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7-Eleven -- Slurpee "Bring Your Own Cup Day"

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Published on Mar 30, 2012

This campaign for 7-Eleven's Slurpee drink was created by Leo Burnett Melbourne. People were encouraged to bring their own cup to 7-Eleven establishments, which 7-Eleven happily filled with Slurpee, regardless of size. The cost was the same for everyone.

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