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Published on Mar 20, 2013
Dr Rachel Howell on Promoting Lower-Carbon Lifestyles: The role of personal values, climate change communications and carbon allowances in processes of change SLRG-Lunchtime Seminar, University of Surrey - 19 March 2013
Greenhouse gas emissions associated with individuals' lifestyles are a significant proportion of the UK total. This seminar offers an overview of several linked projects that aim to further understanding of how to promote behavioural changes that will reduce those emissions.
Dr Howell draws her seminar on evidence from her impact study of the climate change film The Age of Stupid. Important methodological challenges - as they occured in her report - for longitudinal studies of behavioural change related to climate change communications are a topic of her presentation as well as the strengths and limitations of the film as a means to promote climate change mitigation action.