 Hello everybody, we did social networking last time and I promised you that I would have a separate session which talked about Facebook. So here I am, I am back with discussing Facebook. I am sure many of you already have Facebook accounts, all of you who are in this ICT basics course. So you will find a lot of this a little repetitive but I do hope you will learn something from it as it, as we proceed. Facebook as you all know is a social networking website. It is advertised in fact as an online directory that connects people through social networks at schools. So in the olden days you know you would have these little telephone, some of these old people would have these very worn out telephone directories or diary with names and phone numbers or addresses written in really small and you knew you could go to Hari Chacha and Hari Chacha would be able to give you the contact of many, many people in the world. Now Facebook has replaced Hari Chacha pretty much, right? It is an online directory that connects people through social networks at school. It is a free service and it allows you to create an online page much like the profile you create in the Agmoocs as well, which connects with friends, families, like-minded people, even strangers, absolutely anywhere in the world. You make new friends with anyone everywhere and you can share almost everything, pictures, personal information, messages, videos, join different groups, add applications and so on. So the entire focus of social networks and specifically Facebook is to build and relate, right? Not only build but actually create relationships, relate social relations among people with common interests, with common activities, common experiences, so beyond just relatives, just things that we are interested in together. A quick history of Facebook, 2003 end is when face mash was created for Harvard students. By February 2004 initially the Facebook makes its debut. Many of you would have watched the movie The Social Network which has this information anyway. In March, Stanford and Yale and Columbia were added to the Facebook. By May 2005, 800 colleges included Facebook. Then schools were included and finally in September all users over the age of 13 were allowed to have a Facebook account by 2006. Remember Facebook is among the older social networks that we have. Twitter for example came into being only around this time. In November you had Facebook advertisements come up. By August you had crossed August 2008, Facebook had crossed 100 million active users including now many middle aged users which was a huge success story for Facebook. December 350 million, so huge jump here between 2008 and 2009. In July 500 active users, 2012 data 800 million plus people are using Facebook. There was a concern that the users of Facebook are plateauing but we haven't really been able to see any evidence of that yet. The social impact of Facebook, look at the Facebook user breakdown by age, maximum users are in the age range of 18 to 25 years, middle age 23%, even 35 to 44 is of the range of 20%. So every age range it starts at 13 to 55 plus. You have users of Facebook at all age ranges. It is the most recognized social networking site in the world and it allows anybody to contact anyone provided you just have an internet connection. How do I use Facebook? Very simple. If you have been able to log in and use the SAG MOOCs course, you just follow exactly similar processes. You sign up, update your basic information, post a profile picture, you have done that already. The additional thing you do in Facebook is that you also add friends. So let me quickly take you through how you would log in to Facebook. First, go to the site of course. You see a screen like this, type in your name, type in your email ID, put in a password, select some basic details and sign up. Then confirm the email address and that is when your confirmation email will come just like you have already done for this particular course. Once you do that you have a link, click on the link, come to the Facebook page, click your profile edit. You have actually done all of this already so it is all old stuff for you. Type all your basic information, save the changes. You have created your own Facebook profile, enjoy Facebook, add your friends and continue to enjoy Facebook. Some quick features of Facebook, number one is updating your status. Share what you are doing, feeling or thinking. At college, do not disturb. At home on a lazy Sunday, waiting for friends, automatically you will get more people interacting with you. Note up your status update. You can do what is called friending. You send friend requests to users. You know that you know Deepak and Deepak knows Murli and you know your friends with Deepak but you know Murli is very like minded so you then send a friending request to Murli. That is the idea of friending. You then have what we call Facebook chats which are real time interactions between friends who are on the website. So I get to the Facebook website, I put my update as lazy Sunday, nothing to do and then I look at who else is on the net and I find that Richa and Namita and Shruti are all on the net and you know I say oh hey Namita what's up and she says I am watching a movie and you say hey but wasn't this part about the movie really bad and then Shruti writes back saying no but I really like this part and then Namita says but you know what happened in reality and you have a full-fledged Facebook chat taking place. And then you see and you find that Murli is also online but he is very quiet. So you give him a poke, right? Just in the physical world you would have poked him if they were sitting in a group. Here you can't poke him so instead you gesture to attract his attention and ask him to also join in the Facebook chat. Sometimes you realize that in this common group of friends it is Deepak's birthday. So you then want to write a public message on their wall. So on Deepak's wall you write happy birthday Deepak and then everybody else knows his birthday and starts interacting with him, right? So you often would like to even do a public message. Then you start posting photographs. When you post photographs you can tag the photograph. So you have this picture where everybody is at a party and then you tag them with the name of your Facebook friends and then other people who are friends with those friends can look at the photo and identify their friend. So automatically once again you have extended your network. You can also send private messages to a friend or to somebody who you would like to be a friend with. Sometimes somebody has put up a message which looks very interesting but you can't think of something really witty to respond with immediately. So you just send a like, give your friends the thumbs up, right? Another very nice feature of Facebook is you can listen to Facebook with your friends, right? So you know choose music which all of you like and all of you can listen to the music together. It kind of simulates a real life situation where a bunch of friends have got together and are listening to music in the same room. Since that kind of proximity is not possible you kind of simulate it by doing that over the net. Of course if you are smart and you have something witty to say you will comment on pictures or status or wall posts, right? So somebody has gone to Switzerland and posted some very nice pictures. You may want to actually comment on that. You may want to say oh isn't this where DDLJ was shot or something like that, right? Now once again of course you've got to make sure that if you are working on Facebook you understand the privacy settings. You figure out when you only want friends involved, what about the notification, what about interacting on the phone. So this is absolutely critical that you understand the privacy settings and set those settings for yourself where you are most comfortable. Facebook has a message on an inbox. It will also keep pinging you on your email address if you haven't looked at your messages for a while so you should be aware of that. Of course very very important. You could spend 24 hours of a day on Facebook because there are continuous updates. Remember this is about users worldwide so when you are sleeping somebody else is awake. So you are going to get continuous updates and if you decide that you want to be on top of your Facebook page all 24 hours a day you are dead. So please be careful there are actually in reality de-addiction programs for Facebook because people experience withdrawal symptoms if they don't access Facebook for an hour. So given all the goodness of Facebook please keep in mind do not get addicted. Certainly protect your privacy and I think we've talked about that to quite an extent and remember that what you choose to post is clearly public information. So on Facebook you may have posted this real picture of you at a bar after you are drunk. Five days later when an employer is hiring you that information is available to the employer. Do you want him to look at that? The employers do look at profiles. So please be clear about what you are posting, what is public and what is private. Benefits are many fold. Facebook can be used as a website, a directory, an online community, an expression of self, a social calendar as well as an information network. You could search for people you know request them to be friends you could really extend your networks. Please use Facebook to spread information on recruitment, make announcements, share information, raise awareness, often gather information and communicate with people. So lots of very useful pieces of work that Facebook can do provided remember you want to be a functional user of the network not beyond that. This is again a very very nice video on Facebook that you can watch and before we end I want to share this very real story with you. There is this gentleman called Malli Mastan Babu now many of you can search for his profile and Malli is an adventurer and he is known for because he has climbed the seven peaks of the world in the shortest time. Now during the recent floods in Peru and Chile where on a single day they had rainfall equivalent to what they receive in seven years, Malli got lost. He was in the desert till the day before he sent Facebook posts and tweets and suddenly there was complete silence from Malli. So this was now about a week back. Page has been put up called Rescue Malli Mastan. All details about the rescue is put up on the page. A link has been given where people can contribute money because while the Chilean government is trying to put up search operations for all their people because this is the Atacama desert where there are few residents you need separate helicopter searches. So luckily for him he is an IIT and IMLM he has been able to gather huge amount of resources this rescue fund and they are trying to look for him. But here is yet another major use of Facebook. It helps you connect to a wide range of people almost instantly. So let us you know we will end this discussion but we should all pray that Malli Mastan Babu comes back home safe. He is just in his early 40s a very very bright aspiring adventurer and we certainly hope that he comes back safe and sound. Thank you very much. Bye bye.