 The internet has commoditized everything, meaning we used to just compete with people in our hometown. If we're an attorney, for example, and we're in Golden, Colorado, we might only be competing with attorneys in Golden, Colorado. But it's gotten to the point where we can probably get legal advice from anywhere in the world. Of course, this is a specialty we might not localize advice, but especially in a field like marketing or something, we can technically work with marketers from around the world. So we do have to make sure that we position ourselves properly and that we carve out a place in the market that is meaningfully different to our customers.