 So we're here with the VIXS. So who are you? I'm Indra Laksono. I'm a co-founder and a CTO of Vixen Systems. So right here on your booth it says World's First 10-Bit 60p 4K HEBC. Is that what it is? Yes, that's what it is. Since CS we've been showing our SOC. This is an SOC based on a dual-arm Cortex A9. And we're the first to decode 4K HEBC 60 10-bit video. So what is 10-bit? What does that mean? For a long time right, ever since the beginning of our digital video, people have decided to set along 8-bit as the video format. That's because 8-bit is a power of 2, it's basically a byte. And it's been done that way for a long time. But people in the video industry understand that 8-bit has certain limitations. In other words, the main limitation is in fact called contouring or bending. If you look at even your best HD content available today, there will be instances where you can see areas of very distinct bands of colors or shades that are not natural. So it's more colors, it's more detail? It's more detail. So you can consider like this. When you have 8-bit video in the brightness and the color components, you're capable of showing about 16 million different shades. But when you move to 10-bit, that means a billion different colors and shades of video. So you get a billion colors and shades and you get 60p, that's like HDMI 2.0 right? Is the full 4K support? Well yes, well 60p is important because with spot content you do need higher refresh rate for video. You need higher frame rate so you can actually see better continuity. So right here you're showing actual real hardware? Yes. What we have here is our evaluation SDK systems. So developers who are building boxes for next generation set up boxes with one of the SDKs, we would ship our reference development software to go along with it. So there's a box as a reference for box makers right? To start with this and then they will make their boxes. Box makers are system makers. Today Panasonic has announced that their 4K TVs are shipping with our chip in them. We are the media processor in other words that we decode the video and the content for them in the displays. So when they get compressed video, we decode it for them. What is the main 10? Main 10 is the 10-bit video that allows you to talk about the 1 billion colors. You can conceptually view it like this. Color in compressed video has what we call YUV, which is a different color space from RGB. What you see is typically just RGB content. If you convert 8-bit YUV into 32-bit RGB, which is 8 bits each of red, green, and blue, and then you try to convert back to YUV, you find that you lose 25% of the colors. If you use 10 bits of YUV and you convert to RGB, which is true color, and you convert back, you actually get all of it back. In other words, it's a more accurate representation of color and that's why you don't see the bending effect that you're seeing with normal video you see today. So to have 10-bit video and 60p HEVC, you would need to... Is it more bitrate also? You need the source to be all the way through that quality. It's still the early days of HEVC research in terms of quality of the video, but we're seeing some very exciting breakthroughs. There's content being shown at the 10 megabits for 4K P60 that are essentially almost flawless. There's very, very difficult content that's been encoded at below 20 megabits that essentially you look at it and you can say, yeah, this is almost perfect video. So you can do below 20 megabits, 60p HEVC 4K 10-bit? Yes. Papers have been published on this. The first thing is that when you support main 10 profile for the same video quality, 10-bit video is actually lower bitrate than 8-bit video, which is a huge surprise for everybody, but the results are pretty conclusive right now. Alright, so VIXS, so since when do you do SOCs? We were founded in 2001. We've been very active in video codecs for, you know, more than 13 years right now. 13 years. And since when ARM? We switched to ARM roughly, well this is our first ARM chip, right? But we started planning this chip about 2 years ago. 2 years ago? Alright, so what do we do before? Was it MIPS? We were using MIPS before and for a lot of market reasons, we decided to switch to ARM. Is it also support for software, stuff like that? It's a combination of factors, right? A lot of it's actually customer driven. Alright, so thanks for showing off this new chip and how soon can we, all the boxes are gonna be with this, how soon? Well, we believe that there'll be more announcements coming. On the other hand, today Panasonic has announced, so if you were to buy a Panasonic 4K TV in the second half this year, there are very good chance that you'll find our chip built inside them. Does that mean your chip is the engine, the 4K engine in the TV, or is it just a decoder chip? There's also an engine for the display, right? Is it a different chip? We are the media processor in that. So in other words, content is coming in, we're decoding it into raw video for them to present. Alright, so thanks a lot for showing this.