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Published on May 25, 2011
The new Samsonite TVC.
Samsonite continues to lead the luggage category with those same core principles, further expanding Jesse Shwayder's (founder) vision globally with design and innovation into product categories and consumer targets. Samsonite's tagline - 'Life's a Journey' - embodies the brand's transformation and future, symbolising the role Samsonite has in the multi-faceted lives of travellers.