 Live from the Sands Convention Center, Las Vegas, Nevada. Extracting the signal from the noise. It's theCUBE covering AWS re-invent 2015. Now your host, John Furrier. Okay, welcome back everyone. We are here live at Amazon re-invent. This is theCUBE SiliconANGLE's flagship program. We go out to the events, extract the civil noise. I'm John Furrier with SiliconANGLE. Our next guest is Ken Linger, a lease hawk director of enterprise systems at lease hawk. Welcome to theCUBE. Hello, how are you? We love talking to customers and practitioners because you're out in the field. You've got to actually make things work, right? Exactly. And that's the, at the end of the day, that's where the rubber meets the road. That's why we're here. Andy Jassy was just on theCUBE's SVP of Amazon. Bit to keynote. And I love the attitude from Amazon. I want to listen to the customers. He's humble. That's like a standard response from the executive. You know, like, yeah, we're customer focused. Of course. They really are, but they have a product and platform that's just compelling. I mean, apart the board. What's your take of Amazon? You know, we love it. And for us, it was a whole new direction for us. We're a typical client that went from an on-premise equipment, on-premise servers, just regular code base, looking for better ways to expand, better ways to offer redundancy. Oh, and on top of all that, you need to save money. And Amazon was just the perfect choice for that. So one of the things that we've been talking about here in theCUBE all week is data. Then first announcement on day one with Andy Jassy was business intelligence, a 10th of the cost, total disruption, low hanging fruit, then you got all these tooling, databases of service, you got Aurora, fastest growing, service today, internet of things. It's a data world now. And you guys are a customer of Atunity. CUBE alum, Lawrence has been on many times at Atunity. That's a big game changer for you guys. Can you talk about your relationship with Atunity? Because Atunity's got that relationship with Amazon. They're an ecosystem partner. So that's Amazon's entire thing is like helping people. So the hardest part about going to Amazon is getting there, getting from your on-prem to Amazon. And if you want to, you can spend years setting up your servers and everything, but come time to cut over, you need to have the real data live in the new center. And if you've got terabytes of data, you can't move it overnight. You can't move it in the blink of an eye. And there's that real time data that you need to get moved as soon as you cut the switch on the old place. And that's where Atunity came in. They introduced us to their product, which helped us cloud beam our data from our data center into Amazon. And we took what we had timed as a 12 to 24 hour downtime to get moved over to just seconds. It really took us under a few minutes to get moved from our data center and up because we had prepped all the data through Atunity software. So what are the consequences for not making that move? So for Leasehawk, we run a phone routing system. So our clients are the multifamily apartment industry that get their phone calls and they route them through us. If we're down for 12 hours, that means we're not routing calls for 12 hours. That means they're not getting reports for 12 hours. And that's just unacceptable. So we needed a better solution. So does this impact your business big time? It's absolutely, it's absolutely an impact. And you are doing on-prem, describe why the cloud, was it just problematic on downtime? Too much support, people support technology? It's everything. So obviously if you go from one data center, you start looking at redundancy. You know that the data center is a single point of failure. So let's look at a second data center. Well, therein you're looking at replication anyway and essentially doubling your cost, if not more. And there's the expanding, how many phone calls am I going to get next month? I have an idea, but I don't, I have to buy extra servers to handle that. Then you start looking at a service like Amazon and it becomes obvious that, hey, with the auto scaling, with being able to run things in multiple zones, this is the perfect solution. So I was talking to Lawrence at Atunity at Big Data NYC, the event we had just last week in New York City, where it's a different world. I mean, it's a little bit different world there. There are POCs moving to production. Hadoop certainly has not evolved over, but other big data solutions are out there. They're a big player in that. But one of the things we talked about was this idea of time to value, right? And that was a big value from Atunity. Are they delivering on that? I mean, and what specifically are they offering you? When was, what was the tipping point for you at Atunity? The tipping point was when we started doing our own benchmarks and looked at what it would cost us to replicate our own data without using compression. There's the old way of just backing it up and restoring it somewhere else. And there's the speed of the speed recovery and Atunity made it a no-brainer. It really was night and day between hours and seconds. What do you think of the show here? For the folks that aren't here live that are watching on camera right now, what's the vibe of the show? What is happening? What's the big story? What's the big takeaway? It's a great show because there's so many different aspects of it. There's a lot of excitement here. You've got new products. You've got old products. You've got classical Amazon services like EC2 and RDS, which have been around for years and are fairly easy to understand. And you've got new concepts that are, you know, two days ago nobody heard of and yesterday they're announced and today they've got breakout sessions on it. So you can learn your new stuff and you can find out more of what you don't know about the old stuff. So you're solid on AWS? Yes, absolutely. I've been using it for three years now. We've been 100% in AWS since 2014. Advice to other practitioners out there that are watching your experience, what they could experience, what they could do? Well, certainly, you know, usually available resources at Amazon. You've got sales advisors and engineers that can really help you model the right solution for your needs. Everybody's different and no white paper is going to simply identify everything that your business needs to do. All right, Ken Lingard-Lieshaw. We've got a customer in here talking about the real world. They love Amazon. Everyone loves Amazon here. It's Amazon Show with a cube bringing you live coverage. We'll be right back after this short break.