 Yeah, you can use those emojis, or what do you suggest you can go to I believe it's let me Let me get the the URL. It's E. It's emoji copy Emo J. I COpy emoji copy com Emo J I COpy Emoji copy comm I use I use that website Okay, yeah, this one here. It just has a bunch of different ones. It has like houses like scroll down You could see all kinds of different random ones There's a house right there. There's It just caught is it just copy it down there. No, you and then you hit the blue button to the right copy And then and then you can paste it. Yeah All right What do you suggest putting on your Other property. Yeah, like I always just resort back to them unless like to the to the page like just grab like Specs from that Like two bedroom three bath Like maybe maybe talk a little bit about the area like what's ever in that description Description, right, right, right? Okay. I think it's pretty cool. So is there is no water? Maybe grab all that grab what if you just grab all of it grab the whole damn thing and then maybe and then just delete Delete what a few things. Okay. Yeah, that's the best description at least I Okay, hit hit the spit hit enter hit it twice and then down there Maybe click up. Maybe right click learn more for full details or click learn more to Yeah, click learn more for full details And then and then maybe Yeah, I guess one emojis fine. That's cool I can add more here. I wanna Oh wait, I mean not do that Need something like stands out and then double we drag it to choose which one will come up first or I Guess it doesn't matter. Yeah, actually you you should be able to drag. Can you drag it? Yeah, there you go. Okay Should I hit post? Yeah hit post and then let me see if we can go in there and and and edit it from a different view Let me see real quick So as this Post where did it go? Yeah, that looks really cool. Okay. Do this real quick. Click on those three dots Let me see something really really quick and then go to edit go to Go to see more options actually edit post. Yeah, that's fine. Okay. Okay, so they're letting you edit from there Okay, hit done editing and then click on click on an image Because I'm trying to see the editing from a different view click on those three dots And just okay, that's click on edit right there. I think that's only gonna let you add edit the description Yeah, okay So that that that's fine. That's fine Okay, cool. Okay, so then because When it when when it comes down to an ad like for example hit Hover over home like right at the top Kenzie home create hover over and just right click and open a new tab And let's go through the news feed real quick. Let me show you something So just scroll through and let's look at a random ad real quick Actually, oh, you can go back up. Let me look at that Is this one only you can see it. Okay, you see how actually this one's not showing it. Just scroll down Let's look for another ad Um Okay, go back up real quick Okay, see how you see how This isn't this is an image ad so you see how you have the text you have the image and then you have that header Down at the bottom, which says new fresh and ready mills Mm-hmm. That's that's like the header But right even though the header supposed to be the top that I think that's still called a header But or the headline that's called the headline I'm just trying to see how How yours is gonna look because Yeah, it allows you to put one on on videos and that one right there is on image But I know it allows you to do it when you post the ad through the ads manager But what we're doing here is we're posting on the page first and then we're gonna run it in the ads manager But but that's that's fine. Let's just now we have it on the page. Let's go into the ads manager So let's just set up the ad now. Okay, so go into create now No, just hit that that tab at the top. You already have it open But there's a few we gotta do first. Okay, so okay, so this is where everyone gets it wrong 10 out of 10 agents will run Facebook ads and then never see an ROI and Here's why because you guys have your page and then all of a sudden you think you can come in here Run an ad to the page and something's gonna happen. It's not gonna happen. You have to do a few things first So here's what we have to do first. We had to set up a custom conversion so Click on those dots in the top left and You're gonna click on Events manager Okay, so leave this page So this right here is is telling Facebook because the ad we're gonna run is a conversions ad We're not gonna run a traffic ad. We're not gonna run a Engagement ad we're gonna run a conversions ad a conversions ad is it's for lead capture So we want people to actually opt in we're looking for people to enter their name and email It's lead generation ad right to a landing page So that's a conversion ad and what we're gonna do here is we're gonna set up a custom conversion We're gonna let Facebook know which page we're trying to get them to we're not trying to get them to the landing page That's an obvious what we're trying to get them to is the thank-you page Because anyone who lands on that thank-you page they fill out the form So with a touch of Facebook, we're like, hey, dude This is our ultimate goal is to get them to the thank-you page and that's what we're gonna set up here Is the thank-you page so click on the blue one connect a data source and Then we're gonna go actually click. I'm sorry get out of this hit cancel click the the Hover over the triangle the blue triangle to the left and you're gonna click on custom conversions And what we're gonna do first though before let's see that's why it's shaded It won't let you click it yet. What we have to do first is we have to install our pixel So that's that's number one step one is installing the pixel and then step two is the custom conversion So let's do the pixel first. So go ahead and click on Click on hover over that that green because on everyone's page. It's a little it's a little different But hover over go to go to data sources Okay, so just go back to the dots. Yeah, yours is in a different place, but that's fine We'll find it and then click on Um, click on where's it at it would be you're an events manager Actually, you know, do you have you ran ads out of this account before? Um, I've normally just done it like boosts it up Okay, so you may not even have it set up yet. You may not even have an ad account set up yet So go back to the ad manager Don't run ads out of your page no more. So no more boosting posts. This is where you have to running ads Okay, so so so yeah, you want to focus here and in running everything out of here So click on click on the dots Right there. Yeah, click on those ones and then let's go to add account settings Yeah, I don't I don't even think you have an ad account set up yet. Okay, so add account name So it's that one. Okay, click on click on the the Okay business name click on the credit card right there to the left payment settings Okay, so that's That's up today and that's the right card 3914 Mm-hmm. Okay. Cool. Okay. So then let's go back to To the click on the dots again and then go to those taught the dots to the left And then click on events manager Okay, so let's go ahead and connect. Yeah, your pixels not you don't have a pixel yet So let's click click on the blue one connect the data source and then click on web Get started. Okay, and then Facebook pixel right there Connect Okay, so name your pixel so name it name it name it whatever name it your business name or name it whatever Okay, so this is the name of your pixel Okay, so hit continue Okay, perfect now we're here to set up the pixel this pixel are you do you even know what a pixel is? No, okay a pixel is is is Facebook's way to track all activity on a page So now as we start to run ads to a page whether it's a landing page Whether it's a thank-you page whether it's the pages that are that are in your email sequence whatever a Pixel is a piece of code that we're going to copy and just paste into your cartridge page to let Facebook know Who's landing there and who's not landing there? Okay, so so the pixel has to be on the page so Facebook can start tracking so click on install code manually And then you're going to copy code Okay, perfect, and then now we're going to go to cartridge and let's go to your we're going to open up your landing page Do that one first and then we're going to open up go to my pages and then we're going to open up your thank-you page after So if you're first, yeah, let's do this one first the landing page This is where your pixel goes on every page every every every every page Always make sure that you install this on every page So click settings to the left and then you're going to see tracking code And then you'll scroll to the very bottom and you'll see Facebook And all you're going to do is paste so take out that one Delete the whole thing. No, just yeah, do yeah perfect and then paste in that new one and then click apply Okay, perfect save progress publish live return to dashboard Okay, so now let's do the same thing to this page. We'll put the pixel on This page Okay, cool. So copy that settings Tracking code perfect Okay, cool perfect, okay, so Save progress publish live and return a dashboard Okay, so now the pixels on the landing page and the thank-you page. So now now we're good So now let's go back to Facebook and I just want how do I get to the one with the email? I can't remember. I couldn't remember. I just want to make sure everything on that page is Good Do it everything in the email or on the page Where they put their email in I just don't remember if I changed I remember the form Yeah, I just want to make sure the picture is the different address and not the one of my listing Yeah, go ahead and go to the go to your landing page open that tab up at the top Rena Rena wrote no, no, no, no you have it open Oh, so just opt in Okay, yeah You think they yellow actually know what that button you didn't update that button What button so look there's no red button Ah, and I keep right here. Yeah, so go back go back to the open up the page. Yeah, it normally goes here um Click here for full details or click here. You have that in the text of the of the post Click learn more for full details You can maybe stay consistent with it on the button as well click here For more details I mean, it's kind of preference. It's kind of and then you got your remix red right there Mm-hmm. I think that's palette There I think I changed this this color up here Okay, cool. So refresh the pages real quick. Let's just double check Go no, no, no, no go to your go to your tabs your pages. Yeah, your landing page Refresh this one click the button and just double check it Let's see you're good. Okay Perfect So now Okay, so now we're good to go pixel is on this page pixel is on the landing page Now what we have to do next is we have to go back to the az manager So step one is the pixel step two. So let's just close this out. You can exit this one So now go to refresh this page Okay, so now And then go to your go to your landing page and your thank you page real quick Go to your landing page open up the tab Refresh that page do just refresh it again And then and then go to your landing page or your thank you page and refresh that one Okay, cool. So now go back to facebook the az manager. Sometimes it takes a few minutes to update but go and refresh refresh this one There we go. Okay, so now it's registering. Okay, so that's tracking The pixels tracking the pages now. So now we're going to hover over that blue triangle and we're going to create a custom conversion Okay, so create custom conversion Okay, so here's where the magic happens Now what we're going to do is we're going to go to the thank you page And we're going to copy the url But you're going to copy every you're going to copy that right there. You're not looking for the https So it's just the from the s all the way on to the right So that perfect just that copy that Go back to the az manager Okay And then you're going to go to name it. So you're going to name your name your conversion and it's going to be open house leads Okay, cool. That's the pixel. It's green all url traffic go ahead and click select your own category Click on that blue select your own category And then hit the recommended hit that drop down and you're looking for lead So scroll down lead Perfect, and then you're going to paste in that url right there paste it in And then you're going to hit the drop down. So choose that drop down perfect and then click create I mean, okay Okay, hit done Okay, so now go back to the thank you page refresh that page refresh this one Okay, so now Let's give it a few seconds. Give it go back to the az manager And then refresh this page Perfect. Now you're ready to go Oh, how you capture leads So now let's go through the walkthrough of the full Setup. Okay. Okay. So remember the name of that conversion. So again number one was the pixel that pixel goes on every page Number two when you're looking to capture leads, you have to set up a custom conversion And that's the name of the conversion open house leads. You'll do another one for listing leads You'll do another one for seller guide leads right, right, so um So that's perfect right there. So that's the name of it open house leads. Okay, so now click on the dots to the left Let's run the ad here. So no the dots up No, there we go click on ads manager Okay, so and there's a few different Pages that I that I always recommend people to bookmark Um, this is one of them. So I always have people bookmark this page Um, and you want to create a folder like don't just have random bookmarks like create a folder Like create a folder choose another folder and just maybe create a new one. Yeah, go new folder bottom new folder and name this one ads manager like That way you can always get to your ads manager right away Um, this one right here is is what I want you to bookmark and let's go back to real quick That way I can teach you the right right way go back to the dots to the left and click on events manager And then go to custom convert. Actually, you know what? Why don't you? What why don't you bookmark this page as well and let's let's name this one a pixel Name name right there. Yeah pixel name it pixel And and the reason why I want you to name it pixel is because as you click on ad events This is where you're going to find your pixel You can always go back to your landing page because you have that pixel on that page now So you can always go back to that landing page open it up Go to the settings Click on tracking code and just copy what you have already in there and just paste it in in another page Or you can always clone that page and everything in that page comes with that next duplicated clone But if you don't do it that way then and you need to come in here and get and just copy it again You're going to click on ad events Right there. You see ad events hit the drop down No down to the left add events down And then from a new website Like that one. Yeah And then right there install install code manually Click on that and then you're going to click the green one copy code. There's your pixel So x out of this That's how you get your pixel from this point on so you'll bookmark this page And then what I always want you to do is is hover over the blue triangle Click on custom conversions And just go to bookmark this page as well So this is custom conversions Okay, cool. So you got a few bookmarks and that's good. Those are the most important pages Now we do need custom audiences, but we'll do that on another call We need to create custom audiences, but it's not it's not the most most important right now But but it kind of is we'll do that later. It's not it's not important for this specific ad So click on the dots to the left and let's go back to the ads manager and let's let's now set up the ad So ads manager actually you know what and also um Bookmark this page too. This is this is actually it's already bookmark. It's already bookmark And then also when ads complete and it's just it's just preference. It's just me like I'm just big on detail on the details Whenever an ad ends always change that blue it it says completed. So it's not spending any money. It's off But always try to get in the habit of changing that blue to gray And you'll do it on each tab. So this right here. You're in the campaigns tab Towards the middle to the right. You have ad sets. That's the tab and then you have the third tab to the right ads So each one has its own three It has its own tab And as we click on the green button and we create it that's what we're creating We're creating the campaign level. We're creating the ad set level and we're creating the ad level So when you're looking at it right here from the dashboard, you can just Watch check that box right there to the left right where your cursor is at to the left Actually down. I'm sorry. I thought you're actually that's my cursor click on the third one down post Let me let me help guide your guide you through up. Check that one to the left to the left the box Okay, so as you check a box, this is one ad So this is the campaign level Change that to change that to gray that blue change it to gray Now click on the middle tab add sets for one campaign This is the second step which i'm going to walk you through once we click the green button This is the no don't click on nothing This is the ad set level. So as you're just looking at stuff from the dashboard, this is what you're seeing You're seeing all the stats on what's going on. So change that blue to gray That button. Yeah, there you go. And then and then the third step That's the ad Turn that one to gray as well. So this is how you properly turn off an ad Yeah, turn that to gray. Yeah Yeah, that way when you come in here and you see everything blue. That's those are ads that are on When you see when you see gray, those are ads that are off But if you come in here and see blue all across the board, yeah, they're off But just to the naked eye it just it just I don't know. It's just me. I think it's just me So now just x out of the x out ads Yeah x one selected x that out x that out x out the middle one X out the that one. Okay, perfect. So now we're back. So now click right there campaigns the tab Okay, so now right here. Okay, perfect. So Hit the green one So let's create that. Yeah, so now we're going to create the ad. Okay, so here's where everything happens Go with the create complete campaign go with the one to the left Yeah, select guided creation. This is the format right here and just click on uh scroll down and click start over Okay, so you want to bookmark this one right here too. This is ad setup So this right here is where it all where it all happens ad setup right here. Okay, so 10 out of 10 times An agent's ad will get rejected because they don't check that box right there You always have to check that box special ad categories. Yeah And then do the drop down Go with housing So that's that's the most important for real estate Okay, so now in this case, we're going with conversions. So we're going to run a conversions ad. That's the objective So this is tab number one as we were looking at it on the dashboard This is tab one campaign objective conversions. Click on conversions Okay, so scroll down And then we're going to give it a title that way when you're looking at it from the dashboard You can see the first tab Campaigns and you know what ad that is So let's name it in the campaign title right there conversions put dash. No leave that leave that put dash And then just put open house and then the address Hmm Perfect and then shade that blue to gray Shade that. Yeah, there you go Okay, that's fine. This one. Yeah, you'll shade that to gray You'll always shade that to gray because you're not going to be you don't really need campaign budget optimization at all for what you're going to be doing So hit the blue one. So that's the first tab. That's campaign. That's step one That's what you see on the on the dashboard. That's the first tab campaign. So click the blue one This is the second tab the one in the middle This is your ad set. So In the ad set what I normally do is I normally I'll normally title it Us 18 plus seen in housing in real estate. You can no longer change. You can no longer target gender or target age So it's always gonna be plus But what I do is I try to get a little bit more specific with the title Again, it's only because when I look at it from the dashboard I can click on the first tab campaign I can click on the tab in the middle ad set and I can just by the title of it. I can know which ad that is So this ad set name right there us Dash 18 plus I would put dash Um Maybe put the maybe put the budget put put the budget like how much are you spending? Are you spending five bucks a day? You spending 10 bucks a day? You spending 20? Yeah All we're doing is we're just titling it just titling it for dashboard purposes So we can look at the ad from the dashboard and know what the hell that ad is Okay, without having to click into it and look at everything Right, so i'm just giving you some description or we're giving the title a description And and and one way to describe it is maybe the budget We already named the first tab campaign. We already named that conversions and the address So right here the second tab You can name this one Maybe put maybe put um I don't know the the daily budget. What are you going to be spending per day five bucks a day 10 bucks a day? um, well, I mean i'm only going to be running for um, what? Couple days, I would say today's wednesday I would say go live with this first thing in the morning run it all thursday rent all of friday And I'd even run it all saturday. Yeah. Yeah, so three days. Well, you're they're going to put 10 bucks a day. You're going to put 15 bucks a day. You're going to put 20 bucks a day um What is what is the difference? I mean the difference is is reach the difference is Views the difference is Is is Right, so I would do 20 bucks a day for three days Yeah, yeah, so put 20 bucks put 20 bucks a day Perfect and then leave like that. So let's scroll down. So look Here's right there right there. Stay right there. Stay right there That right there conversions open house leads that green dot. That's what we are optimizing for now It's not always there by default. So x that out a lot of times when you come in to the second step Yeah A lot of times when you come into the second step, it'll be blank like that And you have to click into the box scroll down until you find your custom conversion Okay, it ain't hard to find it's the first green one, but a lot of times it's not like that So if you don't automatically see it like this click hit the drop down and find it Okay, that's the one we're shooting for perfect. So scroll down and then um You don't need and that's why as I mentioned a few minutes ago custom audiences We'll get into that on another call, but that's super important as well um And let me let me just describe it really quick for you because this is super powerful super important A custom audience is very similar to the custom conversion with the custom conversion We set it up around the thank you page link, right the url. We took that url. We copied it. We pasted it We called it open house leads custom conversion custom audiences is the same in the sense where We need to be able to tell facebook We want to be able to tell facebook that the people that landed on this thank you page Are a certain type of people so for example when I land on the thank you page that is a lead Now even though we set up as a custom conversion under a lead, it's not an audience The the difference is is that if it's an audience A custom audience They come to the landing page. They opt in they end up going to the thank you page That is a custom audience So whoever lands on that page is inside of my custom audience It's that's really really important when you start running seller guide ads Okay, for example, I come to your seller guide page. I opt in I then go to your thank you page That thank you page is not only a custom conversion But it's also a custom audience now again. Why is that important because as I go and run future ads for seller guides I want to be able to take that audience and exclude them from seeing any future ads Because if I am running a seller guide ad every week And I opt in Or let's just say you opt in and now you're now you go to my thank you page And I know you went to my thank you page because I have my facebook pixel on that thank you page And I have that thank you page set up as a custom audience So I know facebook knows that you landed on that page because you're now in a custom audience So right there right where it says custom audiences. I would click exclude Click exclude And I would I would exclude going to click that box right below exclude. No above up right there. No the box No, no right below exclude And click inside. Yeah, right there click so right here. I would see seller guide leads Not the custom conversion the custom audience And again, I would choose that audience to exclude Because they've already opted in they already downloaded my seller guide. Why do they need to keep seeing future ads? On the same topic Right, they already they already saw my they already saw my seller guide video ads. They already opted in So why do I want to keep showing them more ads to get them opt in again? Does that make sense? So you need to exclude them That's like that's like that's like saying that's like for example, you run a listing ad and and and I bought the listing But you're showing me future ads for more listings That make no sense right right you'd be spending more money You would be spending more money than you need to because you're showing ads to people who already bought your house But you're showing them ads for other houses to buy Makes no sense. Yeah, but you want to be able to exclude those so again custom conversion is one thing But a custom audience is another you want to create custom audiences around all these people Who are lending on certain pages so you can include them in future ads or exclude them from future ads So for example again in this specific case with this open house You got the post on the business page. That's the ad as you run the ad And people click on learn more There's going to be a good percentage of people that land on your landing page But don't opt in That's a custom that needs to be a custom audience I need to know The data I need to know it's not going to give me name and number because these are people that did not give up Their name and number it's not a lead, but facebook tracks the data. So for example again the landing page Get targeted pretty much. Yes. So so if I can create a custom audience of everyone who lands on the landing page But they never opted in I want to be able to include That audience in future ads Because I got their attention. They saw my ad they click learn more. They went to my landing page, but they never opted in So there was some type of interest or they would have never gotten that far in my process They would have never clicked learn more They would have never came to my page if there was absolutely zero interest and i'm targeting them These are people that live next door to me so If I have my pixel on that landing page and if I have that landing page set up as a custom audience Then those are good people that I want to continue to stay in front of And so as I go and run future ads, I want to include all those people Because they haven't opted in yet Make sense, right? Yeah. So so so so in this case open house I mean you don't need it this this second, but as we go and run seller guide ads Yeah, for sure. You're going to want to create custom audiences. Okay, so let's scroll down So you don't need that right now age gender detail targeting go in and open up that detail targeting edit to the right Okay, right here. So this detail targeting. I leave that part blank a lot of people would put in Zillow Um, and and they'll put in a bunch of different keywords In that in that box, but you're only targeting a specific location So for example above right there. You see United States. Let's edit that And let's put the address of the of the open house So x that out x United States out So and and and hit the drop down people living you there's a few different options and then and it makes a huge difference People living in or recently in this location People living in this location See that's why this right here. Look, this is a perfect example Perfect example on why your friend or that other person the other day that you told me about Saw your video, but he wasn't in the area Chances are when you set up that video ad the intro Chances are you left it right there people living in or recently in this location And although he doesn't live in that area He was probably driving through that area and on his facebook and saw your video ad Does that make sense? Yeah So so I don't necessarily want that like I don't want people just driving through I want to target that area like I want to target that area. So normally I'll go with people living in this location Okay, okay so There also is a lot of people traveling in this location as well. Yeah, you can do that too. We're resort town But I mean, I don't know It's it's up to you. It's totally up to you and and this word a lot of you know split testing Comes in play where it's like multiple or is it best to just It's it's one or the other so you'd have to go with one. Okay, so um, yeah That's fine Do you do you think an investor would buy that property? Potentially, I mean up here it's it's there's so many Okay, there's all everybody's from everywhere, but um, so that case family home, so In braggs that like a local would buy so I don't know Well, you just don't know up here. Well in that case, maybe maybe go with People living in or recently in this location Yeah, okay. That makes more sense to me. Yeah, perfect. So let's do that. Perfect. Okay. Now. Let's scroll down to um Actually, no, no, I'm so sorry go back up and then right there in that box right below it people living in this location That's where you put the address So sometimes you can either put the address or you you'd have to put just the city There we go. There's the address Perfect. Perfect. And then you can hit that 15 miles hit that drop down And you can you can choose 15 as a minimum, but you can go up to 50 What It's totally up to you. Like, you know, I mean everybody from Denver advice here So, I mean like that's kind of where our I mean 70 of our buyers are from the front range. So, okay, so then Maybe Well, you think 52 Let's just do 40 Okay, cool. Perfect. So scroll down And then um, and then let's go to show more options. Click on that real quick to show more options Okay, perfect. Leave that and then scroll down And then right here normally automatic versus manual I'm gonna have you just go with just just leave it at automatic Let facebook determine where the best activity is happening for this specific Leave it on automatic. Yeah, and then go budget. So daily There's two options. You can hit the drop down There's daily and there's lifetime and it's the same thing, but it's a little it's it's different on how facebook shows the actual ad every day So for example, if you went 20 bucks a day and you went daily budget You're capped in facebook at 20 bucks a day But if I went And if the goal was to run it for three days I'd rather just go lifetime Lifetime budget hit the drop down go lifetime budget And go $60 And then just set the calendar That way every day Facebook doesn't have a cap To show that ad They could just show it as many times as needed between now and I would I would go august six Through through saturday Or yeah, go august six. Yeah august six and and I would start at six a.m Yeah, go six a.m local time. So yeah, just six a.m change that you have to change Okay Click on the number Okay, six Yeah, six o'clock six a.m. And then just do to the eighth And and I would just go to six to go go actually, you know what what time is it right now at six o'clock right now Actually, it's seven o'clock your time. Yeah, just go anytime on the on the end Whatever time you do right now You can go you can go go six p.m. Six p.m Yeah, perfect. Okay. So show more options So lifetime 60 there's your three days. Perfect. So hit continue and we're good. So let's um And see so based on based on that budget based on the budget based on the location the targeting of the of the location the address Facebook's projecting three to 12 leads per day on that budget So that would increase obviously based on the budget. So everything is on the budget everything's about the budget How much are we spending per day? Like that's what it kind of comes down to Okay, so Right here. We're gonna go. Um, you can leave the ad set name. So again each each step campaign ad set ad has a title So we name the first one the address we name the second one twenty dollars a day This third one right there add name You got default name conversions And I would just leave it just leave it. It's all good. So now what we're gonna do is we're gonna scroll down And right there in the middle use existing post So rather than creating the ad here We're gonna use existing post And you're gonna hit select post And then you're gonna find that post there you go And then continue And then it'll give you a preview of what it looks like right there. So scroll down Okay, perfect. So now let's um, okay, so that's the right pixel. Okay. Good. So scroll back up Object every campaign record. Scroll down real quick. Let's see the error Okay, yeah, all we are just putting the link. Okay, cool. So scroll back up and then the call to action button Actually, there's no there's no call to action button Okay, that's fine. They could just click they'll just end up clicking the watch hover over no button click hover over Okay, you can't add a call to action button to this post instead of selecting the use Using post option you can select create ad to make a new ad with the desired call to action Okay, so then for some reason And I think it's because there's multiple images because there's multiple images That's why there's no call to action button. Can I can I should I delete a couple? Or what does this mean? No, it doesn't even matter like that's fine. Even though there's no learn more, but The call to action is the learn more button But in this case In this case, it's fine. There's no learn more button All they got to do is click on an image and that'll take them to your that would that will actually Actually, you know what we do we do need to okay. Yeah, if we need to So we just create the ad here right there create ad down It's harder to see them. Okay. Okay. So what we'll do in this case is you could do a carousel That's what you kind of had set up on Yeah, what you were saying kind of the okay. Yeah, let's do the carousel two or more Pictures so go ahead and choose that one and then go ahead and choose number one the image Click on click on number one Go ahead and hit the upload Yeah, there you go And then just grab a few images here So when it comes to videos when it comes to videos Upload to the business page first Okay, and then you can use existing post when it comes to when it comes to images But when it comes to running multiple images, which is what you did Do it this way create ad Okay, what did it not work? It's a no hit upload Okay, open Okay, so for some reason it it upload uploaded fail just x out and do it again I really want that one No, you're gonna put multiple pictures and you'll be able to drag them. So just just just get get them all up there Why won't that one not work? It's one of what Um, I don't know why that one's not working Might be the size of it. Yeah, the same size as these other ones and grab another So click on that hit continue Okay, you should I can I go grab that other picture? Yeah, but you got it you got to you got to hit. Yeah, you got to hit continue You're adding a few so let's just add let's just add them all let's You got to um hit continue and then just go to number two and then and then do it again perfect Okay, cool. And then number three do it again Maybe try grabbing that other one again. Yeah, I think it's a size. It's that size Okay. Yes. It's the size. It's too small thing that you did Or it's too small you said it looks too just by the way Of looking at it from the folder. It looks it looks smaller than the others Sweet. Okay. Cool. So grab that one Okay, continue Okay, cool. So, um So can I switch them around still? Yeah, you you can I wonder why let's see go to You could um I mean now that I have I'm able I can delete it and do it real quick or whatever There you go. Okay Why? Why don't go to the front? Okay, awesome. Okay, cool. So now The the description We wanted to grab Dang it. Did we have it pasted? No Remember you copied it from the actual post It's still pasted. Is it still copied? I mean, I can are you talking about this? Yeah, what you wrote on the original post remember you copied it Oh, go ahead and paste go didn't see if you can paste it in see if it's still copied I hope so because I've been yes. Okay. Awesome. So go back Okay, so the description. Yeah, right there description in there. Yeah, see so the headline is what I was looking for so the headline What you want to do is is Go ahead and copy the open house saturday august 8th copy that entire thing cut it Okay, and then just put it in the headline Should I move this up? Yeah, move that up Okay, so scroll up real quick I was supposed to update on the right hand side, but actually you know what that you're on the third so click on number one Do the same thing for number one Oh, uh, yeah, so each Then you have to click on number three get the description Or actually you can get it right there. Yeah, perfect. Perfect Okay, so we paste it right there perfect And then got it perfect and then do the same one for number two Okay Awesome awesome perfect Okay, cool Okay, cool. So there's your open house And then each one has a description and then let's go to your landing page and let's and then let's finalize this Go to your landing page Copy this link copy the whole thing the https and all that so double click There you go. Okay, and then that goes into the website url right below Did I put it for all of them? Yeah, one two and three Yeah And see on this in this case with the with the carousel Actually, yeah, there's the learn more button. Perfect. So you got the learn more button Um Okay, so I guess it's on all of them. All right Yeah, it is okay And then also, um There we go. Okay. Yeah, that looks better. Okay edit placements like the placement to edit Hit that drop down real quick edit placement. Hit that drop down. See what's that real quick Okay, that's fine. You can leave it there. Okay, cool. So you're good. So, um scroll scroll On instagram and facebook or Yes, because you went with you went with um automatic placement. Okay. Yeah, so But but again the image as long as the image Actually, yeah, the dimension is what matters on instagram So that's why a lot of times when you run ads you'll do facebook only and then instagram only Because the image is always a different dimension. It's always a different size Especially if you if you're using horizontal wide images here Those images are not for instagram So even though we went automatic placements and automatic placements means watch for example go to the left click on placements to the left So even though we went placements up placements to the left to the left placements Okay What's in your way like, what are you not what are you not seeing? Oh my god, you're working your ass off you need to go eat or something I know You see how you went with automatic placements This right here is telling facebook to put it everywhere they put ads which is instagram as well Okay, cool. But but if you go manual placements so click on manual placements You can choose in fact, you know what let's do that. Let's go uncheck instagram uncheck messenger uncheck audience network We want all that 20 bucks a day 60 bucks lifetime We want it going all to facebook and we want it all to go to the news feed So uncheck everything Other than that first check which is the news feed Uncheck all that so if you went automatic placements facebook puts it everywhere But everywhere is not where all the attention is at on facebook our attention is in that news feed And in instagram's case Our attention is on instagram, but again with instagram. It's a different size image Uncheck uncheck everything uncheck everything with instagram It's a different size image and then also with video. Oh wait different size video I'm happy clicking. What am I doing? Search and you're fine as long as everything's unchecked uncheck everything. Okay Okay, good. So now that ad is only going into the news feed Which is which is where you want. So right there again estimated conversions three to 13 per day Okay, so if you were getting 10 leads a day, that'd be awesome Right. Yeah, right. So we'll see don't I mean don't don't get your hopes too high But at the same time It's okay So so let's scroll down and let's just get out of the second tab. This is the second step ad set So we're good here. Let's hit continue go to the next page go Very very bottom bottom continue So we're good there now. We're good here. We just created the ad we Scroll down. We got the images. We got the text. We got the headline Learn more for details. We got our website URL right there Perfect. So now let's go to the very very bottom. Make sure that the pixel see more URL what you can do is you can You could you could you could put your you could put your link there as well Yeah, that's that's fine. I mean you can you could leave it there and then click out Okay, perfect Okay, so we're good. So make sure that that That green light is always on that's your pixel. You want your pixel tracking all this so scroll down. That's good We're good. Don't no no no no no no leave it So just make sure it's always green, you know surprise value mountain homes make sure that dot is green and then confirm And so now you're going to go into ad review for it could be a few hours That's why I always set the ad for the next day Because you're going to go into review for probably a few hours So I don't want to set the ad for 7 p.m. Right now when it's going to be in review for a few hours That's going to cut into my budget. That's going to cut into my calendar schedule time Right. I want to schedule that time accordingly. I want that 60 bucks to be spent over a period of a time Not, you know freaking past the time that they approved the ad so Now check the box. So go to that first one. It's scheduled check the box to the left To the left check the box. Okay. So again, these are the three tabs. We just set up campaigns Now you look at it from the dashboard conversions open house 493 click on the middle tab You look at it from the dashboard us 18 plus 20 dollars a day click on the third tab to the right Now you look at it and that's you know, we could have titled that something different, but it doesn't matter right now So the campaign objective You check the box for housing. That's approved the middle tab The the daily budget the targeting the address or the yeah, all that's approved It's this it's this part that needs to be that still in review But here's what you can do while it's in review like this. Here's how you can look at the ad in real time Um, how it's going to look in the news feed. So hover over a default name Hover over that and then go go to edit click on edit And then what you can do right here is Right to the right side right there go more to the right That drop down right there above the drop down hit that and then go scroll down And facebook desktop news feed So scroll down This is what your ad's going to look like BAM So click on learn more There it is there Sweet There's your ad man. So you're freaking you're ready to rock and roll That's a conversion's ad What is that I need a million people to come to this open help Well, this is a good start, you know, this is a good start good traction that whole entire area is going to see it But again What's that I was just saying right now in these times Just this internet stuff Yes, for sure But just keep in mind for a listing for an open house You for sure for sure for sure want to try your best to make it a video Right, like if you were at that property in front of that house given a walkthrough Hey guys, this is kenzie. Just want to tell you what this open house we have coming up That right there would get a hundred times more engagement than this freaking image right here Even though the image is beautiful, but it's still an image. It's boring Yeah, you know, if I saw your face on there, it's like dude that I would have it would have attracted me even more Right You know, so always try to do video. Yeah, I'm going to try to work on that. This is a broad moment Yes, exactly. Exactly. So I wanted to run my mine, you know my listing but Yeah, that went pretty quick. So yeah, spare in the moments are the listing and open house ads But what I really want you to get in the habit of and really start to crush this cartridge system on is the seller guide If you're looking for listings if you're looking for buyers and but buyer guide But that's the ad that I want you running weekly is is is getting people to the landing page to download your seller guide or your buyer guide So that that's the consistent ad you want to be running weekly to your local area These are just one-off ads But if you can get in the habit of that of that of that other ad they add the campaign seller guide buyer guide That's when you that's when your pipeline stays full. That's when you're waking up to appointments every day And you haven't left the house Right. That's where we want to be, right? So so keep me posted. Let me know You know message me on the weekend. Let me know how this one goes I will definitely let you know. Thank you so so much. I appreciate it You're awesome right on tinsy message me later. Okay, cool. Thanks. Okay. Good night. Bye. Bye