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Published on Apr 8, 2011
http://sonicsgate.org | Exclusive video of Starbucks CEO Howard Schultz ejecting two separate Sonics fans from his book signing in a suburb of Seattle.
Schultz held a signing for his new book at the Issaquah Costco (1801 10th Ave. Northwest) at noon on Friday. On Schultz's orders, police and store security ejected multiple Sonics fans from the premises.
One Sonics fan named waits for Schultz to sign his new book before directing a loud rant at the former Sonics owner, yelling "You betrayed the whole city of Seattle!" Security quickly removes from the building.
The producer of the Webby Award-winning 2009 documentary "Sonicsgate: Requiem for a Team" detailing the Sonics' scandalous relocation, was walking past the front of the line when the first fan motioned for him to "watch this" before beginning his rant at Schultz. The filmmaker proceeded to record the incident on a FlipCam before walking to the back of the line.
The filmmaker and this fan did not know each other prior to Friday's events, and the two have never spoken to each other outside of the "watch this" exchange caught on camera.
Following the fan's outburst, the filmmaker stood quietly in line wearing a Sonics hat and shirt before store security and police escorted him out of the building.
Schultz has been on a media tour to promote his new book titled "Onward: How Starbucks Fought for its Life without Losing its Soul." Aside from his Sonics transgressions, Schultz's book has received criticism from many including Forbes magazine.
In 2006, after failing to garner public tax dollars for a remodel of KeyArena, Schultz sold the SuperSonics NBA franchise to Clayton Bennett, who subsequently broke the team's lease and moved it to his hometown of Oklahoma City. The team is now known as the Thunder.
Video of Friday's incident and links to media coverage is posted now at www.sonicsgate.org.