 Now that's just one basic way of creating value but there's actually many, many different ways of creating value. There's a long list of them. And the smart business people, when they do is they figure out how to use all these ways of building value in order to make their customers happier, improve their quality of life, make things easier for them, make it easier, make it faster. That's all what technology does is make things easier and make it faster, make it more fun, make it more enjoyable. So when I created these technologies, that's why I had in mind because there are all these technologies out there that were a lot more expensive, hard to use, hard to operate, takes a lot of time to learn and a lot of time to, and we're really that effective. So I said I can make something better. I can make something that is easy to use, smaller, more convenient, cost less, and actually works better. And so when I created it, I created a lot of value.