 Very ramp is imperative it's been 10 years that we've been here a lot has changed in the consumers preferences of how they consume news from an era of very few channels to 175 channels from an era of just national channels to hyper local channels to everything else. So a lot more content preferences have changed formats have changed. So there was a time that we felt that it was refreshed and re looked at the content because a lot more younger audiences have come in their preferences of content are very different from what was there 10 years back. The political environment has changed a lot more emphasis on growth a lot more sectors getting covered than just politics. So hence we thought that it was perfectly the best time for us to relaunch and refresh ourselves keeping in mind the new audiences and the future the next decade in that sense which would also see a lot more play on digital a lot more play on a lot many more content areas than just politics. Well you will see a lot more interactivity between the first screen and the second screen for starters which will reflect itself. You've already seen a neat clean uncluttered look on the website. The navigation is far more simple to do a lot more video elements built in which takes away from you know what the channel is already doing in that sense. You will see a lot more original content creation also happening on the web shortly. So all of those things are what you would expect there and obviously the interactivity is key which will transcend itself from the second screen onto the first screen and vice versa. Key Focus Area is just to focus on great quality content ensure that we have great distribution monetize it very well and build a great brand.