 Apple Action Wireless has some of the best data rates in wireless on our plans, and not to mention an amazing deal on one of our hottest smartphones, but that's all the time I have to explain. See store for details, better service, bigger savings. That's today's Apple Action Wireless. This year, during Hillbilly days, a lot more people are going to be walking around town looking at their phones, or at least that is what the Hillbilly Christmas in July group hopes will happen with the new Hillbilly Days MAP app. Jimmy Kinney says it all grew from an idea presented to him during last year's festival. What in the world is a Hillbilly MAP app? And he said, well, let me show you. And he pulled it up and it had all the vendors in town. And all you had to do was just click on one and it told you what it was. And of course it's located. And I thought, huh, that's pretty neat. He says gone are the days of wondering if your favorite vendor will be back in the same place. Pull the app up, stroll through it, you find a vendor, you just push it and it'll tell you what it is. Users will also be able to keep up with a schedule of artists playing on all three of the live music stages, times for special events and everything in between. Just about anything that you need to know about Hillbilly Days is on this little MAP app. The app costs 99 cents and proceeds will go to Hillbilly Christmas in July. And he says this is just a new way to carry on the Hillbilly Days mission. Hillbilly Days, it started out as making money for the Shriners Hospital and 41 years later we're still making money for the Shriners Hospital. So I think it's working good. What you call a high tech redneck. The app is available now for download on both Android and Apple smartphones. Being in Pikeville, I'm Shannon Deskins for EKB News.