 Philippines, kamusta po tayong lahat, buhay papubwet tayo. Parang demokrasya lang dito sa bansan ko natin. And to all our viewers, of course, from all over the globe right now here on Zoom, there are 269 participants, but I'm told that there are many more watching on YouTube and Facebook. So good morning, magadang umaga, buenas dias, good afternoon, magadang hapon, buenas tardes, magadang gabi po sa inyo, good evening, buenas notches sa inyong pong lahat at maayong aga. Magadang natin po yung ilonggo. Maayong aga sa inyong tanan to everyone joining us this morning. Many, of course, are wondering how political campaigns would be waged during this COVID-19 pandemic. It is a public health crisis of crisis proportions that has severely limited all our social, political and economic activities. There was a time not long ago, I wonder if you remember this, ang paggamit ng alkohol, hindi po yung alkohol sa Kampanya was frowned upon. And who knew that met the pandemic tayo ng sabi nga kung yung World War II ay yung life-defining moment for our parents or our grandparents' generations. This pandemic is our generation's life-defining moment. And that is why in this webinar, we are talking about how seasoned campaign handlers and members of the academe are going to discuss how this pandemic has prompted or has forced adjustments and adaptation of the traditional election campaigning, which, by the way, elections and politics, of course, is a favorite Pinoy pastime yan. So, welcome everyone to this third installment of the National Forum on Communication and Democracy, Philippine elections 2022. Kanya kanyang discarte, campaign dynamics during the pandemic. I am P.O. Antiveros, 32 years na po akong nagpapanggap, or nagtatrabaho bilang isang journalist, the first 22 of those years na sa ABSCBN at ANC po ako, and the last 11 to 12 years at CNN Philippines, which used to go by other names before. And I will serve as your host and moderator for today's program. This, like I said, can also be viewed via live streaming on YouTube and on the TV UP channel, as well as on the TV UP and the Philippines Communication Society Facebook page. We also have some live tweeting. So, siyempre, dalo na yung mga kajeneration ko, yung mga bata dito na watching us today. So, please, when you tweet, when you do live tweeting, please use the hashtag PCS forum series for all your posts. Now, before we begin, let's acknowledge the following. We'd like to thank the University of the Philippine System, the Office of the Vice President for Public Affairs, the Philippines Communication Society, UP Information Technology Development Center, TV UP, the Internet, Television Network of the University of the Philippines, and everyone who has helped to make this forum series possible. And because we have plenty of faculty and students watching us today, PCS members who have watched at least 50% or half of the webinar duration will be receiving, sorry, not an A, yung kasi ang grading system namin sa Atanayo. Pero sa UP di ba one? One ba yung pila kama taas? Hindi ko alam. So, fake news po yung na. Win B A or one ang grade. What you will get is a certificate of attendance as a benefit of your PCS membership. So ngayon, alam ko ninyo ay yung fake news. You can spot it when it's too good or too impossible to be true. Now, if you have not applied for or renewed your membership yet, this is your chance to be part of this premier organization that represents the communication discipline to the Philippine Social Science Council. The online membership form is available on the PCS website, fillscomsoc.org slash membership. And because this is a national forum on communication and democracy, yes, of course, it's true. Last time we checked, the Philippines is still a democracy. We want to make sure everyone has an opportunity to be heard. So we will be using Mentimeter so that our viewers on Facebook and YouTube will also be able to participate. We encourage everyone to join us in our mini-quiz. Madali lang po ito sa salit po kayo. Kahit hindi po kayo nag-review, okay lang. Pwede naman mambola. No, I'm just kidding. Be honest with your answers. Because your answers will be discussed during our panel discussion later on. And you will see how the other viewers have answered. Ang paki-usap lang po namin. Walang kopiahan sa sagot. So again, for all our viewers including those on Facebook and YouTube, so please open your browser. Go to menti.com, mama echo NovemberTangoIndia.com, Charlie Oscar Mama. And fill in the menti code 2102-9900 or simply scan the QR code on your screen. Yung mga bata alam yan, how to scan QR code. Ako, marulong din ako na. Now, okay, I apologize. I know I talk too much. And I know you're all excited to get this going. Wow, 345 participants here on Zoom alone. And I don't even know yet how many we are on Facebook and YouTube. But to set the tone first for this kanya-kanyang discarte, campaign dynamics during the pandemic. Let's hear a few words from the president of the F.E.U. NRMF, attorney Antonio H. Abad, junior attorney Tony Abad. Magandang umaka po sa inyo, attorney Tony Abad. But before you begin your formal opening remarks, sir, I just wanted to ask you a quick question as a lawyer and president of a teaching hospital. Can you briefly tell us about this very delicate balancing act between the need for public health protection and the guaranteeing our civil liberties during these coming elections, sir? Yes. I see the importance of striking a delicate balance between public health and the guarantee for exercising our civic liberties. Public health should never be sacrificed when engaging in election-related activities such as the political campaigns. We must take pains to adopt traditional campaigns so that they will not turn into super spreader events. Well, attorney Abad, I think our audience is very ready to hear your opening remarks and thank you for that reminder, very, very important reminder. Attorney Tony Abad, please go ahead with your brief message, sir. Okay, ladies and gentlemen, the COVID-19 pandemic has placed a dreadful disorder on our electoral democracy. I'm sure that all of us are going to witness the drastic difficulties of the forthcoming campaign dynamics of our election this coming 2022. As the COVID-19 pandemic has altered and radically made different the manner of conducting public life, this pandemic is a devastation that can wreck our election process. As a consequence of this pandemic, our government has enforced periodic lockdown, social distancing, and fully operational alert legal level system on all regions of the country. This is going to affect tremendously the interaction between the candidates and the voters, political rallies, social events by candidates, and door-to-door candidacy, which are our traditional manner of campaigning can hardly be done at this time. Campaigns of this nature which are opportunities for political parties and candidates may no longer be conducted as it might spread the COVID-19 virus. Due to limitations and traditional campaigning by government restrictions, the political parties and candidates for local or national office have to be creative in order to campaign. They have to find ways through social media and through other creative outlets. In this connection, perhaps, what the political parties and the candidates can do is to use short-message services, SMS, the use of SMS or texting, including option for live chat between a political party or candidate, and potential voters are being done already in many parts of the world, in Sub-Saharan Africa, in the Middle East, in North Africa, in Latin America, and in Asia Pacific. Hence, we can also do it here. Aside from SMS, the empowered political parties and rich candidates can use television, radio talk shows, political advertising, and newspapers to reach their constituencies. There may even vehicles, used vehicles, fitted with loud speakers or campaigning and broadcasting messages and promises to the people. The political parties and candidates may even resort to videoconferencing via Zoom, Teams, or Google Meet. I'm thinking of doing all this as a resort of the restrictions for the electoral campaigning during the pandemic. However, the balancing between public health protection and democratic discussion and contestation is very important. Some adoption of the electoral process of the government may be needed to preserve human lives given the known risk. However, freedom of expression is crucial to campaigning and the ability of ideas and information to flow during the electoral process should be restricted as minimally as possible. I'm glad that we are discussing the difficulties of the campaign dynamics during this pandemic. Discussion of this nature is enlightening and necessary in a democratic society. However, such engagement should not descend if possible to personalities or ad hominem. And that is what we ought to do. Thank you. Mamuhayat. Maraming salamat. Sayon lahat. Thank you so much for your very inspiring message, Tony, Tony Abad. It's very good to hear all those reminders. Sometimes we may all sound like broken records, but we need to keep hearing that over and over again. We look forward to having you on the panel discussion and the Q&A session later on in the program. I just wanted to very quickly and I know I cannot read all of them but people have been saying where they're watching from Lemri, Batangas, Pasig, Kalambala, Guna, Binalonan, Pangasinan, Taita, Risal, Santa Maria, Bulacan, Kessun City, Kagayan Valley. We hope you're okay there. Cavite, Cebu, Angono, Rizal, Tondo, Manila, Ilocilo, Lipa, Batangas, Pampanga, et cetera. Many students also signing in from many different universities like Manila, PLM, my own Alma Mater, Ateneo de Manila, University of Makati, University of Southern Mindanao. Marami pa po. Andami po natin na yung dito sa Zoom, 391 but I'm told marami pa po mga na sa YouTube and Facebook na nanonood. But right now it is time for our mini quiz. So you may please start answering the Mentimeter poll on your screen. So go to menti.com or you can see it right now on your screen. And fill in the Menti code to 9900. At the first question, kung walang face-to-face campaigning ano ang inyong primary source of information kung ko sa mga kandidatos you can only choose one. So the first is traditional media, TV, radio, newspaper sa sabi pa sa anong parang awan nyo na choose traditional media pero mahirap na. The second one is online media websites, YouTube news websites. The third one is social media websites, Facebook, Twitter, Instagram and blogs. Messaging apps like Messenger and Viber, Word of Mouth, Family, Friends, Relatives and Institutions, Church, Barangay School. Right now ang pinaka matahas is social media with 44-45 votes or answers already. Tapos pumapangalawa ang online media with 31 and 24 traditional media. At apat lang ang Word of Mouth. In Word of Mouth ano ba yan? Cheese missed ba yan? Anyway, the second question is on your Mentimeter poll pa din what campaign issues are important to you? So para sa katalungang ito, pwede po kayong mag-input ng tatlong issues para sa ating Word Cloud. So you're going to see the words that will increase in size in proportion to the number of people who have answered that same issue as you. So we can see some answers coming in already. Right now it's the biggest words are corruption, education, economy, public health, et cetera. Of course, throughout the program you can still answer that. But like we said, we leave this Mentimeter poll open for you and then i-review po natin later ano po yung mga kasagutan later with our speakers. Wala naman po right minus wrong dito. I know on social media young people like to say wrong answer is wrong. So as we're hearing from our viewers let's now hear the word on the street with the person on the street interview with TVUP. Bro, please. Wala lang malaga ang pangangpanya kasi ito ang paraan ng pagpapabot ng mensahi at information. Ito yung kailang paraan para makayasil ng mga tao. So para malaman din na tao kung ano yung yung mga proyekto nila. Ito yung time na papatunay ng mga kandidato na sila yung karapat dapat para si mga boto. I think it's important, especially in this trying times, yung pagkakampanya because it's the fundamental element of our electoral process. Dito natin mas makikita or mas makikilala yung mga kakandidato sa ating electorates are actually the ones who are going to pass the loss na meron tayo. So it is important for us to know them better. This is going to be the first election that we have during the pandemic when there are lockdowns everywhere. I think that given that there are restrictions in status quo, I'd rather watch the campaigns through an online setup. Meron tayong Facebook, Twitter, YouTube, pati yung mga television shows din natin ngayon na sa YouTube na rin na ka livestreaming na. Gusto ko rin sana maging universal yung access hindi lang sa social media yung magiging information to mo sa mga tatapong kandidato. For the benefit of other people who do not have access to social media or if they do have access to social media, I think that is also full of miss and disinformation. Hindi lahat ng nakukupohan natin sa social media accurate. Alam naman natin na yung social media meron siya algorithm na ipapakitalan nga sayo kung ano yung gusto mo. So I think that it's better if we could also hold more campaign activities in through local and national televisions. Sana magkaroon tayong face-to-face na campaign if papayagan ng mga community protocols natin because it is important also for us to connect with the candidates that we have enough face-to-face interaction hindi lang dapat purotay social media even though we can use it and maximize it in times of the pandemic. Maganda kung magkakaroon ng town hall sessions kung saan mga kapagtanong ka mas makaklarify mo yung mga plano nila. One thing that we can do as a voter in the upcoming elections in 2022 to know more better about the electoral candidates is to look for their stands. At dun natin malikilatis yung ano yung mga doain nila ang precious ambition ng publiko. Dapat talaga mag-research bago bumoto. Yung talaga para research bago boto. So para mag-research mag-isa, pwede kong tignan yung history ng kanil ang mga nga gawana kung dati sa lang politico o kaya basahin mismo yung kanil lang platforma. Ako personally, I feel empowered na mga kapag-participate ako in this democratic process. The election for 2022 is something personal. This is something which will affect you directly because whoever will sit in those possessions are the people who will create reforms which will affect your life, affect our country. Panao na at coras na para kumindi para suportahan yung mga magdadala at magkatagulit para sa mga umilang natin. Never lose hope. Change is still something that we can achieve once you start participating. Thank you very much TVUP for giving us a glimpse of the sentiments of the masses. Many of them, of course, young people. To start off, we have with us a professor and former chair of the Department of Political Science at UP Diliman, Dr. Maria Ella Atienza. Dr. Ella, good morning. And it is the penoy thing to do to ask how are you related to Lito Atienza na running mate ngayon ni Manny Pacquiao. I'm sure, I'm not sure. Hello, Pia. And good morning sa lahat ng nasa Pilipinas. And hello to everyone watching outside of Philippines. Hindi po kami magkamagana ni congressman Lito Atienza magkaapilido po kami. Well, Dr. Atienza, before you begin your formal presentation, we've seen in this election cycle that candidates who've switched political parties, created their own political parties or resurrected long dead parties or have been adopted as guest candidate by any of these political parties through your political science lens. Dr. Ella, can you briefly tell us why Filipino politicians have this tendency to be Balimbing with all due respect to the Balimbing, or sometimes what political butterflies. Again, with all due respect to the butterflies. Dr. Atienza. Pia sa tanong, totoo, yung tawag nga natin siguro mas, neutral turncoats para hindi Balimbing, palipat-lipat. Nang yayari yan, kasi sa observation din namin, hindi kasi matibay yung ating political parties. Wala rin tayong mga batas na nagbabawal ng turncoats sa ibang bansa kasi magpalipat-lipat ng political parties may penalty, parang independent ka na lang kung alis ka sa political parties mo. Mahina rin yung recruitment at retention ng membership na mga political parties sa Pilipinas. Kaya useful ang political parties pag may election, parang machinery sila, mas madalik kung may partido ka kesa sa independent ka pag-file ka sa komelek. Pero wala nagbabawal kasi na magpalipat-lipat. So mahina ang political parties. At ninsan, pare-pareho lang naman talaga sila, hindi po bang... Ang mga programa ay halos pare-pareho, nagbab, nagkakapareho on major issues, pero wala naman masyadong ideological differences. Okay, and of course, I wanted to ask you but then it might take up so much of our time but there is also an interesting historical explanation as to the word turncoat. But we'll leave that for later on if we have some time. So Dr. Kenza, this makes for a very good jump off point for your presentation. Please go ahead. Okay, thank you Pia and I'll share my screen. Okay, salamat po. I hope you can see my screen. Ayyan. Yes, we can ma'am. Go ahead. Okay. Maraming salamat sa Philippines Communication Society and TV UP sa invitation. Mahirap tanggihan at sabi ni VP Nanny Pernia huwag akong tatanggay. But thank you for the invitation. So I'll be presenting some ideas about campaign dynamics during the pandemic but as a political scientist I'll be presenting data and analysis from not only Philippine politics observations on Philippine politics but from comparative politics lessons also from other countries. So usually before going into campaigning during the pandemic some media people already asked me and they are through interviews regarding information about elections. Let me set a context first about campaigning during the pandemic pero ang usually tinatanong ano po ba gano ka importante ang election sa sa buhay ng mga ng mga Pilipino at nang nakatang mga pao na mayong election. In our discipline we look at elections particularly in democratic settings and of course the Philippines is still classified as a democracy. Ang elections mayong siyang pinatawag na bottom up at top down functions and sometimes they contradict each other pero yun yung nangyayari towing may election and communication processes also happen as elections perform these two sets of functions. So in terms of bottom up functions meaning galing sa tao or galing sa iba ba ang election ang nagigimbasihan kung saan naka-recruit na mga bagong mga politico sa mula sa baba mga bagong mukha pagkakataon din ito kung saan pinipili ng mga tao yung sinuyong kakatawan sa kanila sa government lalung-lalung na sa mga kahit presidencial yung system natin we choose who will be heads of elective positions that will be part of government. Of course we choose our representatives maraming basihan bakit may mga pinipili tayong representatives kupunta ako don at pagkakataon ang elections kung saan ang mga vida ang mga botante at may pagkakataon kung saan may influence saan nila sa through communicating various through the campaign period ang mga politico ang mga political parties ano yung mga importanting issues sa kanila so elections influence policy. But elections also perform top down functions. Some of these are positive some negative yung mga functions ng election na top down. Of course I think what we are doing in this forum is one way of educating voters. So not only political parties not only politicians but people concerned about improving the quality of democracy improving information parang yun na rinig natin sa mga karamihan mga kabataan kanina sa sa video importante ang voters education kasi importante na tamang information ang basihan nila ng kanilang pagpili. At the same time also the political system and political authorities use elections to build legitimacy to renew legitimacy in a way that through elections people in government feel that they have the authority to actually do what their office dictates them to do. Based on laws and the constitution. But of course this is happening not only in the Philippines but in other countries even countries that are said to be older more stable democracies elections can also help strengthen elites parang yung naririnig natin sentimento ng iba na pare-pareho naman yung mga nakahalal galing sila sa group. Regarding bakit importantin pagusapan behavior at ano yung mga dahilan bakit bumubo ako ang mga tao kasi importantin sa campaign strategist and in political science there is no single explanation about why voters behave in a certain way kasi iba-iba nga ang sector iba-iba rin ang socializing agents katulad na ng kino-consume na media ng mga na mga botante so maraming explanation sa amin sa political science ano ang naguujok sa mga sa mga botante bakit bumuto meron iba kung malinaw ang kanila membership expression nyo ng partisanship nila o identification sa isang political party pwede rin yung sociological model namin tinatawag bumuboto yung mga tao as a reflection kung saan sila kabilang nag-groupo pwede yung economic class or social position na kasi sila so reflection nyo ng mga issues na importante sa kanila kalimbawa upper class middle income lower class members of indigenous peoples or regional organizations gender groupings pwede rin yung tinatawag namin rational choice model kung saan voters decide their party preference or candidate preference on the basis of personal interest and then there's such a thing as what we call dominant ideology model kung saan makikita natin na yung mga choices ng mga tao these are shaped by a process of biological manipulation or even propaganda and control through value socializing agents pwede rin masama dyan ang media ang mga educational institutions sometimes these things happen particularly in more authoritarian settings pero nangyari then with a lot of disinformation merong distortion sa flow of political communications by setting the agenda for debate and structuring preferences and sympathies other factors that can affect voting behavior and turn out whether pandemic o hindi yung feeling ng political efficacy when people feel that or they trust the system enough na ang isang boto it will matter magkaroon ng pagbabago kung mataas yun mataas ang turn out boboto sila merong iba kung alam na ang mananal or at tingin nila easily predictable ang results these can dissuade some people to vote lalong lalong na siguro kung pandemic pero minsan nagakamal e ng prediction kaya sabi nga nung iba bumoto pa rin kayo para magkatoto o yung sa tingin nangyari and then there's salience ng issues pag matitinde ang mga issues yung lumabas kanina importante yung economy yung health governance issues rough and corruption if people feel strongly enough about very important issues sometimes that pushes them to vote and yes the state of the economy definitely affects voting the ADR Philippine elections briefly we have a pluralist first pass the post system and abastodized version of the party list system first pass the post parang karera yan so kahit hindi ka makakuhan ng more than 50% panalo kakong lamang kahit isang voto parang karera lang multi party system but as I said earlier we have weak political parties we have more personality oriented politics yun yun nagseshape ng karanihan sa mga campaigns and then elections based on our assessment that we did last we published last year elections in the Philippines even if it's based on the 1987 constitution stating that election should be free, competitive and fair malayo pa tayo don kasi hindi pa nakakaroon ng maraming mechanisms kung saan lahat ay makakabotong ng malaya at lahat ay may makakataon kung qualified sila na tumakbo kasi lamang ang ilang mga grupo ng kaopag election generally we have high voter turnout sabi nang iba this is good pero sabi naman nang iba cynical yung perspective nila dito ibig sabihen Filipinos are voting specialist akala nila ito lang yung pakakataon kung saan magigin bahagi tayo ng politika nabahay na sa panahon ng election feeling nila kasi niligawan sila ng now here comes the pandemic masalimuot na yung nagiging functions ng election some modern political systems and there are many reasons hindi lang isan dahilan bakit boboto ang isan tao at sino ang iboboto niya at ano ang partidong iboboto niya pero nagkaroon tayo ng pandemic mula last year definitely may mga napospon elections pero marami pa rin ang natuloy sa data ng international institute for democracy and electoral accountability actually many elections were held as scheduled including in Malaysia and South Korea and of course the US the pandemic itself did not result in automatic lower voter turn out elections between February 2020 and September 2021 actually show that turn out increase in 34 countries including the US Italy and South Korea during the pandemic but turn out decline in 58 countries generally it's not just because of the pandemic but the trust in the political system and protocols that were strictly implemented pag mahina or walang trust na may strict implementation of health protocols people do not go out or there are no alternative opportunities to vote instead of just going to the districts in terms of campaigning during the the pandemic based on the elections in 2020 in other countries so from a comparative politics perspective what are the lessons that we have learned we've seen limitations to traditional campaigning of course because of government restrictions of movement and public gatherings some countries completely banned public gatherings yung iba naman nag-limit ng number of people who can attend physical gatherings and then of course health protocols were instituted there were some evidence of violations of restrictions and protocols pero walang clear indication that holding elections during the pandemic led to to more infections we have seen and Dr. Abad ako ni Abad already mentioned this in his opening remarks the increase in movement to remote campaigns particularly through social media and other online platforms gamit na gamit na ang zoom even in the US campaigning pati sa ano nila sa mga events nila pre-election campaigning they are used as replacement for traditional campaign events and activities but non-digital mechanisms are also here to stay even during the pandemic because there are still areas around the world where sustainable internet penetration is still absent so what are examples of non-digital mechanisms yung SMS telemarketing and postal mailings and of course the traditional traditional media like TV newspapers radio talk shows and of course political advertising and while of course kanina dung sa polling many people said many of the participants said through social media particularly Facebook nakukuhayong information about candidates I think yesterday Paul Asia said that based on their survey among adult Filipinos TV yung parang number one daw nila pero hindi sinabi kung TV na sa regular TV pinapanood o through cable or through the internet through YouTube what are the lessons from countries that were able to hold elections freely again echoing some of the remarks of Atoni Abad definitely the balance between public health protection and democratic discussion and contestation is an important one adaptation and reforms in the electoral process is clearly required to protect human lives but freedom of expression is crucial to containing and the ability of ideas and information to flow during the cool election process should be allowed so kailangan talaga ng kindi lang election reforms to allow people to exercise their right to vote and to freely express their ideas engaged with politicians and political parties but we need to actually be more proactive in allowing people to participate in campaigns both but at the same time do things freely and safely in political science and this is my I think my second to the last slide if in business maybe swap analysis is used we like to use the political opportunity structure meaning in the face of challenges you can turn the pandemic which is our number one challenge now as an opportunity in holding the 2022 elections including that campaign saison definitely based on the experience of other countries that were able to hold elections na dyan pa rin sabi nga nung obang na ko lamang yung mga mayayamang mga partido at maraming contributions na mga kandidato yung mga baka yung mga pandemic activities maging makransform pa into patronage politics but as we can see automatic din ang feedback ngayon na mga tao parang ayaw nila turn off ngayon yung masyadong yung sabi nung iba na mumulipika o masyadong gumagastos kasi parang hindi sya appropriate kahit sinasabi mo na pera yon definitely are the appeal threats of voting reluctance and possible low voter turn out due to fear of COVID-19 failure of health protocols and other threats. This happened in other countries including the U.S. the increasing polarisation and proliferation of fake news in various media however, the salience of issues can possibly push for high registration and actual voting so na kita natin na extend yung registration because of the demand of more people to register. Nantraditional campaigning opportunities are also needed to focus on issues and programs beyond the personality. So holding town halls, town hall meetings or whether remotely or face-to-face but with limited people, volunteering. It's important to have creative local campaigns, particularly in areas with limited connectivity. So kailangan mag-provide siguro na mga giant TVs and generators para mag-participate ang mga tao sa media debates and fora. The personnel is always political. It's important in many campaigns now to relate the campaigns of their candidates and their political parties relevant to the personal struggles of people, particularly now during the pandemic. You don't start with, iboto mo siyan yan, but you start usually with kumusta na kayo? Paano kayo na atektohan ng pandemic? And this is where a very important theme of this webinar series. Definitely, let's take a chance and let's take this as an opportunity to increase the relevance of different media groups. Akadem, interest groups, CSOs, sectoral groups in voters' education and fact-checking in both social and traditional media. Okay, na pwede natin gawin, kindi lang sa panahon ng pandemic, kindi lang sa panahon ng election kundi almost every day. And my last slide is, let me inform people that the UP department of political science is relaunching our UP sa Halalan project as part of our voter education project. Namanan namin to and we're continuing the tradition of the UP system, particularly the office of the vice president for public affairs. Marami din poong salamat. Marami din poong salamat. Dr. Ella Atienza, I love how you are so direct to the point in your presentation. Like for example nung dinescribe po ninyo ang party system as bastardized. Pagusapan po natin yan mamaya. At marami pa rin po kayong nasabi na very important to hear. Sometimes kailangan medyo in your face, yung mga sinasabi sa atin. And it's also good to hear you echoing attorney Abad's remarks about the very delicate but important balance between public health and freedom of expression. So thank you very much, Dr. Atienza, for that very excellent and comprehensive presentation. Let's now hear from the dean of the School of Government of the Atinayo de Manila, Dr. Ronald Mendoza. Good morning, dean Mendoza. I'm so glad I'm not the only atinian here this morning. Yes, good morning, Pia. I'm trying to start my video now. Okay. Yan. Hello. Oh, I love that. Yeah, the October medal. I should send you one. You're not wearing it. Magandang umaga po sa lahat. Magandang umaga, Pia. Well, Dr. Mendoza, just a quick question before you begin your formal presentation. You know, it takes a lot of money to finance a nationwide campaign. We already know that, no? But in terms of governance, can you briefly tell us about the challenges of transparency in campaign contributions and expenditures? Merong statement of contributions and expenditures that all candidates are supposed to submit to the Comilet. And in other words, it becomes a public document. Dapat alam natin lahat yan. In other words, do candidates ever really tell the truth when they submit these statements? Yes. Well, I think the widespread observation is that the declared spending is slightly under what most people expect candidates actually spend. So parang deflated yung reported figures. And I think in today's campaign environment na merong pang social media, acong marami rin local activities, you can expect na marami pang pagkakagastusan ang mga politico kung mga ngampan nga sila. And maganda saan na kung transparent lahat itong ginastos nila acong transparent kung sino ang nag-contribute sa kanila. Yung yung mahalaga rin ja niya kasi gusto natin malaman na yung magtataguyod na mga policy at reforma natin. Hindi naman nakatali sa mga nagbigay sa kanila ng pera. Well, that sounds like a great introduction to your formal presentation, Dean Mendoza. Please go ahead. Yes, Pia. So thank you so much for the chance to speak today. I actually don't have a presentation. I was assured by Dean Perna that it would just mostly be a Q&A. But let me take this opportunity to share some thoughts after the presentation of Prof Ella, who's a good friend of mine. Prof Ella and I have been in pre-election tours for the past three elections, I think. And it's good to see her again with such a nice presentation before mine. So I have just a little to add. I'm an economist so I would like to compliment the political science analysis by really painting a picture of where we are right now and what are the risks, what are the opportunities. So first is, I think the big elephant in the room is really the pandemic and how the pandemic might shape these elections. It can shape the elections by increasing turnout for many who believe we deserve better pandemic management. And I believe there are many, many Filipinos who think that the pandemic could have been better handled. Kaya pag dinidescribe ko yung pandemya, I describe it as pandemic mismanagement. Mas mainam sana ang pamamalakat natin kung mas maayos ang pamumulo ng ating bansa at ng ating pandemic management. Ngayon nga, merong usapin ngayon sa senado ng merong pangcorruption involved with the tremendous amounts of resources that we threw at the pandemic. So nung nakumpisa yung pandemya ang salitan ang mga pinunon natin ang dami natin pera pero sa ngayon, I am sad to report as an economist that our debt-to-GDP ratio has deteriorated significantly and we have thrown a lot of resources into this pandemic with very little to show for it especially compared to other countries. So mas mainam yung pandemic management ng ibang bansa, hindi sila bumigat yung kanilang ekonomiya. Hindi hindi ganitong karami yung nawalanan trabaho, hindi ganitong karami yung nagutom. And so I think the pandemic will surely be a factor to consider and is going to be top of mind I think for the coming election. Ang other concern with the pandemic, of course, is yung papanon natin pa-protectahan ng ating mga butante paglabas nila para bumoto kung maaring natatakot ang marami sa kandila sa pandemya. And I think si Prof Tony in the beginning noted that we don't want it to be a super spreader event. Si Prof Ella naman ay nag-re-assure sa atin looking at international evidence na mayroon talagang paraan para protectahan ng mga butante kasi maraming mga election ng natuloy. So this is what we're hoping and in fact a small plug on our efforts in project participate to work with COMLEC and other civil society groups to try and prepare for the elections and COVID proof the elections. That's sort of our term for it. If we prepare enough, if we invest in the right things, hindi dapat ma-disenfranchise ang mga Pilipino come May 2022. So kailangan lang pag-handaan pero napakainxina lang nung panahon para mag-handa. The government has also promised that we will be receiving somewhere in the neighborhood of, if I'm correct with these statistics, 80 million vaccines in the next three to four months which will allow us to vaccinate 70% of the target population. Ito yung theoretical herd immunity target ng maraming scientists. Pero alam naman natin na very delayed yung mga vaccines and I think there's now a competition for the vaccines that are coming out of production worldwide. So merong malaking concern na hindi natin mahit yung target na iyan. At this point our vaccination is somewhere in the neighborhood of 25% of our adult population. Pero pano na yung mga kabataan kasi lalabas din naman sila. In fact ngayon, najon nag loosen up tayo lumalabas na rin ng mga bata. Kailangan na rin nilang pumasok sa schoolahan dahil we are actually one of only five countries in the world na hindi pa natin nabubuksan yung schoolahan natin. So maraming-maraming kabataan ang na-force online at hindi naman lahat ng online access ay high quality. So merong may ayus yung connection, katulad natin ngayon, napakaganda nung tala kaya natin, pero maraming mahinay connection and therefore one wonders what the quality of the education they receive is. So yan ang isa pang big concern and we're waiting in the next three months whether the government will actually deliver on its target and a lot is riding on it. Kung hindi pa vaccinated ang malaking groupon ng mga Pilipino, magbabago yung perception natin nung safety in terms of coming out and going out to vote and going out to rejoin the economy. So it's already been mentioned if we don't get those nice things that actually better prepare us for the elections, many things will be forced into online. So yung traditional election campaigning, yung election itself, pili-gii-isipan natin ang mag-dominate this time in 2022 or the run up to 2022 is yung online. At nakita natin before may balance yan between the grassroots activities and the online. Pero ngayon ang perception mas malakasang role ng online. Ang tanong ngayon is whether everyone will have good access to online, alam naman natin na hindi pare-pareho. At number two, online is not necessarily just about facts and evidence. As mentioned already by many, ang daming disinformation online at marami ring group o group o nakong saan nakakalat yung ganyang classing disinformation. So this is still a challenge for our country. In fact, we are referred to by many international observers as patient zero in terms of disinformation being used in an election, in a political landscape, in a political setting. So we will again be put to the test. Our democracy will be put to the test in terms of these elections and how resilient our people will be, how resilient our democratic process will be to that kind of a disinformation setup. I think I've spoken long enough but let me just conclude with a few really sober facts and figures. Neda itself predicts that there will be deep scarring in our economy, that we will lose up to 40 trillion pesos two times the total output of the 2020 GDP of the Philippines in the next four years or so. And it will take us at least a decade by their estimates to reclaim our economic growth trajectory which we lost in 2019. Yung po, yung average growth of 6% per year. Now, 6% is a magic number for those economists watching this show. 6% for 10 years doubles your GDP every 10 years. Kaya ang target ng maraming economies 6% to 7% in fact. So kung hindi natin ma-reclaim yan matatanggal tayo dun sa growth trajectory natin at maraming mga bagay na na nga nating recently like AFP modernization infrastructure investments, stronger social protection all of these many good things will now be lost if we are unable to go back and my parting message is this that is why this election is so important because leadership and governance is what will bring back that 6% growth per year and if we do not bring back better leaders then we will risk actually losing it. Thank you so much for the chance to share these ideas. Thank you very much, Dean Mendoza. Like you said, leadership and governance very important to bring back that 6%. Kaya pa lang masikip dito sa zoom because there is like Dean Mendoza was saying there is an elephant of pandemic proportions in this zoom room with us and that one big issue for the elections pandemic management or mismanagement, the quality of education when our kids are going to go back to face-to-face classes and like you said, very important to remember online tayo pero number one may access bang lahat and number two, paano naman yung disinformation dito sa tinatawopo ninyong patient zero and the very sobering reminder 40 trillion pesos of economic loss because of this pandemic. Again, thank you so much, Dean Mendoza. We'll see you later pa rin para sa Q&A portion. Kama din natin po ngayon kasalokuyang vice presidentin ng Philippine Political Science Association at chair ng Department of Political Science at University of Santo Tomas Go Uste naman tayo ngayon kanina, one big fight. Now go Uste, Dr. Dennis Coronason magandang umaga po sa inyo Dr. Coronason, thank you so much for joining us. Yes, magandang umaga po Mampia, actually president po ng Philippine Political Science Association. I'm sorry. Nako na demote po kayo, I'm so sorry. Okay na po, that was my position before. Well, just a quick question before you go into your formal presentation Dr. Coronason, Philippine Politics like we've always known it seems to be a family seems it is a family affair many candidates running for positions, na gumusical chairs ang sila, they take turns for this term ang haspan, the next term asawa, the next term pinsan et cetera all over the place na sila and many of them closely related it seems positions are passed on from one member to another, one generation to another they seem to be seat warmers if you look at the House of Representatives on a very through the very clear lens of political science about three-fourths daw nang every House of Representatives is made up of political families family franchise na ang tawag ang politika all politics is local where the families rule so the question here is why does this still continue in spite of the fact that we are so very aware of this Atama po yung observation yung pung phenomenon of political dynasties and political families dominating the Philippine political landscape has been around since time immemorial na and we can attribute that to just like what was mentioned by Doc Ella we can attribute that to our weak political party system or our weak party system ang primary one of the primary functions of political parties is to recruit political elites or future political leaders and it seems that in our setting our political parties have continued to fail in performing that function so ang nangyari po ang nagpipreform yan instead of political parties ay yung mga political families or dynasties so to speak and as they perform that function ang i-recruit ay mga ka-pamilya nila of course ang kanilang primary consideration yan ay perpetuation sa kapangyarihan at self-preservation narein so kaya hangkat mahinang ating party system dapat sana sila ang nagsasala ang nag-recruit na nagsiscreen ng mga political future political leaders natin at political elites nagsasala at least objective yung criteria hindi yung kukumpamilya, particularly stick yung criteria na kanilang sinusunod I just remember Dr. Carnachon because I covered the House of Representatives 1995-98 and at that time na pauso yung term na trapo so traditional politicians trapo of course meaning basahan yung pangpunas ng mga marumi na rin siya dahil na trapo tapos mayroon pinauso na isa pang term na term na ito ay bimpo bimpo is face towel but bimpo was supposed to be an acronym that would mean batang inihain ng magulang sa politika ang anak na mga trapo mga bimpo so bimpo meaning face pa so new faces yung faces pero same name but anyway mukang magiging malalim at masalimuot makabuluhan ang inyong presentation so please go ahead thank you ma'am Pia alright so if I may just ask the staff to please project my so the title of my presentation is election campaigns in the new normal next slide please actually when I accepted this invitation I saw in the email a bunch of questions that as a guest speaker I had to at least provide answers to so but ito po yung marami na ibinato para sa presentation na to pero basically ito po makatanungan na to concerned actually are concerned with the how political strategists and candidates would go about in their political in their election campaigns considering the fact that we are now in a different setting so this is the first time for us although nagkaroon tayo na noong nagkaroon ng playbisito sa palawan kaya nga lang I don't know if it would be enough for us to learn from that experience so basically this is a new thing for political strategists practitioners in the field of communication and even for political science students so next slide please so ito po yung presentation na to actually I nipapasalamat ako dahil si Doc Ella already gave us the context of the election campaign yung pung theoretical underpinning provided ni Doc Ella and this also compliments the presentation of Dean Mendoza so the election campaign dynamics will be you know will be facing some constraints and so it says here that the election campaign dynamics will be informed by the constraints of the new normal and there are three constraints obviously you have the physical restrictions which are meant to avoid the spread of COVID-19 virus so under this inipinapatupad po yung tinatawag na social distancing o kaya doon sa mga infected na o kaya feeling niya na infect siya yung self quarantine at may mga ilagoy ibang lugar na every now and then nakakaranas ng lockdowns and then ang pangalwapong constraint ay yung tinatawag na travel restrictions and definitely these restrictions are going to have an impact on the mobility of the candidates so kapag dahil mahirap po na travel ngayon although mas maluwag na kumparad sa dati may mga protocol na kinakailangan sundin tulad na swab test so it might it might affect the travel itineraries of the national candidates and it may limit the number of their public engagements such as attending sorties in provinces at ang ikatlokong constraint ay nagmumula doon sa ethics nabanggit na ito ni that there seems to be a critical public view on politicking during the pandemic kaya apunapansin natin kung sumusubay-bay kayo sa mga balita ilan ng mga kandidato na either postpone na kanilang launching ng kanilang campaign o kaya po hindi ganun ka bongga kung bagaman ang kanilang announcement na kanilang pagtakbo so ito po mga decision in accordance with the possibility nakapagapinakita nila that they are too excited to engage in politics hindi matutuwa yung yung publico so these are the constraints on election campaigns next slide please dahil po may maganyang restriction sa the political strategists as well as the candidates I think will be forced to shift to new campaign methods nabanggit na po kanilang ilan sa traditional methods and practices pagdating sa pangampanya at may bago or modern campaign methods so while most of the traditional campaign methods will remain relevant and useful the restrictions will force the political strategies and candidates to rely heavily on the new methods of campaigning because nandito na tayo sa bagong setting na nga uluga na wala ng halaga yung humangadating yung mga pre-pandemic na campaign practices hindi po may mga ilan lugar lalo na siguro sa province na siguro intense pa rin yung kanilang paggamit ng traditional methods yung po naka yung rate po yung po ano yung mga yun but I think inso far the national candidates are concerned they will have to rely less on the traditional methods and practices and then as for the modern campaign methods ito po yung mga ilan naka list ako yung ilan sa modern campaign methods so kabilang po yung paggamit ng social media paggamit ng mga vlogs and blogs and conferencing and zoom well marami yung advantages yung paggamit ng modern campaign methods pero based on the initial experiences of our political leaders may mga somehow may negative comments in silang reservations sa paggamit ng modern campaign methods for example in some interviews sinabe na mga political leaders natin na okay sa na yung zoom yung teleconferencing kaya nga lang it lacks the depth it lacks the depth it can reach a good number of supporters and voters pero hindi huk ganun kalalim yung engagement and interaction between the voters and supporters and the political leaders sabi nga ng isang politico ang pulang ng flair unlike if you are engaged in face-to-face campaign mas magaman na naig yung mas ano siya mas bongga o mas may dateng so next slide please now as for the virtual campaigns I think this is going to be an uncharted territory part of the uncharted territories for the for the political strategies and candidates the new normal will force the political strategies and candidates to go out of their comfort zones so yung mga tried and tested formula in order to increase the chances of winning of the candidates I think for this campaign period they might have to rely less on those things and focus on something bago sa kanila so to explore the unfamiliar territory of virtual election campaigns now as the number of internet and social media users in the country increases there is also an increasing number of Filipinos who rely on the internet as the primary source of political information whether verified or unverified will actually base on some facts I think 73.91 million uh uh internet users in this country that's as of january 2021 so medyo malaki-laki na po yun if we're going to compare that to our total population which is 110 million and then the internet penetration rate is 67% and that there are 89 million social media users that's as of january 21 according to thereportal.com so malaki-laki po to mga numbers na to considering that it is anticipated that a good number of political strategists and candidates would rely on on social media and even on the internet during the campaign the contents of political websites and social media accounts have largely influenced the public's political views and dominated public discourse Kadalasan po ang mga issues patungkol sa politika ay mas pila guusapan sa mga social media platforms kaisa sa kumbagaman ito na huyeng naging venue ng public discourse and since the key political offices are at stake whether at the national level and at the local level we are expecting that the virtual campaigns will become the new battle zones so kung dati po madalas nagsasagutan yung mga national candidates natin napapatuchadahan sa mga sabi natin na sa maghitan ng kanilang mga tv political ads this time around pa nila yung social media and this will become the new battle zone for them next slide please now there's a question there's a question na about managing the clients how are the political strategies going to manage their clients and candidates ang nakikita ko po dito is that yung kanilang relation will have to focus on building a strategy that is centered on social media in the internet so they should work hard in building up the candidates' public image and to increase his visibility so when it comes to building a public image again reminding us of the ethical constraint which I mentioned earlier kinakailangan parang hindi-hindi lang ane pag-build ng public image ng isang kandidato hindi na yung traditional nakinakailang ipakita sa someone who is capable of leading the country or a certain locality although importante pa rin yun pero siguro dapat mas ikonsidera sa pag-build ng public image ng mga kandidato yung mga bagong ethical constraints kaya hindi nakakagulat na recently may mga kandidato na mas gusto na iportraying ka nilang sarili as a relaxant candidate or as someone who has a restrained desire for public office tapos may mga kandidato rin na pinoportraying nilang sarili na positive naman talaga sila na infect sila ng virus and they would like to kumagaman to send a message to the voters na sila rin ay nagsu-offer sa pandemic yung kanilang health so I think that's going to allow them to score some points and then meron ding mga ilang mga kandidato na pinapakita nilang sarili nila as an ordinary human being actually hindi ilan sa mga content sa internet and even social media na pinapakita ng mga kandidato na mumuhay rin na parang isang ordinario yung tao hindi lang politika ang kanilang inaatupag hindi ina-uploadri nila yung mga videos na sinasabi na sila ay ang bawa may mga alagang aso o kaya nagtatanim din and so on and so forth Now when it comes to increasing public visibility this is in consideration of the physical and travel restrictions dahil bawal ng aho yung face-to-face interactions between the candidates and the voters mag-as I said earlier mas pag-realize heavily on social media. Kinakaila may, there's a pressure in the part of the candidates and strategists to constantly update and frequently update kung yan man ay social media account o kaya website ako naman because naging primary source of political information ng mga botante, ng publiko so it would help a lot if they would constantly update yung mga social media accounts Now it's also expected that a huge chunk of the campaign funds will be spent on social media presence may ron mga nagsasabi na mga akatipid dahil pandemic mas mga akatipid yung mga kandidato actually sa tingin ko, pareho rin yung gasto so baka madagdagan pa yung kanilang campaign expenses but a huge portion of their campaign funds I think would be diverted to social media media presence So yung po pagdating sa increasing public disability and building a public image Next slide please Now if I think there's something novel about this campaign about this election we can see here the rise of the new spin doctors if in the past nangangalaga sa public image ng mga kandidato ay mga PR consultants mga experts sa field of communication I think this time we're going to see that a new layer of campaign experts and professionals will be ushered in So there is going to be a growing need for the services of vloggers and then celebrities with strong media social media presence and influencers So yung mga kung noon sa patna na makita ang isang kandidato sa kanyang political ad naka-sama niya o inendorso siyan ng isang sikat na showbiz celebrity I think this time around mas ika-qualify pa nila ko nong classic celebrity dapat kung ito yung showbiz celebrity dapat may strong social media presence or maraming followers And I think ito rin yung panahon na yung mga influencers would become relevant in election campaigns And then we're also going to see troll armies continuing to spread fake information So this was already mentioned by Din Mendoza and Doc L. Latienza Now campaign staff hiring will lean toward practitioners So more and more videographers and content creators will be hired for the purpose of enhancing the image of the candidates So rise of the new spin doctors Next slide please How about in terms of communicating with the voters because one of the questions raised in the email was that how would the political strategist and candidates communicate with the voters Well, the political strategist must draw up a communication strategy that is direct, simple, responsive and creative So kung napapansimpun natin sa mga threads yung mga comments sa mga social media posts kung gaano kababao yung discurso o yung level ng pagkakintinde ng mga kababaya natin matungkol sa isang issue I think this serves as a cue for political strategist and candidates as to what kind of words they have to use and to what extent are they going to simplify issues So dapat po directa, simple at sumasagot talaga sa mga issues, sa mga kataanungan and creative When you say creative kagay na sinabi ko sa inyo kanina nag-reli pa rin sa mga entertainment So it's a mixture of entertainment and serious information Aside from that, there should also be a feedback mechanism When candidates and strategists communicate with the voters there should be a feedback loop So the communication between the candidates and the voters should be actually, partipoyan ng features ng mga social media platforms na hindi lang po one way ang flow ng information This time around the recipients of information are empowered to communicate to interact with the source of the information So kumagaman lamang po ngayon yung mabilis sumagot at tama yung sagot So when it comes to the platform of government of the candidates Siguro magu-work if it's going to be based on democratic principles because we have seen in the past five years na yung non-democratic principles when using governance especially during the time of pandemic have not worked well because kinakailangan hindi sarado ang utak na yung leader sa pag-gawa ng mga solution sa problema kinakailangan rin may mga mong kahik galing sa publico I think that's the better way of solving problems in this country And it should be distinctive So, nabangit kanina ni Doc Allen na may hirap ang platform of government Totopo yun It's going to help a lot yung mga candidates If they're going to come up with a platform of government that can be distinguished from the others Dapat na differentiated para meron talagang totoong choice yung mga tao And then the solutions to the country's problems should be effective and doable Sometimes it's quite easy for a political leader to come up with a solution based on his fantasy hindi naman realistic hindi naman grounded in reality So sana yung mga problems yung mga solutions to our problems that will be presented to the voters are those that are effective kung ito ay pandemic problem sana we would consult the medical experts diba kung ito ay problema sa ekonomiya natin we would consult the economists at sana madaling gawin hindi yung parang imposible Next slide please Still on the same topic communicating with the voters Now the interactive character of social media provides an opportunity to know better the candidates As I said earlier ito po yung isa sa mga features ng social media platforms for them to talk back for the voters for the social media users to be able to talk back to the candidates And the ultimate goal of course of communicating with the voters is to persuade them to choose the candidate This is very important for the political strategists as well as the candidates Hindi hodapat kayo huminto o mag-settle doon sa kung yung bawa yung inyong mga pinopost ay nag-anio nakakuhahan ng maraming likes kahit ilang millions of likes pa yan or views or followers kung hindi hod nating can translate yung into votes sayang lang po yung effort So that's one thing that we need to know about this one Hindi po kayo maraming likes Hindi maraming nag-agusto maraming nag-follow maraming nag-view ng ahulagan successful yung campaign Success in election campaigns can be determined by the number of votes cast in support of your candidate So yan po ang ultimate goal of communicating with the voters So from increasing public awareness about your candidate to translating that public awareness into actual votes I think that's the true measure of a successful election campaign Next slide please Now there's also a question about the impact on voting turnout Yung bang successful election campaign can somehow contribute to a high voting turnout Of course if this is going to happen on a massive scale definitely it's going to translate into a high voting turnout During the last presidential election in 2016 the voting turnout was 78% natas po yung because every presidential election naman talaga matasang na yung voting turnout But for this May 2022 election If you're going to go by the words of a Kamilek spokesperson James Jimenez the target of Kamilek is 80% So yung yung mga successful election campaigns if they prove to be successful indeed they're going to contribute to the target of Kamilek to reach 80% in voting turnout by May 2022 So next slide So I'm down to my last slide Ito na yung conclusion So to draw up an effective virtual campaign strategy one must be quick in taking cognizance of the democratizing effect of the internet and social media on the upcoming elections So we have to seize that chance na yung kumero mga maganda yung pag-rely heavily sa social media at sa internet Ito yung mas napapalapit yung mga botante doon sa mga kandidato even though they're divided by distance Pero on the other hand we should also be aware of the negative effects of relying heavily on social media and the internet Marami pang mga I'm sure may maraming one story say I don't know if this is going to happen na mas magiging talamak daw ang vote buying kasi instead of going the representatives of the candidates going there personally sa mga botante idigikash na lang daw yung amount So may mga advantages and disadvantages but I'd like to focus on the advantages and although it may sound self-serving for political strategies and candidates successful election campaigns which may result in high voting turnout can contribute to Philippine democracy by ensuring the legitimacy of the election results Of course, logically pag mababa yung voting turnout ibig sabihin mababa rin yung legitimacy ng resulta pag mataas So we're all hoping na as the political strategists and candidates shift to a new mode of campaigning Hindi sa na magbago yung some of the democratic principles that we cherish like legitimacy transparency integrity of the elections So on that note, I'd like to begin my presentation Marami salamat po sa pagkakatawon na ibahagi ko ang aking ilan sa mga reflections patungkol sa narating nahalalan Marami salamat po sa inyo Dr. Dennis Coronachon Very, very interesting talk Very detailed I like what you said Virtual campaigns or the new battleground The numbers you gave us 73.91 million internet users 89 million social media users Na-isip po lang na sana humabol bilang ng registrado at ng vacunado din Pero kung registrado pinagungsapan Like you said, yung likes on social media Hindi po yan boto Very interesting also what you talked about the rise of the new spin doctors I really hope that people here listening and watching pay very close attention to that because a lot of young people are on social media and many of you listen and respect and really take as gospel truth sometimes what your favorite influencers say So I hope you paid attention to that Also interesting, Dr. Coronachon when you talked about how it's important that social media provides a talk-back factor and yung bayarandao yung G-cash yung G-cash ba na yan but we'll talk about that later So marami sanamat po Dr. Coronachon and a quick reminder to participants if you want to ask a question huwag yung na lang po ilagay sa chat ay sorry, yes huwag yung ilagay sa chat maraming mga telling us where they're watching from ilagay po ninyo on the lower right of your screen sa Q&A on the lower right huwag ko yung mag-live dito po kayo sa Q&A maglagay ng inyong mga tanong So now like we said, Dr. Coronachon Dennis Coronachon, thank you so much very very great perspective on our topic so marami sanamat po now we're very fortunate to have with us someone who is probably preparing or actually preparing extensively translation nangangarag for the campaign of the vice president of the Philippines Lenny Robredo attorney Ibarra Barry Gutierrez the third Barry, thank you so much for accommodating us today despite your very very busy schedule and my first question to you pampag-iasing lang so ikaw na ba if Lenny makes it ikaw na ba ang next Harry Roque Wala ko ang vision maging Harry Roque pangalawa mahirap magsalita about what happens after the election kasi simula pa lang the vice president just declared last Thursday there are as of today 208 days before the May 9 election so our focus our razor sharp laser focus is very much on the campaign what follows afterwards well we can talk about that when we're there and also our razor sharp focus is also on November 15 because andami pang pwede magyari before November 15 and that will be a kumbaga d-day for all of us so we're all looking at that excitement with much excitement but attorney Barry one other question before we go into your presentation so one of the biggest campaign strategies siyempre ang pinagun sa panzana united opposition what can you say about talk in the grapevine that you have already failed or is there still hope between now and November 15 siyempre ang pinagunsa pa natin dito Lenny Manny Ping-Isco well the vice president has already addressed that several times since she actually made her declaration that she was running for president last Thursday and I think that the the message is very clear right now she believes that unfortunately the talks did not materialize as intended which prompted her to actually file her own candidacy so the focus is now on her own campaign but of course with several weeks to go before November 15 the deadline for substitution things can still happen so the door remains open for conversations but as of now the priority and the focus is preparing for the actual campaign but you know we'll see what happens na tanayin ko saan ay but she's not sliding down but actually siyempre naman nipipile niyon di ba kapag nag-file ako liyalabang ko to hanggang sa dulo so I don't think that there's any possibility of that okay you know every time we talk to a spokesperson of any of the candidates ni imagine namin talaga e paano pag siya bumalit ke Harry Rocket but anyway okay let's go now to your presentation Barry go ahead please okay like si Doc Ron Ganina I don't really have slides prepared actually when I was first invited to speak in the seminar several weeks ago I actually was at a loss in a way because there was a lot of uncertainty regarding where we would be with specific perspective on the vice-presidents campaign if there was going to be one dahil oktober 13 pato e at oktober 8 yung filing so there was a scenario where hindi siya magdedeclair and you know I would simply be talking as an interested observer an academic on the issue that we are going to be taking up today or like now I would be talking as an actual part of an actual campaign that is preparing and gearing up for the unique and possibly very difficult terrain that you will have to navigate going into the May 9, 2022 elections originally I planned to actually talk of by the numbers campaign much like many of the points of which the touch on ating earlier speakers si Dr. Achenza si Dr. Coronason si Doc Ron and you know tingin ko naman as experts they covered very well and very comprehensively what we can expect in a situation where the pandemic is still very much being felt there will still be very very strict restrictions on gatherings on movements in fact I was talking to somebody who had an opportunity to see the draft of the commission on elections on guidelines for campaigning atalagang napakastricto daw limitations talaga on public gatherings limitations on the traditional campaign activities we have come to expect in a usual campaign so this will really be very different but nung yung plan ko to talk about these invited numbers yung sabihin let's focus more on social med less physical campaigning and so on in a way that changed with what happened on Thursday after the vice president declared that she was going to seek the presidency in 2022 the resulting response both on social media and outside titataw ng iba mga taong pinksplosion really took us by surprise let's be clear about that we did not expect the volume we did not expect the intensity of the positive response to her speech and her declaration but more than that it opened our eyes to the possibility of actually running a campaign that would be different not only because of the restrictions imposed by COVID not only because of probably the greater emphasis on tech driven or tech supported campaigning like social media or through chat groups or through apps like zoom but the possibility of running a campaign not traditional in the machinery sense but anchored on what VP Lenny last Friday started calling a people's campaign I think that I would spend my time the limited time I have this morning if you all don't mind trying to talk about that and make sense of what that could possibly look like and how that will be applied in the context of the pandemic we are all facing right now so apart from the public responses last Thursday naglagay na mga yung mga nagilaw ng pink sa palihigid nagsot ng pink all over social media and outside of of social media probably less seen and less noticed response to the vice president's declaration was the deluge of volunteers people who would reach out through messaging through calling posting on social media that they wanted to volunteer and nilang to mga volunteer na simply nag-arrange yung volunteers from yung mga simply we want to be warm bodies we want to give us materials to share namin tell us ang yung mga mensahing dapat tumabas kakausapin namin yung mga kakilala namin to people who had specific skill sets communications people marketing people, lawyers, IT experts ito yung aming mga skill sets and we want to be part of the campaign kasi naniniwala kami itong pag-declare ng VP Lenny ay nakapabigay pag asa sa aming bansa so the initial challenge for us was really two things one, how do you maintain the excitement, the momentum generated by the Thursday announcement and two, how do you make sense how do you channel all this volunteer energy all these offers mag-impart ng campaign na hindi sa sabog in a way na hindi sa sabog na kung saansan sila mga pukunta but on the other hand, hindi naman sa sobrang bagal or sa sobrang stifling, ang feeling nila nakakakahun sila and they will also lose enthusiasm and interest which sa tingin namin was very crucial in maintaining the engagement and involvement of a lot of the people who offered so right now I cannot say na sold na namin we are in the middle of that process but at least the framework the beginnings of an approach are being formulated and slowly coming into shape and a clearer picture is being formed as to maging insura and one pillar of this approach I think is you really can't insist on centralism anymore you really can't insist on traditional hierarchical structure na ito yung central campaign binababa sa lahat na mga volunteers at kailangan na lang sumunod ng stricto ang stricto hindi and one of the reasons for that is the administrative effort to actually police your own ranks to actually have to download a single message and a single set of materials and a single perspective na mga gusto mag-participate is just going to be too much it's going to take up too much energy and besides one of the key strengths we think of yung nangyari last Thursday was people spontaneously came out and in that spontaneous coming out their energy their creativity yung kanilang excitement express itself in so many ways and that contributed further parang may multiplier effect na dahil na excite sila dahil kumilu sila dahil feeling nila meron silan taya specific hindi lang sila tagababa ng mensahi na nang galing sa iba wa tagad distribute ng materials na ginawa ng iba the level of investment and engagement was much stronger and I think that that is one of the key advantages sa ganung klasing campanya you are not just drawing in people who will participate who will follow and ultimately vote you are drawing in people who will be advocates who will be promoters who will be active campaigners within their own spheres and within their own networks so the key then is to be able to provide them with the tools that they need kasi yuban tao ang gusto nga ng materials we need photos we need videos we need statements done meron tool na ginawa for that so that volunteers can easily access their resources yung iba may mga specific questions how do we answer these concerns kasi one of the disadvantages or the obstacles that we are facing in so far as BP Lenny as a candidate is concerned is she has been the target of a campaign of disinformation on social media that has lasted for the better part of the last six years hindi talaga tinantanan yan tuloy-tuloy ang banat tuloy-tuloy ang paninira tuloy-tuloy ang fake news over the last six years so madami ang mga tanong naga arise from yung mga fake news na kwentong iyon so again yung iba mga tanong paano namin sa sagutin ito paano namin ipapaliwanan paano namin ipapakita kung ano yung talagang nangyari anong kanyang sinabi anong kanyang ginawa so again there's a tool for that makukuan na yung ganung information and they can use it to actually work within their own respective spheres so the idea is hindi lang ito kampanya na traditional itong mga taong kumikilos for the campaign team the campaign workers but also all the other people na normally passive observers passive supporters bobo to sa election but possibly not more than that makakabit ng sticker but that's it become more active participants in the campaign itself become agents na meron sa railing pagkilos at meron sa railing value at meron sa railing sphere of influence na kinikilosan and I think but in relation to the pandemic that's going to be one of the crucial avenues and crucial areas of engagement I mean tuto social media and traditional media and all these technology mediated mechanisms in order to get out your message will play a key role definitely but I think that we cannot overlook the in a way the revival or the renewed emphasis on person-to-person interaction kasi even in the midst of a pandemic matami na matay nakakawusap sarili na natin ang mga kapamilya kapit bahay sa community many of us are part of family chat groups or barcada chat groups many of us have zoom meetings with colleagues with friends mga kakilala that we stay in touch with many of us actually kahit pa pano nang tatarabaho kahit hindi tayo yung iba work from home yung iba pumapasok sa opisina and we encounter a lot of people in our daily activities and that's the key hindi mo na kailangan mag bring together na mga tao sa mga malalaking rally if you have lots of people willing to do your campaigning or the campaigning within their existing day-to-day routines within their existing networks you just have to be able to motivate and mobilize them and right now ang daming ganon the motivation and the mobilization is already there we just need to sustain it and pangalawa to equip them with the necessary information the necessary materials na pwede nilang magamit in that in a way pa parang smaller scale di ba parang multiple entry, multiple point campaigning so that gets around the difficulties posed by the pandemic as far as large gatherings are concerned but at the same time it is not completely reliant on social media because to a certain extent and going into before Thursday this was one of my biggest worries kung talagang social media ang magiging principal venue para sa usapan sa eliksong ito nakakatakutong implications because social media is really an arena that is dominated ng pera it is really designed to favor people it is really designed to favor institutions nakayang gumastos to get their message out targeted ads maintenance of troll armies pagkakaroon na mga malalaking mga makinaria to actually mobilize and send out a uniform message we've seen that we've seen the effects of that in the last 6 years already so we are optimistic we are hopeful we are excited that we don't need to rely on that alone although of course one of the asks na hinihingin namin sa mga volunteers in this people's campaign effort is also to engage on social media in other words dutoong tao na mag-share dutoong tao na mag-react at mag-comment dutoong tao na mag-papaliwanat that's really one of the keys dito and that's one of the ways forward we can see past a situation where it is one troll army against another troll army where it is one set of funded resources maintaining all these dami accounts going up against another set of funders funding a different set of dami accounts we have to get past that and that's not just for purposes of the campaign that's for purposes of actually getting us out of this vicious spiral that we are in kung ang conversations in social media will never get past the point ng paki-pag-away because of the so many trolls na nipupurliferate jat and because the social media providers themselves have not taken sufficient steps to crack down on that kind of behavior then we have to do it ourselves by pushing for a certain for pushing for an engagement that will actually at least push us hopefully out of that spiral and then back into real conversations now I'm sure a lot of people that I have talked to regarding this particular approach have been understandably cynical ako din naman lahat naman tayo dito to a certain extent we've seen elections come and go we know how the game is played we know the importance of money and machinery but honestly what I've saw last Thursday and what I've seen since then the people I have talked to the people I have engaged with has given me a hope that it might be possible for a fresh perspective to come in for a fresh approach to be adopted in this election part of that is due to the particular circumstances that have arisen because of the pandemic but part of that has also been the wave of volunteerism that has emerged and I'd like to think that yung points na nirays kanina ni Dean Ron yung point kanina na binanggit din ni Dr. Achenza at ni Dr. Dennis Coronasyon regarding a certain pent up frustration over where we have come in the last 5.5 years and particularly in the last 18 months has prompted that increased level of engagement and that desire to be involved we are just fortunate na naging attractive para sa mga madami sa mga taong yan yung sinabi ni VP Le ni yung Thursday yung who she is as a person and that a lot of these people are now be engaging with us with all their energy and their excitement and moving forward it's something we are excited to be able to engage with and we are very happy to be able to try in this new terrain and in this new environment hopefully at the end of the day there will be smiles and a fresh hope na pwede naman pala magkarin ang ganoong klasing approach sa well, oftentimes cynical and jaded perspective natin sa politika so I think I'll stop there at marami silama Sabi mo Barry wala kang presentation I just wanted to say Spokesperson sorry di ba? But you know I just noticed and very quickly I need to say this among the things we do as journalists is to ako, I do I really observe facial expression body language and everything and in the last six years every time you hold a press conference or when we interview you or when you talk to the media wala gikang nakasimangot nakapunot lang ako ang bilim ng nakamu at parang problemado ang problemado pero ngayon you're so happy and then maliwad either you're very happy or maganda lang yung ilang mo ngayon but anyway we've run out of time and grab it we're behind the schedule but I wanted to ask this very important question very quickly and then very quickly yung answer mo asin kung pwede one word answer Barry ha why pink and not yellow and why independent and not LP? It's a signal that we are open to everybody who wants to help and who shares the vice president's vision for the country that's the simple answer we needed to signal that this is not just about colors this is about a shared vision and anybody who agrees anybody who wants to get with us there is room for you there is space for you so why pink? because right now pink is the color of hope and resistance all over the world right? okay well thank you very much for sharing all of that with us yung gwento mo atari Barry Gutierrez it's a very difficult job of course for the candidates we need to move on and it's going to be very very rigorous for the campaign teams so to shed light on how rigorous it would be we have a veteran campaign strategist joining us today another old friend of mine and I'm so honored to be here with him also Mr. Lito Banayo good morning good morning Parinda yes good morning sir Lito good morning Pia nice to be with you and in the presence of a distinguished academics I feel so humbled kasi hindi ako ganung kataasang pinagaralan even the term you use that I'm a veteran campaign strategist isn't really correct I classify myself as just a political technician not a strategist I started off getting interested in politics I finished economics and business administration and politics was very far from my mind except that I met Nino Yaquino in the United States I was living in Virginia at that time and Nino was in Boston he would make frequent visits to Washington DC and that's where our paths crossed so nung pabalik na ako ng Pilipinas no 1982 he asked me sabi niya merokan mong marketing skills and campaigns are basically political marketing baka pwedeng tulungan mo ang opposition and he assigned me to Vice President Doi Laurel who eventually became my ninong sa kasal so that explains my entry into politics so ganon tapos yung Kori Doi campaign I was quite involved in that and later on my first lesson my first bitter lesson in politics was to think that the political machinery was all too important in the national elections and because I goaded or convinced then Chief Justice Marcelo Fernand to run for the presidency that didn't pan out properly napunta ako sa Vice Presidency Fernand with the late Monshing Mitra and that is where I learned that despite the fact that 95% of all the politicians in the country were members of LDP hindi yung ang impotante pag-presidente ang pinag-usapan ang impotante yung message mo at impotante how you communicate that message to win the hearts and minds of people that is where we failed because we relied on the political machinery so next time around kay Erapa ko I think we had very good messaging I think we had very good communications of medium the mediums that we used for that messaging yung Erap para sa Mahirap which we retained throughout the campaign and it was a spectacular victory on the part of Erap of course there is this disconnect between winning an election and governing a country pag nang natin pag-usapan dahil nagdaan ay ho pag katapos I stuck it out with Ping Lakson because I believed in the guy despite the fact that FPJ was the shooter candidate and that is when I realized that charisma is very important in a national candidate especially for the presidency kasi over the years I've learned that one there is a big disconnect between how people choose their local leaders whether congressman although national post and supposedly mayor, governor, councilors et cetera that is where the dynast proliferate because they have mastered the art of using money, machinery not so much the messaging but the use of money and machinery to perpetuate themselves in public office pero fortunately for us fortunately for us and this has been born by several elections in the past people separate their decision to vote for a local politician from their decision to vote for a president or vice president particularly the president somehow kaya mahirap natin ipiliyong parliamentary system dito sa ating bansa not at the moment given our lack of political maturity sad to speak yung mga tao sa ating feeling nila sovereign right nila yung bumoto ng president it's the only time when they think they believe in their hearts and minds that they're able to to somehow affect the destiny of the nation and the impact of such on their personal lives kaya ang gusto nila sila ang bumoboto silang pumipili ng president and the very good examples of these were the duterte campaign and the pinoy campaign where I was also involved in the pinoy campaign despite a lack of resources despite we capitalized of course to be honest on the fact that pinoy was the son of kori and minoy so we evoked those images and then kinumbay namin yung the fact that at that time the incumbent administration was reviled because of perceptions of massive graft and corruption so kaya nga I think it was Yoli Ong who came out to the message na pag walang corap po lang mahirap so that resonated and then the angmatuid which guys like and us came up with so the message became very powerful against very powerful politicians who had plenty of money paga ang yung hule was duterte okay iba naman yun I convinced Mayor duterte in January 8th of 2015 together with Sani Dominguez well now E.S. Medialdea Bebot Alvarez the Ubiquitos Bongo to try to make a try why did I say that I gave him a chart which showed that at least that 23% of the country is Mindanao of the 20% of the Visayas 10.5% to 11% is Pixabuano Visaya no and so I said mebro kampuhunan and it's basically geographic and ethno linguistic based so we capitalized on that and I said don't forget Metro Manila has probably 15% of Metro Manila are actually Sebuano Visaya speakers so do kami nagcapitalize and then everyone knew of course that duterte was matapang that was the perception all over courage but kailangan may hugot yung courage na yun and that's why I coined tapang at malasakit so yung hugot ng tapang na malasakit sa taong bayan especially the poor and so that was my first ad tapang at malasakit and that resonated until later we changed it because we saw through surveys that people wanted radical change not just cosmetic change not just a little change but radical change and so that was when we came up with change is coming and we presented change as the embodiment of Rodrigo Duterte's campaign so why am I saying this na to me very important whether it is now or in the past yung to be guided by research to be guided by quantitative and qualitative research the tools which my professors at UP NC Pag kept drilling on me before na kailangan yung surveys at kailangan yung FGDs to put it in very simple terms so now when I'm running or I'm helping in the ISCO campaign I always insist that we be guided by such research na the research has given us insights on the issues that matter to people and that is why we invited some very distinguished academics to help us craft a program of government which we will be coming out very soon anchored on the bilis kilos of ISCO Moreno because there is a prototype and prototype is Manila despite the pandemic despite the fact that he's only been mayor for two and a half years even if he has had experience of 18 years in the city council as council or vice mayor ISCO what can be done by a determined and visionary leader so na gawa niya ito mga to sa Manila despite all the obstacles kaya naman siguro itong gawin all over the country by the proper use of resources and with a plan that plan we crafted together with seven distinguished academics and of course other thinking heads throughout all of these because I'm learning through everything ang ang theoretical is people vote for their president by assessing their qualities in terms of one competence to character sometimes yung character na translate na babaluktot into charisma Erap had charisma FPJ had charisma and the third and I think that's most important through the years is to show compassion so tricis competence character compassion pero ngayon with the pandemic merong added 4C and that is COVID and that is the reason why we decided on Doc Willie as our vice president it would have been easy and vice president Lenny was into these conversations to think of a political marriage na a marriage between someone who has good numbers na someone who is nationally known someone who is a politician seasoned politician and is Comorino for the presidency but we thought to convince people that we are serious about helping out in the COVID pandemic then we thought of Doc Willie Ong who originally we wanted to run in our slate for the senate but who we convinced to run for vice president because again Manila is the prototype ang vice mayor ni isko sa Manila is Doctora Hani Lacuna Pangan so nakatulong si Doctora Hani that is why in Manila I think it is as a matter of fact pinakamaganda ang response ng Manila sa pag pag sawata o pag control ng infection ng COVID-19 sa kamay nila ang even the building of instant building of a of a 300 30 bed COVID-19 hospital to be able to quickly respond bilis kilos palagit even the buying of medicines which the DOH never bought never even thought that was necessary Manila was buying medicines early on because we knew or isko moreno and Doctora Hani knew that the delta variant would invade the Philippines so yung mga ganon despite all that kandami niya pang nagawa sa housing sa education lahat ng estudianti sa public schools nabigyan ang tablets lahat ng teacher sa public schools nabigyan ng laptops and meron silang internet connectivity na provided also by the city so by imaginatively and prudently using the resources of a city imagine what could be done if that prudence that transparency and that imaginative creative use of resources would be translated into the entire country so that is the anchor of isko moreno's candidacy that is why he is determined to run he is not restrained unlike others he is not yung kunwari kunwari hindi tatakbo pero tatakbo pala all these stupidities of substitution wala yan kasi nga determined siya he thinks he has a mission he thinks he is properly equipped and he has the background as someone who grew in abject poverty as a street kid who knows how to survive despite the difficulties of life kaya siya tumatakbong presidente hindi dahil suportado siya nito suportado siya noon hindi dahil sa ano pa man hindi dahil sa galit kung kaninaman hindi dahil sa pro-pro somebody or anti somebody but because he thinks the country needs a fresh face who knows where the country should go so ayong po ang Pia actually marami ako nililista haba nagsasalita yung ating mga resource persons but I know time is of the essence so baka sa ano nalak reaction ang lumabas ang mga yon thank you very much Pia thank you very much ladies and gentlemen of the academy thank you thank you so much sir Nito I hope everyone especially mga students here young people I hope everyone was really taking notes and paying very close attention to this man who calls himself a political technician because gainang kwayanton niya he has been with campaigns since 1986 he has a very interesting, very long years of experience that many of us can and have learned from and it was also good sir Nito to hear you talk about what you what you yourself learned and also good to hear you say the stupidities of substitution but anyway I'm sure marang pang lalabas mga maya pero yun na ang oras natin ang problema but we will try and squeeze everything in so thank you so much sir Nito Banayo very good to hear kasi kanina na rilignan natin si Barry about Lenny very good to hear from you sir Nito about Isco now we're going to welcome the chief for political affairs from the office of Senator Grace Po Mr. J. Y. Dela Rosa hindi naman po kayo magtamag-anak ni senator Bato but I'm sure hindi hindi po hindi po hindi po so I'm sure you saw ang dalawang previous presentation si Barry for Lenny si sir Nito for Isco o ngayon ikaw naman si Ke go ahead ay thank you po let me just share my who is your boss supporting I think I will be answering that in my presentation map okay go ahead okay this is just a short presentation of a glimpse of ano ang itchura ng senator grace po campaign through the years and I am really lucky to present this along with political operations giant of my time and of course ang mga millennial at ang maswetiyap at pinangkati wala na po ni senator grace with this position so let me just start so basically ang running joke sa aming opisina para kaming congressman mayor and governor because in every three years we basically ran election tumakbo si senator grace in 2013 sa first time senator and then we ran as president in 2016 and of course re-election senator in 2019 so now in 2022 it's the first time actually that our team will not have an active role in election and so naturally everybody is asking ano ang plano ni senator grace sino ang presidential ball na tutulungan ninyo at kailinong camp kayo kapani our answer to that question will be related to the kind of politics we have practiced in which we believe in ever since we believe nang wala iwanan at lahat aangat so basically my story as the chief political officer of senator grace started in 2019 that was really the first time when I held a political campaign commanding heights at least on the political side our mentality at that time is that we are the defending champion kami ang champion ng 2013 with 20 million votes history ng dami ng voto ng isang senator and then though we lost in 2016 we focused more on paining na kailangan, sustain natayong number one in the 2019 election so reality of our campaign is that we ran as independent in 2013 in 2016 and in 2019 and our financial resources are really small and then of course yung team now if you can see it's just a rag tag team ng puro millennials and volunteers all over the country kaya nga yung mga nakakasamin namin media outfits na gugulat yung kasaman nila sa sortin ng lozon yung din yung kasaman nila sa minda now kaya by April and May may just zombie na yung mga staff namin dahil kami kami kami kami lang yung pakatap ng election but as you can see here in the map of 2013 we're able to run first on the dark blue areas in the Philippines the blue areas are the areas that we rank second and the light blue is the areas that we rank third and in 2016 elections we were able to maintain those areas at least pero siyempre iba yung election at that time dahil na one on one yun instead of electing 12 and in 2019 elections except some parts of minda now we were able to maintain rank number one in the areas in our piliwigs 2nd and 3rd this is despite the fact that compared doon sa ibang mga tumatakbo na senatoriable eh medyo wala kami gaanong pera wala kami partido at wala kami makimatiap so what we did in all those years that we ran is that we crafted talking points for Senator Grace Poe centered on her legislative record and her legislative plans after the elections but these pointers were all rooted in her values of course as the daughter of the king of fpj and as an independent senator parang ano nagpapatakbo kami ng movie sequel still faithful to her core values but also representing an evolution of who she is so basically our concentration since then is talking to different organizations different groups sectoral groups civil society organization PO's, NGOs and grassroots special task yun sa men sa political department dahil hindi nagpupompromiso si senator grace kada pumunta kami sa mga areas kailangan nakakausap na yung mga tao in most areas mas madalas na kinakausap namin yung mga grassroots people kaysa pumunta kami sa politico pupunta kami sa mga municipio which is kind of challenging on our part so basically with those two criteria we customize her talking points based on where she was going so so for example we go to Zambales we talk Fisher folks most especially those that are affected by the West Philippine sea issues if we go now naman halimbawa sa Kabanaduan which is the tricycle capital of the Philippines we talk about providing social benefits to tricycle drivers when we go naman to Palenque runs ito yung medyo challenging sa mga usually when you go on campaigns you just handshake yung mga tundera yung mga bilis sa Palenque pero si senator grace would like to have at least a town hall meeting mismo doon sa Palenque and gladly paghanag si set up naman kami ng town hall umuupuk naman yung mga tao so tumitigil yung buhay yung mga tao nandun sa Palenque and we usually talked about for example revising the SSS law specifically or customizing payment schemes for the informal informal employee and of course yung pinakalakas na senator grace ever since 2013, 2016 and 2019 the youth voters alright I think we have a bit of a problem did we lose J.Y. okay na mute nga nangasya sa akin I cannot hear him anymore alright what are we gonna do what are we gonna do we're gonna wait for oh no his back J.Y. nakamute ka pa rin can you hear me? medyo na wala I'm sorry po okay so again going back so in other words despite na wala po kami machinery and campaign financing we were able to maintain all those organizations that were able to organize from 2013, 2016 and sila yung naging lakas na amin ng 2019 elections and so and most especially pagkawala ng mga basic sectors for example doon sa area o kaya malakas yung representasyon ng mga sector most especially los mahaidi urbanized cities at siya kama lalaki mga provincia si senator grace talagang upo anya yung transport for example this picture is yung mga tal may years natin so we really specialize on consulting the grassroots and local government units dahil wala naman kaming pera para mag-launch ng malalaking sorties compared to other politicians so in 2019 election I think you're not screen share you're not seeing my screen we can't see your slides ayah okay we're good we're good kaya nga po talagang pinagalaban senator grace ang abilis na internet connection dahil sa mga ganyto ganyto mga problema and so with that kahit wala nga kaming pera at wala kaming makinariya we were able to surpass our votes in 2013 which is 20 million so 22 million yung boton namin though we fell short by shayoy 2.8 million to senator Cynthia Bilyar but if you're going to compare our LAR campaign movement as to her na siyempre meron siyang partido maraming pera medyo incomparable so afternoon after nang election we made sure in 2013 and 2019 dat lahat nung inikot naming mga sektor kung ano po yung pinagalaban nila reflected po ito doon sa mga batas na finafile na senator grace for example when we vote to fisher folks we filed panthawid bang bang tabil which gives well subsidy to our fisher folks and then tulong kabataan par example sa agricultural act na tumutulong sa ating mga kabataan na inclined into agriculture we also filed file the universal social pension act for our senior citizen the coconut farmers industry trust fund the alternative learning system act of course for our out of school youth and doktor para sa bayan para doon sa mga kababayan natin na gustong pumasok sa profession na ito na walang tera and of course senator grace is also one of those senators that are adamant in supporting bayan nihan 1 and 2 na largely tumulong sa ating ngayon upang harapin ng pandemya and we've also not only legislative measure but we're able to do initiatives and advocacy program that is reflected to what we have consolidated during our grassroots consultation like for example we did itong young farmers program ito po maganda kasi nabalikan po namin lahat mong kabataan sa mga at least 5 province hanggang municipio kung saan na kapag train po kami ng mga kabataan down municipal level para mag-engage sila into farming for food security and pag atapos puno training natin maguugi sila ng mga training kids mga baboy for example in chickens para makapag start up po sila ng business we've also supported the 3 billion service contracting in 2020 in 2020 kung saan tumulong po ito largely sa mga gypney drivers natin at bus drivers dahil sila yung unang nawalan po ng kita naong pandemya pero sadly hindi po na utilize yung poong pondo ito na administration ito na isa sa mga pinaka sinaman of the senator base and then the 500 million for construction of green spaces and bike lanes and of course lastly yung anti-epil provision natin sa bawat reto ng gobierno dahil karamiyan well, marami sa ating mga politico yung ginakambit pa yung pandemya para it push yung mga personal agenda nila and then of course as we all knew it coronavirus struck the country the Philippines as we knew it disappeared through our civic arm the F.P.J. Pandaibayanian foundation we provided aid to those at the front lines and those who had lost their livelihood ito yung special challenge po namin yung pandemic gearing towards 2022 mag-election yung at the same time in specialized nga po namin yung grassroots development nung nag-pandemia patapat po siyempre yung sulat at pagini ng tulong ipinaabuot sa ming oficina kaya buong pandemya ng 2020 at 2021 as you know senator grace hindi naman siya pero busy po ang aming oficina na tumulong sa ating mga kababayan we're able to give our front liners most especially in the medical field PPEs nag-pag-bigay po kami ng mga medical laboratories nag-bigay po kami ng kabuhayan actually sa alternative na kabuhayan para ating mga jeep ni drivers nag-bigay din kami ng turong sa mga delivery riders natin mga Fisher folks lalong-lalong na yung mga malalapit dito sa NPR sa nabotas malabon and binangunan yung mga na-affectuhan ng pandemya binigyan din po namin natin ng Ayuda and hindi lang po yun during our pandemic season medyo inulandin po tayo at binagiyo ng katakot-takot and and ako personally I admire na kahit nagpapandemya at marami pung nikakasakit at that time senator grace really took some time to go out and go to the areas grounds to your mga time phone victims to give the relief goods herself pag atapos po nang pati mga police enforcers po natin dito sa mga checkpoint areas binigyan din po natin ang tulong and we gave a lot of financial assistance from the zone Visayas and Mindana ulalong-lalong na po yung mga kababayan natin na nawalan ng nangtrabaho during pandemic and of course ito yung isa sa specialty ng office we were able to give we launch scholar ng bayan fpj scholar ng bayan which gave scholarship assistance to at least 3,000 students nationwide from 2020 ito lang nga very quick start of what we did ng 2020 and 2021 so the question is nandito na tayo sa 2022 so senator grace po is not running hindi po siya nag-file nang any cocs samgang October A so the question is what will her role be the selection well first she wants to help voters make an informed choice magmula po 2021 January 2021 nag-roll out na po kami ng first time voters at voters education all over the country miniature po na isa sa mga minumong kahit isa sa mga advocacy at initiative na senator grace ay may inform lahat ng ating mga botante kung sino ang tamang ibo to she also wants to help keep the 2022 race agenda based not to devolve in name-falling and mudslinging kailala naman natin si senator grace na ganito 2013 2016 and 2019 yun nga kaya logig kami may bawat election dahil una hindi talaga politico si mam so hindi siya talaga yung type na naninira at ayaw niya yun in fact pag kahit kami nag-engage sa social media ng mudslinging napapagalitan din po kami kaya yun ang ending ang mga social media platforms mga organic accounts dahil hindi yun yun yun yun nga sinuso portahan yung mga troll accounts and she wants to make sure that whoever is elected will focus on two things number one living with the COVID-19 pandemic and rebuilding our economy we believe that whoever becomes president in 2022 should have built back better as item number one in their agenda so just to finish this alam ko yung mga communications major natin of course knows this na of course tayo social media capital of the world tayo yung may pinakamatagal na inispen on social media around 4 hours and 15 minutes as compared to doon sa 2 hours and 25 minutes global average and as a millennial myself nakikita ko naman yung papano na apek tohan of social media platforms yung mundo natin yun pero kung ang election natin ay mag-revolve on different social media platforms we see na mas importante pa din nabigyan natin ng voices yung na sa grassroots level as she always say ito yung padalasan mga Pilipino hindi natin na re-reneag to wing election at umaasang mabubu mababago ang kanilang buhay kada pag-cast nila ng balota isang beses na pag-discussa namin kung social media platform talaga ang center na gagamitin ngayong election e bakit halimbawa yung mga estudiantin natin sa online school sa department of education yung mga private and public school natin pinipili nilang mag modular class instead of online kasi unang-unang bukod sa kahit na tayo yung may pinaka mahabang oras na ini-spend sa social media tayo naman yung may pinaka babagal na internet at pinaka mahal sa mga pinaka mahal na inter- inter-connectivity sa mundo so basically Senator Grace once you know if she is being asked bakit hindi siya takbo kasi naniniwala siya na as a legislator until 2025 mas makakatulong ko siya ng lubos lalo-lalo ng ayong pandemic upang-issolve yung mga problema natin may scrutinize na rin po yung mga batas na pinapasa and at the same time mga scrutinize na rin yung mga policia na administration para po sa mga tayo kaya yung po maraming-maraming salamat tabinganong Senator Grace walang iwanan lahatangat thank you um yeah J.Y. did I miss out who she's supporting well sabi mo yung sabi mo yung sabi mo you will answer in your presentation baka obliquely mo sinasabi kasi kasi nan ang sinasabi na po ni ni Senator Grace kung ano po yung agenda nung mga tumatak po sa ngayong po hindi pa naman pinipresent nung mga presidenciable natin kalagang yung platforms yung agenda nila sa bien at alam naman po natin si Senator Grace when the time comes and with proper discernment yun know my boss so susuportahan niya po yung agenda na best na magsusob na yung problema natin yung pandem ok kasi nagutubo baka mga larpok na trapaw no look out for all these clues no, we were trying to read between the lines but yeah ok, so kailin yung announcement na yun tomorrow hindi ko po alam ok well ok well thank you so much J.Y. Dilarosa with the chief of political affairs of the office of Senator Grace po yun know kanina I said that ah I hope you were paying very close attention and taking notes nung magsasalita si Senator Banaya but let me qualify that and say I hope you were all listening very closely to every single one of our speakers because this is not just an ordinary webinar this is a master class on Philippine politics and at this time I'm going to say that please stay for the Q&A session at the same time can we please call back all our speakers this morning Dr. Ella Atienza Dr. Ronald Mendoza Dr. Dennis Coronachon Attorney Barry Gutierrez Sir Lita Banayo Attorney Tony Abad and of course J.Y. Dilarosa so please just keep your cameras open I think we want your cameras open while our speakers are switching on those cameras share the results of our mentimeter whole results ok kanina ang tanong natin yung first question kung walang face-to-face campaigning anong yung primary source of information atungkol sa mga kandidato and well the runaway winner social media websites 91 votes pungapangalawa pa rin ang online media with 51 nakupo pungapangatlo ang traditional media TV radio newspaper at ang word of mouth six votes and one vote for messaging apps vibra groups alright tapos yung mga mga niyat na at ako but we want our word cloud our question was what campaign issues are important to you so we asked you to just type in those words and the biggest words here because we said na yung size nyan will depend on how many people are typing that in economy corruption education public health I'll just two people from the panel just to very very quickly do a commentary on the results of the mentimeter who can who can sir Gito yes with regard to campaign issues this more or less parallels what we get from our own research except that it looks like it's basically the economy first second the pandemic response well when you talk of the economy you're also talking about yung anano joblessness which has been height which was caused by the pandemic plus high prices that is coming up again because the inflation rate has really gone up health is a very public health these are all part of the pandemic response these are the major top of mind issues now when you come to the platforms that are used for communication while it is true that our audience says 91% to social media platforms you have to again distinguish where that is coming from kung yung people yes kung senior citizens and anano, hindi pa number two also population yes social media is very important pero sa rural population they use social media for celebrity chismis for telenovelas and all that so when you craft a campaign strategy you have to slice very thinly yung ginagawa ko lang na research kung ba si tisan you do 126 you rely on SWS and Pulse Asia who do quarterly or monthly surveys you have to do your own research that is something I learned from Senator Sergio Smenya when we did the Pinoy campaign in 2010 we really did very thin slice pati province, province pinag-a-alala namin yung thank you thank you sir Hito one more member of the panel just to comment on the mental meter results pa lang may gusto ha okay well thank you everyone this is our fun quiz we will also be having a post test later na alalo ko yung post test ng grade school yung siyon just to assess if there has been an increase in knowledge from this webinar you are paying attention dapat meron talaga at yan ang dapat yung pangkandaan mag-review po kayo ang bibiro lang po ako at this point we are going to entertain some questions from the audience so I am going to go to the Q&A box here and okay I am just going to choose at random ha there is a lot of questions from anonymous attendees si mga kaya ito what is the impact ah okay what is the impact positive or negative of targeting criticizing bashing other candidates doctor conception ay doctor conception or coronation doctor coronation well yes well one of your impact is that it's going to it's going to defeat the purpose of having a engagement between the candidates and the and the supporters as well as the voters kasi dapat sana malayang makapag communicate ng mga ideas at platform of government yung mga kandida at kinang mga supporters pero kung pag may mga ganyang mga bashers medyo naantala ho ay at the same time na na-estorbo yung dapat sana ay the goal is to be able to convey the messages from the candidates going to the voters and the voters going to the candidates but then again sin sa hindi na hubago yung mga bashers I think we have found a way to you know to cope with this kind of with this kind of engagement thank you thank you sir to spokesman Barry for Lenny do you think and this question from Romwell Sumaget do you think millennial youth perspective of strategic campaign or mobilization is an edge kaya na ba nitoong talunin ang mga traditional sorry or old political tactitions it's not it's not a question of age it's a question of effectiveness and responsiveness ikaw lang kung yung tanong is geared towards is it geared towards saying that is the younger voter segment millennials outweying already the older voter segment or is he saying more modern approaches are now outweying yung old approaches but anyway I'll answer both mas matami bata that's definitely true and key demographic talaga yung well people below 40 years old they comprise the majority of the population but of course age is can be a misleading demographic kasi people between 40 years old is a very varied field may urban may rural may professional may hindi professional may sojante may hindi so that's not kung akumunality lang ay dad that's not enough the challenge really is to be able to identify segments within that broader segment that you can actually target messages too with respect to approaches well ting ko naman clear from all the speakers earlier and they are far more expert at this than I am that although there will be probably bigger room for more modern approaches like social media and tech mediated campaigning there will always be room for yung mga mas old school methods of campaigning in fact in my own presentation kanina binanggit ko that I really am convinced that traditional campaigning methods like face-to-face conversations and visibility campaigns on the ground will actually have a renewed emphasis going into the challenging and unique atmosphere that we are going into for 2022 Thank you Barry This is a similar question from a rhodocampilan in your own opinion are the youth going to be the game changer of these elections answered already by Barry I'm going to try very quickly to go through these adami questions of anonymous attendee I wonder what your real name is Mr. Anonymous but anyway there was one question here for Sir Lito Banayo and I'm going to look for that na ko bakit gumagalaw itong chat box ng Q&A Anyway lemme ok eto this is from James Patrick Cruz campaign strategist have been grooming politicians to appear attractive and appeal to the public in social media language or millennial term it's like catfish How can Filipinos not fall victim to this curated image presented by politicians online who wants to take that question that's very interesting panelists yes is there a panelist who wants to take the question but I don't know can you unmute yourself ah ma'am yeah I'll try to answer this of course style talaga even before the pandemic na please create images of course baseline sa research and information nila ang mukhang hinahanap ng mga voters kanino sila nag-identify so may mga images na halimbawa galing sa very simple background o kaya galing sa progressive ang background iba iba yung ang images na pinepresent based sa parang basa ng campaign strategy sa ano yung hinahanap na mga tao kwedeng tama kwedeng nag-approximate kwedeng hindi ang papano natin itichek yun titing nan talaga natin ano yung background dung mga candidates kung na-reflect doon sa narrative na itinepresent sa atin sa mga kampanya and doon makakatulong yung mga may kakayahan na mag-fact checking at mag-present ng mga information and research about the candidates and of course nakita naman natin sa mga nakaraang kampanya rin hindi lahat ng mga curated images at siya mga slogans ay bumedenta if you recall di ba dati yung itanim si tichay sa senado hindi bumenta parang akala nila kiewak pero hindi hindi siya effective so ninsan nag-akamalidin sila ng basa sa ano yung hinahanap na mga tao and actual na mga tao but the facts are also important of course Thank you very much Dr. Ella this question also again from anonymous attendee for Sir Lita Banayo I found it finally in this Q&A chat box after the hashtag withdraw is co-trended is co-moreno slammed VP Lenny by calling her a fake leader due to her association with the Liberal Party despite her running as an independent candidate which is what I asked Barry kanina as political technician do you think his remarks will have a negative effect on his political campaign or in a sense will he lose voters because of what he said Sir Lito maybe maybe but then again I'd like to explain that it was a raw reaction on the part of is co-moreno because he felt that it was a betrayal of trust I will not go into specifics too much on that because as everyone knows the vice president kept saying she was not going to run that she just wanted to be an honest broker and we believed her so when that happened and everything seemed to be not spontaneous as Barry said but something planned throughout medyo nasaktan si isko kaya nakarunong ganoong ganoong reaction but lessons learned especially so you will see in the past days as we'd like to move forward forget that it really is a betrayal of trust it cannot break confidences because I've stopped on some of the meetings so I hope you understand it wouldn't be proper for me to break confidences that would demonstrate why is co-moreno felt that it was a betrayal of trust I will leave it at that mabilis lang ayok na pemasok doon sa ibang sinabi ninyan but just to clarify one thing mula ko sinabiin planned in fact I said earlier we were surprised by the outpouring of support and I think the vice president was very candid was very clear on her own discernment process and what she had to go through in her speech last Thursday including saying na sato to lang wala naman ako malak tumakbo she actually said that and it was only after events evolved that she actually came to the difficult decision to present herself as a candidate for president. But I agree. I have only the highest respect para kay Sir Lito. We've worked together before in previous campaigns. I know how much of a veteran and an honorable person he is. So like him, I will not speak anymore about yung ano ba yung mga pinakusapan in the past. Nabi namin na yung miss mo di BP yan. Tapos na yan, out of respect to siyung mga kausap ko, ayaw ko nang pagusapan ang yung mga detaliya nung mga naging conversations na yan. Ang ganda naman ang discussion dito. We should also have pala hindi lang debatin ang kandidato, pating debatin ang political technician at spokesperson. But that's another topic for another day. But anyway, all right, we're going to go now to the, we have just enough time for one last question. So we have to make this a fast round. And by the way, for those who sent in questions, what the organizers na lang po will do and what we usually do is yung mal-questions meant for which particular speaker i-hand over na lang po sa kanila, so that kaya paano makarating sa kanila. Okay, so this last question for a fast round for everyone on the panel, since face-to-face engagements will be limited and most everyone will be integrating a social media campaign, sabi nga ni Dr. Garno Siang Ganina, the new background as part of the strategy, let me ask you this. So how are you going to reach voters who are not on social media or are in areas that are not electrified and don't say na ipap na pala-lagin yung ng kuriantiyan na or have frequent power outages or and or have slow or no internet connections, since we've given it with Attorney Tony Abad. Attorney Abad, you're still here? Is Attorney Abad here? Yes. I'm still here. Well, I can just say that our discussion is enlightening and did not descend to attacking a politician with unfriendly or bitter words. We did not attack an opponent's character. We did not appeal to feelings or prejudices rather than the intellect. In other words, we were not arguing at hominim. That's all. Thank you, sir. We agree, well kayo agreeing to disagree but not being disagreeable, I suppose. J.Y. Delarosa. Ito po yung mga naging challenges namin in 2016 and 2019 in election time kasing yung wide reach on social media because we don't have enough money to really engage on ads and are really spent in advertising on social media platform. But what we did in 2016 and 2019 and itong 2022 maganda din gawin na. Parang nawala si J.Y. ulit. J.Y. na mute ka. Parang kailangan na mute ka na. Kailangan na atypabilisin ang internet, nawawa lang. Hindi kasi, deskuro dapat na share mo na kung sino susporta ni Senator Green. Kaya nga po siguro nawawa lang internet connection ko para hindi ko po talaga yun masabi. Kaya nga po lang sinabi ko kanina mas magandang bumababagan nung po ang ginawa namin ang lahat ng election. It starts in social media group chats and all that. And then our advance teams, our political department actually, nagspendang 2-3 days doon before yung event ni Mam. To really organize the sectors and do consultation at sila rin po yung sumasali ng sorties natin. Do makikita naman po natin at in the latest SWS and Pulse Asia Survey kung saan po tiniting na ng mga Pilipino yung kinukuhan nila yung news ngayon. Do makaas ang social media reach natin, champion pa rin naman ang TV at radio. So kaya buhay na buhay pa rin ang trine media natin. Kasi nga marami pa rin po sa ating mga lugar rago sa rural places ang hindi talaga po inaapot ng internet. Kaya si Senator Grace, always yung mga advocacies and initiative namin. Nilalakad po talaga namin, down grassroots level. Kaya medyo hard guard lang ng pwanti. Pero pagbalik mo naman ang mainila in menu craft and vocacies and initiatives na talagang reflective, down, down, down. Napakagandat na, pakasarapso pa kailanda. Sabi nga ng isang participante, pano na para palakasin na natin ang internet. We hear you. We empathize. Okay. So the question pa rin is about itong social media, how to reach voters who are not on social media, et cetera. Sir Dito Banayo. Yeah, PM. Unang unang nagpapasalamat ako doon sa mga presenters natin. Pwela, tinsa, coronation, Dr. Rodosa. Andami katutunan na sa inyong mga presentation na magagamit sa kapanya ni Isco Moreno. Of course, yung pinag-usapan natin na sa sock med, yung use ng sock med. Alam mo, hindi ako expert sa sock med. So the first thing I did was to hire very young people, not hire, most of them are volunteers. Very young people, really, pweding apo ko na yung iba, pweding anak ko yung iba in terms of age difference. So napkalaking tulong sila day there, educating me at the same time. Because every election, not be viewed in the same template. Iba-iba ang strategy, iba-iba ang, because you have to look at the public mood, you have to look at the issues that matter to people. And you have to look at the qualities of your candidate and these have to match with both the issues and the mood of the public mood. Pabago-bago yan. Ngayong nga nakita na with the restrictions of health protocols. Napaka-challenging itong election na ito na 2022. Definitely, there's one thing, I'd like to point out lang. Datirate at kanina sinabi ko, hindi siyadong mahalaga yung influence ng local politicians versus yung messaging mo at yung communications mo which are done through the mediums of quad media. Sock med plus the traditional trimedia, radio broadcast, I mean TV broadcast and print. Pero ngayon ngayon and this is something that I believe is going to be important. One, napakaraming mga local candidates na walang kalaban. You have to figure that, you have to factor that in. Pangalawa, lalo na do sa rural areas, the influence of the local candidates will matter this time. So yung sinasabing political machinery regardless of the fact that all these parties are really flags of convenience used by political personalities, magkakaroon ang masmahalagang impact ngayon. Yung politico sa local ngayon magkakaroon ang malaking influence doon sa Boto na especially in the rural areas and the impoverished areas in this country. Thank you. Thank you, sir Lito. Just a reminder, we're just answering this last question about how to reach voters who are not in social media and meron pa po kayong mga final words. So let's go to Barry Gutierrez. I'll keep it short kasi nakutit ng manong ibe. Well, it's really just a realization that social media is not the be all and end all and not the only arena for conversations in this election. One of the things that we're trying to encourage at kaya akong nakapink na yung, is Pink Wednesdays. And Pink Wednesdays is not just about wearing pink or putting pink on in front of your house or wherever. But really, undertaking to have a conversation with at least one person. Why you are supporting VB Lenny for 2022. And I think that yung mga gandito klasing initiatives is one example of how you can use yung social media reach to actually transition into an offline campaign. And I think that the offline campaigns in this election will actually be very important because of the limitations of the pandemic and because to a certain extent meron na rin saturation sa social media, yung perception ng mga tao that there's so much fake news going about that a lot of the things you see are curated, it's curated authenticity. That has an effect. So many of the conversations that have to take place will be outside of that medium and I think important na yun sa magiging election na ito. So ano ang Pink sa Tagalog and it's not Fusha? Rosas, di ba? May mas malalim pa pero rosas ang ginagamit namin. Red may white ko naman. Anyway, thank you Barry. Dr. Dennis Coronachon. Well, bilang PPSA President po, nagpapasalamat ako sa inyo at tapasali ako dito. Kasingap po, ito ay isang paraan by being with the media practitioners and the political, so-called political technicians. This is a learning experience for us. Kasi kami ho sa akadim na va-validate lang namin ng theories through the data na nakukawa namin sa aming pag-aaral and this is one way of learning from those who are really working at the ground. Lalo na yung mga people behind the scenes yung mga political technicians natin. So we are thankful for that. Now to answer your question, actually yung sinabi ko kanina sa presentation ko is that the use of social media during the new normal is not going to render obsolete yung mga traditional methods natin. It may take a primary role in terms of building up the image of the candidate and reaching out to the voters. Pero at the same time, we also acknowledge the fact na yung mga much touted na mga benefits and advantages may also have a, well, bago pa siya. I mean, kahit nandiyo na matagal nandiyo na yung internet, pero yung social media itself is something new pagdating sa larangan ng pangampanya. So may mga shortcomings pa yan. And kung anong may shortcomings ng social media campaigning at syaka online campaigning will definitely be addressed by the traditional methods. Gaya nga na sinabi nina, sir kanina, sir Lito Banayo and attorney Barry, may mga lugar na hindi panarating. Wala pang wifi access o internet access. So geographically, hindi lang hong challenge na yung sa geography patirin mo sa age groups. Kapag yung mga senior citizens po natin medyo na hirapan na sila gumamit ng social media at ng internet. At patirin mo yung mga, yung bawa, yung across yung socio-economic classes, may mga sections po tayo ng population natin na walang pambili ng smartphones at wala rin pambayad ng data, mobile phone data at internet subscription. So kung anong man po yung mga pagkukulang deficiencies ng online campaigning maaaring makunan ng traditional method of campaigning. Yun lang ang sasabi ko. Thank you, Dr. Dennis Coronachon. Speaking of traditional media, isisigit ko na talaga it's pagkakataong ko na. I have a standing pending invite for a one-on-one interview kasi traditional media pinag-usapan with Isko. Hi, sir Dito. And with VP Lenny. Hi, Barry. Please take note. Soon. Okay, thank you. Dr. Ronald Bendosa, kayo naman po. Thank you, Pia. And thank you to our colleagues who joined today. I want to thank everyone for their presentations, for sharing their thoughts. I surely learned a lot from this discussion. Honestly, I'm a little out of my element because I'm an economist. I always get tagged as a political scientist, but I'm not. I like to hang out with the political scientist and the political strategist. That's just about the extent of my expertise. And then I also do research on dynasties. So I guess my parting thought for today is I think this election will be very, very historic and important for us. I think speaking to many colleagues in the private sector, they feel that this can actually define this decade. And so there is much at stake in terms of the leader that we will be getting as our country is supposed to be coming out of pandemic, hopefully soon. But I do see from our discussion, tensions between the new and the old, the traditional versus new forms of campaigning, evidence-based, database, between emotion and cognition. So see Prof. Tony talked about his pride that we all kept our emotions in check. And yet I think emotions will surely dictate part of the result of this election. We're in crisis right now. Many have lost their jobs. Ang dami punggutom, ang dami batang hindi makabalik ng skuelahan, surely hindi lang po yan pag-iisipan kundi mararamdaman na maramin Pilipino. So palagi ko po yan po rin yung inform ng strategy ng maraming pinunoon natin magsiseekap na maileks at 2022. And then my final point is and this is a little bit of hope on my part that this could be a historic election also in terms of dynasties versus upstarts, dynasties versus dynasties layers because we're getting any number of children of politicians trying to again vie for the highest office in the land when in fact the evidence has shown that this doesn't really lead to development. And this is empirical evidence po, not my personal opinion. So I would really like to see upstarts, young politicians, alternative leaders emerge not just at the national level but hopefully at the local level also. Parami po dynasties layer din ng 2019. So baka po dumami pa this coming 2022. So this is something to work for not just to hope for and truly that's hopefully a message for the young people. Thank you, Dr. Kornashon. I'm sorry, Dr. Dean Mendoza. Sorry. May final words pa tayo. Re-final words mamaya. But anyway, maybe we can call you a political economist perhaps but another topic for another day. Dr. Ella Tianza kayo po just to ask you the question about how to reach voters who are not on social media at challenges. Thank you Pia for that question and kung pagbabasihan natin may COVID man or internet, social media or wala every vote counts kasi yung basihan natin bakit kayo merong election. It's not just an exercise that we do regularly. Panahon ito kung saan mapapingkat natin yung bottom up functions ng elections for accountability legitimacy and people becoming the centerpiece of the political process but it's also an opportunity for voter education. So sisigunda hang ko yung sinabi ni Sir Lito na importante ang networking ng mga national candidates with local politicians pero sana hindi lang kasi nakikita po natin di ba ng trend in previous elections may mga pumatalon dyan formally nag-gumit sila sa mga kandidato dadalhin nila sa local level tumatalon sila so dapat matibay ang mga networks with local politicians na mga national campaigns and candidates pero important irein ang volunteers and grassroots at the local level kung saan ang labanan ay hindi sa social media kung di yung kahit may mga limitations may restrictions dahil sa health protocols dahil sa pandemic importante yung mas creative na pakikitungo at sabi ko rin kanina the personal is political papano yung mga campanya na national ay madadala at the local level at relevant dun sa pamumuhay ng mga tao lalo-lalo na yung nasalabas ng social media so important eng makapag-connect dun hindi lang sa pangamagitan ng mga local politicians kung di sa pangamagitan mga volunteers and grassroots organization. Salamat po. Thank you so much to everyone on our panel to end our Q&A session we're going to be asking each of you to give your very brief parting words some of what you already said sounded like parting words but we wanted to give you that opportunity. I will give you a moment to think about that as we flash muna our zoom panel evaluation poll on the screen and this is for the participants today so please look at your screens very well and please take a moment to answer a quick poll of just five questions to show our panel our very great appreciation they've graciously taken the time to stay with us for three hours they have very very hectic schedules as you all know so please fill in the questions I won't read them anymore medyo ubusang oras natin but like I said ubusang oras but I'm sure you all agree this was a master class in Philippine politics and this is something that I'm sure many of you were very very happy to be part of so parting words natayo so let's begin with attorney Tony Abad sir attorney Tony Abad you have to unmute yourself sir okay well with respect to the first question strongly agree second question also strongly agree the third question spoke clearly yeah I strongly agree first the panelists used appropriate language yes I agree the panelists contributed to the perspective oh yes I agree okay attorney Tony so yung parting words punin niyo for the participants for the audience well in so far as the audience is concerned we have more than 300 participants so my goodness gracious I didn't know that it was going to be this big in any case at least this particular program that was thought of is something that should be remembered for always because we learned a lot of things from what has already been said in connection with our election thank you very much for having this kind of program the university of the Philippines is really something that cannot be compared to do anything except to do the best things in life thank you thank you very much attorney Tony Abad bumubuhos ang thank you dito sa chat ng zoom and well like you said attorney Tony goodness gracious great box of fire okay final words brief final words from J.Y. Dela Rosa J.Y. thank you very much for having me today may final words magparehistro dahil extended our registration and most importantly magpabakuna sa mga kapoakobataan laging sinasabi na tayo ang pag-asa ng bayan pero ilang salin lahin ngayon kaya ngayon na 28 million strong tayo 18 million ang registrado ang botanteng kabataan ng 2019 2022 mamili po tayo talaga ng kandidato na 29 na mag-represents atin dahil dapat nga yun ang kabataan ang pag-taguyod ng bayan and lastly on a personal note not speaking on behalf of the senator I hope everyone will be voting for someone who have utmost respect with human dignity and human rights dahil sa tingin ko ang mga kandidato na walang paggalang sa dignidad ng tao at di po dapat tipot ng mga Pilipinas Maraming salamat po. Thank you so much J.Y. Dalarosa bumubuhas pa rin umoulan ng pasasalamat sa mga organizers and speakers ng webinar na ito Lito, sir Lito Banayo final words from you? Thank you, thank you Pia and thank you to all the panelists I learned a lot from this encounter but instead of giving final words baka ma-repeat ko lang yung sinabi nong iba. Let me just address very briefly some issues. One bakit ako na in a point ni Presidente Duterte na chairman or de facto ambassador to Taiwan ay nakais ko? Well I made this very clear to the president total number one six years without re-election ang Presidente. So hanggang doon na lang ang aking service yun sa kanya and I made it very clear. Number two going back to Dr. Ron Mendoza's statements and beliefs which I also believe coming as I do from a region whose growth economic potential has been stunted by traditional dynasties. Sinabi ko rin kay Presidente Duterte na kung patatakbuhin mo ang anak mo it will not fly because transposing local dynasty into the nationality will not be acceptable to the people. So yun lang yun sinasabi na dahil ako nakais ko enabler but it's ko as a humble person who went through the ranks straggled in has a vision for the country. Thank you very much. Thank you sir. Thank you for those parting words and the additional information that you gave us. Attorney Gutierrez. Well thank you Pia for hosting and thank you to the Philippine Communication Society and TVUP for the invitation. I agree kay Dino Ron yun sinabi niya kanina yun sinabirin ni Dr. Achenza and some of our other panelists na this is going to be a historic election. It will be historic though not just for the stakes not just because it will determine probably where we will be in the next decade or maybe even longer but because it will really involve I think a clash between old ways of doing things in terms of a campaign old ways of doing things in terms of of the entire perspective on politics and newer hopefully more hopeful more participative ways of actually approaching the same thing. The VP Lenny has banked on the strength of a people's campaign and I think that's consistent with who she is what her track record is and we hope that ultimately we will be proven right in that particular bet that we are making. One last reminder before I sign off political campaigns have this tendency to look at voters as passive recipients of the content they produce the messages they churn out. Isang reminder lang di ba that when you're a voter you are a Filipino, you are a participant in this important electoral exercise you're not just a passive receiver of information you're not just a consumer kung anong nangilalabas na mga political campaigns you are an agent yourself of change you can be an active participant an actor dito sa field na ito and I think more than ever in the kind of campaign we will be facing under the very challenging circumstances that has to come to the fore. Kailangan natin yung mabas, kailangan natin makinig kailangan natin mag-aral at kailangan natin kumilos para dun sa magiging outcome ng election na ito and I reserve yung last thank you sa over 400 people who attended this webinar I think that's an encouraging sign that people are invested in these elections they want to learn more they want to participate more actively and hopefully, masustain natin moving forward. Thanks to all the other panelists I learned so much from you Thank you attorney Barry Dr. Dennis Coronachon Salamat po kami po sa PPSA we are looking forward to having more fruitful engagements with the Philippine Communication Society and the media practitioners as well as the political strategists. Now a key takeaway I think in this forum is that it's very clear that these elections going to give us a new experience and if there's anything I think it could break it's capable of breaking the barriers that have been set in place ever since by traditional politics so this is a liberating moment I think for the voters kasi if anything I think this is the best chance for us to have an impact when it comes to choosing truly effective leaders it's true that we can give solutions to our problems. Now I do hope that the result of the 2022 elections is not a mere expression or mere result of the best campaign strategies I hope this will be an expression of the truth of the people people's will. So thank you very much Thank you Dr. Cornishon Dean Ronald Mendoza sir Thank you Pia and thank you to everyone not to repeat myself from what I thought was the closing earlier but I just want to reiterate this election will be very crucial for our country, for our economy and I dare say for our democracy for the very reasons that many of us agreed agreed on already it strikes me on a personal note that all the leaders represented in this meeting today and in a better Philippines a more stronger democracy they may even be part of one political party espousing very much the same values and the same policy reforms if I'm just listening to what all three have been speaking about human rights human development empowering the youth engagement better governance faster and more responsive governance all of these things are actually coherent and it's unfortunate that we are all somehow forced back into values not really the policies but values of what the leaders stand for and I believe that's going to be part of the choice for 2022 it's not just that they listen to science and evidence-based policy making and the history represented here seem to be very keen on that but it's really going to be about values yung mga hindi represented dito sa forum today medyo yun ang medyo kailangan natin tanungin anubang values ang nilerepresent mo kung you know you're part of a fat dynasty you're part of a history that is rife with corruption and so on and so forth so I hope that's really what voting population especially since the young people will be a bigger and bigger share of our voting population this decade thank you again for the chance to join today I learned so much thank you so much Dr. Dean Ron Mendoza and you know just to add to that there's this very interesting comment on the chat from Jeremy Montibon I hope you don't mind my reading this he says and I quote we fight for different political colors thank you all finally Dr. Ella Atyansa final words from you ma'am thank you Pia to short messages number one definitely COVID-19 is a big challenge for all of us in this elections but it's also again an important opportunity because for the first time we see larger groups of people who are speaking directly losing their patience kasi nasa kong baga ramdam na ramdam hindi lang yung pandemic kundi yung atekto ng pandemic sa ekonomia, sa mental health at sa maraming bagay so in that sense opportunity perhaps for a lot of us to push for better ways of conducting elections pushing for electoral reforms prioritizing citizens and voters as important and transforming the way we look at citizen and government relations not only during campaigns not only during elections but actually through the entire political process sabi kong a kanina political participation is not just voting in elections may marami pang feedback and communication mechanisms na importante sa atin and second we should thank you to our organizers I always learn by being part of this I'm able to actually check the concepts and theories that I teach because I listen to practitioners I validate my observations based on the experience of different practitioners so I thank the Philippines Communication Society and TBUP for this we should have more of this and we should actually think of how we can popularize and share what we're doing here what we're discussing in different formats so that we can reach people who are outside social media perhaps translating this into different languages and maybe transforming bits and pieces of this into podcast and messages in radio and TV programs thank you thank you so much doctor atin Ella atin and I wish there were so many ways you could say thank you we can say thank you by saying Marami salamat Merci beaucoup et cetera I know this is a very crucial time for all of you and we do appreciate so much your wisdom and the energy you poured into all your presentations into this webinar today like I said Karina I call this a master class it's so unique the best three hours of my time this week and now we're sharing the evaluation poll results Karina we asked the participants to fill in this evaluation poll and of course as we can see a great percentage of our viewers have given very high marks to our panel now as mentioned earlier we are launching our post test so you can assess your progress in knowledge and understanding acquired from this webinar all right Mentimeter poll 93 pa rin ang nagsasabing social media is their main source of information dahil magiging face to face campaigning primary source of information and then followed pa rin by online media and traditional media as was the trend earlier at the same time and then your word cloud can we show very quickly lang your word cloud natin economy corruption education followed closely by public health pandemic et cetera now we're going to keep this post test open in the background so that we can proceed with our program well close the program it is now my distinct pleasure to introduce to you the chairman of the national forum on communication and democracy series he's also a board director of the Philippines communication society many of my shows for so many years please welcome Dr. Dante thank you Pia thank you for your superb handling as moderator I'll be very brief we have heard we have heard this we have heard six experts and as everybody has said he has been a very substantial substantial sharing and in summary for example we will I got some impressions the first one is we will adjust if not we will master the pandemic during these elections it is not a one way game the elections according to Lito this is very challenging but according to Bari social media is not the be all or end all in this campaign but we need to sustain this conversation when we started very well with Tony Abad saying that the freedom of expression should not be restricted minimally another way of saying is it should not be we should go on the election should go on in spite of the pandemic and we are expecting a high level of engagement he also said something about the importance of this election and then Dr. Ella has emphasized for example that elections build legitimacy you know this thing about legitimacy we legitimate government not by bullet but by the ballot so we need these elections so this pandemic did not dampen the enthusiasm of people for elections according to Dr. Ella and Dr. Ron introduced that people saying now the elephant in the room is the pandemic it has changed the way we live now it will change the way we vote so the elections will be will change this country according to Ron election will be put to a test despite and not because of the pandemic so these elections we are moving through as somebody has been said this is historic and our democracy will be put to a test it is good that these elections have not been postponed that in the middle of this pandemic the show must go on and everybody is saying that this virtual campaign I think it is Dr. Dennis who introduced the phrase the virtual campaign in these elections will be the next battle zone and so the battle will be won we will handle social media and Dr. Dennis gave a good comparison between the traditional and new methods in this campaign now it is also said that public image is very important in these elections because there will be less house to house campaign there will be less handshake and so you go to social media for public image those of us in marketing and those of us in communication this is what we call political branding so we need as everybody is saying that we need maximum disability and we will convert likes or views or followers into votes according to Dr. Kurovashon these are his memorable phrases and then we are actually looking at forward to 80% voter turnout which is the goal of the Comilec now and Lito and Lisa we were together in Balakanyang so this is actually a forum among friends and the three doctorate people the three PhDs have given us a good framework theoretical, conceptual and operational framework now the question the first question asked by Pia post to Barry when if Lenny wins Sabine Pia will he be like Harry Rocky to which question Barry has immediately responded I have no I have no ambition to be like Harry Rocky that is a mouthful I think they came from the same UP College of Law now how about unity talks the unity talks between Lenny to Bredok and Iskong Moreno has backed down and so what comes next it is good that the two was the three Barry and J.Y. and Lito we were together in Malakanyang in that campaign by Pinoy so the exchange was very friendly after the unity talks back down everybody came everybody Lenny has moved forward to having her own campaign the question is will there be another unity talks it looks like that is no longer a great prospect after the announcement of Lenny according to Barry there was overwhelming response to the declaration of announcement to go for the presidency but Barry said it took us by surprise it took us by surprise and then Pia asked about the color pink and Barry gave an explanation the color pink is now almost universal of course we knew beforehand that Iskong Moreno according to Lito has the color blue and white now in terms of the large of volunteers the task now according to Barry will be to sustain the vigorous response of the volunteers from multiple points of view to fuel the spontaneous campaign response now the third of Lito came in and Lito has given us a picture of how a veteran political strategist he is he was with Arab he was with Pinoy and he was with everybody else but he concluded that we should not rely on machinery it has proven time and again that machinery alone will not win the election and he told us that the Iskong Moreno campaign is using science they are using the survey and they are using FGD so much like what we do at the UP Mascom and the other Mascom departments of the universities represented here and on the basis of those survey findings on the basis of FGD findings they craft their own messages and they craft their own strategies therefore Lito said that Isco is not crafting his campaign not against someone or not against this or not against that but it will be a fresh initiative from Isco Moreno who came from the masses who will address the concerns in the findings of the research instruments and he explained also that Isco has chosen to read it all because he has given the powerful signal that he is very much concerned with the healthcare needs of our people now we heard from YB or JY that first of all Grayspo is not running for president but see he declined saying who Grayspo will be supporting so this is now a case where there are two spontaneous responses their different approaches and it is good that they recognize the fact that these elections will be different these elections will be challenging but these elections also will be as Dr. Ron said will be historic and it will define our present and our future and the parting words of our people are very encouraging Bari Ducharis talk about fresh hope and the new terrain in the campaign fresh approach at the final of this campaign when you are boxed into the vicious cycle of trolls and being controlled by new media and then to harness the spirit of volunteerism in the case of Lito they are saying that this is a new approach Isco Moreno represents a new approach to the campaign and his record as mayor of Manila will be shown also and be demonstrated in the next one in the next leadership challenge this is good that the contest is friendly as attorney Tony Abada said there was no argument there was no quarrel this is a contest among friends and then everybody has shown the value of these elections that it will legitimate the leaders that will come not by the bullet but by the ballot and then we can move forward the Philippine communicative society led by our VP Nanny Pernia and directed this presentation is directed by Gigi Alfonso we are we have mounted this seminars on the theme communications and democracy by what we have right now it looks like democracy will be in good hands and so may I thank everyone may I thank once again Pia for that superb handling of this moderation that moderation and then would like to look forward to the program on political issues one we would like to thank our team here and we would like to thank all the participants that have made this a very successful webinar and may I say because of this all is well for democracy in the Philippines thank you very much thank you very much sobrang salamat ko Dr. Dante Velasco for that on point synthesis and the only thing to add is amen so we're now going to share test results for our viewers and as you can see in your screen so there is this distinct increase in knowledge and understanding of the issues based on these post test results those who have actively participated will get the most out of this interactive program like we said this webinar is a part of a series of the national forum on communication and democracy in 2022 PCS will have a webinar every second Wednesday of the month until May next year so please pencil that in to your calendars next month we're going to be featuring truth in political PR and advertising with Christian ENS Geroff ANC a colleague of mine in journalism as your host and moderator so please stay tuned for updates in the PCS website or Facebook page now this formally of course closes the third national forum in democracy, Philippine elections 2022 we look forward to your company again every second Wednesday of the month like we said 9 to 11 a.m. actually sumobran na tayo sa 11 dahil nga sabi ko master class ito however just a little bit of a reminder if you have not done so yet please emphasis on please para na ako silang plaka please register to vote no more excuses at you know and by the way tas na nga ng kamay mayro pa bang hindi registrado dito sa forum sa mga bata dito siguro naman registrado na kayo lahat at kung hindi pa please remember ang social media ay hindi polling precinct at bukod sa tanong na registrado na ba kayo bakunado din po ba kayo we have this little public service announcement lang po just to remind you of the importance of vaccination please roll mo kong malalim niyang hiniyesin mo ha mula ka magpasuk ngayon malap ko may disinfection mo siya sa grocery ah gan ba wala rin kayong pasukahabong patinong isang araw sana makabalik na ako sa terbaho oh siya siya di na muna kitay store buyan at mukha ng malalim hiniyesin mo magpabakuna na kayo ah ah wala ang problema po mahang mo lang ako e dahil malo ko kayo magpapabakuna ako the future especially the next 6 years is in both your arm kung saan kayo magpapabakuna and in your hands you need your hands to vote whether you're going to write it in a ballot or key in your vote in the elections in May 2022 after all don't we all love the same country I'm Pia Antiveros I was so honored to be part of this on behalf of the Philippines Communication Society let's strengthen our country's democratic foundations our country's democracy through communications afternoon everybody