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JJTV #110 - iPhone Trust Fail

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Published on Aug 11, 2010

The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story.

Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with the brand promise.

Antennagate has changed all of this.

Apple has lost a lot of trust and I think we'll see more and more people waiting on the sidelines with future launches.

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