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Published on Dec 14, 2016
Online Research Communities have become the most widely adopted new research methodology. They allow you to gather real-time, qualitative market research insights, typically at a fraction of the cost. Fortune 1,000 companies including leading media, retailers, CPG, and service companies have taken notice and adopted a community - in one form or another. In this webinar, we will look at the rise of Online Communities and the factors that contribute to its success, including customer centricity, co-creation, speed, and cost. Lastly, we'll touch on the future on Online Communities, including automation trends and chatbots.