 The Lifetime Achievement Award goes to Sam Balsara, Chairman of Madison World. Sam is a legend and his contribution to the advertising and media industry is laudable. He has always put the industry's interest ahead of his own and that of his business. They never requested, Sam has always found time to participate in various industry forums and provide thought leadership. Unique to his time is the ability to deliver a sound and powerful argument in a soft-spoken manner. We are proud of you, Sam.