 Hello, my name is Robert Pratton and this is my book list, I guess, my inspiration for Transmedia Storytelling and also books that I think will, you know, are useful to read to help you along this path. Now, all of my books are on Kindle or some other kind of digital format, so I can't just hold them up. I'm going to have to use the magic of cinema to sort of drag them in. So I'm going to look down occasionally on my little list of our books. In terms of, so I put them into different categories, so in terms of basic writing, I would definitely recommend John Truby's book, The Anatomy of Story. It's got like 22 steps that, you know, like a workflow that you go through for creating your story and your characters, and I know there are lots of other good writing books, but this one is particularly exceptional and it's really good for Transmedia Storytelling, so I definitely recommend that. The other book I recommend is The Art of Game Design by Jesse Schnell. I think this is a go-to book for any game designer, actually, and for the Transmedia Storyteller it's a good reference book and it's quite a good read as well about, it will introduce you to like game mechanics, this type of thing, but also audience engagement, what it means to have fun, what the difference is between play and games and so on. So I definitely recommend that. Transmedia books, one of my favourites is one that I read really recently. It's called Building Imaginary Worlds and this will, there's very few books that really just talk about world building. There's the John Truby book, for example, looks at telling a story, but this one, Building Imaginary Worlds, looks at the whole world building and what you should be thinking about, what story worlds include and so on. It's really good, it's a gripping read, even though it's like a factual book, so I couldn't put it down. Another book worth reading is this one, Pervasive Games. So a Pervasive Game is one that blends fiction and reality, usually played out on street somewhere and this is really good introduction to that. Again it looks at engagement, looks at real world places and storytelling, so I've got a lot out of that. Now if you're interested in sort of, let's say marketing or you want to use storytelling for telling brand stories and that type of thing, I would recommend this one, Content to Commerce. In a way, in a way it's quite a light book, it's very easy to get through. The chapters are very quite thin but it's interesting, it's got some interesting things in there and it's worth reading. This one is really good, it's called Story Wars and it invites you to look at your story as a brand and what role you play, what character archetype you are as a brand. So that's really good and we've used it ourselves for our branding and I would recommend that and of course probably any book by Henry Jenkins but this is his most recent one, Spreadable Media. So a long time ago I first read Henry Jenkins book Convergence Culture and that's what got me started. Now I think that's probably on everybody's, any Transmedia person, that's probably on their go-to list. I then read his white paper on if it doesn't spread it's dead and it's taken a number of years for it to come out in this sort of fully fledged book so I'm going to definitely recommend that. Now in terms of creative work, creative stories that you could use for inspiration, this is a really good one, Shuffle by James T. Riedel. It's a collection of different stories. I think they were like a couple of dollars each but you need and you need to read a few to really understand the Transmedia story tone that's in there and we did a podcast on it so if you go to our Transmedia podcast you'll be able to find an interview with the writer who takes you into the background of that so that's a really good one. I would read as well Life After Life by Kate Atkinson because in it the main character she keeps dying, she keeps making sort of a wrong choice or and actually that's the point she doesn't make too many choices it's a book about fate and things happen and she ends up dying and so her life respawns and I got put on to this book by Janet Murray and again I would recommend anything by Janet Murray but particularly if you go to a blog and read about the replay stories because that's something that's really got me excited and that's a kind of investigation that I'm doing at the moment looking at Transmedia story telling but specifically replay stories and that is my five minutes of inspiration.