those entertaining pieces in just a moment. Here are some behind-the-scenes ideas that might work for your organization and your product or service. Take your clients on a tour in your facility back house kitchen. Use one of your chefs to showcase some of their secrets or show how they can mass produce a dinner feature, or maybe even how to create those cute little chocolate bombs on the dessert plate. Or how about taking your clients behind the bar and showing them how the mixologist creates those fascinating drinks. Use your sommelier to help you out here, maybe even show them how you keep your wine inventory. There's so many ideas that you can do with the bar scene and the wine scene at your facility. Do you have an employee break area or employee housing? I bet you people would want to see this, especially if you're looking for summer employment. Show them the accommodations and some of the amenities, as well as those employee common areas, or give them a tour of where they'll be working and spending most of their day. A fantastic idea for behind-the-scenes is taking them through your amenities, such as your spa, your pool area, or maybe you have a separate lounge within your facility. Take them through those areas as well and show them what could be possible for their delegates. One of my favorite behind-the-scenes has to be with the audio-visual teams. There are so many great ideas in AV that you can show your clients and customers. Maybe you're pointing out the different rigging points in the room or showing them screen orientations and how that can impact sightlines. Or how you are using the latest trends in AV and lighting to really bring an experience to life. The world of audio-visual has so many great ideas. If you're able to lean on your AV team and bring some of those to life, I think it would make a powerful piece of content. I hope these ideas have inspired you to create some behind-the-scenes content, and I would love to see what you have created. If you have created some behind-the-scenes content in the past or you have some ideas for upcoming content, drop those links or those ideas in the comments below. I would love to see what you have done. And remember friends, your content is not about the perfectly curated image or the most perfect copywriting skills or even the most perfectly produced video. But it's your willingness to show up and to serve your community. That is what people will remember. Best of luck on your content creation journey. Bye for now.