 Right, thank you for joining the average golfer in a video that's a little bit different. I am going to show you what it takes to put together a club testing or review video of a product. I'm trying to review this product at the minute which is a new triple track ERC soft Callaway golf ball and the dog wants to have an opinion on it as well. So that's proven to be a little bit more difficult than I expected and what I'm doing I'm in the back garden. I'm trying to get some close-up footage of this golf ball and also this putter which is the new Stoke Lab putter from Odyssey and as you can see already it's not quite as easy as you think to do these review videos. You're going to let me carry on or not? The answer is not any. You're going to have to go in because I'm getting nothing done here so far. This is penny by the way. Yeah so another important part of any review for me is getting the golf club golf ball and the product out on the course in reality and we'll get to the driving range bit and data bit a bit later on. But the second part of once all the photographs are done once all the close-ups are done on the product then it's for me anyway it's out on the course and getting a real understanding of how the club performs in real conditions like today when it's blown an absolute gale down here at Conway Golf Club. Data can say all it wants but the reality is what happens when you get out on the golf course when you stood on a tee when you're about to port when you're using the ball like I said in real conditions. What happens then? And that's how for me I get a much better idea of being able to relay a review back to you as an audience with a lot more a lot more conviction a lot more understanding of the product. It's not a case of just hitting balls and recording data and I think there's a huge responsibility on a person who's doing the review to make sure that they go through those efforts and get a better idea of how the product works like I said in reality. And really speaking the only issue I also have is with a lot of the products you review you'll be given the product for a couple of weeks prior to a release date and the only issue with that is you don't perhaps get long enough to get a true understanding of a club and its performance and that's why often with me I'll do a video that I call pretty much a first look my first impressions got a lot of questions and comments asked how do I compare it to this how do I compare it to the other and for me you can't really answer that until you've played with the club for quite some time so today again I've got a whole mixed bag of clubs that I'm using to get a better understanding and a better feel for in future videos that we do so that's the next part of the process in terms of reviewing a club from my perspective out here on the course. So next stop will be in the four golf chest that which is where I am right now about to do some club testing head-to-head stuff which you'll probably see in the next day or two. This is where we are that is the old epic driver there's a bit of GC2 setup golf balls all at the ready all the camera kits is out clubs are at the ready track vans there is a backup all bases are covered and the idea in here is that I get my first look at the product in terms of look in a situation set behind a golf ball because and this is where like I said I've changed the videos where I try and give sort of first impressions as soon as I see it as soon as I see it go out in the range without necessarily immediate backup and information in terms of dry ball data and this is where you kind of get an initial feel for the product I suppose good bad indifferent has to be said like I've said on many videos it's hard to be critical to get some smart artists out there who say that you're gonna say a club is good well I challenge any of you to come in here try some of this product and criticize it it is all good the question is what you're really asking is it better than last year's models and that's when you start to do things like head-to-head videos which then sort of draw comparisons between one year's product and the next which is exactly what I'm doing this morning but once again so I'll be in here probably in general I get a slot between 9 and 12 on a Monday morning so I spend three hours in here basically collecting data hitting golf balls collecting data and it makes up as you know if you watch the channel a part of how I form review and how I form a conclusion and that's me then finished in here I've been out on the course so you know the next step is and then finally it ends up here back at Teopolo Towers as I like to call it where what basically will happen now is that whilst I like to give I'd get an immediate response from how I yeah how I think club feels and looks from down at Fogolf in Chester also in the last few reviews and try to not be persuaded by dry ball data either so I'd like to test the club first get my opinions on it form an opinion on it without being perhaps already mentally led by seeing numbers and being guided by those numbers it's hard not to once you've already recorded that data to not have a preconception excuse me so I switched it around a little bit in that I've tried to like I said evaluate the product first in what I'm seeing out there in the range what I'm feeling and then look to get it either backed up or perhaps not from dry ball data so that's the way I've done it and then I'll come back here and once I've given immediate response also then like to take a bit of time to evaluate in my head the overall performance of a product so I'll go to numbers maybe have a little closer look at them in detail we'll look at the kind of the averages and then come up with a conclusion that I can relate back to you and that's it review done so like I said it starts from imagery I'm gonna have to have a little bit of a drink I'm afraid I'm a frog in the throat so it starts off with images photos it starts off with the bit that I also forgot to mention is prior to that you will be sent the information packed from the manufacturer which will give you media copy details of what the manufacturer at least is saying is packed in in terms of specification in terms of all the marketing and strap lines that we often hear about and you read those and you try and get an understanding of the product and that's the bit that is quite annoying at times from comments that you read is that that information then relayed back to you as an audience because there's a duty to do that there's a duty on behalf of a that's the what the manufacturer is saying it doesn't mean to say that anybody buys into it it doesn't mean to say that it's any more believable than you or I we at the end of the day we review we then review the product but at start of every review I feel obliged to tell you the information and the technical spec of the product which has come from the manufacturer so that's something that like I said is red is understood is then relayed back to you at the start of every review and then from then on pushing all that to one side we go into getting out there on the course which you've seen getting into dry ball data testing the club looking at numbers and then forming my opinion when I review that product and then again that conclusion is relayed to you and I think that for me the reason I've done the video is because I want you to get a good understanding and I know that a lot of you clearly do but some perhaps missed the point there's a lot of work and effort that goes into these videos it's not a case of just walking into a driving range giving a golf club a few wax and then form an opinion it's not that way at all well it's certainly not the way I do it anyway I don't think anybody else from what I can see out there is also doing it there's a lot of time there's a lot of effort and that's just to actually get the content the footage filmed on a camera we haven't gone into the elements of now what happens now when you get that footage and you have to start to now put it into a video format that you will end up watching so the editing process which again is hugely time-consuming so it's not then they're not easy views it's not easy money this is hard work let me tell you it I'm not moaning for one minute it's I very much enjoy what I do but as I said in a previous clip for me there's a great responsibility in I'm usually privileged to get access to these golf clubs and do what I'm doing in terms of and I know I love that bit but I also feel the duty that I relay the information back to you as honestly as possible in an evaluation of a product and to do that I go through all these processes which like I said is very much time-consuming very much still enjoyable like I said not complaining but there is a lot that goes into an effort that goes into producing a video and for me being confident to put it out there that I can I can be comfortable with the opinion that I formed at the end of it in the conclusion that I give and relay that back to you so like I said plenty of hard work no easy views no easy videos it's all about putting time and effort into these things and produce and it comes all that at the moment I know you're bombarded with product reviews but unfortunately again that's the way it is I'm afraid it's kind of like I don't control when products are released by manufacturers and as has happened in previous years because of I think that we can fairly say the PJ show is a time when products are launched then everybody is clamoring to bring their product out so we've just seen Callaway tailor-made we're about to see Ping very very shortly as well and it all comes out at once and like I said it's there's a bombardment of videos and there's probably I don't know half a dozen people who put videos out my whole thing has always been like I said whilst you see a lot of professionals hit these golf balls my the whole philosophy of me testing golf was as an average golfer as now a nine handicap golfer I'm trying to form a slightly an opinion from my level which might resonate with some of you out there which is similar to your handicap than perhaps scratch golfers that's the only difference my channel offers but there are plenty reviews and good reviews there is some solid information being relayed to you at the moment the channels are really producing some good content relaying the information from the manufacturers producing backup numbers and data taking clubs out on the course it's great to see and I hope to continue that again during this year and I know like I said a lot of you understand and appreciate what goes into making those videos but I thought it'd be nice just to take a camera with me on a couple of these occasions and put a video together like this just something a little bit different anyway as ever thank you for watching comments down below enjoy 2019 it's going to be another busy year I hope fingers crossed there seems to be plenty of going on at the moment and a lot of work to be done a lot of films to be filmed a lot of content to get out here and the only way that will continue to happen is with your support so like I said thank you for watching and I'll see you soon