 Hi, I'm Stu Miniman with theCUBE and we're here at the Winslow Technology Group user conference for Dell EMC Happy to be joined by the keynote speaker for the event, Jeremy Burton, the CMO of Dell Jeremy, great to see you. Thanks, Stu. I was good to be on theCUBE. Yeah, Jeremy, you've been on theCUBE since the inaugural event Back at actually EMC World here in Boston. Yeah, just a short short drive from where we are today. Oh, seven years Yeah, seven years ago 2010. Wow, pretty amazing. One of the things you talk about about Dell and EMC coming together It's really the scale and distribution is a big piece of that. So being here at a user conference For you know, one of the partners a company that had been with Compellent Since like the earliest days and with Dell and now with Dell EMC, you know What is the importance of the channel to Dell and Dell EMC? Yeah, I think I mean look relationships Company like Scots. They've been around 15 years. They've they've had wins with customers They have trusted relationships there and sometimes actually they're better at presenting a solution to the customer than even we are I mean, we you know, we've got a lot of capabilities But that their business is delivering an outcome for the for the customer and so at times there, you know They're pretty adept at really understanding, you know in local markets in particular What that customer's business is and what the best solution for them is and giving them impartial advice. Yeah Jeremy in recent interview you did with us. I was struck by you talked about when we make strategy We used to put together the five-year plan these days two years things are changing drastically If you turn turn back to you said you've been with EMC and now Dell, you know for seven years You know two years ago was just when Dell was you know looking to buy emcee When you talk to your partners and and your end user customers, how are they keeping up with change? What are some of the biggest challenges you're seeing from the user base? Yeah, I think it's particularly difficult right now because you know We've all seen the cloud phenomenon You've also got the digital thing going on at the same time There's the big data thing going on at the same time and also look the computing devices that people are using are starting to change So I think What you've always got to do and what we always try and do we can't we don't know exactly what's going to happen in future But I think we've got a good idea of what the general themes are and so I think the best thing we can do to help our Users along with us is articulate those very clearly What do we think over the next three four five years the key themes that you should be watching are and then you're right Like a couple of years you can have a product roadmap and then some aspirations beyond that what you might want to do but the the reality is is if you lock into a three-four year road map and Articulate it and get committed to it I mean it could quite easily change and certainly is more of the development teams move to like agile methodologies There's not always really now the need to do that because you kind of build those cost corrections into the development process Yeah, Jeremy as the CMO I need to ask you about brand so you know We're sitting here in the shadows of Fenway Park used to be an EMC level. There's now a Dell EMC level In the keynote you talked about really how Dell is it is a lot like alphabet, which is the Google holding company Yeah, Dell Dell EMC virtue stream RSA pivotal VM where all these pieces All of the transformations going on. What do people look to the Dell family? Where do you make your mark in your brand? Yeah I mean all of the the brand campaign that we're in right now all of the effort is gone and all the money To the point has gone into Dell technologies That was the new company that we created and we want to make sure that people understand that Dell technologies is maybe not what you thought Dell was of all I mean most people think of Dell the thing of the PC That's what Michael made his name sell it but Dell technologies It's you know It goes a mile wide and a mile deep at this point And so really what we're trying to do with the brand campaign is put everything into Dell technologies understand the capabilities of that And then look over the next few years We can then reinforce what you know Dell the PC business Dell EMC the data center business VM where pivoted and so on how they plug in so Really, I think for the next year or so We're going to keep kind of beating on Dell technologies and make sure everybody understands that and then over time You know reinforce whether the ingredient brands it really is it in Dell technologies is a family of brands That's the approach you're taking. Yeah last thing I want to ask you Jeremy You talked about how we've seen the progression of kind of it responding to the business And now it really being a major driver for the business. Yeah, maybe you can talk You know, what are you seeing in customers? You know, how is it? You know it is a central point for so many companies. Yeah, I mean it's exciting times It's exciting and scary I think for the it teams because I'd even go further and say it is the business in many companies now um, I've seen many models some Companies have felt that their IT team couldn't adapt to be the new digital team and so they've created a a second IT function You know sometimes they hear it mode one IT mode two IT But look, I've also been to companies where the CIO has really been like on it with the business And they've built out that capability within the existing IT structure So I think the opportunity for IT folks is is being more relevant than they've ever been in the past and and and and actually Supporting the business doing a real competitive differentiation Which it's maybe been a while since some IT departments landed there And the and the threat though is that if if you don't get on board You could well find yourself with your nose pressed against the window looking at a A different IT operation doing the work that maybe you know, you want to do as an IT pro So it's exciting times and scary times together. All right. Well, Jeremy Burton Appreciate you joining us here on the cube and we have lots of coverage here from the wdg Dell emc user event. Thanks for watching the cube