Video Highlights: 0:02 Every supervisor and employee should set goals. 0:42 Employees who set goals increase both their commitment and motivation, and they become more invested in their jobs and long-term career plans. 0:53 The goal-setting process allows employers to direct employees’ efforts toward maximizing accomplishments and toward supporting the company’s own long-term goals. 1:11 Goal setting will be most successful when you provide each employee with clear expectations regarding performance that are tied to an understanding of how his or her individual work contributes to the company’s overall goals. 1:26 There are seven key criteria that your goals should meet. 1:31 Be specific. Clearly communicate the tasks or behaviors employees must accomplish or demonstrate to achieve successful results. 1:47 Be realistic. Set goals that are challenging, but attainable based on your employee’s knowledge, skills, and resources. 2:09 Choose goals that can be measured, and make sure your employees understand exactly how they will be assessed. 2:27 Use your calendar – and set deadlines. 2:45 As you set goals, remember to prioritize. 3:05 Evaluating goals is also important. Since goals are designed to support both the company and the employee’s personal development, you should evaluate and update goals based on changing business needs and the employee's progress. 3:20 Coordinate your employees' goals so that they complement one another.