 Hi, everyone. It looks like we still have people joining, so we are going to get started here in just one minute. In the meantime, for those of you that are on, if you could just let me know that you can hear me by locating the question slash chat module on your go-to webinar panel and let me know what your favorite flavor of ice cream is, that would be awesome. Okay, we're just going to wait one more minute. There's still a couple people joining. So far, the most popular flavor is vanilla, which I'm a little surprised by, but that's cool. And I will say, I was talking with someone a couple weeks ago whose favorite flavor of ice cream was black licorice, which I didn't even know was a thing, but he loved it. So everyone, everyone's got their own three, own thing. That's great. Okay, I think we've got everyone. So I'm going to go ahead and get started. So welcome to the second Give Local NRV training webinar. My name is Dawn, and I'll be leading you through today's presentation. I've got a few housekeeping items to note before jumping in. First, I want you all to know that the webinar will be recorded and posted in the toolkit on the Give Local NRV site under the resources tab. And you can use the go-to webinar chat module to send across questions at any time during the presentation. And we'll get to as many as we can after the webinar's over. So I also have Ashley on the webinar from the Community Foundation of the New River Valley. She has been working extra, extra hard to make this giving day really awesome for everyone. So welcome, Ashley. Thank you, Dawn. And thanks so much, everyone, for being here. I can't believe that it is already April 20th. So we are just about two months out from the actual giving day and just about a month out from registration closing. So thank you all so much for taking the time out of your day to come and learn a little bit about how you can strategize so that your organization can raise a ton of money on the giving day. That's why we're all here. We want everyone to succeed. And so Dawn has some great tools. We're also really excited at the end of the webinar. We're going to be announcing our prizes and awards for this year. And we've never given away as much money as we're going to be giving away this year. So we're really excited about that. We have a lot of generous sponsors who've stepped up this year. So hopefully you all are as excited as we are. And I'm going to turn it back over to Dawn so that she can get started. Thank you. So before I get to the agenda, I just want to say too that we're really, really excited to be able to partner with the Community Foundation again this year. And, you know, we're also really excited to partner with you all to help you with technical support, donor support, whatever you need leading up to the day and obviously the day of. Just for a little bit of background on Mighty Cause, we are a fully functional nonprofit fundraising suite that many organizations use 365 days a year to raise money for their causes. And we have partnered with the Community Foundation of the New River Valley to be able to provide all of you with a year-round NRV-specific fundraising portal. So let us know if you have any questions about that. Obviously the, you know, big combination of it all is give local NRV but you can use the site year-round. And the Community Foundation has a lot of great resources along with, you know, Mighty Cause 2 just has a lot of great resources to be able to support you in that. So let us know if you have any questions as we go along. So here's a look at today's agenda. We're going to be going over some of the basics. Then we're going to walk through the prizes available that Ashley just mentioned. And then after that we're going to go over some of the strategies to raise funds and win some of those prizes. And then at the end we're going to do the Q&A session. So if you do have a question while I'm presenting just type it into that chat box of your go-to webinar panel and we'll make time for it at the end. So give local NRV basics. Give local NRV is going to be on June 23rd this year. It is a 24-hour giving day that runs from midnight to midnight. Early giving starts on June 1st. As you all know it's organized by the Community Foundation of the New River Valley. And the really awesome thing that we've already mentioned twice so far and we're only on slide five is that there's $15,000 in prize money available this year and there's tons of opportunities to win. So we're going to go through all the prizes available later in the presentation so sit tight. So first things first if you haven't done so yet you're going to need to register your organization for Give Local NRV. To do that just go to GiveLocalNRV.org and fill out the registration form. You'll either need to log into Mighty Cause or sign up for an account on Mighty Cause in order to view that registration form. Once you've completed the registration form online you'll receive an email confirming that we've received it. And then once you've submitted it then you're able to add administrators to your organization's account that way multiple people can access and help run your campaign for Give Local NRV. So then after you submit your registration our team will review your responses and usually within about 24 to 48 hours you will receive an email confirming that you're approved and all set. And just to clarify too even if you participated last year you still need to register for Give Local NRV this year for the 2021 season. Primarily that way we all know who's going to be participating this year. We can put you on leaderboards for all the prizes so make sure that you go ahead and register your nonprofit for the 2021 Giving Day. And of course if you have any questions at all please don't hesitate to email our really awesome customer support team. Their email is support at mightycause.com. So navigating your dashboard once you've filled out and submitted your registration form the next step that you can take is to complete the items on your to-do list. This is just a suggested list for just some good things to fill out as you're going along. This list will be in the overview section of your nonprofit profile for those organizations that haven't checked off all the items. Once you complete your to-do list then it disappears from your page so if you aren't sure if you've completed it if you don't see it that means you are all set. So there's five basic items that you'll want to do for the to-do list. Add the logo the background image thank you page which your donors see after they complete their donation. Tell your story so that when donors come to your profile for give local interview they understand what your nonprofit is all about and then you do have the option to also set up EFT or electronic fund transfer for direct deposit as well. If you click on the link for each to-do list task then you'll be taken right to that spot in your profile where you can complete that task so we try to make it really easy for you to complete the list but if you do need help or you're not sure how to complete any of the items just let us know support at mightycost.com and we will definitely be able to help you out. And then I also recommend taking some time to get to know your dashboard. Your dashboard is the admin section that appears on the left side of the screen when you're logged in and on your nonprofit's profile. So when you log in you'll automatically land in your overview section which again is where you'll find your to-do list if it's incomplete as well as metrics for your nonprofit. Under overview is the organization page where you can customize your public-facing organization profile. Toggle on the edit mode you can include page metrics like adding a goal for the giving day which enables a progress bar on your page. You can add images you can add a media section this is where you can find your story there's a bunch of things that you can add you can make it as beautiful or as simple as you'd like or have time for. And then below that within the fundraising section then that's where you'll have the ability to manage fundraising pages and other efforts for your organization as well as matching grants which we are going to touch on a little bit later within the strategy section of the presentation. Below that section on your dashboard is the reports section where you'll be able to preview and export different donation reports. And then the last important section within your dashboard is the checkout section which we're going to talk about in a few slides as well. This section allows you to customize your organization's donation checkout flow like your donation form that your donor see and the thank you page that they see after they complete their donation. So really important for you to be able to fill that out and make that your own and make sure you know what your donors are seeing when they go through that process for give local NRV. And then lastly you can manage your nonprofit settings like URL customization and admin control from your settings section. So really quickly to kind of recap on the last webinar that we did. I'm going to talk about customizing your profile and the checkout flow since those are two very important items if you have not already done that for your organization to do for give local NRV. One of the biggest quick tips that I've heard from nonprofits participating in giving days is to just take some time to customize your organization's profile. So your profile is the face of your nonprofit for the giving day. You'll definitely want to make sure that it looks good and it represents your nonprofit well. And then just so you know your profile link is that's the link that you'll share with your supporters to ask them to donate to your give local NRV page. So to share your page just copy and paste that URL into an email or a social post or or wherever you're advertising the campaign. So you know as you're going through your to-do list you'll want to customize your profile to match your nonprofit's brand. You can change the theme color to match your logo and the theme color is going to change you know you'll see on the image here the blue donate button the progress bar. So you can change that theme color to represent your match your organization's branding. And then you're able to upload media within this profile page to your gallery to you know adding that visual interest on your page keep people on the page you know make it interesting for them. Don't try not to make it just like a big block of text as I'm sure you all know people have very short attention spans. So when you're able to make it visually appealing for them add a video add some pictures to your story just you know as you're going through and kind of telling them what your nonprofit is all about add in some of those elements that you're able to so that people stay on the page and actually read through everything if they're not sure what your nonprofit is about. You know this this profile is really a great place for you to make a strong appeal to donors you know tell them why your organization needs their support show the impact of your work. So spend some time customizing this profile. If you participated in Give Local NRB last year then your profile is going to still be there and have all the content that you had on it for last year. So you know I would recommend kind of logging in checking it out making sure all the information is up to date updating your your metrics on the page so that you know they represent this year's Give Local NRB. If you need help doing that you can always email our support team to help you out with your page as well. So checkout flow. So the next really important thing I just wanted to reiterate again during this webinar is customizing your organization's checkout flow. So again this is located within your checkout section on the dashboard. The checkout flow is what your donors experience when they make a donation towards your organization. So the first part is to customize your checkout steps. This is probably one of the more important features to focus on when you're setting up your organization's profile and account on Mighty Cause. The checkout flow section gives you a lot of control over the donation process. It allows you to opt in to collecting information that you want from donors like addresses and phone numbers. You can also set up custom suggested donation amounts and add descriptions to help tie those amounts to items or services that your nonprofit provides which as you all know just strengthens your appeal to donate. And then the checkout steps within your checkout flow also allows you you know you can preview the whole checkout process without actually making a test donation so you can see what your final process looks like and use that to edit yourself if needed. And then the post checkout section which is the thank you page and the donation receipt customizations. They use the same text editor as the story section on your profile so you're able to add text and links and videos, images specifically to the thank you page. The donation receipt is a little less customizable in that you can't add videos or images to that mostly because there are several email server or email services out there that kind of strip those things from emails and we always want to make sure that your receipts look very nice to your donors when they get sent. So the thank you page is really where you can go to add all that really visual interest, video, images, etc. And then on the thank you page you're also able to add a call to action button that kind of tells donors where you'd like them to go next. So one idea would be adding that call to action that says sign up for our email list and then directing them to where they can do that. And then for the donation receipt this customization that you set appears above the tax deductible portion of the receipt that gets sent out. It does get sent out automatically after a donor completes their donation on the site so you do not have to send out those thank you's right away. You can continue to focus on raising money during give local NRV. However during in the report section you get all of that info. So after the fact then you can definitely send out any handwritten thank you notes that you want or you know other personalized thank you's that you want to send. You'll be able to access all that information in your reports but just know on the actual day your donors are getting automatic thank you's and receipts after they donate. So you can focus on you know just kind of getting the message out there immediately the day of. So moving on from the dashboard in your Mighty Cards account I want to make sure that I mentioned the really awesome tools that you can use as you get ready for give local NRV and that those will all be found within the non-profit toolkit. So the toolkit is located on the homepage at givelocalnrv.org under the resources tab in the menu. So the toolkit has lots of tips and tricks it's got FAQs walkthroughs it also has templates you can use for email and social media to help you get inspired help you figure out how to promote your campaign. This is also where you'll be able to find today's training recording as well as logos and graphics that you'll be able to download to kind of start tying all of your messaging into give local NRV. So definitely check out the toolkit if you haven't already and refer back to it as you're planning your campaign. So now on to the very exciting prizes I know I'm super excited to talk about them I know Ashley's really excited to get it out there so without further ado give local NRV this year has secured $15,000 in funds to give away as prizes this year there are lots and lots of opportunities to win. Prizes this year are going to be based on a mix between most dollars raised and unique donors. You will definitely want to head to the rules and prizes tab on givelocalnrv.org to see the complete list and parameters for each prize but here is a quick overview to get everyone excited. So new this year is a peer-to-peer prize that awards the nonprofit who's raised the most exclusively from peer-to-peer fundraisers. The community foundation this year is also introducing Golden Ticket which are random chance drawings so any organization regardless of how you're doing during the giving day has the opportunity to win one of these golden tickets. And then a new medium category for nonprofits for the most money raised overall is new this week this year as well as more inclusive leaderboards allowing you to raise funds alongside nonprofits that are the same size as you rather than the separate county leaderboards that they've had in the past that didn't take into account you know small organizations competing against large organizations. So there's also a lot of returning favorites this year like the overall leaderboards that award prizes to the organizations that have the most money raised and most unique donors but this time with small medium and large categories the video grant award is back the superstar grant award is back and there's gonna be five power hours throughout the day awarding $500 to the organization that raises the most during one of these designated hours. So there are tons of great prizes available definitely go to that rules and prizes tab on givelocalinterview.org that way you can see all of the prizes available everything that goes along with them so that you can start thinking about which ones you want to go after how you're going to strategize around them and then of course all of the rules involved around each of the prizes too. Okay so moving into now some campaign strategies that will hopefully kind of get your wheels turning in you know how can I win some of these prizes what can I do to really strategize around some of the power hours available what can I do if I win a golden ticket this year what can I do to promote that to my donors to get them more interested in donating during the day so we're going to talk about all things strategy coming up and then after that we'll have the Q&A session as we wrap up. So first things leaderboard strategy so the leaderboards provide the biggest prizes available and give local NRV and they really are the key you know to getting your donors invested because if you promote the leaderboards those donors are going to help you climb the leaderboard so if you're in you know 10th place you're very close to the you know next 9th place take a screenshot of those leaderboards send them out on your social media blast them out in your email let donors know where you stand during the day help them to keep tabs on your position that way you know they get very excited about where you stand on everything really emphasize how much is at stake you know how much could a thousand dollars do for your charity if you win you know what would that help you achieve tie everything back into your overall messaging about you know what you do and why you do it to get people really excited about helping you win that money and move up those leaderboards especially this year with the small medium and large categories there's going to be a lot more movement around the nonprofits that are participating and so you'll have plenty of opportunities you know as you're you know diving into everything to send your donors information about where you stand during the day on during give local NRV so you know another trick with spreading the word with the leaderboards you know concentrate on sustaining that momentum keeping the fundraising going and starting and finishing strong so you're you're overall messaging with the leaderboards don't have to just be help us climb up but you know it can be help us stay where we are or you know help us be you know two two spots up so think about it come up with some preliminary messages that you think you might send and then as you're going through the day trying to adjust your strategies based on your position on in the leaderboards and of course you know a screenshot screenshot screenshot take pictures send them out tweet them and of course we're going to have a social media feed the day of so as you're you know promoting your leaderboard position that will show up on the give local NRV social media feed that shows up on the main page so you know it's just more promotion for you as people are coming to the site another tip so since give local NRV is a 24 hour event the trick to making the most of it is to really sustain that fundraising momentum one great way to do that is making sure your campaign and making sure your campaign is on track is to set mini goals for your organization to help generate buzz and really build excitement so set those mini goals for certain hours of the day so you can get people excited about your own goals and then obviously continue working towards those top prizes that are available mini goals do help state sustain your fundraising momentum and get people excited about helping you win those prizes that are available so to set mini goals you'll want to think of your overall fundraising goal and what you'll need to raise or you know how many donors that you need to get it let's say you're going after one of the unique donor prizes think about the goal that you have you know and you know should you set one for an hour a goal for each hour of the day or a section of the day to reach the goals that you have be sure to keep in mind as you're going through this when keep in mind when your donors are most active to adjust your hourly or section goals accordingly so if you know that there are certain times of the day that will be slower for you you may want to boost that time period by utilizing a matching grant to kind of shake things up and keep your messaging fresh to keep people involved and engaged with your nonprofit during give local NRV something else that you can do to get your campaign rolling is to ask for seed donations these donations from people in your organization's inner circle that essentially break the ice with donors because you know if people come to the page and they see that people are already making donations and there's momentum on your page they are more likely to donate to your organization during give local NRV the seed donors help get the ball rolling and you know people to ask for for a seed donation would be your board a staff especially those who are director or c-suite level leaders at your organization volunteers really anyone at your nonprofit who's highly engaged in your work seed donations do not have to be huge donations you know they can give $10 getting a little bit in the bank by tapping the people in your inner circle really does help your campaign move forward and get those donations coming in so as you're planning for the day as you're thinking and strategizing make sure that you ask those key people hey can you donate first thing in the morning during give local NRV or you know even better once early giving starts ask them to start you know making donations during early giving so that once give local NRV starts your organization already has momentum and is showing up on the leaderboard with dollars raised so a great strategy for driving donations on a giving day is securing a matching grant so a matching grant is essentially a large donation that your organization leverages to bring in other smaller donations by offering the large donation up as a match so for instance if you had someone willing to give you five hundred dollars or a thousand dollars instead of just putting that money in the bank and calling it a day you could use it as a matching grant so you take that thousand dollars and say to your supporters you know hey between this hour and this hour donations will be matched up to a thousand dollars which basically allows those donors to double their donation you can do a lot with the mighty cause matching grant tool like sending a cap for donation matching so you do that if you know that way someone doesn't come along and make a really big donation and eat up your entire match there's lots of different settings that you can do to make your matching grant your own it's a really cool and complex little tool that just allows you to do a lot with your matching grant and on our platform we've seen that matching grants especially on a giving day can be a very powerful way to drive donations so I highly recommend you know kind of thinking about if you want to do a matching grant there's still plenty of time to kind of get one set up explore the functionality and see if that's something that you want to do so you know since the matching grant is ultimately just a large donation you'll want to follow the same process as you would when you secure major gifts so you prospect you cultivate and you ask people you should consider as prospects for a matching grant are board members and you know when I say board members a lot of times you can have them pitch in so that one board member isn't giving you know a large amount you could get all of your board members to give a smaller amount and then that way you could set up the match and the sponsor would be your nonprofit's board so that's one idea you know sometimes an individual board member will be happy to provide a matching grant but I've seen it work really well when you know you can ask your board to work together to provide that match so major gift donors who've given a large amount to your organization in the past are also good prospects and providing a matching grant for those major gift donors can be a fun way to liven up their donation so you know instead of just writing a check they're helping your organization grow and drive other donations and you can also give that major gift donors some extra recognition when you're promoting the match so you know major gift donors who like a little shout out are you know and even better matching grant prospect corporate sponsors are also good prospects it's a really fun proactive way for you know businesses that you're connected to to get involved in Give Local NRV and it really helps draw attention to that company's philanthropy so at this stage in the game you know you can start making phone calls setting up emails start cultivating these prospects by letting them know what you're doing seeing how warm they might be to the idea of getting involved in having a matching grant for your Give Local NRV campaign and then of course in the coming weeks you can make your ask and show up the details of the match you can have more than one match running at the same time on Mighty Cause you can also queue matching grants to start one after the other so if you get a lot of great responses please don't feel like you can only pick and choose just one you can set up as many or as few matching grants on during Give Local NRV as you want or are able to so at the end of the day a matching grant is a marketing tool so in order to make the most of your matching grant you will definitely need to promote it so the first step is going to the matching grant tool on your Give Local NRV organization profile and adding your matching grant there there are some marketing tools built into the platform for your matching grant such as putting a sticker on your donate button when the grant is active there's some changes to your checkout process to reflect the match and the match gets listed on your organization profile you'll also want to add some information to your story about your match especially if it's a big match and of course promote it on your social media channels you know send out an email just make sure all of your followers your supporters know about the match countdowns add urgency as well so counting down and sharing your progress toward the match can be a great way to get people excited and urge them you know to stop what they're doing and making a donation and make a donation towards your cause so make like a matching grant is a great way if you know that there is kind of a more more of a like downtime for your organization and your supporters during the day try and get a matching grant going during those hours to spur more activity that way you have fresh messaging during during those specific hours another idea is to secure a matching grant and have it have it get matched the same time as one of the power hours that way you know not only are you securing a matching grant and getting those extra donations during that power hour hour but you're also you know working towards winning that power hour so it's just you know it could be a double win for you if you do end up securing the power hour win as well so moving on from matching grants I want to talk a little bit about ambassadors ambassadors are people who are usually in your organization's inner circle who can help boost your campaign so that includes board members volunteers especially ones who are highly engaged it includes staff members etc so utilizing ambassadors can help you kind of break out of your list of existing donors and engage new people so people that you wouldn't otherwise have access to so an ambassador can help you in a few different ways they can simply share a link to your page within their social circle to ask them to donate and boost your campaign for give local NRB so if you have a board member for instance who's very well connected this could be a really big boost or ambassadors can help by getting involved in peer-to-peer fundraising as well so peer-to-peer fundraising is a fundraising technique where you basically deputize your supporters to fundraise on your behalf the mighty cost platform is set up for easy peer-to-peer fundraising this can be a really great way to shake up your campaign and it's a great way to acquire new donors so if you wanted to try peer-to-peer you would basically ask your supporters to set up a fundraising page for your organization on mighty cause for give local NRB this may sound like a big ask but it's often a really fun way to engage your biggest supporters and allow them to tell their own story about your organization you know how they came to work with you why your work is so important to them and this doesn't distract or draw attention away from your campaign because they're they're really operating alongside your give local NRB campaign they're reaching out to people they know personally for donation and in most cases their friends and colleagues and family are not people your organization would have access to solicit for donations so you're actually picking up new donors through peer-to-peer most of the time which is always a really great thing so for people like your board volunteer staff program alumni this can be a really great way for them to get involved without just being asked to give money it can make it just give local NRB this year be a much more meaningful campaign for them than just making a donation or sharing a link and it can actually be a part of your stewarding process as well building and sustaining those relationships with that with that supporter that you ask and I've seen organizations get some really great peer-to-peer action going by just inviting people on social media or sending them an email asking them for help for younger people who have a big social network and are really comfortable online you know maybe they don't have a lot of cash to give but this could be an excellent way for them to help out and make a meaningful contribution and then you know to help make things easier for them and for you you can set up a fundraising template for them within your account you know share some images talking points facts logos with them you can offer to help them set up their page since hopefully you're pretty comfortable on the platform organizations that utilize peer-to-peer fundraising tend to raise more money on giving days so it's definitely worth you know talking about how you can incorporate it into your campaign strategy the timeline is really great for you to get started on this so that come late May you can start asking people to set up their fund raisers so that you can begin raising money starting on June 1st so if you do manage to generate a lot of interest in peer-to-peer or you know you've done that forgive local NRV in the past and you want to try something new you could consider trying out a team or event fundraising teams and events that go along with give local NRV can be a really great way for groups of people who want to fundraise together like your board or any companies that you're involved with their employees could start a team benefiting your nonprofit for give local NRV day so teams and events you know can just be a really great way to get people working together and united for your cause inspire some friendly competition to keep them motivated and the difference between teams and events is basically that an event allows individuals and groups of people to participate and fundraise together while a team fundraiser is a group of individuals working together toward a collective goal so the cool thing about using our teams or events products for the giving day is that there's tools built right into your account to make managing it much easier for instance you can create a template fundraiser that people can use to set up more quickly and free fill some sections of their page you can also email team and event members through the platform to keep them motivated so these are just essentially more complex peer-to-peer campaigns but they can be a really great option if you've got a lot of people willing to fundraise for you or you want to try something new so instead of setting up a matching grant with your board you could get your board to set up a team benefiting your organization during give local NRV and they could compete against each other to see which board member could raise the most so just another idea uh the you know and kind of introduce you um if you haven't already utilized the functionality um for give local NRV so um moving to email and social strategies next um your email list is going to be one of your most important tools during give local NRV because as you well know emails are um one of the direct lines to your supporters so unlike social media you don't have to worry about an algorithm getting in your way or preventing people from seeing what you send them because unless unless they've like unsubscribed that your emails will end right up in their inbox and probably send them a notification on their phone as well so I wanted to talk a little bit about email strategy because that's going to be really important for give local NRV so in general you'll want to keep emails relatively short simple and skimmable um most people read their email on their phone these days so they're not going to want to read a novel they want to be able to just skim it and get to the point you know people are much more likely to read emails that pertain directly to them so I highly recommend segmenting your email list by sorting donors into a few key groups um donors who have given a lot or given a regular basis one time donors people who have utilized your services but never donated um your board volunteers um and so on you do not need to craft entirely new emails to each of these groups but you can tweak small things about the emails for each group to just make it more personal um so for instance in an email to volunteers you want to acknowledge how they already help your organization um and you wouldn't want to send an email to a major gift donor you know asking for a $25 donation um so identify your key segments um figure out how to tailor your message to them um when an email is tailored to who the recipient is and the relationship they have with your organization they are much more likely to read it and take action on it um so how you segment depends on the program you're using but most services like constant contact and mailchimp um use tags to segment groups of people in your email list um one other thing that you will want to pay close attention to is the timing of your emails um I would recommend taking the time to schedule as much as you can beforehand um that way um you can have you know um everything ready and then make sure you have template emails ready for things that you need to send out day of um so like a blast email asking people to help you get to your campaign goal um an announcement that you won a power hour or a golden ticket um so as I mentioned before most people read their emails on their phones these days um so make sure that you choose a mobile friendly email template and test it out beforehand so try it on an iphone and android um etc to make sure that it looks the way that you want it to look um and then leading up to the event um I also recommend doing some ab testing especially with subject lines because you'll want to make sure people are driven to actually open your emails for give local nrb so you know try out different subject formats try things like adding emojis see what works better so when you're sending out those critical emails you'll have an idea of what tends to work with your email list um ab testing if you're new to that term uh is basically splitting an email up 50 50 and testing a variable um so let's say you're testing a button color or a subject line um half your list gets email a with one subject line the other half gets email b with another subject line and whichever email gets the most opens basically wins um so for the button color replacement the email with the most clicks would win so you just want to be careful about testing too much throwing in too many variables because then it's you know it's really hard to say why something won um and performed better uh lastly with emails um your call to actions within your emails should be clear and action oriented so give now donate now help us today um more passive calls to action like um thanks for donating or please contribute um those are not as effective you want to be crystal clear and urgent um with your uh text so for a high stick day um i really recommend staying in your comfort zone when it comes to social media um go where your audience is go where you're comfortable um so what i mean by that is you know if you've never logged into um let's say tiktok before in your whole life um you do not need to use tiktok for give local nrv um if you have a thousand followers on your facebook page but only a handful on instagram then you should spend way more time and effort on promoting your campaign on facebook than instagram so you know put your effort into the platform where you're most likely to reach people and have an impact um i also like email i recommend scheduling any posts you can ahead of time just to save yourself trouble during the day um you know and leading up to it get your key content scheduled uh with facebook's publishing tools or creator studio um go into tweet deck and schedule your tweets save any live posting for stuff that needs to be done same day so you know thanking a donor updates on your progress prize announcement um and then to that end uh you'll want to assign a point person um if you can to monitor social media so you can quickly respond to comments and interact with your followers since you know that is important on social media and interaction can actually um help you in terms of the algorithm since most platforms show priority to post with lots of engagement um so if you're able to um i do recommend budgeting a little money um to boost some posts or promote some tweets um and on social media twenty dollars for an ad can actually go a long way um so you'll want to make sure your ad is targeted properly um and if you're not sure how to target an ad you can always default to just targeting the people who like your page or already follow you um and in terms of the type of content that will do well on social media it depends a little bit on the platform but in general photos and videos do really well um and you may want to consider doing something out of the box like um a facebook live video or um you know a group socially distanced or uh you know kind of screen-shotted together group watch party um to help generate some budge uh budge uh budge um while delivering algorithm friendly content um so this is another reason why you know taking screenshots of the leaderboards during the day um just constantly um keeping people updated with where you are on social media um that way um you know your your posts don't get buried in their algorithm um especially you know people um i well i'm sure some people are on social media all day long but for those people who aren't um making sure that you're continuously posting so that they can stay up to date your posts are are right up there in their news feed um that way they do not miss them you'll want to make sure um that you do that um we do have a um a very comprehensive uh resource within the toolkit all about social media strategy so if you want um to kind of dig in a little more on this topic um i would i highly recommend going to the toolkit and checking out that um social media uh pdf that we have in there um because it is pretty comprehensive and um hopefully you'll learn something new um finally uh when you're planning your campaign um follow-up is very important to consider as well so you know don't just think of what are we going to do um leading up to it what are we going to do day of always include um make sure that you include your um follow-up with your donors um after give local NRB is done as well um you know plan your thank you to your donors in advance um you know if you wanted to make a thank you video or a photo of your staff um have all of that stuff ready uh before give local NRB even happens um you know make sure that you talk about the impact of your funds that you raised and and close the loop on your campaign so if you were fundraising for something specific like a new piece of equipment or improvements to your building or something like that um you'll want to make sure that you include that in your giving day follow-up um you'll also want to send emails periodically um on your progress um so um as you're planning your giving day follow-up um make sure that you've got an onboarding plan in place for any new donors that you acquire um you know uh mailing them a welcome packet can be a great way to get them onboarded um you can also create an automated email journey where they can get more information about what you do and why it's important to um support your work um so just make sure that you you know set everyone up for um you know to get that thanks um and as I mentioned before um your your donors will get an automatic thank you and receipt after they complete their donation but um as um you all know it's very important to get that personal um thank you and follow up as well um so make sure that you have all of those uh set up and ready to go um uh so that right after give local NRBNs you can um quickly mail those out quickly email those out um quickly send people any thank you video picture that you have um so that they kind of get the full experience um and get the warm and fuzzies for your for your organization um so as we wrap this up um I want to make sure that our support teams contact information is here for you to reference um they are a great resource before and during um the uh giving day for anything campaign related so you know if you need help setting up your direct deposit if you need help figuring out how to strategize around any of the prizes uh if your donor needs a receipt reset um you can reach out to them anytime um so um their email is here uh their availability and then also their phone number um and then on the actual give local NRB site um there is a contact us uh tab on the home page you can click that fill out the email form and they will be in touch with you um very quickly okay let's see what questions we have um actually do you have anything to add while I'm checking this out no I don't have anything to add I'm just really excited about this year and um hopefully the growth that we'll see and having more awards that we can give out um but I'm happy to help answer questions too if there's any okay um it looks like we just have one question which which I am happy about because I think hopefully that means the presentation was very comprehensive um but she is wondering what constitutes a medium organization which I think you will be able to answer yeah so um during the registration process one of the questions is what is your organization's budget and when registration closes what we're going to do is basically take the organizations who registered and cut them up into threes so the top third is going to be considered our large organization the bottom third is going to be our small organizations and those in the middle are going to be the middle organizations and so we won't you won't know what category you're in until the giving day when the leaderboards are posted um let's see uh the next question is where will this presentation be posted um so the presentation's going to be posted on the giving day site um so not at the community foundation of new river valleys um website um so you'll want to go to givelocalnrv.org um that is the giving day site and then that's where you'll see a tab that says resources and then um one of the sub uh items within that tab is non-profit toolkit so it'll be in the toolkit under the resources tab um hopefully that makes sense uh but if you aren't able to find it um then please don't hesitate to email support at mightycost.com and we can send you the direct link um that is all the questions that we had um if anyone thinks of any questions after the fact um then just let us know um I know you can email Ashley uh with any questions you can email um us support at mightycost.com um we will be more than happy uh to answer any questions um if you think of you know if you are driving driving home or you know chopping a vegetable tonight for dinner and you're like oh I should have asked that um then feel free to email and uh and we'll be happy to help um but yeah that is that's all that's all I have for today um uh hopefully everyone will do something super fun for the remaining eight minutes um that you now have back in your day but uh Ashley thank you so much for joining me um for this uh the second uh strategy webinar for Give Local NRV um we again are really really excited to partner with you all um and provide you know this um help provide this resource for everyone um and I personally am very excited to uh see how everyone does the day of um to raise funds for the new river valley. Thanks Dawn thanks everyone. Have a great day.