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New Balance

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Published on Jun 30, 2011

I DO NOT OWN THIS VIDEO
IT BELONGS TO MCGRAW HILL
Marketing (Grewal/Levy) 2nd edition

How New Balance targets multiple segments in it's target market
It is the 3rd largest athletic shoe company in the U.S.
This video is about segmentation and targeting
Video for Ch. 8 Segmentation, Targeting, and Positioning

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