 Okay. What is design thinking? I mean, originally it was a good idea to bring the process of a design from idea to research to idea to prototype and visualization to other industries or to other business areas. It's like changing a service process in the hospital or how to sell it, maybe diaper or whatever they look at. However, whenever you bring a creative process to the creative people, they try to simplify it and make it adjustable. So design thinking became much adjustable. I think everybody can do it, look at it, and it became kind of a management fashion, like re-engineering and whatever we had in the past. And the effects are not, in my opinion, in my observation, that you get better products, better experiences, better solutions, but it's more comfortable entertainment. And designing always requires major investments, both of mind share, money, and also the bill to bring it to market and bring it to the people and also accept uneasy questions and critique by people. For example, in my case, it often happens that people say, what is it? That already is so long, if people ask what is it, my design doesn't communicate what it is. And on these bigger issues, I think thinking is fine. Connecubus designed it a little bit bologna. Because, that I think, because Richard Timbron thought about it the way he thought, but the way people apply it, they're kind of easy. It's a management fashion and there's not much result. And as always, I think the good things are small and have a great effect on the big things.