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Published on Mar 23, 2012
Martha Speaks shows impressive impact in helping children learn new vocabulary across on-air and mobile platforms. Three independent studies report that the highly rated PBS KIDS series is an effective tool across platforms (broadcast and mobile devices) in increasing young children's vocabulary. The studies noted increases comparable to traditional classroom vocabulary instruction (such as reading out loud) for kids who viewed multiple episodes of the show, as well as gains of up to 31 percent in the vocabulary tested among low-income children who played with the Martha Speaks Dog Party iPhone app.