 What is up everybody? Welcome back to the channel. You guys, again, just day in the life, man, day in the life, Facebook ads, landing pages, sales funnels, email automation, day in the life, whether I'm either training a client or I'm just doing stuff behind the scenes for my own accounts. Right. And so I'm just creating a whole new ad account. A whole new pixel, whole new, whole new everything on the, on the, on the Facebook business site to really start testing, right? Really start, start, start testing other sources, other lead strategies on Facebook, right? Going into and testing the lead form, going in there and testing custom audiences and look alike audiences. And so what I'm doing here is just simply what I never really did here was put video on Facebook, like on my business page. For the past few years, I've been putting all of my video content 100% of pretty much long form tutorials day in the life. So if you're into Facebook ads, if you're into landing pages and building a business online, capturing leads online, you're definitely in the right place. Subscribe, comment below, stay in touch, right? Because that's what I'm dropping over here just day in the life of what I'm doing for clients or what I'm doing behind the scenes for my own accounts. But this is now as we go 2022 and beyond on, especially on the Facebook platform on the Instagram platform, start testing assets on the platform. Start running lead form ads. Start testing custom audiences and putting more video on your Facebook business page, but actually creating the custom audiences behind it, which is what I'm going to do right now. So again, day in the life, I thought I'd just share it with you guys and show you how I do it. So this is my own, you know, I have many different, many different accounts, ad accounts, ad manager accounts, but this is one of them. So I'm going to show you how I simply create these new audiences around these videos. So let's get started. Again, you guys for the past few years if you've been following me here on YouTube really again that's where all my long form content has has been placed right here on YouTube. But now 2022 and beyond I'm going to be putting I'm going to be pretty pretty pretty much every video every video that I really put on on on YouTube I'll be putting that same exact video on my Facebook business page. And again just just prepping the back end which is the custom audiences right creating more assets on Facebook on the actual platform to really leverage my custom audiences. And it really starts with video right you should be tracking those who are watching a percentage of your videos. For sure. So, so if you're building anything on and you're actually you know putting yourself out there video, put the video on Facebook, put the video on Facebook and then again track the audience video and then and then obviously webpage website tracking lead forms if you're running lead formats tracking those custom audiences of those that are clicking on your lead forms many different ways to create custom audiences which I'm going to show you right now. But today we're going to go straight into video so now as I go on 2022 and beyond, and start putting all these videos on my Facebook business page right. And some of them I'll be running ads on some of them I won't they'll just be, they'll just be the same asset that you're seeing here on YouTube, but on the Facebook business page to again expand and expand my reach but also build my audience right build my audience and that's what it's all about. So whether this video is on Instagram whether it's on YouTube. Here's what you want to do for sure okay so hopefully your guys business manager is set up right so so what you want to be doing is stop boosting post stop boosting post stop running ads just through your ads manager set up your business manager run everything through your business manager. In fact, you can only create custom audiences if you have, if you if you set up your business manager. So if you haven't set up there's a link in the description and watch that video how to set up your business manager. Watch that video, do that part first and then you'll be able to come over here and create these audiences. Okay, so. So the way I got here is I had a bookmarked already but as you're in the business as you're in the in the background the ads manager, you can simply come to hit the three lines to the left and come down to audiences. It will take you as well this is where we're at right now so audiences is where I want to be. And then as you click on the blue button here create audience you're going for custom audience we don't want to look like audiences just yet just yet. And I'm going to definitely touch on these two here how how important this is so post Apple iOS update post what everyone wants to say about about Facebook traffic conversion ads whatever all the above. So if you're into declining or anything like that it hasn't man. Start testing start leveraging other parts of the platform start running lead form ads, start creating these custom audiences around video, around video so again if you're that brand or if you're that personal brand if you're that person really putting out content, put out video, put out video. And then come back here and create the custom audience because because the the whole 1000% importance of this custom audiences audiences of these custom audiences is is is the fact that now not now but eventually I'll be I'll be I'll be putting custom audiences into look alike audiences. And that's when you start running conversion ads even more to your look alike audiences, based on these custom audiences custom audiences of those who have been watching your content. Right, so if I can say hey Facebook here's 1000 people who watched this video, go and find me a million more who look just like them. That's a look alike audience. That's what you're what you kind of don't hear when you're when you're looking at all these damn Facebook video ads tutorial ads on YouTube, all you guys are been watching on on Facebook shit right. So it's like, it's like, once you really understand it it's simple dude it's like it's so freakin simple it's simple. So, so, so in this case what you're doing is you're really just you're tracking, you're tracking everyone who watches your damn video so let's just get started before I even overwhelm even more. Let's go here let's just simply a custom audience custom audience create audience. These are all the different sources right. These are all the different sources of what you want to what you want to what you can the ability you have, but 99% of you guys will only be going with website. Video and lead form actually yeah yeah those are the three those are the three because those are really you can you can build and some of you will go after customer list, but 99% of you guys 99% of you guys would be create will be creating custom audiences around site video and lead form. Okay, so today again I'm, I'm literally testing my own back and stuff right here right I'm going to go with video. So I'm going video and again as I now start to put all these video pieces on my Facebook business page. This is the next step. This is the next step make sure you're creating these audiences so look dude. The videos that I have over here are are are are again long form 34 minutes, 42 minutes, some of you guys are like at one minute that's fine. Two minute videos that's cool, whatever you guys have man whatever you guys have. Now again, this applies. This applies, whether you're a local business owner or really nationwide or global or whatever like me personally I can help people from all over the damn place. Right, some of you guys may only be servicing local people if you're a real estate agent, you're servicing local buyers and sellers right of course everyone's moving and you get people relocating here and there. But typically your ideal client is that local right buyer that local seller right so. So in that case, you still want to create custom audiences but but I would really only create custom audiences around videos that you're actually going to that you know for a fact 1000% of the views I don't care if it's 73 views are seven or 17,000 it doesn't matter. As long as you know that one damn near 100% of those viewers are your ideal client, then create an audience around it, or unless you ran an ad on it, right, you've ran an ad on it so you know for a fact that the 3000 views that you have on this one video is because you ran an ad, and that was targeted. Right, so now I'm going to create a custom audience around that targeted audience of those. Let's say it was a three minute video, I would then come over here, and I would make a, I would make an audience, I would make an audience but hey man. All the people who watched, I would go 15 seconds, 15 seconds, 15 seconds, all the people who watched it for at least 15 seconds, put them in this audience. Right and so I would choose video, right I would make sure I click on here go to my actual business page. I would I would I would find whichever video that was whether I ran an ad on that one, boom, I'm coming over here and create an audience, or whether I posted it organically. And I know for a fact that those are people in my ideal niche. Okay, cool. I'll create an audience. Right. But really, what you really, what you really ultimately want to be doing. Again, unless you know 1000% of the people watched it right those are all the views 1000% your ideal client, then okay cool do this create the custom audience. But especially if you ran a Facebook ad on it especially 1000% if you if you ran an ad on that video for sure 1000% follow my lead here. Okay create this custom audience, because again, I'm going to be able to leverage this and show them more ads show them more ads show them more ads and that's what creates that omnipresence. And that's what creates you gives you the ability to build a huge custom audience telling Facebook hey man, these are people who who who who who watched my video these are people who clicked and went to my website. These are people who clicked and fill out the form. These are people who clicked and followed my Instagram account right these are people in this audience. And now I'm going to tell Facebook again I'm going to take it a step further and create a look alike audience. That would be another button that I that I'll show you to click on, but we clone it that's what we can kind of look at that way if I gave you an audience of let's just say, let's say, 372 people. I gave you an audience of 372 people who watched this three minute video and 11 seconds for three seconds. I tell Facebook, hey man, here's an audience. Here's 372 that's a custom audience. Here's 372 who actually watched it for three seconds now go and find me a million more who look just like them. That's a look alike audience. That's what you ultimately scale. That's when you come in here run conversions and crush the damn thing, because now you're basic you're targeting data. This is official intelligence data algorithm data that that these platforms have based on your ideal person based on the person who actually fill out the form, the person who actually clicked on the website the person person who actually viewed it for three seconds. You're giving Facebook this data and saying, hey man, go and find me more right so so so now now you're no longer really targeting a cold audience. You're targeting people who actually who actually resembles your ideal audience based on based on this this data. Right so so it's crazy man so here's what I'm going to do I'm going to create an audience because I ran and not really an ad but just kind of a little little play around for one day. And got that to 372 I'm going to create an audience around that one boom. Check that box hit confirm. Now I'm going to come over here and the retention. I'm actually going to drop it down so Facebook saying hey man, for 365 days the people who viewed this video for three for 15 seconds in the past 365 will be in this audience 365 is really way too long man, drop that down drop that down to about 30. If you've watched that video in the past 30 days you're in this audience I'm going to retarget you and show you know they're at. Right 30 days is kind of is kind of a long time already I don't even I don't even remember stuff I clicked on yesterday. Right so so so if I clicked on if I watched your video 29 days ago it's like shit chances are I may not remember it. Right but again 15 seconds is a good amount of time if you guys been here for 15 seconds like it's like dude. If you watch another video from from me you're going to notice me again. Watch that for only 15 seconds, you'll see a third video from me. By that time you'll be watching it for 42 seconds. Right so it's like, you're building on the viewership you're building on the audience, you have to create these audiences. This is how now post this whole Apple iOS this is how we now work around the algorithm and how we work around custom audiences and look alike audiences and really still crushing it. This is a platform now fully leveraging the platform based on based on real activity this is a video on the platform that they watched right so so I would go 30 days right here. And I'm going to put I'm going to put video and here's what you want to do on the audiences name audience audience names be as specific as possible so that video, that video is actually this one right here. Build your list and YouTube channel. That's what I would name it over here video, I would I would go build your list and YouTube, and I'll go video and and I'll go 15 I'll go 15 seconds. Okay, 30 days. Anyone who's watched that video is now in that audience now I can turn around, run another ad and target that audience, but what I want to do is, is at least build these audiences. Right here it says below 1000 I wanted above 1000. I wanted above 1000 I want these audiences, right here, estimated audience size I wanted above 1000. Right, I wanted above 1000 these are all below is the newer account so these I haven't ran ads to these ones yet I'm just set up all the audiences, set up all the audiences again based on. If we go back and click the blue button custom audience, your 99% of you guys are going to be basing custom audiences on websites, video, or lead form. Okay, you can always credit it again if you're building a nationwide brand, a global brand and you got you know freaking 37,000 people following you on IG you got 370,000 people following you on IG. Okay, cool, and you got a global brand and you got something to sell to no matter who the hell comes to your profile. Yes, credit an audience around that one credit an audience around your Facebook page if you're putting out a ton of organic content. Even if you're running ads and you're building a global brand, then then build an audience around your Facebook page for sure for sure, and then custom list customer list customer list e commerce those of you that are that are that are that are doing deals you're you're making cells every day people are going through your your Shopify store, right there they're purchasing a bag a necklace a hat a shirt whatever a freaking cell phone case. You have that customer list, take that customer list upload to Facebook, create a custom audience just like I did here, right would do one more video video again, create a custom audience, and then, and then again once you have these numbers above 1000 you turn around and create a look like audience. So let me create one more video. We'll hit video we hit the drop down will go 15 seconds will choose the video. And we'll just go with we'll just go with any of them. These are all new accounts. I'm now just starting to put video up on this page will take the retention down to 30 days in an audience name. Which one was that which one was that that was That was Which one was that dude. Okay, so people. Let's edit. Let's check this one more time. It was. Okay, so how to run a Facebook ads how to run how to run how to run Facebook ads to a landing page. Okay, cool. So confirm how right there. How to run a landing page and then I'm going to go and then I'm going to go video 15 sec seconds. Video 15. I can't. Damn, I ran out of characters. Okay, so how to run to a Facebook video, whatever I know they're 15 seconds I know they're 15 seconds create audience that's that's audience right done. I can't do that you guys once I do that and I warm up the account. The very first Facebook ads should be your like at right it should be a like at it should be a like at take your take your likes on your Facebook business page to a few thousand run a Facebook like add to warm up your account, and then run run some reach ads. So as you come over here click the three lines go to ads manager. You click this green button to start your ad right you click the green one. You come over here, you can go awareness traffic engagement leads your very first ad should be engagement page likes. Right. Once you go in you can you'll see page likes engagement page likes very first ad. After that, after that put out some videos put out some videos targeting a local area if you're a local business owner again if you're global then then then shit target everyone target multiple countries. Right. If you're local if you're local start running some local targeted Facebook ads Instagram ads run run awareness for a few ads maybe maybe two three ads in the next 30 days. Under awareness, put about 1015 $20 a day, run awareness for reach for reach, and just and just start introducing yourself pulling out your cell phone introducing your business right introducing yourself as as as as a sales agent or a professional, your local realtor you're an insurance agent you're a chiropractor you're a local dentist, you own a restaurant you own the local coffee shop whatever dude, pull out your phone introduce yourself, run awareness. Run the like ad first engagement and then after that run awareness a few times, create the custom audiences, create the custom audiences, and it could be image ads for sure you can run you can run image ads as well. But here today I showed you a custom audiences around video around video. That's what you ideally want to be want to be doing. But if you put on an image ad if you put on an image ad. And I'm telling you go for awareness, under reach. Okay, maybe put out some images test that as well, but it's all about creating the audiences so you're either going to create these audiences around around the videos that you're running under awareness for reach. You're going to create the audiences around website if you're running images maybe you're driving the click to a website created an audience around that website, a custom audience right so so these are these are this this is the basic strategy for the first let's just call it 30 to 60 days. And after you've gathered enough data in these custom audiences it's all about the custom audiences man it's all about the custom audiences. It's all about the custom audiences. After you've created enough enough data, right you're above 1000 in these custom audiences you then you then come over here hit the three lines, go to audiences. You then create a lookalike audience around those custom audiences. Okay, so let's say for example, this is my all website visitors Sam. If I wanted to create a lookalike audience I check that box. I click the three lines right here. Create lookalike. So I'm going to tell Facebook, hey dude, here is that's why I don't want to do it yet because it's below 1000 I need these I need over 1000. And once I start running some ads that'll be over 1000 freaking overnight like by tomorrow like, right, but but until then, I'm cutting this video when I'm when it's below so I'm not going to do it but that's how you do it you just freakin click the damn box, or check the box click this create lookalike, and in Facebook will then take that audience and going and go and find a million more people, a million more people that resemble them. Now now you're telling telling Facebook man here here is your data, go find me more they already have the data so it's like dude, this is how you work around this whole custom. Yeah, people can't be tracked as much as they as before right on this Apple with these apps. It's like dude if you have an iPhone, like some of you guys are often out of these ads right so that's where it's being affected taking that click off of Facebook taking that click to a landing page and relying on the pixel data or relying on the custom audiences of the website. Right here I'm saying dude keep it on Facebook track the data of the videos track the data of the lead form right create these custom audiences and then boom turn around and create lookalike audiences and start scaling that right start targeting lookalike audiences as you go through and click three lines and go to the ads manager and you click the green the green button and you create that ad start running conversion ad which would be, which would be lead ads. Right. This is this is bottom of the funnel. This is now when we when we have enough data where we took our custom audiences we created lookalike audiences. Now we're running lead ads conversion lead ads, or even lead form ads, either one, but that's when you're that's when you're now scaling that and targeting targeting targeting lookalike audiences with this being the objective. Okay guys so again if you're new man subscribe. My name is David I'm out here just dropping content day in the life Facebook ads landing pages sells funnel so you're definitely in the right place if you're trying to build something online. Drop your boy a comment hit the bell for notifications and I'll see you guys on the next video over now.