 we're moving into more of an experience-oriented branding consultancy where we still integrate strategy and creative in a 50-50% weight. So we still feel that we need to be creative throughout the process but we also need to be strategic throughout the process. So into the future this is this is how we're going to be involved in evolving. Then also the consumer is very important we are integrating and incorporating ways and methodologies that will help the consumer at the center stage so we will have live information from him on what these wishes and needs are into the future so this is going to be the foundations of our world moving forward.