 All right, hey, just finished a coaching call strategy session with an agent and just heard some feedback that I want to share with you real quick on the whiteboard. Okay, so this agent said, this agent said that he was always asking about budget and price in step two of the appointment process, and he was struggling with that. So he was averaging about $50 per month per cell. So this is a way to increase premium right off the bat. He tried something and I can't share all with you because we shared a lot of different stuff and these coaching calls and stuff. People love these sessions. They spend 30, 40, 50 minutes and it's like they learned some stuff that they make an extra $60K this year. So it's huge. But what happened is he was averaging about this. Now, I said, hey, try something. I said, when you show your three options, right, because we preach five benefits, eight trial closes, right? And when you show your three options, show them in decreasing order. Do not ask about their budget or what they can afford. Just show them what they need because that makes them think smaller. Don't do that. But when you do show them something that's $100 plus about $80 and about $60. And he did this and the first time, the first one was $115, $82 and $61, something like that. It was like 2015 and $12K. And he said he tried it. He was reluctant to try it. He tried it and the lady actually went with the biggest one. I also told him to try an upsell method of getting a little more, extracting a little more premium out of them. He was too scared to try that. He didn't try that. But he got this and over the last month, over the last one month, he has seen his average premium increase to about $75 per month just by doing this. That's $25 per month, which if you take that times 12, means he's increased $300 of annual premium per sell by implementing some of the stuff that we talked about. So what he just did is if the average premium for a final expense agent is 600 AP, he just added an extra half sell per client. So guess what? By adding some techniques and actually carrying and giving a crap and implementing some stuff and listening and learning and paying for access to learn, what he's done is let's just say he was averaging about eight sells a week, which is pretty good. That's 400 sells per year. So 400 times an extra $300, 400 sells times an extra 300 bucks of AP. Dylan, help me out. What is that an extra 120K? I think that's an extra if my math is right, I believe so. That's an extra $120,000 in his pocket. How do I make an extra 120,000 and how to increase your premium so that that happens? But if you don't think like this, guess what? You spent a lot less money and you helped people worse because the agent that sells them more coverage helped their family more because the person that sells them 20K over the person that sells them 10, which one helped their family more? The one that sold more.