 I got a special guest for you guys today. I got my buddy Roman Price. Yes. Now Roman Price is a serial entrepreneur and founder of LifePulp, which has now get this 1.5 million users. Yeah. Fuck man, that's impressive. Yeah, it's been a good ride and we did it with zero money on literally just social media marketing strategy. So if one of you kind of dive into us, we'll jump right into it right now. Give us kind of like the four on one on how you grew LifePulp into 1.5 million users. Okay, so pretty simple. I've always believed that there's something that works for me that makes me phenomenal. There's something that works for you that makes you phenomenal. And there lacked a place online where you could share that. You could pay it forward and share it with someone else. There's a lot of social media platforms, but there's no niche to something that makes you better, whether it's inspiration or motivation, anything life related, spirituality, even love, right? And there was no niche social network that can allow you to do that. At least none that I've come across, right? So it was very important to me that I put that together and I did. And what happened was people started loving it. They would come on, they'd see all kinds of things that motivate everybody from all around the world, all walks of life, and it became contagious. And thanks to social media, people kept sharing and sharing and sharing. We probably have over a billion inspirations read thanks to social media. And I think we're at 110 million inspirations read on the site alone, which is really cool. So it's been an awesome ride. So you mentioned social media, viral shares. What platforms worked best for you? Facebook's a killer. Facebook is a monster on another level. Instagram these days, kind of cool. Snapchat, we're not quite there yet, but hopefully we'll get there. But Facebook has definitely been a platform unlike any other. We had one inspiration just on the Facebook page alone that got shared 1.4 million times. Wow. So what are you sharing? Like, is it just like an image with a code inside of it or? Well, see, here's the thing. So LifePulp is an equal platform. I am not God on LifePulp. I am a user, which is pretty amazing, right? So I'm not sharing my own content. LifePulp is basically a voice for the people and it shares the people's content. So quite often we're just sharing things that motivate or inspire that I think is really cool. Like I'm kind of sometimes I'm judge on what gets shared, right? But for the most part, we share other people's content, which is pretty exciting. Just your regular average Joe or, you know, a mom and pop whoever, you know, sometimes it's amazing because like we'll come across amazing like kids in Africa, you know, that will share something cooler YouTube video that no one's ever seen because it only has like 10 or 15 views, right? But it was important to them and it touched their life because it was there through their walks of life. And then, you know, LifePulp gets ahold of it. And if it really is life changing, which is our motto, if it's life changing, we want to share it, you know, we'll shed some light on it, which is which is pretty exciting. So for the most part, we're sharing the people's content, which is pretty exciting. And so they're uploading it to LifePulp? Yes, directly. So LifePulp is open source. And I like to view it as an ecosystem of inspiration and motivation. 1.5 million users and climbing. Yep. And just all you see user generated content. Yes. Yes. User fresh daily and LifePulp is set up in a way. And I got the inspiration from Amazon. They have a one click buy button, right? Change their business. It's phenomenal. So I built LifePulp as much as I could with a one click inspiration button, right? So almost on the site, every single click you make, probably like 95% shows you a new inspiration, which is pretty exciting. So you could literally 10 clicks, you'll see 10 amazing inspirations. And we've done third party studies to where just that mental, I call it mental nutrition. So that mental nutrition, when you absorb it, you know, you could do it in two minutes, you can absorb 10 inspirations, which is nothing two minutes a day on the site. It rewires the mind to a more grateful state. And when you're in a grateful state, the world just opens up to you, which is phenomenal. So what advice would you have for anybody who's kind of looking to do something like that or getting online and building kind of like that content behemoth of a website? Yes. So do it because when that's it, just fucking do it as simple as that. So when I started, Facebook was a giant. And when I wanted to build a social network, everybody told me not to because it's the dumbest thing you could do. You'd go for the most part to, you know, you look for some seed money, right? And you tell them, I want to do a social network. They laugh at you. Of course. They're like, you're not going to compete with Facebook. Stop. You know what I mean? There's no point. So that was my challenge. I had to overcome that. Now, it didn't scare me at all, to be honest with you. And my goal with LifePulp is I have like a 20, 30 year goal. I want it to be like the YouTube of inspiration and motivation, right? So for instance, when you think video, you automatically think YouTube, right? So when I, when you think inspiration or motivation, I want people to think LifePulp, right? And that's my goal. And it's going to take about 20 years to see my goal is to catalog as much of the, the amazing inspiration and motivation out there as I can in one place. And it's probably going to take me about maybe 10 years or maybe another, another five, because we're five years in, in order to get it to a world-class state. Right now we have about 150,000 inspirational uploads, which is phenomenal. But I think when we get over, over a million, when we get that million mark, the site will be really world-class. It'll almost be, it'll be alive at that point. And what do you need to do to get to a million? Well, if we keep growing at our current pace, we'll get there with Outer Shadow of a Delt, but obviously it's just more user contribution, right? Just because it doesn't run so much off of me. I am the moderator. I, for the most part, facilitate the site, but I just need good people to come on board and pay forward things that motivate or inspire them. And for the most part, we've been doing such an amazing job. We have amazing members. We have a lady, her name is Joy, her handle on the site is Joy to the World. Her inspirations alone have been read 4.2 million times, which is pretty phenomenal. An amazing woman lives in the Philippines, just a soldier of God, a teacher, right? It has an amazing story of how she came on to LifePulp and what LifePulp has done to her. Now, I don't know if that's a personal story or not, so I won't divulge it too much. But she's contributed quite a bit to the site. We have a lot of members that go on daily, and all they do is they make it their mission in life to find something that motivates or inspires them, which in turn serves them for the most part, right? But they don't stop there. For the most part, they pay it forward and they share it with the LifePulp community. And in turn, the LifePulp community does an amazing job of sharing it with their social networks, right? So it's just a system that keeps on giving. And that's one of the reasons why it's been successful. That's one of the reasons why it continues to grow. And the fact that I just did it, right, even though I couldn't compete with Facebook and that wasn't even my plan. I didn't want to build the next Facebook or anything like that. So anybody that's looking to do anything, I started at the worst possible time. There was no worst time. Like I started in the worst possible time. What's I saying? That 20 years ago was the best time to plant a tree? Yes. Right now. Yeah. Yeah. So just do it. Don't listen to anybody. People have an amazing way of talking you out of your hopes and dreams. And for the most part, it starts in like the early stages of school. Like you'll want to be like a superhero and your teacher will tell you, you can't be a superhero. You've got to be a doctor. And you're sort of wired to understand, I can't do this. I can't do that. And then you'll have these amazing big goals and then you'll tell your friends and your friends will tell you, you know what, nah, man, like don't do that. Don't quit your job. Don't pursue this. Don't do that. It's called the tall poppy syndrome, man. Exactly. Exactly. You know, if you're like the crab out of the bucket? Yes. Or if you're a tall poppy, they try to chop you down. That's it. That's exactly it, right? So honestly, if you have a burning desire every morning to get this done, that is like the best measure of whether you should do it or not. If you wake up and you're more drawn to like Starbucks and a TV show, maybe you should shy away from that project. But if you're going to check your fucking priorities, or shy away, check your priorities for the most part, beat your TV, get all that crap and start investing in yourself. Yes, 100%. But if you're in your cubicle or wherever it is that you work and you have this burning desire to make the best guitar in the world, you make that fucking guitar. For sure, man. You know, just do it. Just go out there and do it. Let me ask you this. Has any investors or firms approached you to buy Lifeball? We've had a number of people express interest, right? Just because anytime you get around 1.5 million registered users, right? Registered users, yeah. Yes, that's a huge difference because a lot of people view just the content. They don't contribute, right? So they're not actually registered. So there has been, and there always is, some form of excitement for people to get on board. My goal with LifePulp isn't to necessarily become the richest person in the world. I have a very simple life. I think I need around $2,400 to be a happy human being every single month. So you got your number down. I got my number down. Wow, that's really important. Yeah. It's an exercise to tell people. I want to have $100 million or $1 billion. What's your real number? Exactly. What do you actually need after tax? Everything's all set and done. What's that number to the decimal dot of what you need to live your type of lifestyle? Yes, exactly. A lot of people don't know that and they throw these crazy numbers around like a million dollars. You go insane with a million dollars. You won't even know what to do. I know what you can do with $30,000 a month. Yes, and also $30,000. If you make $32,000, don't quote me on this because it could be off, $32,000 a year. You're in the top 1% income earners in the world. Well, that's a funny thing you brought that up. Yes. When people say the 1%ers, yeah, you're right, around 35 American. Yes. So people who make $35,000 American per year, you are the 1%. 1% in the fucking world in terms of income. When people talk about 1%, they're actually referring to the 0.1%. Yes, the 0.1% is a long way to go. The top 1%, not that hard to get into. So like I said, my number is $2,400. I could easily get it down to like $22. I could survive on two grand. No problem. Includes shelter food and just a state that keeps me really, really, really happy. And I could do that working at fucking McDonald's. So LifePulp, when I look at LifePulp and a lot of the decisions that I make based off of this project, isn't so much let's get some more money in. Let's do this, do that. It's for the most part just growth-wise. Where would you say your philosophy came from, like this minimalistic philosophy? Where do you think it kind of originates from? Okay. So grew up on the other side of perfect, horrible fucking childhood, wish it on my worst enemy. Usually when you're in those situations, for the most part, you understand that you need to make a ton of money, you need to have nice cars, you know, whatever. You want a ball, you know, that's all you want to do. So that's the mentality. So just make a ton of money. And that was my mentality for a very long time. Up until the age of 27, I was making some really good money. Yep. Right? I had my dream car. It was driving around in a Hummer H2. Nice. Yes. Gas Cozler. Gas Cozler. Amazing car, turned a lot of heads. Yeah. I was living in an amazing place, literally. I had all the toys, all the bells and whistles that I had ever wanted. Wanted. Yeah. Right? Short of like a private jet or something stupid like that. But that just gave me more misery. And what it did, and a lot of people don't realize this, is it dulled a lot of my senses. So I'll give you an example. Going to the keg, right? Once a while for an amazing steak. Great fucking time. Yeah. Right? But what if you went to the keg twice a day for two months? Yeah. You'd spit that food out. Yeah. Right? So what happens is, if you're not prepared for it, when money enters your life, you tend to go to the keg twice a day. And that's just a metaphor. Because you're buying a lot of these things that you've always wanted. And for the most part, somewhere along the way, there's no sense of achievement when you keep picking up things that you can pick up no problem. And it dulls your senses. And the only way to do that is just to top it. Yeah. Right? And then you get into this. So long story short, I got into a very horrible place and I knew more money wasn't the solution. It was actually death, as weird as it is. So I got to 200 and like 38 pounds, like 30 percent, 33 percent body fat. 200 plus pounds? 200. 238. Wow. Can you imagine being 238? Yeah. So 33 percent body fat, which is extremely unhealthy. Very, very bad place, right? Six months locked myself in a fucking room, don't want to talk to anybody. And this is a person that pretty much, one can argue, got everything they've ever wanted in life. Sure. And all that led me to is a fucking room, me just shut in there and just, I don't want to talk to anybody. I don't even want to eat like food doesn't have flavor anymore, right? Just because once you've tasted caviar, it's very hard to go back to rice. Yeah. Right? But if you eat caviar every single day, caviar tends to taste like rice, right? I hear it. Anyways, really horrible place. And I realized that more money wasn't the answer. And I was always a person that for the most part would experiment with my life. Would this make things better or worse? And when more money isn't the answer, you tend to sort of look at maybe less money is the answer. Sure. I did a phenomenal thing. I think it's phenomenal. You guys might think it's fucking horrible and ridiculous, but I will tell you. So I did something ridiculous and it was in my opinion short of genius, right? But for two weeks, I gave myself a $20 a day budget. No more, no less. And I went homeless. For two weeks. Really? A lot of people don't know this. Holy shit. Yes. The worst four days back then in my entire fucking life. It was just horrible. Was it here in Toronto? Yes. Well, so here's the thing. I was homeless in a Hummer H2. So I don't know how homeless I was. It's not like I was living. It's like glamping. Yes. It's not like I was living on the streets. If anybody's ever been inside a Hummer H2, you could put the seats down and it's like a living room. Yeah, H2 is pretty nice. But that being said, that's where I spent my nights. So I was away from the comfort of my own home. I lived on a $20 a day budget. Okay. Right? First four days, horrible, fucking hated it. Right? Fifth day rolls around. I'm like, you know what? I'm a smart guy. There's a good chance I could turn this 20 into 40 somehow. Sure. How do I do that? Right? So I started doing my shopping the night before at 9 o'clock just before the grocery store's closed. And there was a lot of 50% off on like really well made like packaged food. Right? I started eating better instantly and that was pretty phenomenal, right? So now I have like four meals stacked for the next day and they're amazing compared to what the $20 would get me the day before. So that part's really exciting. I started pulling up my Hummer H2 to a second cup and I started stealing their Wi-Fi. I started watching TV shows and for the first time I started to enjoy TV. Interesting. Because before, nothing. Yeah. Wouldn't do anything for me. And then I remember it clearly, it was either the fifth or sixth day I had actually, because I had worked so hard to double my food, right, and I had that sense of appreciation, I wanted to enjoy it. I no longer wanted to eat it on the go or eat it at my desk at work or I didn't give gratitude for it. Exactly. Right? So it's like, man, like you know what? I worked really hard for this. I made this happen. Let's take the time to sit somewhere nice and let's enjoy it. So it was, honestly, it wasn't even a great meal. It was like a boxed sandwich or something like that, whatever it was, maybe it was some sushi. I don't remember exactly the meal, but it was something along those lines. I sat down, this was at Young and Shepard, Mel Asman Square, I believe. I sat down beside a tree, it was a beautiful day. And for some reason I felt I was at peace. And when I took a bite of this sandwich for the first time in a long time, I tasted flavor, which was really rare in my life. And this was a sandwich. This wasn't caviar, this wasn't the best sandwich possible. This was a sandwich from a grocery store. And for the first time I just, I sat there and it took me an hour to finish my meal and I enjoyed that whole hour. I wanted to savor it, enjoy it. I would look around, everything around me was, everything was perfect. And at that moment I realized maybe this is the way to go, right? And since then I've been on a path as weird as it sounds to obtain less in terms of materialistic needs. It doesn't really matter what my bank accounts had. Not that it's super low or anything like that, like I'm pretty fortunate, but I don't have the millions and millions I once wanted. And like I said, my number, around 2400 bucks, if I could do that, I'm living a life that makes me so fucking happy. And it's unreal. What happens at that point is I'm no longer led by the decisions to make more money. So in my opinion, when it comes to business, I make better decisions. Because a lot of the time somebody will sit down with us and you know, they'll start the conversation, oh we'll do this, we'll make this amount and the money excites you. Not the idea. People are a slave towards money and the aspect of, I'm a firm believer in the more you say no, the more opportunities they have. I think people, they have too much clutter and their space is too filled in their life, a bunch of random shit. Yes. If you want to get to places in your life, learn to say no 99% of the time. I'm going to tell you an amazing story. I wish I knew the gentleman's name, I do not. But he owns a jet line, right? So pretty successful, right? Fuck, guys balling. So a gentleman really wanted to reach out to him because he had a really great idea. And he went to his best friend. Okay. Okay, this was a story that was passed down to me. And he went to his best friend and he said, I have this amazing idea, I want to reach out to your buddy. I think he has the money, the capital, put it together and make some money. So the airline, the CEO of the, or the owner of the airline, his best friend loved the idea so much, immediately ran to his best friend. He's like, this is phenomenal, you got to hear the guy out. So the gentleman agrees to meet, right? And this meeting only lasted two minutes. Okay. Okay. So the gentleman with the idea to make a ton of money, he started out with, okay, so I have this amazing idea. He went about a minute into like what it is. And then he said, it could easily make us five to $10 million. Hands down will be the easiest money we'll ever make. The gentleman that owned the airline, stopped him right there and said, I don't need to know anymore. Yeah. And it was, it was such a dumbfounded moment. It was like, why? We're going to make eight to $10 million, easy, easy, right? And he said, my philosophy is if something doesn't generate a hundred million dollars or more, I don't even listen to it. And he said, no, right away. And he walked away from a guaranteed five to $8 million because his philosophy is he knows his worth, right? A hundred million dollars or more, right? So I learned the biggest lesson from that is always know your worth, right? And the number is a big part of your worth, but always know your worth. And when you don't, you almost always settle for less and quite often by saying yes one too many times. Yeah. Yeah. Good story. Yeah. I wonder what the guy's doing right now. You know what? I wish I had the proper names and I could do a better job of telling that story. There's not too many private jet planes there. Let's do some research and see how it is. Yes. I also wish it was a little bit more of a rehearse. This was sort of off the top of my head. But amazing story. And like I said, saying no has been probably the one thing that has made me the most successful I've ever been. You know, LifePulp very early on, somebody offered me $10 million for it. Just like that. Very easy to say no. Yeah. Because LifePulp was the only thing that was giving me a purpose. It was like... Well, that's another thing, man. I know a bunch of my friends who've sold companies for very lucrative. I'm talking about multiple sevens. Yes. Ridiculous. Money. Yes. Just a free cash in a bank. Miserable. The majority of them, yeah. Miserable. Because they sold their souls for money. Yeah. Right? That one thing that was keeping them alive, that one purpose, one passion, whatever it was. Yeah. Right? They kind of for them... So they didn't technically sell their souls for money. But to some degree... Well, the problem is they never had something after that. Yes. Because their identity was attached to their startups and the businesses they had. Yes. And as soon as they sold, they had nothing to do. Yes. So I'm a big believer in actually selling your businesses. I think if you have an investor to sell, but I'm also a big believer in like you always have to be responsible for something and creating something. Yes. So if you are going to sell fucking great congratulations to you and your investor, it's time to exit cash that in. Yes. However, make sure you have something on the horizon. Yes. Always have something on the horizon. Yes. Never just sit there like, oh, I got money in it. Yes. You're going to fucking go crazy. Yes. So in my personal opinion, two ways to look at that situation. The first one is if you're a serial entrepreneur, you build great ideas, you sell them, you do phenomenal. If that drives you, that's your purpose. You'll always be happy. But there's a lot of entrepreneurs that they're not lucky entrepreneurs, but for the most part, they had a passion for something. Sure. Do you know what I mean? It was like, it was that guy in the cubicle. He had a passion for guitars and he wanted to build the world's greatest guitar. He builds the greatest guitar. He's having the time of his life working on the project, right? Boom. He sells it. In my opinion, metaphorically speaking, he sold his soul along with it because now he exchanges the one thing that always made him happy for a ton of money and that ton of money is a lot of fun for the first two or three months. But after those two or three months, it's a down spiral. I think it really depends on what you said. It depends on where you are in your life and what you're doing. If it's a lifestyle business, that's attach your identity and who you are. But if you're doing around and raising money, at the end of the day, you got to sell your business because for me, I invest in a company too. I want my fucking return. Yes. There's only two ways of getting my returns. Number one, someone acquires us and I get a return on that. Number two is IPO, but the chances of your company having an IPO right now, it's like this. Yeah. But that's also what drives you. Do you know what I mean? That's the thing that makes you feel alive. Well, I want to say that my money is never my driving force, but it has nothing to do with the money. I'm a firm believer. It has to do with growth. Growth drives you. I would say movement and doing new things. I get bored really easily. So it's like, all right, we got this problem, we solved this problem, we're growing this problem, we're going to the next thing, sell it, whatever, or put it off and put the rates of you on place, off to the next, off to the next. But to be at the same place and the same thing for the rest of your life, for me, that's spiritual suicide. Yes. I can't fucking do that. Yes. So I'm always going to be doing new things and playing around and just... All over the place. Life is a game of chess to you. Yeah. With a little bit of chaos. Yes. For sure. 100%. And there you feel alive, which is phenomenal. You're in the perfect state to be doing things like that. Myself with LifePulp, it's something that just, it honestly gives me the most peaceful sleep I've ever had. And kind of organically too. Yes. Yeah. And then again, the more it grows, it's like a baby. Yeah. The more attached I get to it. And it gives me the most peaceful sleep. That's amazing. So let's end it off over here. Three tips that you can give any aspiring person who's looking to kind of better their life. Yes. So self-improvement is number one. Yeah. If you're not growing, you're dying. Yeah. So you really have to be honest with yourself and you have to say, you know, am I a little better today than I was yesterday? And if the answer is no, you can't get too far, right? Self-improvement is key. If you want a better life, better relationships, better anything, self-improvement. That could be as little as listening to a podcast, reading a book, going for a walk. If you're stressed on time, stressed with family, go for the walk, listen to the podcast, put the two and two together. But you have to be doing something that's growing you as a person, just because it's really tough to get to anywhere great without growing yourself. I mean, I personally don't think it's possible unless you luck out and we're talking like 0.01% of people it happens to, in my personal opinion. Number two is know your worth. When you don't know your worth, you almost always settle for less. And if you're settling for less, it's really tough to grow, so always know your worth. Number three, get to a place where you love yourself. And this could be the weirdest thing in the world, but I think it's really important you get to a place where you love yourself. I will tell you why. If you fall in love with yourself successfully, truly love everything there is, if I don't have the biggest muscles in the world or anything like that, I don't have the nicest body in the world, but I love this body. I love my mind. It's not perfect. And I've been dealing with a little bit of anxiety lately. I'm veering you to it. But I still love that. I love everything. Everything that happens, I love. So what happens when you get to this state of truly, truly loving yourself? You automatically fall in love with life. And if you don't love your life, I don't think you can ever do anything. Bro, if you're not going to love yourself, who's going to love you, end of story. Exactly. You know what I mean? Value yourself, love yourself, and love. The definition of love is you have your own definition, Roman has his own definition, I have my own definition. So whatever you define as love, that's your own personal definition. But just respect yourself and don't worry about what other people think of you, don't worry about what people are saying of you, in fact, live in your own fucking cocoon and fuck everybody else. You do you. Yep. Absolutely. And like I said, the best byproduct side effect, whatever you want to call it, of when you truly fall in love with yourself is you automatically fall in love with life. And at that point, you see things differently. The world tends to open up to you. You literally, everything at that point just becomes crystal, crystal, crystal clear. And I would say those are the three things that are pretty important. Beautiful, man. I want to thank you so much for coming on the show. Thank you, man. Can I say this? Yeah, for sure, man, yeah. I've been a fan of you for quite some time and I've learned a ton from you. Thank you. Like a ton. Your Facebook, everything you post on your Facebook is like religiously, it comes into my newsfeed. I read it all. I love your videos and for quite some, I still do. I look up to you in many ways. Thank you. And just being here is, to me, so phenomenal, man and I appreciate you reaching out and it means a lot to me. So thank you. Pleasure man, thank you for coming on in. Thank you. Alright guys, you heard it. Go check out Roman, I guess Lifepop. Lifepop.com, search Roman Price, I come up at anywhere and everywhere, send me a message. It's all the same. Cool. Peace guys. Alright.