 Here's a way to help other people better understand your service so that they can better refer you on to other people who will need your service. So it's to be able to describe what is the mainstream version of what you do and how are you different? So for example, let's say you are a relationship coach and you're talking to somebody who has never worked with a relationship coach before. You could say it's kind of like I'm a therapist. I'm not a therapist, but like a therapist, I help people through their emotional and mental challenges, but I focus on relationships. I focus on their relationship with their spouse or their boyfriend or girlfriend, right? So next time you know somebody who is having a relationship challenge, they're thinking about going to a therapist. Well, you can think of me because I focus on the relationship. I'm really really good at it. Makes sense? Another example is let's say you are an energy healer and somebody might say, oh, it sounds kind of interesting, but I've never used an energy healer. What do they do? What is it? And how can I refer you on? You could say, you know, I'm kind of like a doctor, except even though I'm not a doctor, I work, doctors work on the physical side of things and I work on the spiritual side of the healing, which has a profound effect and actually influences the physical. So next time you have a friend who is maybe they just came out of surgery and they're wanting to heal more quickly. Well, I instead of going to a doctor and getting more med, getting more drugs and etc, they can, and you know, in addition to that, they can also come to me and I work on the spiritual side so that they can heal in the physical even more, even more quickly, right? So, and then of course my example is somebody might say, well, George, I don't know what an authentic marketing coach is. What does that mean? Then I would say, well, you know what a business consultant is, right? A business consultant helps people increase their business, improve their business. Well, I'm like a business consultant except I focus on the marketing and I focus on helping people do the marketing in a way that they can really be proud of, that they can really enjoy and they don't have to use the manipulative tactics that most marketing consultants do or teach and so that way, next time someone says, oh, I know someone who needs help with their business, who needs help increasing their sales or getting more clients, I'll think of George because he's the more authentic or holistic type of marketing consultant, right? So what about you? What is the mainstream version of your service and how are you different? And therefore, how are you better for the type of person interested who shares your values? So and in fact, I welcome you to comment below if you want to if you want to share your example and how it's different from the mainstream version of what you do. So until the next video, I'm George Cao and I wish you a joyful exploration of getting clearer and clearer about how you describe what you do to others so that others can more easily refer you onward. Be well.