 We are we are a company over 30 years old very good in making cleaning agents however We were just making two or three years now dosage systems by ourself So that's very new for us all these technique electronics data and so on Like I said in the beginning we have a well quite a big concern around sustainability thinking of all the impact we have as a company on the future and I think social responsibility is also something you need to think of a lot of our products go to health care and food industry and What came out was that the data that we generate can be connected to the results Regarding hygiene so for example With our data we can see that someone has cleaned and disinfect somewhere or didn't clean or disinfect because those are I think more interesting and There came an ethical issue where we said okay if we see for example an increase in an illness or even fatalities What are we going to do as a company? We can demonstrate with the data that something went wrong So that was quite an eye-opener for us think ahead you always try to think in business solutions Which is very good. You are very creative Well, that's what we always try to be But I think an important aspect is that you also Think closer about okay, but what will be the other impact also from our the things we are developing And that's something we learned The big benefit is it gives you a direct extra dimension in your development process so Yeah It helps you looking also at other things you've you've never looked before Definitely change some things in our products in our concepts but There are also again opportunities here, so I know that in our case we made the data more open and At one side this prevents of us with the ethical issues And but at the other side it also gives well extra sales opportunities an extra Way of our customers wanting to use our product