 Mae'n amser Alun Haddon, GSA, ac rydyn ni'n gweithio i moddolwch y cyfnoddau'r cyfnoddau a cyfnoddau'u cyfnoddau. Mae'n cyfnoddau cyfnoddau cyfnoddau ac cyfnoddau cyfnoddau cyfnoddau ac mae'n cyfnoddau cyfnoddau. Rydyn ni'n gweithio cyfnoddau, ond rydyn ni'n golygu o'r defnyddio ar yr hyn o'r cyfnoddau, ddau'r cyfnoddau, rydyn ni'n gydwynghylch yn bach, mae'r cyfleid yw'r cyffredin. Dwi'n gweithio cyrraedd yn ddod hynw i siaradau'n ffordd i ddarparu am y cyffredin, mwy fyddwch ei bod ar y dyfodig yn cyfnoddau 2-3 bilion yw'n llunio. ymwneud o'r ddweud o'r ddechrau'r dwyr ei yw ddweud o'r hwn o'r ddweud o'r ddweud o'r ddweud o'r rhesnod yn ymddangos, efallai oherwydd LTE, y gorfod global, o hynny o 350 cyfnodau ar y llyfr yn ei ddweud yn ei gweithio gweithio'r cyfnodol, gweithio'r cyfnodol, gweithio'r cyfrif. Mae cyfrif yn y dyfodol ar gyfnodd. Mae'n dechrau'r ddweud o'r ddweud o'r ddweud o'r ddweud o'r ddweud o'r ddweud, Something like 60% year on year growth. But we're seeing right now today around about 50% of mobile traffic is indeed data by the end of the decade just six years away. This could be 55, 60, even 70%. Some people talk about. So video is the driver and a part of that is if you like traditional television programs, but of course there is other video content as well. The other driver is the availability of a technology which has been standardised for global use by 3GPP. It's called LTE Broadcast or EMBMS and this has the ability to deliver for the operator network efficiencies in delivering multiple users video channels. So one example is that imagine many people want to watch the same content. What happens up until now has been each one would basically establish its own connection. With LTE Broadcast the network sends this information out using one frequency. Effectively it's a single frequency network and you can regard that the user smartphones are then effectively tuning in to tap into that content. So instead of having one-on-one sessions it can be tens, hundreds, thousands. In reality it can be without limits and it can be on a small area for example in the confines of a sports stadium where the customers, shall we say the crowd, watching the event have the opportunity to view video content, video streams which can be complementary to the game for example that they're watching. But it can be in an area, part of a city, it can be in a region or if the network is so organised it can be delivered nationwide. So it's a really win-win situation for the operator that's clear on efficiency and user experience. Well what of the broadcaster? Well LTE Broadcast is allowing the operator combined with broadband networks to deliver content to users, to customers on the go wherever they are. Right now across the world there are about 20 trials which brings together mobile network people, content providers and broadcasters to explore how this technology together with broadband can help them develop or evolve their services. So there's many trials taking place in all regions of the world and the expectation is that it could generate new revenue possibilities for the broadcaster or the content if you like, the delivery of the content and while at the same time it could create new business models and new revenue streams for the network users. One I think important point that came out is what we're really seeing here is the getting together, I wouldn't quite yet say marriage of two well-established giant industry sectors, that's the mobile network which has historically been regulated from a telecom's background and then we have the television broadcast whose regulation is very much driven by media policy. So at some point the policy makers need to establish not only how and when such content could be provided on mobile broadband networks but also to decide which content may or may not be appropriate to deliver on the mobile broadband networks. So I think it's the beginning of a very interesting era. The ecosystem for the smart phones themselves needs to develop because they do need a chip capability within them but already the first products are coming and many of the major manufacturers are indicating that they will support LTE broadcast. I think one final thing, part of the debate would be well does that mean that delivering television content over mobile broadband networks one day will replace the delivery in the more conventional way of terrestrial TV networks and I think we can say here that none of the panel from all their backgrounds thought that this was really likely to happen at least not in the near term but we do see many opportunities for the broadcast industry and the mobile industry to co-operate perhaps with hybrid delivery models and with new service plans and new business models which will effectively enhance those services and improve the user experience and at the end of the day what everybody is interested in is enhancing the user experience. So I was very pleased to be able to have this stimulating session. It was well attended. There were excellent questions from the audience and I'm sure that the discussions will continue in the future. Thank you.