 Hello and welcome to today's webcast, Uncovering the Redback Report. My name is Vesna, I'm from Redback and I'll be your host for today's event. Today is all about uncovering the Redback Report, a research study that was launched in May. We found out some very interesting facts from this report today and we have Sarah Gonzalez and Michael Bunker from Redback Conferencing to discuss them. How are you both today? Very well, thank you. It's great to be here. I think we said, and everyone who's registered and joining today, we 2013 was when we launched this report and now we're actually, we've gone this far. So some very interesting insights that we're excited to share with you. And just to note for everyone out there, as we go through the report, we're going to talk a little bit about on-demand recordings and how to do stuff when stuff doesn't work because you know sometimes technology and other things in life can get in the way. We were supposed to do this as a live event. However, circumstances have come up and one of us won't be able to attend. So this is actually an on-demand webcast. So just one of the things that you can actually do that we're streaming live. The aim of today is to showcase the report and give you all the information that we promised to do so. However, we still are going to take questions. So please type in your questions. We will respond to you personally afterwards. But we do have some pre-questions that we are going to go through. But yeah, it's great to be here, Michael. That's great. Yes. Beautiful. So let's get started. Can you tell us a little bit about the respondents and the report itself? Yes. So as you'll see on this slide, we had 236 people complete the survey. And like I said, we did start in 2013, but when we started, we had no idea what to expect, how many people would complete it, and how far it would actually go. So one of the things that we really wanted to uncover that, you know, with online events, there seem to be you send out an invitation, people register and then you join. However, so much has changed in terms of technology and people's experiences and people are becoming really demanding. So as we go through this, you're going to pick up some tips and you're going to pick up some tricks that will obviously help you. But just take this as some content that can guide you in your online programs. Think about your experiences as an attendee and see this as an opportunity to enhance your online events. And there's just some interest in stats there just in terms of the industry itself and where it's going. So as a company, we actually hosted over 1,300 online managed events in 2015. So that's grown rapidly since 2013 and the global managed webinar market itself is estimated to reach over US $600 million by 2019. So it's a growing market. We need to start talking about it and we need to start uncovering some information that's going to make us better organizers so our attendees can have better experiences. Now, there's no just in regards to the other people, the people who did complete it. We did actually break it down per industry sector. So we broke it down into corporate government and third sector. One of the things that we found is that there's a significant increase in those partaking in online events, especially from the corporate sector. So people are really now starting to think outside the square. They're delivering more events that are tailored to internal comms as well as external comms. And as we go through the report, we're going to be breaking it down into industry sector. So hopefully that will also be able to guide you that little bit further. Beautiful. Thank you. So we can see that the report and online events have grown significantly. Why are people joining online events? We've got some research here, but I think Mark has got a few great opinions as to why people are joining and even more so. Well, yeah, like the difference definitely is nowadays is that we still have people doing the traditional education and personal development. There's still the biggest in our marketplace. Corporates coming up just like you said before, that's one of the biggest changes that we're seeing right now is that a lot of people are using webinars for corporate comms, corporate communication, stakeholder engagements, and internal briefings. It's a much easier way for especially your bigger companies that have a dispersed employee network to be able to get everyone to join together, to get everyone to communicate together, and also feel included in discussions as well, where you can't do that when you're travelling from office to office trying to run the same thing. But as we can see, learning and education is still so popular. And I think a lot of people come and they say, oh, you know, we've been running these programs. Is it a bit old school now? Are people running too many webinars? Is there too much online education? But it's just really beginning here in Australia. So for anyone out there looking to host online training and development educational programs, it's not about doing it, it's about doing it better than other people. Better at smarter and also monetizing correctly. Yes, exactly. So it's very exciting space. No, definitely. And you're saying that people have become a lot more flexible and doing things on the go. Michael, can you tell us a little bit about accessibility and what the report is actually uncovered about this? Sure can. So when we started this back in 2013, I think probably one of the biggest things we ever thought that was going to take off with accessibility was the whole mobile movement. And everyone nowadays has a mobile device, but from the stats you can see on the screen, that hasn't been the case, especially for live delivery. And I think this is something that we kind of missed in the report was how people look at content versus live versus on demand. Live content, you want to be able to have that great user experience where you have the slides in front of you and the video. But when you watch it off a mobile device, especially some of them, iPhone in particular, you only get the video. So then you sacrifice half of the presentation. You don't see the slide content. You wouldn't be able to dig graphs right now or anything because the native player on that will maximize the whole screen. So the benefits of being able to do it on your laptop or your PC is your uncomfortable environment. You can sit back and relax. You might have your headphones plugged in. If you're at home or the office as well, not office, but if at home, have a glass of wine with it. On demand accessibility I think is the biggest movement that we'll see and that's because Netflix, everyone wants to watch content in their own time. But at least with mobile devices, you can watch it on the way to work, from work, on the way to meetings, all of that. You can play catch up with it. And I think it's what we'll have to do with the next report next year, see if we can kind of split the market on how they're looking at things. Yeah. And I think one of the interesting things I found so fascinating about this is once upon a time, or back in 2013, everyone's talking about mobile and how you need to have everything accessible from your Apple or your Android. And that is true with some applications, but when it does come to webinars or when it does come to learning, more specifically, it hasn't really increased that much. So people did get to a stage where they were freaking out and it was all about when they were looking for providers and when they were looking to what they were going to present. How is this going to come across on my mobile device? And you think about sitting there with an event like this, especially a collaborative event where you're invited to partake in polling and surveys and Q&A on a little iPhone this big. You really get the best user experience. I think our advice here is to, with that sort of stuff, just don't worry about it too much. Always give people instructions on how they should be or how they can join from a mobile device because people still are on the go. And as technology gets sophisticated, I'm sure it will increase. But don't make this your top priority when you are looking to your events. You've only got five to six percent of people wanting to join by it anyway. So cater for them, but don't make them the primary. No, most definitely. And so I'm going to ask just a really big question now. Paying for online events, a little bit of a sticky topic. So how much are people willing to pay if at all for online events? Yeah, and you're right. People come up to us all the time and say, okay, well, I want to run the event. How much can I make from it? It's like, oh, it's how long is it? Yeah, like it's one of those things you just don't know. And it's different for your industry, different for your audience, and also different when it comes to perceived value. So if we just take a look at the report now, as we can see making money has been a huge topic and everyone wants to know. But when it comes to actually charging for online events, more people are willing to put their hands in their pocket. And I think it's because we're now delivering more value with our online events. We now understand that, and we'll go into this later, that when we're hopping online, we need to give people content and value. We can't just get on there and sell a product. We need to give them a great experience that encompasses technology, delivery, your presenter, so many different things that roll into it. So as we can see, there's a huge increase in those willing to pay between $50 and $100, just even looking at the third sector. So in 2015, third sector, you had 4% of people willing to pay that amount. That's now a jump to 13%. And also the wouldn't pay factor has gone down as well. So I think it's one of those things you really have to look at as an organization and consider. If you're running a program, for example, over 12 months, are you actually running a program where maybe every third event or something you will charge because you might have a special guest speaker or something like that. Or if you are running just one or two webinars and you're going to charge for that, how do your people know they go in to get value? But I would also, and I think, oh, Henry, so it's you when it does come to monetize in your online events. That could be a whole 45-minute session on its own. Think of some other ways that you can also make money from your online events. So I know you did a lot with sponsorship in the past. Yeah, and definitely, I think sponsorship is one of the most underutilized things when coming to digital events. Whether it be a webinar series or a webcast, you have people who will sponsor your physical events and that's a one-day sponsorship. That's a leaflet to go in like the delegate pack. That's a pull-up banner. But just like this is a branded webcast page that we're on right now. This content is going to live for a minimum of 12 months. Sponsorship for that value when you have over 300 people registered for today's event. That's exposure to 300 people. Then that content after this is going to have its own dedicated campaign about the on-demand and getting more people there. So your sponsorship's value is way a lot higher. The return on investment is a lot greater and you can put in soft call to action. So around the player page, we can have buttons saying learn about our sponsor, why have they sponsored. And even this click to call for like buy now discounts. All of that is underutilized space where I think the strategy for people running webinars. And right now, like especially on charging for webinars, we've had it in the past that everyone's attended a bad webinar. We've done it. We've hosted bad webinars in the past but we've been doing this for seven years now. Not many. Not many, but a couple. We've done a couple. But that's the thing is that right now people are smaller about what they're doing. They're trying to have better content, better speakers and people are now seeing a difference that they're willing to pay for. It's not like five years ago with a stigma of oh my God, a webinar. I'm not going to give money for that where they know now that the caliber of speakers is higher. The topics are higher. And also especially for personal development and all of that, you're getting CPD points. You're actually getting something tangible afterwards. Yeah. And I think, you know, across all sectors, as we can see, if you are going into this and you want to monetize your events and charge in is one way that you want to actually do that. Then I wouldn't be looking at anything more than $50. As you can see here, that's quite an overall spread. But you, like I said, you need to give something where becoming a lot of industries and a lot of people are becoming saturated with webinars and webcasts now. So if you do decide to charge, I think for a lot of people, if I get an invitation to a webinar that's paid for, I'm like, oh, well it must be good and it must be some sort of value. But give me something, you know, what are you going to give to me afterwards? Am I getting CPD points? Am I getting something complimentary afterwards, like a training session or something like that? And also maybe give me a free webinar to attend beforehand so I can actually see how great your webinars might be. And then I would be willing to pay. So it's really about thinking strategically when it comes to monetizing your online events and also just thinking not just about, okay, here's a dollar sign and let's put it out there and see who actually pays. Like Michael said, it's about sponsorship. It's about finding other smart ways that tie into your overall marketing plan. And I think the biggest thing, if anyone can take away today, is to start thinking of webinars as your overall content marketing strategy. So you go out there, you launch your white papers, you launch your blogs, and then your webinars sort of sit there separately. And I think for a lot of people, that's where they do go wrong because they don't bring it all in together. They don't talk about the return on investment as part of their overall plan. And there's so many smart things you can do when it comes to even this, for example, you know, you launch a report, you bring out the written content, you do a webinar on it, you can then edit that into, you know, 10-byte size chunks or something like that. You can actually do so much with on-demand video content now, which is actually a really good segue into this next section, which is live and on-demand. So that's what you spoke about earlier, the live and on-demand stuff. But I think, you know, this is also very important. It is. And like live versus on-demand, I think a lot of people forget about the on-demand element. You get so caught up in your live event, and you don't want to end up having an event where you put so much effort into, and you're like, okay, done. I'm going to walk away from this event. It was a success, but that's half the battle. For 40 to 50% of attendance, that register will only attend the live. Everyone else wants that on-demand. We talked about Netflix before and all the other hosting environments out there, and people want to watch content in their leisure. I get immersed with so many different webinar invitations a week, and I do that because I want to see what other people are doing in the market, but I only attend maybe 5% of webinars that I register for, because I am that inundated by them because I've signed up for so many. Yeah, and I think, you know, this stat is going to, it's quite hard because there's a few numbers here, so just bear with me for a sec. So out of all online events attended between 2015 and 2016, only 29% of respondents admit to attending them 100% of them live. 13% of people actually said they've never attended an event live. They simply register so they can receive the recording afterwards, and I'm going to put my hand up because I do that as well, because you know you're going to get that content, and that's an 8% increase on a year. So you think of that just going up, up and up, but I think a lot of people are just so anti when it comes to on demand, and their return on investment is actually having attendees online, whereas, you know, is your return on investment more about the long-term goal and not just having those people online because my theory is if you do send a webinar invitation out and you do get 100 people registered and you do get 50 people online, you've engaged those 50 people. Those other 50 people who didn't attend, if they did attend, they wouldn't be engaged for some reason or another, and like you alluded to, the whole Netflix and Stan and on-demand content, I want to watch something in my own time and there's more chance that I am then going to be engaged in that content. So if I'm busy or doing something and I know I'm going to get afterwards, then why wouldn't I get that? And as an organizer, start measuring on demand so we get so caught up when it comes to data and we just measure the live attendees and people online, and then we send out the recording, then we move on to the next one, and we don't actually then use the on-demand video portal or even YouTube or embed it into your website to actually say, okay, over the next three months, I'm now going to measure how many people come back and I guarantee you'll get three times as many people watching that on-demand content as a minimum than you would when you're watching it live because you're attracting such a wider audience and people are going to come back and watch it once or twice. And I think one of the biggest things that's missed right now, especially for the third sector in government is a lot of the grant funding that's out there for digital events and communications is all based around the live. So they only get measured on live submissions of the feedback form, live interaction and engagement during it where that's a big piece that's missed is you are truly engaged if you and your own free time are taking it to go out and sit on that, to go to that piece of content, watch it, but that's the other time where you have more time to engage with call-to-actions around the page, click here to learn information, click here to be contacted about maybe my CPD program or about the government funding that's been used for this. Having on-demand strategy I think is a lot more important nowadays than it is for the live because you do miss out on such a big area of their marketplace, especially with live attendance, but in saying that, you never want to get rid of your live. Live is probably the most engaging time you'll ever have with your audience because out of those 50% of people that actually attend, they're the ones who want to either buy now, learn now, ask a question, you'll get the best Q&A from them. You definitely just need to make sure when you are having a strategy around this, you have one for your live and one for your on-demand. And how do they come together? Beautiful, thank you. Really interesting information there. So let's get into when to host webinars and webcasts. So Michael, what day of the week works best? Well, there's a lot of information up on the screen right now, so take a moment to have a look at this. Just breathe. Just breathe. And don't take this as gospel because every organization in every sector is always different and what works for someone in your sector isn't necessarily going to work for you. So if we look here right now, Tuesday and Wednesdays are still our biggest days of the week and they always will be. And I think it's just because a lot of people say, Monday is I'm just getting into my week, Tuesday I feel I'm a little bit more relaxing. I'm a week planned out, so I'll join it. But I really like the stats right here around like government, government on a Friday, sorry, corporate on a Friday, had a massive jump and we never would have even suspected that that was a really key time for corporates to be doing webinars. And as I started talking to more of my friends in the space, they're like, look, Friday afternoon, when people are starting to unwind and everything managers are being smart and saying, okay, guys, instead of you just sitting there and having a chat, let's do an internal comms and internal training, a briefing for next week. And they're getting a lot higher submission rate on there. Same thing with just the third sector. For Wednesdays, they've jumped, they've gone down, surprisingly, I was quite surprised by this. They went from a massive 35% down to an 11%, but they've increased in their Tuesday. And even with us, when we deliver over 120 managed webinars a month, Tuesdays are our busiest day. So you get a lot of competition on that day. And I think that's another important thing to say is that the marketplace, most content gets delivered on Tuesdays. So why not be different? Why not start shifting it to Wednesday or Thursday when people have more free time as well. And I think on day the week as well, and we're stressing the importance of your audience and the people that you're working with, but it does play a massive role. So it also, like I said, going back to the fact if you, what else do you have going on as part of your content marketing strategy or your online training program or something like that? It does have to work in with that. But also even your industry and the people who you're targeting, if I run an association that's targeted to dentists, for example, are they going to be able to join when they're looking down people's mouths from 9 a.m. to 5 p.m. or something like that? Or is that where we go more into the afternoon than late sections of the day? And I think that's where a lot of learning and development that's going to change over the next few years. And I think that's where on-demand content has really played a key role in this because people, they're doing their job, they get home, they want to do their learning on-demand. And it's really hard to please everyone. And in the past, we used to say, go out to your audience, ask them when they want to join or get some feedback from them. The reality is, when you ask that question, you get seven different responses for seven different days. And you're never going to please everyone. So then you alienate people by not agreeing to what they want to agree with. So I've sort of changed my thinking on that going out and asking people. I think it's more important to actually tie it into an overall plan and also make sure that you're being consistent with the days. I know there's certain organizations and they have regular webinars where I can actually hop online and learn something educational and they're like 30 minutes really short and snappy. And I know they're on the same day, same time, every fortnight. And to me, that just is something that I've got a reminder of all the time. And I think that works really well. But yeah, I definitely understand that it's an industry thing. But I also think it's about testing the waters, getting that feedback, but they're not having to be so specific whether that you have to answer everyone. So if you're running events, maybe do a three month trial or something like that, see the attendance. If that doesn't work, then that's your feedback as opposed to going out there and actually asking people in an email or something like that. And definitely when you are going back to your audience and asking them for the feedback, don't ask them, say, out of the week, which day, only give them two options. Say, look, out of these two days, Tuesdays and Wednesdays, which one will you attend more? So you're limiting the responses as well. It's just going to make it a little bit easier for you. Yeah. So then a good segue for us to talk about time of the day. And that's a really key one. And that is exactly what Sarah said before. What works for you when your industry may not work for the other person? So we'll use a dentist again or just medical. So we work with a lot of associations in the medical space who are targeting doctors or physicians. They cannot attend during the day. They just can't. And we've seen a lot of people try to do these during lunch breaks because they think it's going to work, but doctors and everything, they're too busy and out of hours, 7 p.m. works best for them. So we can see here, again, another big graph, but we've got early morning, midday, afternoons, mid-morning and that. What are some of the key ones from this session? Sorry. So government is still morning, which is really good for them. So 23% to 40% in this year. So government's actually increased quite a lot, especially for submissions back in this report since 2013 when we first started, which is great to see. Third sector for the middle of the, for mid mornings is still good. So overall 40%. I just find it interesting that it's always a mid-morning time for a lot of people. And I think if we just put ourselves in their position or anyone's position when you're trying to digest information, when you first get into the office in the morning, you have a bit of a routine. You do what you need to do. Then you've got your lunch break and then you've got your afternoon with things you'd know trying to finish stuff off or work on deadlines or something. And that's why I think mid-morning has increased quite a bit. Yeah. Because people are now, they're leaving that time to either start something and or finish it. And it's just, I don't know, it just seems to really resonate with people and we're talking, if it's mid, in the past we used to say 60-minute webinar, for example. Yeah. 60 minutes mid-morning is a lot of time to actually put aside to do something. If you're doing shorter, snappier pieces of content, delivering them online and you're looking to the half an hour to 45-minute mark, I think that resonates with a lot of people. It's a lot easier to commit to exactly as you said. Yes. It takes up your whole hour break where if you can give someone in the mid-morning an extra 15 minutes to then go afterwards to get a sandwich and get ready for the next meeting, it's a lot easier to commit to. And we're finding that is a good trend. But yeah, even as you said, the 30-minute webinars, they're starting to creep up now and that's a good 20 minutes on a topic and 10 minutes of Q&A, but also being extremely diligent with that time and not going over. It's a big pet peeve out there. Yeah. And we look at duration now and I think in the past, like I said, a lot of people were looking more towards a 60-minute mark. Yeah. And then last year, we went by out the 15-minute just to see how it would go. That's a little too short, yeah. I think it is a little bit too short. But once again, you do need to consider your audience. But I think the reason why we're now seeing a shift in people go down from the 60-minute to either a 30 or a 45-minute is it's a mental thing for a lot of people. So if I'm going to attend a 60-minute event, I'm actually then going, oh, do you know what? I have to dedicate more than 60 minutes to attend this event because by the time I log on, then that might start a little bit later. Then the Q&A might go over and there's 70 minutes or something worked up. If I know that this event is going to go for 45 minutes, I know there's 45 minutes of content delivery that's going to be happening, maybe 30 in a 15-Q&A session. And then I only have to dedicate 60 minutes of my day to actually do that if it does go over or whatnot. But I think the biggest things here is really not to start seeing your return investment based on the attendance rates at peak. So for example, if you're running a webinar and you're doing it for 60 minutes and you're going back through the data at the end and you can see that the 30-minute mark, 80% of your audience actually drops off. That's saying something about your presenter or the content that's being delivered. But it's also then saying something that maybe 30 minutes is enough time for some people to digest that content. So really start looking at the data that you're running and like we said at the beginning, this report is a great way to get some insights into what is happening and the latest trends. But your audience, your webinars and the people who you are trying to get online and build this community with is going to be different for every single person coming on. Yeah. Definitely, yeah. Great. So we're going to move on to platform preferences now. Yeah. So there is so much you can do with the platform. They're really interactive. You can have polls, surveys, all sorts of things. So what are you finding? What really matters and why do people leave events early and what things are they really engaging with? Hmm, interesting. So this is one of the things that we ask every year and I find it, it's actually we're becoming much more tolerant of information online now. Yes. So 71% of people actually admitted to leave in an event early. That's down from 89%. So let's all pat ourselves on the back because it means that our events are becoming more engaging and we know we hear the word engaging so many times and it's just on and on and on but your events do need to be engaging. There are a few mistakes that people run so as we can see here the reasons why people want to leave early, salesy content, you get online and then someone just starts selling to you right away and you need to have a call to action at the end but be really mindful and make it at the end and don't wrap a you know, dem-tell-state knife around it because that's what you don't need to do that. The lack of marketing presenter alignment so I've been in situations before where I've registered for events or been hosting an event for someone and as a presenter you go out you'll give your information to someone marketing an event. They then promote it in a certain way the presenter and the person promoting it. So all of a sudden people register based on the promotional material that's gone out the presenter hops online and they're talking about something completely different because marketers obviously want to get the most attendees and the presenters want to present their content so the goals really need to be aligned and you get online and all of a sudden you don't have the line and you will see people drop off like flies and even get nasty at times. So one of the things we do even with today's event we said to people in the registration process you know what are you looking to gain out of this or you could even do a poll at the beginning and say you know what are the top three things that you want us to discuss today or something like that. So the new presenter is in line with the people who are actually attending and it's one of those things that is usually missed because a lot of people just say let's just get people online and that's the marketing promotional stage when the presenter comes online that's their time to actually show off and do what they need to do best but if you're not aligned from the beginning that's where a lot of people are now going oh do you know what in this environment you need to make sure that you get one chance to do it well otherwise yeah in the past I think the biggest thing was people had to worry about was the event running over time that's all it was and they're like oh you know that means my webinar didn't go that well because the event ran over and it's the presenter's fault it's not everyone needs to take accountability for these events they need to keep it educational you need to remember your goals and use call to actions to actually capture what you need to pose and bios how many times have you hopped on a webinar and you see the presenter come on or facilitate like yourself Vesna and they read out four paragraphs of the presenter and all their credentials and as someone joining an online event I'm like okay first of all two minutes in webinar land is like 20 minutes in real life even if you take a break in a bit of silence people are like oh god what's wrong what's happening in technology what's happening but if you've registered for an event you can probably stalk them on LinkedIn you know a lot about them to then get online and for the first two minutes actually sit there and here's someone go through all their credentials and how successful there are I don't want to hear that I just want you to get into the content get into it early and make sure that I'm investing my time wisely yeah I know most definitely there is nothing more annoying than someone that just talks about themselves yeah so exactly okay so let's talk about PowerPoint slides so they're very important surely so Michael what elements are important and what should be incorporated and what makes a really good interactive presentation definitely like PowerPoint slides it's always going to be around people want to have it there it's a great way for conveying your message especially like we're doing today we have large scale graphs which you can see on the screen and they're color coded they're easy to digest and we're not doing death by a text one of the biggest mistakes everyone does out there is I'll just put all the text on the PowerPoint slide but then they'll just read to it and that's not what you want to do you want people actually talking about the content that we do on this for and yeah you just want to make them bright colorful easy to read and understand and make sure that they are in line with what you're presenting on so that's what definitely PowerPoint slides are clear and easy to read and the other thing is the presenter is engaged and keeps me focused and that's one thing the PowerPoint slides are meant to help you keep the topic going but it's also to make sure that the presenter is engaging with their audience they're a little bit yeah and this goes into the next part of the report which we're going to talk about so when it does come to any sort of these interactive tools what is most important so I think you know PowerPoints are important and they do need to be clear and they need to actually illustrate the points that you're talking about but if you look at the results and only 2% of people said that it's very important to them so it's like are we focusing too much on the PowerPoint slides and not focusing number one thing that is most important when people are joining webinars they're saying that the content delivered is what it says it's going to be 48% of people actually said that so I think you know that's more than doubled since 2013 and that says a lot and I think it really says you know sometimes you do all these fancy polls and you bring up these Q&As and you do all these surveys but I just want great content that I can walk away with and I think if you're going to engage it's not about just using tools for the sake of it it's about working with your presenter make sure that they're enthusiastic knowledgeable and understand what's happening but it's about delivering that content and then setting those expectations so like I said before if you promote a webinar and you're going out and you're promising people okay you will walk away you know in these three things and here's what we're going to cover make sure they walk away with those three things and what you promised you're going to cover otherwise to someone attending online that's poor content and you can put as many polls up as you like and you can make it as interactive as you like but as you can see here only 10% of people just care about that that's the most important thing and if you compare that to the audio quality audio quality is huge for someone but more people only 10% of people are saying that's important compared to the content so it's telling us something and it's making sure I think people are just having enough because like you kind of need good audio quality to get the content out there so when that stack came through it doesn't make me gig a little bit because yeah you do the content to be delivered and what it's about to say but I think you can't eat that audio quality I definitely agree with that which is so front of mind for them now it's the content and so when people ask you a question that's the first thing they think of straight away whereas you know three years ago people weren't saying that they were worried about PowerPoint presentations and they were making sure they were using as many polls as they could but you know like I said here 2% of people only worried about the PowerPoint and while I think it's a catch 22 because as an organizer you do need to take all of these into an account when you're running an event so you can't focus on the content and have a really poor presentation so I think one of the things to take out of this section especially is these are work and you can't just put on a webinar and expect people to join and walk away with great feedback it's about taking all of these things especially in this section here into consideration and the presenter as well 27% of people I really don't know why I had that dip the 16% I find that really bizarre but I think you know we've got a presenter handbook that we'll send out to everyone after this as well and it's really about making sure your presenter might know the content but people sit there behind a webinar and you know they're presented to hundreds of people before on a regular basis and you know we've all seen it you sit there and the presenter freaks out because they're behind the camera and they switch into formal mode they sit there they have their arms crossed they look around they don't know how to interact and all of a sudden you're dealing with a robot so with your presenter it's about making sure they know their content but making sure that they've been trained how to present online and just keep it casual you know the formal tones scripts and everything don't really work or having a discussion like where do we now I think works quite well I think the biggest thing is passion and enthusiasm so even though you can have a product knowledge expert or someone that comes in and maybe even your product expert for your company might not be the best person to present on it because they might know the technical aspects of it but they're not passionate about selling it maybe get the sales person who's always engaging with the audience because a person that can convey passion and enthusiasm will be always rated higher than the actual slide of the content for it definitely so yeah and then you know these other things that we speak about as well so the registration process yes making that quick and easy I think that you know these all fall into different sections you know you're before during and you're after and if we're speaking the before section where we're talking about marketing presenter alignment and making sure the process is easy that's the best way to gain respondents and measuring your conversion rates so with most programs out there or if you are doing managed events with a service provider they should be able to tell you what you're doing and what are you doing wrong when people are registering for these events and you know when people register sometimes you're used to running live events so you run these webinars and all of a sudden you've got 20 fields that people need to complete you can capture so much more information within the platform so all you really need to know is someone's email address and first name as soon as they enter the webinar you can launch a survey if you want to understand their company name you can launch another poll to find out where they're coming from please type in your answer and then you can collect all that afterwards as well so really start to think of it as not just what you want but what's going to make it a great experience for your audience and then how can you work backwards and then capture that information within the actual platform it's a really key thing especially when you're doing series of events you never want to have anything more than recommend five registration fields and before your series you can then change each one of those five for the next episodes for the next ones of them so the first one might be first name state so forth you can build upon and use the features as Sarah just said but the other thing I find really interesting is how we're seeing such a decline coming down from like the technology seamless technology people are just getting used to it now there's not a scary platform so many people have been on them they know a couple of different platforms by now because you've been across a bunch of different ones I think just the biggest thing to go out to market is when you're looking for a technology provider which makes it a lot easier for you when running your events exactly and like you said I think a lot of people go into this or they start to enhance their program and they question technology and they spend so much time worrying about it webinar platforms would not be out there still if they didn't work and it does work and you know there are going to be hiccups because it is technology along the way but I think if you spend too much time focusing on this and getting yourself down and just worrying about that you will neglect the other aspects so the biggest thing with technology in the live environment when everything is happening and you're worried and your sydney is going to work I need to do with my presenter I need to get people online let the provider deal with technology and if something happens the burden is on them and then you can go back and say okay what happened ask for a trial beforehand to give yourself peace of mind do something just to make sure that you're not neglecting other parts because I think a lot of people just get caught up too caught up in it and then you don't know the technology a lot of us don't know the technology we don't know what happens definitely and then I think the interactive tools is something interesting as well I love a poll as much as the next person but I think once again sit on your attendees point of view and we've all attended webinars and if you're going to run a webinar program and you need to go out and you need to attend webinars to see what works and what doesn't and then you can actually mix up the process so as an attendee if I'm sitting there I'm using all these sensors I'm listening I'm watching I'm learning I'm asking questions and then you launch polls and all these things are happening around me and all of a sudden I'm like well I haven't listened to anything that you've said because I've been too focused on doing all these things that you're asking me to do so keep it really relevant keep it simple and there's definitely a time and place for using them you don't need to launch a bunch of different polls for it but I think an important thing to look at is if you are going to choose to use interactive tools do something with the information don't launch a poll without actually utilizing that information for maybe for the post follow up saying look 65% of our attendance from the live event that's a new promotional tool piece for you and it's just another way of actually showing that you've listened to your audience and you've done something with that information Yeah and there's nothing worse it's like any sort of feedback you know you collect that feedback and you don't do anything with it and you alienate people even subconsciously they're like oh well I asked you this and you didn't do this and I think if you're an attendee on an event and you sit back and people ask you a poll you know how do you feel about A, B, C and D okay done let's move on now and you're just saying why did I do that what was the point of that you need to keep it relevant you need to represent to think about the format you need to facilitate there's a few different aspects that go into it but once again what works for one person isn't necessarily going to work for the next person Yeah almost definitely for every different presentation has to be different I usually suggest to be able to sort of break it up into segments but depending on the presentation again obviously but you know at the beginning to sort of ask an ice breaker or you know what do you want covered and that's really good Okay so let's move on to the good and the bad memories So I'm going to report we asked people to talk about their most memorable moments so let's have a look now Just something fun to finish up on I guess If you do also if you do have any questions like we said please type them through the chat box and we will get back to you even if you want some advice on the programs you're running or even if you're thinking oh you know I'm thinking of doing this but I don't really think it's the right way or you want some more examples of webinars or you want some more content otherwise you can go down to the resources folder but please complete the survey so we can get feedback from you guys as well but let's take a look because we've got the good here so that's the way it's something to start on we asked people the most memorable moments so the technology was faultless and I enjoyed the interactive learning through audience polling so that's someone who is thinking more about technology and interactive tools as opposed to content just give me an enthusiastic presenter with a simple slide deck some people are quite easy to please Yes they are I've got a few others here as well I like it when the presenter asks questions of the people signed in it is engaging and keeps it flowing and also makes people paying attention so in a live environment as a facilitator or presenter and this is more for experienced presenters if they're sitting there and they're saying okay you know Jen what do you think about these or actually calling people out some environments doesn't always work that well because you are sort of putting people on the spot but if you are working with an engaged community and you are running regular webinars with these people and you'll see as you start to form a program and you have a community people come online and they start chatting but they always communicate through this webinar platform so they're like oh hi Vesna how are you how's things going over there and you start to build this engaged community the bat they're not so good let's call it that so there we go once I join to an upgrade learning webinar which turned out to be a sales platform for a product and there's nothing worse and what we need to think of is I go to conferences and I'll sit there and there'll be a lot of presenters who will get up and they'll talk about their project and I sit there to walk out however if I'm in a webinar I have no trouble closing down a browser so always think of that as well but we'll send you this presentation so you can look at some of the feedback and also learn from it hopefully so there we have it the red pack 2016 has been uncovered yes so once again if you have any questions you can submit them in the chat box and we'll be answering them and please feel free to complete the exit survey thank you for joining us today thank you to Sarah and Michael thank you and we hope to see you next time thanks everyone see you next time enjoy