 Lagos State Governor Babajde Somolu says his administration is forced to leverage technology to become Africa's modern economy. The governor said this at the ongoing Out of Home Advertising Conference and Exhibition 2021, organised by the Lagos State Signage and Advertisement Agency. A Lagos State Government House Correspondent Love Ikukou Oyedokun was there and now reports. Outdoor Advertising sector today is witnessing unprecedented growth in diverse forms and Lagos State is no exception. Speaking on the theme of the event, the roadmap for the growth of signage and Out of Home Advertisement post-COVID-19 in Lagos State, Governor Somolu, represented by his deputy Obafemi Hamzat says his government will support in enhancing infrastructure by providing data to enhance capacity of small and medium-scale enterprises. Commissioner for the Environment and Water Resources, Tunji Bello says the conference will create a better roadmap for the Out of Home industry to foster effective collaboration with all stakeholders in the advertising sector. I have no doubt that this conference will create a better roadmap for Out of Home industry. I am particularly looking forward to the discussion of fostering effective collaboration with all stakeholders in the sector. This is the key ingredient for good sectoral relationship. Managing Director of Lagos State's Signage and Advertisement Agency, Adid Damola says the main objective of the conference is for the government to gain the confidence of stakeholders so they can invest in policies and programs of the agency. Our new roadmap is therefore directed at driving efficiency and simulating investment, investment capital for the industry. We are combining the use of psychology and newer sources of finance to stimulate sectoral growth, develop new routes for acquisition and ensure long-term investment for outdoor advertising infrastructure in a manner that will make the industry attractive to investors. The consensus by speakers is that the event apps and regulators, especially LASA, must gear up to meet consumers' needs by deploying technology. From Lagos, Love Ikuku Oyeduku reporting for PLASTV, Africa.