 So with the book because I want to get this out because Carol pinged me yesterday Saying hey, do you have that landing page yet? Because the one thing that I learned also from that that We'll call it a webinar, I don't know what you want to call it yesterday Was what these guys are doing all three of them the Charon dude and I've seen Charon around in some other some other places Between him and Dean and Tristan, it's you know, it's all about the data. It's all about the list Mm-hmm, and so that's the one thing That I've learned over the last several months. It's all about collecting data and then You know figuring out how to monetize it Yes, and so here's here's here's as simple as it gets like I'm gonna really dumb this down Like it's really this simple now The top of the funnel is where is where Everything starts and what I mean by the top of the funnel. It's the traffic It's it's it's where we're directing the traffic all this social media shit all of it. All that is is traffic Right Instagram post a Facebook post this post that post it's just to get traffic Where are we directing that traffic? So right now the only option has been directing it straight here But as we mentioned as everybody as we know the only thing that we're missing is the damn lead, right? We don't have that data. We're not collecting that data We're not collecting that lead right because Amazon owns it and they don't share it with us. So That's been your option. That's been your only Path is to direct them straight here. So yeah, what your friend is saying and what I've been saying No, we got to take them to a landing page so we can actually have them opt-in so Here is an example And and through cartridge so through cartridge. This is this is what we call an entire funnel If we were going to sell it straight through cartridge now with cartridge you need your own merchant account I use stripe to process the payment everything is processed through cartridge The analytics the cells I can look at the reporting. I can look at everything through cartridge But cartridge is not a merchant account what I use for a merchant account is stripe And so stripe is the most popular Online merchant account for business owners. So if you're selling anything on the internet, this is the most popular Okay, it's free. You're obviously charged per transaction as any credit card processor would charge I think it's like 2.9 percent is what I pay on every transaction Which is standard for anything and everything but this is the most popular So if we were selling it on our own Cartra is that one platform for everything? But here's what I'm saying is that we've been taking the traffic straight to Amazon and doing it that way and And and and you can continue to do that do it that way If you don't want it because because if we're gonna sell it on Cartra or our online ourselves like this And now we got to go through a merchant account and now we have to set up our own landing pages If we're gonna do it that way that means that we're also shipping it out Yeah, so so so that might be a headache as well And and at the same time you need inventory you need to be sitting on inventory because if these things start selling like hot cake Then we got to have that product on hand so we can ship the damn thing out So that could be that could be something else to think about as well because that could be another expense that we may not You know have right have a budget for right now, right? So with that being said if we're not gonna sell it on our own independently just yet And have our own merchant account just yet we can still leverage faith or Amazon however The traffic is gonna go to a landing page first which is what we mentioned before but and so that's when I came over here and created the entire Funnel, but at the same time and let me let me let me let me go to the category. Here's the book funnel So it's really just one two three four five six seven pages That is an that is what we call a quote-unquote funnel now. We don't have an upsell just yet We don't have a down sell. We don't have our course. We don't have any other coaching if we're talking just the damn book Okay, here's what we can easily do like you can easily like for example. Here's my here's my one simple Book page and so here's what I would here's here's what I'm suggesting now And and this is this is what I use through Cartra So I have two different sales pages one is an actual sales page and one one is this page right here So this is my sales page, which is what I created for you over here. That's this one over here It's already created all you got to do is go in there and edit But but but the template is is this right here. This is this page of mine So new book reveals the top five steps to implement on social media to capture more leads and build your personal brand fast So this is me I this template was already here It's provided by Cartra and I just came in and edited the words and put my own little words in there There's a picture of my book and so when anyone clicks on it and it's a digital book So I don't have to ship anything out. It's a digital book. They come here. They buy my book and It's instantly email to them through Cartra and they get a download they download right now Okay, so this is my sales page now In your case, you're not going to necessarily have a full sales plate page like this where they purchased it because again We're purchasing here independently versus purchasing on Amazon if we still want to remain purchasing on Amazon It's a simple page like this one Then I would just simply take them to one page Here's my free book page. So it's the same book, but depending if I like you or not Let me go to Sometimes I'll send people my free book page link So I'll send people here free book reveals the top five steps to implement on social media to capture more leads a bit of personal Brand fast. So there's there's a simple image of the book. There's a few bullet points. Send me the book There's a countdown clock. Here's a few testimonials Those are your six reviews that you got people can share it on Facebook Twitter Pinterest This all created on a cartridge page simple simple page, but as a person clicks on send me the book name email and then and then your button can say something like It wouldn't be sending me the book because they haven't they haven't you know purchased yet But but we can easily reward this however the hell we want to word it first name email And then this button will say something like show me more and then when they click on that button Now we capture the lead and automatically they're sent here. So that's one way you can easily do it um You can easily do it that way you can send them to one page capture the email and then send them here to make the purchase Okay That's simple. That's as simple as it gets. That's as simple as it gets Now on the marketing side of it all Here is one of my mentors that I that I that I've been learning from for the last few years This guy literally crushes it crushes it crushes it Um Has a company valued at a couple hundred million. So I I met him. He was here in Atlanta last year He was on I didn't meet him. He was on stage. So all he does with his books is If I click on any video and he just released this one traffic secrets He offers his books and before that he had comm secrets. He had expert secrets. He's had three books This is his third book and every book is free Plus shipping So he's getting that whole concept. It's free plus shipping and he's charging 995 for shipping. So he's still making a few dollars per per unit But what he does to market it is he simply goes facebook live And he puts out youtube videos And he talks about the book. He actually reads different parts of the book That's one thing that you're not doing. That's one thing that you're gonna have to do You're either going to go facebook live a few times per week and talk about the book Don't pitch the book talk about it. Say, hey guys, just wanted to come on I want to talk to you about chapter three in chapter three. Here's what I was talking about So if you guys know anyone like this or if I might be you click the link below And get your copy today like you're still selling it, but you're selling it indirectly But where you're where you're where you're lacking Is the is the content is the daily facebook lives Or or putting up youtube videos. That's the only thing that that that you're not doing So it's it's either you're going to do facebook lives or you're going to run a facebook ad So that that that's what what I I I actually believe in I actually believe in the facebook ad because Shit, I mean a facebook live is only going to last for so long and and I have to do it every damn day And and and the exposure is only going to be so much that facebook lie is going to go to Going to go to all my facebook friends And and hopefully these few thousand that I have on my personal facebook page Hopefully they're interested These people on instagram the people following me Hopefully there's somewhat my type of of client which most of them probably aren't That's how social media is we get followers from a bunch of random ass people Yeah, you know and so and so That's why unless you're strategically adding friends like me My facebook i'll have my facebook back up in a in a in a day or so But if like what I did is I literally strategically Added my friends now my 5000 friends on my personal facebook page Literally every single one of them is a real estate agent Every single one of them and so what I've been doing as I mentioned in our email The way I've gotten business since 2016 is I literally direct message because every single one of my friends is in my niche I strategically Requested friends on facebook that way. No one does it that way All your followers on linkedin twitter pinterest instagram facebook. They're all random ass people They're not invest. They're not all investors at all. So that's why I'm truly against really to tell you the truth I'm against facebook live because we're going facebook live to an audience that doesn't give a shit Unless they do I could be wrong if you have 5000 women that are all real estate agents and they're all looking to invest Okay, great, but I'm willing to bet most don't have that Because they didn't strategically request friends that way at all That's why not only does the facebook live take your time But it also it also is is is exposing to maybe the wrong audience And that's why I'd rather run a facebook ad Target the right audience and have that damn thing going on 24 hours while i'm sleeping Yeah, and that and that makes it. Yeah, I've I've gotten I've been strategic for a private year now with who I add I probably have 400 pending friend requests and half of them like I don't give a shit about you, right? Yeah. Yeah. Yeah, so Yeah, so all all it all it comes to make a long story short It comes down to content whether we're gonna whether you're gonna go facebook live and you're willing to do that I'm saying you got to do it daily. We're pushing a book So it has to be daily. I'm I'm just and if it's not going to be do be daily Okay, shit three four times a week, but it's still your effort your physical effort You're either gonna do that or we're gonna do or we're gonna do a video on on and run that as a facebook ad That's it and and and again, we're gonna drive that traffic to a simple landing page To either no, we're gonna drive them to a simple landing page to capture the lead And either sell it this way Straight to consumer or we're gonna send them to a landing page capture the lead and then send them to amazon But see and and that that will work But at the same time the reason why the landing page and selling it Direct to consumer yourself is more powerful for is because of the marketing aspect of it all When I get people to a landing page and they enter their name and email they click submit and I bring them here There's going to be a drop-off rate That drop-off rate had it been had I had I sent had I sent them to To my purchase page which would have been cartridge. So for example, I bring them here And now now they hit continue And then they go through now now i'm collecting their information Before before the before i'm even asking for their credit card. I'm getting their information First name last name email And once they put that in look here's what happens Because because if I take straight and again, yeah, I see what you're saying. Yeah, I know So so that drop-off rate. Let's say I send a hundred people here And 90 people drop off I need to be able to retarget those 90 people And that's what we cannot do if we sent them straight here landing page enter name and email and then straight here We can't capture the data of those drop-off Of those that who drop off Versus versus over here. I can I'm asking for their email and and once once that email goes and here's what happens on my end just to give you an example Here's what happens on my end When when a person comes in here and they're like, okay, shit five bucks. Okay, no big deal. I I want some of that stuff Here's what happens. I enter their info or they enter their information It's a three step. They they went to the cart They're now in the billing and now they click continue And now I'm asking for credit card just like on the amazon There's going to be a drop-off rate over here and over here. There's also a drop-off rate So when they back out of this part for whatever reason I have their email and what I have set up in my email Is it is an email auto responder that's going to trigger the moment they leave this page? So because I got their email, I leave the page. Here's what happens I leave the page in a couple hours. They're going to receive an email from me Hey, Lorraine. This is david. I noticed you were about to check out but forgot Hey, click here and go straight to your cart and go back to the cart to complete the order because the book's not going to be available for much longer And then and then seven hours later. I sent another email automatically. Hey, Lorraine. Just wanted to follow up I know you forgot to check out but hey click here Right. So now I'm picking up the crumbs That tried to back out. That's that's what we call quote-unquote abandoned cart. There's going to be people that come here And abandoned the car and and abandoned the cart And that's a lot of people. That's a lot of people That's a lot of people and and and and it's standard for every business in every business 100 people come here There's a there's a large percentage that end up leaving But but the good thing is the small percentage that actually purchased those are the ones that can make us wealthy So I don't give a shit if if it's 90 fall off the 10% made me rich You know what I mean, but I still want to be able to retarget the 90% With future with future ads and and future emails and I need to have that email right so Without confusing you probably even more It it's possible if you just took them to a lany page capture the email and then sent them straight here And and then through the cartridge system We can set it up where we know who purchased and we know who didn't so that that that So so if I can't track who who actually you know what I take that back I take all that back we can track it. So if they come to a lany page They often submit they come straight here And if they don't purchase We have that email And if and and through the cartridge system we can tag them Did they purchase or not and if they did not purchase they get sent another email So this one cartridge system is all we need. We don't need no damn indian. We don't need we don't need no developer This cartridge system. You don't need to split your freaking 70 30. No forget that. No hell no You ain't splitting nothing this one damn software would do it all for us So To keep it simple I can just have a simple lany page that you're going to direct all of your traffic to Every facebook live every facebook ad every instagram live whatever crap we're doing on social media The call to action is to go to this link And it's flip the switch book.com or whatever the hell you purchase that domain is going to go straight to one page Where they're going to enter their name and email and then they're going to get sent here That's it. That's it So so so that part considers all that shit done what you have to focus on is content And again, we're either going to run facebook ads or we're going to go facebook live Or you're going to go instagram live And everything is going to evolve around that one link It's not hey go to amazon and type in flip the switch and you're going to scroll down and see 17 other books up Atop and you're going to click on my shit and you're going to know the domain All call to actions go to the domain So so so that's your only your only thing and again with with this as much shit that you got going on We got a result result resort to a facebook ad Because ain't no one got time to to to play circus on all these damn platforms that shit's time consuming It's very time. If I can if I can produce one three minute video And I can run that shit to thousands of people While i'm freaking Do another shit that's marketing That's leveraging social media Everyone out there is playing monkey in freaking Running around with their head chopped off trying to post on 15 different platforms because gary v says hey post 50 times day It's like dude. Are you kidding me? Like I got time for all that. Yeah, exactly You know, it's like I got I got to leverage it, but but I do know the power of social media So I have to leverage it and that's through advertising well Go ahead. I'm sorry. No. No. I'm just saying I I truly believe that you can easily do A three minute video and I I I truly believe you can do one per week And I actually have I was to actually have like a four and a half minute video perfect Perfect three to five minutes three to five minutes. I think I have to Well, so here's what I did because I thought about you over the weekend. See you're you're you're in my brain um We went up to So I actually Yeah, I prepped it and I'm like, oh, I'm up here. Let me do this and I said hey for those of you You know, if you've picked up my copy of flip the switch Um, you'll remember that in chapter two. I talk about I have my different case studies And I talk about that, you know, yes, I on the prize. Well, here's the actual property that I reference Oh my gosh In the book and then I like give them a tour of the house. I mean it's it's it's all of 800 square feet But it's a weekend lake house. Well, we're not on the water, but You know, but I'm like and this is we've had some, you know, we've spent time up here We've had Christmas up here. We built some great memories up here And so yeah, I have that it probably needs to be edited. Um, but I did do that And I think yeah, I think it's like four and a half minutes or something like that, but I thought okay I can Because here's the thing there's a lot of gurus There's a lot of people out there that talk about all this shit that they've done But they can never show you the shit that they're that they've done because they probably haven't And I can't I'm like, look, here's what I did. Here it is, you know And and the proof is in the pudding. It's here. We still have it. We still own it. We bought it in 2005 um That right there is the content that type of stuff now now I'm telling you I've count I speak to countless people that get fired up on one damn video I need you to do that every damn week Like like like a video. It doesn't have to be every day. So again, forget facebook live You could do facebook live for sure, but at the same time we're talking now real marketing If you were to do a video like that every week and we had a facebook ad running every week Now we're talking that that's that's what it's all about That's that's all it's about that's all it's about Is a simple facebook ad targeting your ideal audience And and having thousands of people Go through your go through your funnel. That's all it is taking it to one simple page and get in the order of the damn book That's it like that's it now eventually i'm gonna i'm gonna really really recommend that that I mean you can for sure leave it on amazon, but but you want to start you want to start your own damn thing We want to go direct to consumer Amazon i don't i don't need amazon amazon's fine because there's obviously a ton of traffic there But but but for for what we really want to do which is run paid traffic That that's kind of harder with with with how this is all set up. Yeah, which i understand. Yeah, you know, um and and one huge reason is because is because of just What facebook calls conversions facebook conversion ads is what we have to be running and that and that Set up is based around the thank you page so In this case, we don't have a thank you page We just have the landing page where they're entering their name and email once they click submit We're sending them straight here This would be technically a quote-unquote thank you page because they just opted in now they're taken to a second page This is what we're going to call our second page But this second page has to have a facebook pixel has to have your facebook pixel and facebook has to know what page this is And and because it's an amazon page obviously, you know, shit. We can't add no facebook pixel on this so It's going to have to be a completely different ad which which we'll have to test and that's a traffic ad So traffic ad is just driving traffic straight to a landing page And and and and and hopefully people opt in that's a traffic ad um But conversions is is what we really really need and and I don't know if it's going to work with with this page here um Just because the way the way facebook works that that's all facebook just wants your pixel on the thank you page This is our thank you page and our facebook pixel can't be on this So I wonder I have because I've got to wait till I close next week I have I've given away two copy and and there's a weird Yeah, and there's a weird format In the book. It's just kind of all I don't know if it was the printer I don't know if it was the printing from amazon or what it was because it looked fine when we submitted it Um, obviously he fixed it, but god only knows when that's going to happen. Um Because I have about 18 copies of the book at home right now Those are the two people if you ever give out a book again You need to get in exchange a review Right. Well, yes one my daughter took and she is going to do a review and the other one video review video review video Okay, and then the other one we um Holding their phones sideways always make sure they're holding their phone horizontal But go ahead. Um, and then the other one My husband mailed to um, my niece who's an agent up in new york Awesome, awesome Have her do a simple video if she if she's willing, you know, sometimes they're not willing but Make sure that that's you know, your part of your pitch moving forward say hey, man I'm willing to give you a free copy in exchange for a short 30 second video testimonial That's it Because you want those videos you need to leverage those videos For future ads And just future credibility, you know Yeah, but what we're saying so you you you have a closing and then hopefully what we're saying about amazon printing and all that What were you saying if I need to if I'm I understand exactly what you're saying So if I need to go the route where Um, I just ship out the books Just trying to think which you know Do I need to add one more thing to my plate right now? Or do I just go through the amazon page for now because carol's waiting on me to um To to have that done so she could do that Exchange with the other guys so I can get mailed to so that my book gets mailed to his list and his book gets mailed to mine Um email. So what did she wait on a landing page? He's waiting on a landing page because I don't want to just send people to amazon. Yeah, okay Okay, perfect. So then why don't we just Here's here's okay. So this is this is a long form This is a this is what and this this one page has sold literally millions and millions of copies of a book Not my book But just other books because this one template has been used for a lot of different people. This is what's provided in kartra It's just one long sells page You can add images, but all this is the template all that is the template and it's just a bunch of freaking text Send me the book Send it it's just a bunch of text, but in kartra. There's many different templates So if I click on this green button I can go to squeeze pages Which are just And i'm telling you a landing page is basic clean and straight to the point. It's not a website So that right so so you don't need it to be super crazy fancy In here, here's what you can do later on because I don't know your exact taste I would come in here fire you maybe later on tonight when you have a few minutes Log into your kartra account click on my pages Click on this green button And then you're going to look at you're going to look at squeeze pages because that's a landing page is a squeeze page You can all and so you can scroll down and just kind of see what to all the colors All that shit can be changed the image all that can be changed, but it's the template that we're looking at And and so there's a ton of different templates. I want you looking under squeeze pages to the left I want you looking at maybe even video sells pages A video sells page is where Again that link that we're promoting they go straight here and it's a simple video lorraine. Hey, thank you so much, right? It's a simple 60 second video Getting them to purchase you can look at video sells pages and see what template What template you like or you can look at or you can look at there's long form sells pages Which which is really really cool as well So you can look at different templates see which one you like you can look at that one or you can look at product launch Pages where now like here's here's a preview of this one So there's the top part there could be a quick little video There could be your your your four testimonies or reviews and then there's some other basic stuff about here's chapter one Here's chapter two. Here's chapter three and so we can explain a little bit right there And then there's a picture of your book Order my now So the template is there Right so so that it right there is super clean and super simple that right there is already done So we can we so you can look at product launch or you can look at even product review There's a few templates under product review and then that's about It that's all you really need to need to focus on squeeze pages video sells pages Long form sells pages product launch and product review. Just pick out the template Pick out the template and here's all you're going to do you're going to click on it You're going to click on you're going to click on select And then you're going to click on launch builder And then you're going to name it whatever Name it whatever and then we're going to put it in the book funnel And then just leave this no site in particular click on create And now we have it now we have it now we have the template and then let's let's jump back on as soon as possible tomorrow whatever And then and then and then we'll spend that time Decking out this one page Okay, and that's our page. That's it one page One page and we promote the shit out of this one page that's it so They come here again. We won't use this you know specific page, but um All we got to do is hover over like you could like you've done this before right like on the other on the listing one But hover over you could change the text you could change the image all this bullet points We could change all that so everything is already here All I gotta do is scroll over and I could change the damn text on any of this stuff like and write my own You know and and especially if you have an editor or any or a writer I mean she would crush it at just at just this like the template's already there filling the damn blanks She's gonna create the emails. Yeah, I just have to give her the link to the landing page because she's gonna write She's gonna write the emails. Yeah, perfect. So then that's And again Those emails are are hosted in cartra. You don't need a separate email auto responder for that No, she's just doing the email for the swap and then got you got you got you and then that's the other thing I need You know and I've been I was trying to look somebody told me about free up So as I'm free I'm trying to find someone that can help me write some content You know Mm-hmm for for all these follow-ups and all because that's the thing, you know I'm on some of these lists. It's like I get a freaking email every single day I know for a fact these guys did not sit down and write all of these emails Here's what's even better than than having a having to do all that. Here's what's even better And here's what I do what I do is when you when you go and and get my book for example There's a series of emails that come after And those emails because I'm no professional copywriter either But at the same time to me Copywriting is really just the real Lorraine because your audience they're attracted to you because of you So what happens a lot of times with all this junk email? You end up opting into some random shit and then you get all these corporate structured perfectly written damn emails Where it's like you don't even open them Because they're too damn selzy. They're too damn advertising. They're too damn corporate. They're too damn whatever in your emails Dumb it down Put your own personality into it But what I'm saying is that in my emails not only do I text how I speak? Like I'll even say bad words here and there in my damn emails because I'm attracting an audience who are attracted to me You got to understand that like a lot of people on on social media Content creators we're all content creators. We're all putting out content And what a lot of people do is they put out shit that is not even them They're so I'm very particular. Yeah, and I'm very particular about that. I mean, right? You got as long as I've got some basic Content then I'll make it my own And and so carol because carol helped me with the book and there are a couple of things that she helped me With like the intro or whatever that I went back So I had the framework. I then went back and put it all into my own words Perfect. So here's what I would do also on top of that with the email speaking of these emails that are going to follow Simple videos lorraine simple videos So so what I have if you go through my book funnel There's a there's a series of emails that follow and in every single email. There's some basic text And there's a video In that video they click on it And in that video it's me talking about the book Strategically talking about the book but it but it but it's me and video So so what I would do if I were you is I would start making a series of videos for the email Which would allow you not have to write a bunch of freaking texts Like now now because well the crazy part about video is people become indoctrinated when they visually see you on video The reason why you're not opening up all that junk mail because there's no personality and there's no one There's no real person branded to it. It's another junk mail So so so if you don't want people Throwing your shit in the junk mail you need to put yourself out there what you are But it's also putting myself out there via email Because not only am I going to indoctrinate them on the front end the top of the funnel That's the content. That's what we're putting out on social media. Whether it's an ad whether it's facebook live Whatever that's the top of the funnel not only are we indoctrinating them via video through that But we're also going to get them indoctrinated and get them glued and loving who the hell you are Via email because now you're now your emails are also video content And people are willing to watch your damn video email versus reading your three paragraph texts on a bunch of bullshit So last night I uploaded Eight videos to my youtube awesome Which is basically It's not about the book, but it relates to the books I'm hoping I can use some of that because it's already done Perfect. I just don't know how to take off My re 360 the logo that's on there Because I did this for a friend of mine who was supposed to be launching his real estate platform And he wanted to promote me and my book. So I have eight videos up on there. Maybe I can use Some of that or cut some of it down Is so that it's not so long or use some clips But then again that something else I need someone to help me with because I just I just don't have the time to do all of this Send me the link to to one video and I'll find all of them And and and I'm telling you that's the email Those are our series of emails. It's video And so when they get your email, which is my communications you click on my communications And then and then when they opt in they come to the landing page they enter their name and email They're on an actual list But that list is tied to an email auto responder, which is our sequence So in this sequence Those are the emails that are going to go out And and and I'm just saying video video video and in these videos. We're talking about the book So I have 10 emails that are already pre-written ready to go out over the next 20 days One's going to go out every other day. So you're going to download the book You're going to buy the book today and two days later. You're going to get the first email and I have 10 of them So it's not like we got a set of hundreds. It's like 10 and we spread it out over every other day So so over the next 20 days, they're going to hear from you And so and so again in those emails We're just all we're talking about is in the book in my book for for example to give you the perfect Perfect example in my book. I'm teaching five steps so In my emails that follow Our videos On the five steps That's it Like that's it Like so the first video that the first email that goes out. I'm talking about step one and it's me on video Screen sharing showing them step one. Hey guys, this is david just wanted to follow up I know you downloaded my book a couple days ago. Hey, remember in chapter one where I'm talking about step one Here's what I mean by it. I'm actually going to visually show you I'm going to walk you through screen through screen share and I'm going to show you what this step one is all about This is going to be a game changer. It's going to really take your branding to the next level Now if I wrote that if I wrote that in text You would just be throwing that in the junk mail But if I actually titled the subject line in the damn email. Hey guys, watch this video. It's on step one People are going to click on the email watch my damn video and without even knowing it Call it uh psychologically become indoctrinated. That's the power of video Is that once you see someone for a few times and you actually like what they're speaking and and you're interested in what they're speaking on You become quote-unquote indoctrinated Meaning you start to trust them. You start to like them. You start to believe their shit That's the power of video. So video this whole video thing. It's not just because oh, we want to do video No, dude, there's actually science behind seeing my face my ugly mug On video there's there's science behind that That's why my youtube channel is starting to explode because it's video I'm showing the real me. I'm not sugarcoating shit And it's me on video Sugarcoating shit either Does everybody like me? No. Do I need everyone to like me? No Like that's what I'm saying like people that are creating content on social media Think that they need everyone to like them. It's like dude. Do you understand if we just got a piece of a billion dollar market We'd be fine Just give me a damn crumb. I don't need everyone Like even my youtube channel right now I'm about to cross 700 for the month as far as income on my youtube channel And it's a small youtube channel. I'm only I'm only at a couple thousand subscribers But that's already gonna offset an extra 700 a month In residual income for me. It's like shit. I'll take it Right and that's on 2 000 subscribers, which ain't nothing But 700 a month that pays damn my car note that pays, you know a lot It offsets some good expenses monthly that I have right and it's not even big yet So if so if I'm out here trying to impress the world I'd screw myself and that's what a lot of social media people that are putting out content. They're perfectionist They need every little damn thing to be perfect. It's like no, you don't Stutter in your damn video. Have your hair all messed up. Don't even put on makeup Because the real people that gravitate to you those are your customers man And as long as they keep seeing us on video and if we're running that video as an ad that means thousands are seeing us while we're sleeping That's how we really leverage it and get thousands of people to know who we are by tomorrow Like that that's facebook advertising And and when we can keep doing that keep doing that keep doing that keep doing that's when the magic happens And we got it. We got it. We got to play with big numbers. That's why this whole social media posts in here posts in there It's like dude, you're playing with small numbers Facebook ad the only difference is that we play with big numbers That's the only difference now. We're we're willing to pay for big numbers big exposure I need 50,000 people to see my shit by tomorrow not the 5,000 friends that I have and only 200 of them are interested in investing Right, your your followers on instagram. You got 4,000 followers on ig But how many are actually interested in what the hell we're doing? Right, so I don't need 5,000 followers on instagram I need 500,000 in my audience seeing my shit by tomorrow and the only way I can do that is through a facebook ad And and and a landing page. That's it. So That sequence emails Video that's all I'm saying video video video video where you're talking about the damn book Let's break down the book That's your content and that's your content for the front of the funnel these videos that we're going to start putting out That's the content. Let's talk about the damn damn book break down the damn book My I'm telling you Russell Brunson what I was about to show you. He's literally reading his book That's what he's doing in his damn videos. He's reading that long He's reading the damn book Like he's he's picking different chapters out of the book and reading it as if it's freaking story time And I'm telling you it's crazy powerful So you don't have to sit there as And and and act like we're in kindergarten and you know, everyone's circle around I'm going to read you at story time. It doesn't necessarily have to be like that You don't have to read the whole damn chapter but pick out a few paragraphs pick out a paragraph and say hey guys I want to break down this paragraph. This is what I wrote on page 19. And here's what I was mean. Here's what I meant by it That becomes the front of the funnel and it's also the back end, which is your email sequence your email auto responder See and then I've got I've got to go through. I just need my brain to just shut down. I Had I haven't looked at it because I actually did a workshop in When did I do it january? Where I had someone record the entire thing. There's like three hours of content um She cleaned it up and stuff I haven't looked at it since she sent it to me because I haven't had the time to just sit down and go through the whole thing But I literally went through a deal and how to analyze a deal and how what's the maximum allowable offered some of the Things I talk about in my book. I have all of that It was just me in a classroom with a white board and the mls up go and look this is how I analyze my deals I'm sure I could choose some of that too. I just have to go in there and And just get the time to sit down and look at it and figure out where to cut it where to clip it because Um, that's just me being me in like and I like to educate. So that's just me being me in like teacher mode mentor mode I've got to go through that too because I that there's quite a bit in there as well I just don't know how to edit or cut or do any of that shit Okay, well the editing I'm telling you the editing is not even not even important simple video on your cell phone That's it No, I'm saying I've got I've got some good content on there. That's already got you. Okay. Okay. Well Send me those videos. What made what are we at me? Why is it why is why is it so late? I have no idea that right there is a problem. That's a problem Why the hell I so I think it's because No, it can't not that long My book people. Yeah, I shouldn't take that long because people got their books Fairly quick. My daughter took a week for me to get my copies It took three weeks and I think it's because they're trying to just push out from when I logged into amazon at the top of my page It said that they're having shipping delays because right now they're shipping essentials first before they ship anything else That right there. We got it. Yeah, we got a we got a I mean shit. That's the That's the that's that's what sucks about amazon sometimes Well, actually, I mean amazon is is a beast. I mean, I don't have nothing bad to say But as far as the entrepreneur as far as us as far as you it's like shit really I got to wait a month to get the damn book. Like that's that's we got to we got to we got to I don't That's what I have no control over amazon Exactly. We have no control over that and that's why we got to go we got to go direct to consumer, man We have to go direct to consumer amazon we got to cut them out but and so You got yeah, I mean it's going to come down It's going to come down how much it's going to cost you per unit Like how much is it really going to what's our real cost per unit, which you you know, we went over this on our other call, but We got to get some on deck like you got it You got to be sitting on it. You got to be sitting on at least 100 books at all times Like you got to be we got to be taking people straight to our freaking webpage them ordinate on online through through Cartra and and and and whether it's your daughter melin them out and that's her job Your job is to you're you're now in our shipping and receiving department daughter You're now trying to get through law school right now. Yeah. Yeah, so so don't put too much on her plate Say forget about my my paperwork forget about let me handle my business on the real estate side I need you in the shipping department. Yeah, she doesn't do anything. Um, I'm wondering Since I have And just do it for less or something I have the I mean I have the pdf of the book. I have the digital copy Okay, you have okay. That's what okay okay, so Do you understand that you could be selling that digital copy like I'm selling my digital copy for 550 and and and do you understand that Let's do the math like taken into because obviously I had my my 2.9 2.9 percent credit card transaction fee my profit My what did I do wrong? My profit is probably like I'm telling you this is how powerful digital is 2.9 percent What am I not doing right? I don't know what you're trying to do. So well, I'm just I'm just um Actually, that that's actually I'm so sorry. That's 15 cents. So my profit my my profit is a little over five bucks My profit is a little over five dollars on a digital product Your profit is not not not that much far off from that Trying to do it this way No, it's I say screw the damn physical copy I'm saying right now now that I know everything Now now that I really see everything I should say Screw amazon screw the physical copy If you want the physical copy, okay, cool go to amazon, but I'm giving it to you right now for half off through digital Do you understand we're in a digital world ain't no one gonna gonna gonna gonna gonna hesitate or Or rebuttal or or or object to that shit Okay, I don't need a physical copy. Everything we're consuming is digital anyways So if I can go to your damn website and order that thing for 550 or even nine bucks Here's what I would do. I would sell it for I would sell it for seven dollars Seven seven ninety nine is the kindle edition seven ninety nine And it's a digital copy That is it lorraine. That is it. I have nothing else to tell you man. That is it. That is the silver bullet That is what we're gonna do. We're gonna sell the digital copy screw amazon screw the physical. We don't need it You don't need it You will make way more. You'll make a hundred times more selling the digital copy Okay, so what page do I need to do then for them to get the digital copy? in cartra Again, I have we have these simple I'm gonna go through all of those All you're gonna do is simply and all it comes down to is yeah Going through going hitting the green clicking on my pages to the left clicking on the green button And then going through those tabs that I mentioned Okay, okay, and just picking out the template picking out the simple template Let's let's do this really quick Click the green button and what you're gonna want is a simple squeeze page. That's all that's that's the landing page That's the landing page and then we want A thank you page. So after they opt in send me my free copy now It takes them straight to a thank you page where I would suggest one of these on video. Hey, this is lorraine Thank you so much for downloading your free copy of flip the switch I just wanted to personally introduce myself and say thank you for getting this copy I want to kind of give you a little background on what I do and how I even came up with the concept to write this book Right, so it's a quick one minute video thanking them Introducing yourself And also most importantly telling them telling them to check their emails over the next couple days Because you have training videos that are coming out to describe the book So so so now it's you on video. That's the thank you page. That is it And then so we have the squeeze page. We have a thank you page and then we come over here to my memberships And we click on files right here at the top And we upload that file. So the pdf that you have you're gonna come over here You're gonna hit that green button and you're gonna go to what I would do that Put it manage my categories. Let's let's set up a book funnel book funnel Category so all so any pdf that we need to add to that, you know, we could just you know strategically categorize everything now And then we're gonna upload that file. Hang on. Where where did you do that? Sorry? No, no, no worries. I clicked on my memberships on the left my membership My memberships on the I'm recording this so I'll send you the copy My memberships we click and and I didn't record any of the beginning just just everything in the end So I can really teach on this cartridge thing My memberships and then files And then you upload that file So I already have the funnel. So the category I mean, so we click on book funnel Uploaded straight from your computer the pdf. That's where the pdf goes. So right here if that if that was the pdf I'd open it and then it would it would it would now be in fact, let me just give you let me just do this as an example So I'll upload the pdf Okay, let me just um, it's the title. Let me just come back over here real quick So just make sure the title Is not so long Actually, let me just edit the title So if I edit let me Where the hell can I Why can I rename it all I got to do is rename it Um, actually, you know what my bad. Let me go to downloads. It's right here. Okay, so let me let me rename this And then if I go to 10, let me Let's just let's just take out This okay, so it just has to be a shorter title the actual Um, name of the file. So now 10 real estate 10 real estate. Okay, so let me come back over here And then what I'm going to do is let's cancel this out click on my memberships click on files click on the green one Hit the drop down go to book funnel upload file And then it's in my downloads. It's 10 real estate right there. So I open it now We have that file we hit next And now this link Is what I put in the email. So I come over here. I get url I copy this link this link the moment they come to the page They enter their name and email send me your digital copy now They go to a thank you page instantly cartridge emails them the link to download So in in what I would do is I would do it in my forms And I'm going to help you with all this stuff. Don't even worry But in the forms, this is where this is the form that they would fill out So this is for the listing, but we'll do another one for the book This is where that initial email. So the initial email that goes out to them right away That's what this form is all about. So we're asking for a name and email And we can ask for more information if you wanted to but name and email is all I suggest asking for on the front end Um, and then the success page is the thank you page Which we'll add later and then here's the welcome message. So this welcome message This is what what we had for the actual listing This is what we'll have for the book. So in the book this button In the book email click here to download your copy now This right here is where the link goes for the book That's it that is it and so that email went out instantly And then now over the next few days, they're going to get a series of emails Educate them on the book and when when when when we're ready for the next step The next step as i'm telling you is coaching either either either you're going to provide a coaching call where we're charging I think that's major major major powerful for you and that's simple One day a week we jump on zoom and I do a group coaching q&a To walk you through everything the ins and outs of investing in real estate And it's 97 dollars a month and you get my you get all my time For and let's say we even go two hours. We go two hours Once a week on zoom and it's 97 dollars a month I'm telling you Lorraine like that right there is so powerful. It's so simple And it's all digital No overhead. No expenses. No physical shit. We don't need none of that I don't need no 70 30 split with no freaking indian. I don't need none of that So That right there is super super powerful and and that's all you that's all you so Again content is where it starts content and and the best way to create it is by educating not selling Educate the consumer talk about the damn book Send them and direct them to your link That is it and we're selling our digital copy at 799 Actually, you know what I would do I would do I would do I would do I would do I do seven bucks seven bucks Because even at seven bucks Even at seven bucks you go seven seven times 2.9 percent, which is your credit card processing fee. That's that's 29 cents So you're still you're still profiting you're still profiting six freaking. What is that six? freaking 71 six dollars and 71 cents. You're still profiting six 70 And you don't got to ship out anything It's like dude, how many how many of those can we bring in a day? Like without even lifting a finger Without even paying a middleman like amazon That's powerful that that right there is super powerful super powerful And that's simple So I would go right now all digital all digital digital ebook digital marketing Send them to a landing page. That's it Okay, I'll work on that later Later today Yeah, come come into my pages and just pick out pick out a squeeze page Hit the green button click and again, let me let me really really really walk you through it Like let's just pick out pick out a squeeze page and once you find your one hit select And then you're going to hit launch builder And once you go into launch builder, then you name it whatever you want Let's put it in the book funnel category. We don't need any we'll go no site in particular click create And then once it opens up That's the builder you don't really need to play around with it right now I just need to know your taste and see which one we we want up there and again The colors all that all that stuff can be changed. We just need the template And so once we come into the builder, then you're going to come up here to the top right Once it loads, you'll come to the top right and then you'll just hit return to dashboard And that's our squeeze page. I knew there was a question I had um Hit this return to dashboard and that's it. Okay. Go ahead. How many How many people? So can you email from karcher like hell? Yeah email from like you email from like mailchimp because I I went in and I pull I look I finally looked at this list last week because I thought I was like I got to see how many people I have in here And so I have about 6,800 people on that mailing list And I need to go put them somewhere and so I didn't know if karcher had a limit on number of like emails and stuff There is a limit, but at the same time Who's whose list is that your list or someone else's list? So it's a combined list that my one of my colleagues and I we got together and we just And then somebody's like, well, that's you shouldn't do that. I'm like, well, it's too late. It's done We did this about a year and a half ago and we combined our lists to have a bigger mailing list So it's a list of investors and real estate agents Okay, who I'm going to mail So I'm going to mail to them Tom's book and Tom's going to mail my book to his list That's why I want to capture that information because I don't have the people on his list and I want to build my list So, um, yeah, they're right now. It's just sitting in an excel spreadsheet. I've never done anything with it Okay, and it's time I start using that list and doing something with it because somebody's like you're sitting on a gold mine Like but I don't know what to do with it. That's the problem Okay, well, we just need to upload them into kartra And that's it. So File we can upload it into kartra. It is it's a csv file. Okay. So over here in my communications This is where our email list is this is where our email otter response So so we have our list and then we have then we can look at our leads And then tags I'll teach you about tags but then communications This is where we can come in and send out one email randomly Let's say for example, we just wake up and we're filling some kind of way and we got shit on our mind And we want to email it to our list. That's a broadcast Your sequences are the email otter responders. The emails that are already preset ready to go out Yeah, and then your automations are if they click on this put them on this list If they unsubscribe from this list send them over here. So automations. I'll teach you later And then the analytics we can look at who opened it who clicked all that stuff into the analytics But when it comes to what you have we click on list And then we can name the list and then we can simply upload it from right here Okay, all right. I'll do that later So so that yeah that part that part's simple That's just uploading as long as you have the csv file then we can we can upload it for sure Yeah, it's it's a csv file. Yeah And it's tagged with And I have it tagged with who which which partner I partnered it's two guys and we like I said we combined our list And it'll say it has my name and whoever's name that list came from so so I okay perfect So so here's the call to actions obviously we guys start thinking of content and again keep it simple talk about the book That's your video content. Don't think you have to create something crazy extravagant. No dude Let's just talk about the damn book Talk about the damn book read read a few paragraphs in the damn book read one paragraph read a few sentences Go back to the property like you mentioned. That's your video content And then that's also your emails that follow Okay, so that that's number one number two I want you thinking ebook I want you thinking digital copy the hell with your physical copy the hell with amazon I want you thinking physical copy and you don't need to sell it for that much You you don't need to sell it for that much at all because again the profit margin is way greater than than that physical copy Or or or equal to Figure out whatever Yeah, yeah, so so if we sold a digital copy at seven dollars and fifty cents seven fifty or seven dollars seven dollars seven dollars That's my digital copy I'm telling you lorraine you have a shitload of people that buy that And if we can control all that through our pages in cartra to to set up the facebook ad Because that's what's needed is that thank you page to run successful facebook ads It's conversions. We need to know that thank you page And and and that and that's what we need the landing page for But number two digital and then number three I want you in the my pages later on and just pick out pick out pick out a squeeze page and pick out a thank you page And that's it lorraine. That's it. That's it. That's all that's all there is to it, man That's all there is to it There's nothing else and and again you you can drive yourself crazy by thinking you have to post on all these platforms all the time That's what's also driving you crazy is thinking that you have to be doing that Which the normal person has to if they're not thinking leveraging facebook advertising Then that's how they're thinking and they're overwhelmed Thinking that way thinking they have to always be posting all the time It's like dude. I'm telling you you don't have to do that If we did one damn video a week and ran it as a facebook ad We would sell a shitload Especially with this new way digital ebook Us controlling the landing page selling direct to consumer We will crush it work. You're gonna crush it already consider it done consider it done You're gonna freaking crush it through through stalin and ebook so Let's chat again ASAP tomorrow during the next week whatever like but but but sometime today or tomorrow Come in here click my pages and at least just get up the damn landing page like let pick the template And then and then it takes you know a couple minutes just to decorate it But we need we need a little bit of content, you know on that page Which can be the content that you have already on your damn, you know freaking Yeah, somebody actually told me it was I I have a very good She's my best friend and she's super particular and she used to write. She's like whoever wrote that Yeah, like the intro on amazon because whoever wrote it. It's really well written. I was like, well, thank you because I wrote it so I'm really good at writing when I put my mind when I want to I actually really like to write Okay, so then you can easily you can easily decorate a landing page and the landing page again It's not there. There are there are long form. This is a long form sales page And and and as long as it is and and and most people will be like damn this a lot of shit I'm not reading all that shit. Yeah, that's what most people would think but at the same time There's science behind this as a person reads the whole damn thing again. I don't need everyone I see a handful the handful that actually take the time to read the whole damn thing Those are the customers that I really really want those are people that are going to actually buy And so there's science behind a long form But at the same time if you want go if you want to go short form You can go short form as well And the only reason why this is long form is because I'm actually selling it The other page was short form because I'm just giving it away for free So so you have enough content to write at least this this much information Like and again, they come down here. Send me the book and boom seven dollars Seven dollars and I'm telling you your back end is 97 dollars a month for a coaching call People will pay that and you label it as two hour two hour weekly coaching calls once a week Shit, I'm telling you I'm paying and even if you don't go 97 a month Even if you went because these are these are powerful price points 97 dollars a month is a powerful price point in marketing and also $47 is a powerful Power pricing point when it comes to digital products $47 so if we didn't go if we don't go 97 it's 47 So if I had $47 a month, you know, if I had let's just say a couple hundred people That I got on that that's not that bad You know, even even even at even at a hundred people, you know, you put a hundred people times 47 bucks I mean, that's 4700 a month in recurring commission Yeah, and I need to do it in a way and I would do 97 because even at 97 I mean I've charged people 150 bucks an hour. Yeah For for one on one and so my thought was to maybe do like a girl like a yeah Like a group coaching call or something 50 people at 97 bucks. There's 4800 a month Yeah And they get you for two hours a week on a coaching zoom call That's your upsell 10, you know 100 people because I'm telling you people will pay for that 100 people 100 people at 97 dollars a month, you know, that that's where you'll eventually want to be obviously I mean, that's that's reoccurring I have one guy in my market who calls himself a guru who is Posting all over instagram. He's charging 500 dollars for a one-on-one session with him. Yeah And I'm like, yeah, I don't need five. I mean, I think that's excessive Yeah, it is and it's probably worth it. It's probably worth it. But at the same time He's taken him on individually one at a time and and and and he because he's probably successful and that's fine But you probably also have 10 calls a day lined up That physically is draining Like so if I'm doing 500 an hour and I'm talking to one person at a time, how many can I really do per day? Like not that many like well, yeah, he limited it to I have seven spots open I think it was more of a marketing. It's like, oh, I've got seven spots open and that's it and get them while you can and Yeah, but he's yeah, that whatever. However, he wants to create urgency That's fine. But the fact is is that when you're doing done for you It's what we call it quote unquote done for you services meaning that I have that I'm doing it I'm physically doing it and if I'm breaking it up individually because I'm charging 500 an hour So I'm doing it individually because that person gets all my freaking time There's only 24 hours in a day, bro So how many how many how many of those people can you actually talk to you before you're freaking pulling your damn hair out? Because even this phone call alone takes a lot of my freaking energy Yeah, yeah, you think I could do this to 10 different people a day. Hell no So I have to leverage it in a better way And and and that's what that's where group group coaching calls come in Where you where you're not, you know, you're doing it once a week to a group of 50 And these are people paying you a low ticket, but it's like shit. That's reoccurring Because it's like tonight we have our ren Uh meeting our virtual meeting. I'm not because they're they're pacific with deborah. You've talked to deborah So we have our meeting tonight and I was like, okay So my section is going to be talking about my book and and writing a book and even amidst all of this stuff And my husband losing his job and all the shit that's going on. I still launched my book. Um So, um Yeah, I'll probably work on that this afternoon because if I can have that link Set up for tonight. That would be awesome in case anybody asks me. I can just say go here um Okay, and then yeah, I got flip the switch books Book.com was taken but books.com was not taken. So if I need that I've got I've got that that I know how to do I know how to forward websites because I've done enough of that Time that I know how to go in and forward this to there. Okay. So then That part we got to just integrate it with cartra, which I'll help you do But it's just forwarding it to the link, right? Oh, that's right. It creates a link. That's right. Yeah, every page has its own link So we're going to just forward It's this link for example, and that's it But we have to and we have to add that domain to cartra And that's that's a whole another call. I can do that later. Yeah. Yeah, we'll do that for sure that part's simple That part's simple. But did you get it through go daddy? Yes, perfect. Perfect. Okay. Cool. So that part's easy um But having the damn page up by tonight. I don't know if you have that kind of time like Yeah, I don't know, you know, but but at the same time you could still give out the link and say, hey you guys Here's the link and we will be live within the next 48 hours Okay, that's okay. That's okay. So promote the damn link and say, hey, we'll be live in 48 hours That's that's okay And and and and and i'm i'm promoting this because I know we're now in a digital world So rather than going physical and and and use that as part of your of your pitch So you guys when I rolled out this book I was I was going to be you know selling it on amazon But as we're going through this pandemic and everybody's freaking out amazon have have their shipping Estimated shipping is completely it's like freaking so damn long. And so I didn't want you to wait In fact, I just had my friend david order a copy and he wasn't going to get his copy till a month out later So I had to kind of adjust and that's when I went to digital So now I lower the price you guys can straight go to amazon and get it for $1294 sure being my guess But if you want a discount and you want that damn copy now Here's the digital copy So you can use that to your advantage and give the real experience on ship, man I don't want you waiting a month to get my damn book. I don't want you paying full price I'm going to email it to you instantly And it's only seven dollars Okay you know so Digital ebook lorraine digital ebook. I'm telling you man. You could you can it's it's powerful super powerful Super powerful. That's all I gotta say so so pick out your pages tonight and then and let's try it again asap Okay No stress. It's all good. We're gonna get through it. Thank you Yes, reach out to me anytime and I'll be back on facebook in no time I was like, wait, where the hell did he go? Oh my gosh, they pissed me off. It's like the third time. They've done that to me But I'm looking at looking at like, okay his messages. I can't message him his face his profile's gone I'm like, what did I do? I said did I piss him off and he blocked me? No, no, no. See I come from When I was a lender I was I was a loan originator and even before that I I come and I came from telemarketing. So I'm a sales guy by nature. I started telemarketing at 19 years old Just working for random companies and selling shit over the phone and calling cold calling, right? And so I that all started when I was young but then also when I got a little older I got into the mortgage industry and we were also doing that we were cold We were not necessarily cold calling, but we were we were buying leads Yeah, my best friend who owns the company to this day. They do very very well He still is a lead buyer. So he purchases leads for all of his outloads And so I'm the type of guy that can dial 700 800 numbers a day And not even break a sweat. And so I took that same Philosophy and mindset and work ethic to facebook where I direct message hundreds of people a day And so that's how I've been operating and building my business with real estate agents Since 2016 And so now this is like the third time where facebook's like, hey, you know, fucker you damn message You can't be messaging this many times. That's what it is. It's a slap on my hand to say, hey, man You can't just be you can't be throwing out that many messages And so gotcha. Well, look you gotta put your real estate agents. They need to buy my book I'll pay you a referral fee, right? Lorraine, I'm telling you man. I have 5,000 of them On my personal page. You and I that's our next call. We need to collaborate We need to do a simple facebook live. We can easily do facebook live because again Most people don't have an audience on their friends list that all fit our criteria. I do I do like I do So so I'm surprised debora hasn't you know hit me up on something like that because she's a smart gal You know, she's not rachel and I are very very frustrated. It's like, um, I'm very Yeah, like I have I have everyone that is your ideal audience. They're on my friend list. So You and I need to collaborate. We need we need to do that. We need to go facebook live and we need to promote your book Every single one of them is your ideal client see because whatever should be doing right now and she's not it's like She can't get out of her own way and and rachel was so frustrated because she talked to her a couple of days ago She's like she doesn't listen. They're so worried about converting these women on this virtual call I think we have 100 107 women for tonight And they're so wound up about converting them into members. It's all about the membership and they're charging for this And I I made the comment why I said I have watched so much free content in the last month It's mind-blowing And she's and her whole thing is she wants to charge these people 10 bucks to to attend this virtual meeting And I'm like you need to get out of your own way build the audience first And then convert them and I mean I had 18 people in my Atlanta chapter RSVP to say that they're gonna go and I guarantee you when they go and they see that they have to pay 10 bucks They drop off. That's the other thing. I'm glad she adjusted the time because the meeting in March was at 9 o'clock at night Because they're all pacific time. I'm the only one on the east coast And I'm like you have to be cognizant that I mean I have almost 1100 women in my meetup group That's a lot and if you keep tailoring everything to time that's Only really suits the pacific coast. Well, that's a problem. And that's why I told her I said You know, and I also told her when you send out the emails Can you please just stop posting everything in pacific time? Put all the time zones. It's you know, it's 8 to 9 30 eastern It's you know, seven to eight whatever it is Because I keep getting text messages from people going. Hey, I'm on the call But there's nobody here and I'm like, yeah, because you need to add three hours to the time because people just don't take the time To read the time zone. Yeah, exactly You know, and she's got this memberclips website that is just so cumbersome and we keep telling her People aren't going to go for meetup to then go to the ren memberclips website To then where they have to create an account and then sign in to then get the zoom link There's too many steps. Yeah. Yeah Well, everyone. Yeah, everyone's a little different. That's weird. Yeah, everyone's a little different. So Let's stay focused on this damn book. Lorraine forget about everything else. Let's stay focused That's what i'm doing and just and let's chat again asap Okay, I got another call. All right. Thank you. I appreciate it. You're so welcome. Bye. Bye