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Driving User Behavior with Game Dynamics

Stanford 425,346
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Uploaded on Sep 17, 2010

(February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web.

Stanford University
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Stanford Center for Professional Development
http://scpd.stanford.edu/

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Stanford University Channel on YouTube:
http://www.youtube.com/stanford

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