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Published on Sep 26, 2009
RED LIGHT : Biking Rules PSA campaign for www.bikingrules.org
Producer: Sean Kenney Director: MA Shumin Stop-motion animator / Editor: David Pagano Music / Sound Designer: Brian Kenney
Most of us believe we're acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.