 Hi, I'm really, really, really happy that we chose as the PR jury dumb ways to die as the Grand Prix for this edition of the festival. I'm really happy of that because in my view this is exactly what a PR campaign should be today and for the times to come in the sense of not public relations but people relations directly and creatively engaging with people and communities around the topic to create the conditions of a conversation which is going to be efficient and effective. It was about public safety in the train station in Australia and the young people sometimes don't care. Instead of talking to them from the top in a very classical, vertical way, they chose to talk to them from the bottom and in a bottom up way, that is the other people, the other young people telling them that yes, there are really dumb ways to die. It became incredibly viral. It were also everywhere in the streets, in the schools. It has become a worldwide incredible success including on iTunes, thanks to the song, which has become a hit. So this is what PR is and will be tomorrow, whether in this case or in other cases like we could see in public affairs which are definitely also turning to people's affairs when you see a campaign forcing a government to change the policy or a corporation to make something different based on the use of massive social media. Our business is changing extremely fast, which is extremely good as long as we will understand that we also need to clean our minds from the old categories and the silo culture. So of course the question is it PR? Is it not PR? My answer is to know that it's not very important and that we need to explode those categories and this mindset which is from yesterday and not from tomorrow. Maybe we need in Cannes for the next festival, another French revolution to make sure that we don't stay stick to those categories which are again completely useless. Just a word to conclude on the jury itself. It was a great jury, very diverse. People coming from all around the globe, we worked very well. We had very good discussions. We didn't agree on everything but we agreed on many things and we had a lot of fun and I personally learned a lot during those five days of heavy work but really worth it. Thank you.