 Y quwyddiad gweithio digital yw yw ddau'r cydwydbeth, i'r cyfnod i ddweud i'r cydwydbeth i'r cydwydbeth i gaelwch iawn i'r gaelwch iawn, eu dweud ei ddalol, a ddim yn amlwg arall. Be'i ddweudio'r cydwydbeth yn y ffordd. Mae'r gweithio'r bwysig yw mae'r gweithio'r gweithio'r gweithio'r 5 o 6 yma, a'r gweithio'r gweithio'r gweithio'r gweithio. Ie, we're getting better and better at crunching large amounts of data. The issue though is that we need to work out what data. We need to have a fuller understanding of the effects of the type of data that we measure and the questions that we ask of it. We run the risk of planning our lives around the wrong thing. We run the risk of going full out, optimising organisations or optimising countries or cities or cultures or our individual lives. Optimise the wrong number or measure the wrong things because once you start measuring something it naturally tends to optimise itself. So yes, data and quantified self and big data and all of these, you know, open data, all of these different movements are very, very important and will continue to be even more important as the future goes on. But the risk that we have is that we will be measuring the wrong thing and if we do that then we're going to get ourselves into trouble.