 What is up everybody? Welcome back to the channel you guys in today's video I'm gonna be walking you through How to set up your Facebook business manager now, this is what I've been coaching small business owners on real estate agents on Since 2016 into 2017 is really pretty much seven 2017 2017 Just started really diving into Facebook ads and learning the basics right and then before you knew I started teaching the basics and then I ended up building an agency around the basics and to this day I'm still teaching real estate agents and small business owners how to to implement The basics right the basics when it comes to Facebook advertising Instagram advertising and just and just overall social media marketing Primarily for local business owners. I've worked with with thousands of local business owners your realtor your local You know your local real estate broker local realtor right local business owner your local insurance agent You know these are small business owners that are looking to really build a local brand And that's where it becomes super effective when you can learn these different ad platforms whether it's Facebook Instagram TikTok whatever LinkedIn I always say hey find your favorite platform and learn how to run an ad on that platform If you're a local business owner, right? If you're building organically and nationwide and you can get a customer around the world for sure that Organic is your best friend post post post post Until you freaking can't post anymore, right? But if you're a local business owner if you have a specific audience if you're targeted a certain niche a certain Demographics a certain age group a certain affluent level Is that the right word? Right a person of wealth and you know like these are demographics of our ideal Customer of our ideal client of our avatar and that's why when it comes to marketing people think that social media posting is marketing It's like dude. No, it's not like like the 4,000 friends that you have on Facebook None of them live in your local area, right? So so so we have to learn these basic skills and you guys today I'm gonna be helping my my client because Sandra one of my high tier client higher tier Level clients, I should say shout to Cassandra top producing real estate agent with KW with Keller Williams But I'm gonna simply be going into her account diving into her account and setting up her Facebook business manager So if you're a local business owner for your local real estate agent Learn how to target your area Facebook ad Instagram ad. This is the back end This is the the what what what Facebook calls your business manager? And what I'll what I'll really touch on really quick and the reason why I'm gonna set it up is because what what I've found and what I've seen thousands of agents Thousands of small business owners what most of them don't do is they don't do this part. They don't set this up That's why pay attention Stay with this video to the end because I'm gonna literally walk you through step by step And I'm gonna have you bookmark the only seven things you'll need to click on when it comes to setting up and in successfully scaling Your Facebook ads Instagram ads there's only seven things in this back end in this business manager that you'll ever need to click on And I'm literally gonna set them all up for Cassandra right here So wanted to walk you guys through it and in real quick as I was gonna as I was mentioning What I found after just consulting with thousands of business owners right on this basic step, you know since 2017 No one really sets up their business manager. Most are boosting post, right? How many of you are guilty of that comment below comment below if you boosted a post Or if you just thought of Facebook ads as boost in a post, right? You post on your business page and then boom you get the little blue button and it says boost post How many of you guys boosted post right? You don't ever want to do that like for many many reasons which I'm gonna explain And I'm gonna show you in detail as I walk you through here today huge huge difference That's difference on what we're gonna do. So don't ever boost post that is literally burning money You want to boost post just freaking paypal it to me. I'll freaking burn it for you, right? I'll take you know, let me let me spin it on something, right? Because that's burning you're just burning it don't boost post and and I'll go into detail again here as we move forward on Why but that's what I normally will see or a person will run an ad through their ads manager Which the business manager and the ads manager very similar for sure But that's all they that's all it is is the ads manager, right? So most business owners that I've came across Whenever I ask hey Have you ran a Facebook ad and then I go and look at their business manager Which is what I'm gonna set up today and they've been running ads from their ad account Excuse me from their personal account or boosting post and the personal account is your as manager So you don't want to run it through the as manager You don't want to boost a post you want to take it a step up and set up your Facebook business manager in the business manager You now have access to the pixel The pixel is a piece of code that you have to put on your web page that you have to put on your landing page That you have to put to track any activity whatsoever to report that data back to Facebook, right? So if you're if you're if you're promoting anything online, it could be anything Shopify Whatever you have a freaking presence on the internet Facebook pixel is what goes on that page. You now have access to it through the Facebook business manager Your custom audiences, which we'll get into your custom conversion Now I can really start tracking and really scaling up my ads through the business manager So here's what we're gonna do you guys Buckle up comment below if you want me to help you like reach out to me Let me help you set this up You're gonna see it here and and how simple it can be but but if you need help with this comment below any questions comment below And and I'll be happy to answer them right away. So let's get started. Let's set up the Facebook business manager This is 2023 and beyond And I'm actually gonna take you through from the beginning. So this is her personal profile, right? So if you guys are on your on your Facebook personal profile Just go to your home go to your news feed on the left hand side Normally, you'll see ads manager And if you don't see it here at the top to the left click on see all But this is Facebook is constantly changing. They just changed again on me Literally three seconds ago when I clicked on see all normally when you click on see all you'll see your ads manager tab And that's where I normally have you go in in through the ads manager But here in this case, I'll still click on see all and then now I guess it'll take me just I'll click on the ad And it'll bring me over here. I'll go to meta business suite And then from over here, I'll click on these three lines And then I'll go yeah all tools and then I'll find the ads manager right here Okay, now what I really want what I really want is I want the business settings Here's the page settings and and I'll get there Yeah, I don't see business settings, but I'll get there from the ads manager So that's what I want to do I want to take you guys through the right way So that's how you get here. This is where we want to be right? This is where we want to be but where we ultimately want to be is we want to be in the business settings So we want to see which accounts She has or anyone has if you have like right so follow my lead here Follow my lead follow my lead Hit the three lines go to business settings right business settings. That's going to bring you over here So what you're looking for is is hit this drop down in the top left What you're looking for is you're looking for the business account Do you have a business account? And if you don't have a business account right here, then you wouldn't even be seeing this right now It would have taken you straight to the to the to the crate an account Beginner login page and you would have started there And then you would have named it whatever you want kassandra void Right, you would have named it whatever you want and that's cool. And then once you name it there save boom next Then it brings you here Okay, so some of you guys came here right away Some of you guys had had had to set the account up and you named it now you have a business account name Right, you just named it three seconds ago, right now you're here now you're here So in this case with kassandra This bottom account this is where people boost post right so by default you have a personal facebook page You have a business page now you think you're in business and in all that you got a facebook business page boom You post over there now you're now you're boosting posts those those those assets and those and that account is in this bottom one Right, so by default we all have a boosted post account. We all have an ads manager That's the bottom account what you want to do and then that's this is what i've been teaching You know for years now what you want to do is you want to set up a business account And you don't have to have a legitimate llc You don't have to have a tax id number or anything like that an ein No, it could just you could name it whatever the hell you want So so in this case, she just named it kassandra void, right? And i'm going to go in and we're going to rename everything because i'm going to really optimize this for her And and just keep everything stupid simple Um And so and so we'll rename this but that's the name of the business accounts. That's what you want to do Right, that's what you want to do now. Here's what i'm going to have you guys do next Here's what i'm going to have you guys do next Now right here at the top i'm over here using a pc some of you guys are on mac But right here in my bookmarks Um in the blue blue space, right? I want to right click I'm going to go add folder And i'm going to just name this one Cassie This is And in what I want you guys to name yours is fb business manager Fb business manager, right? I'm going to just put this for for whatever for now. Um Because this i'm just doing this for the video for training purposes But but that's what you guys want to do that's what you guys want to do Right, that's what you want to do and have a bookmark folder Have a folder at the top so boom now what we're going to do is we're going to we're going to we're going to bookmark So let me save this so now boom right here at the top. I got my folder, right fb business manager This is my freaking folder now. I'm in business So here's what I want to do and here's what I'd coach my clients on I take people literally by the hand I'm giving you the game right here on youtube So try to tell my youtube fans that are watching this man come below hit the bell Hit the like if you're not going to subscribe because many people watch the dent watch my videos and watch videos in general us as consumers we watch Billions of hours of content on youtube From channels that we're not even subscribed to so I get it a lot of you guys are watching this You're probably not subscribed. You're probably not going to subscribe hit the thumb just to like the damn thing Just give me some love that way. I freaking appreciate you from here to the moon. Um, just just give me a freaking thumbs up Um, but now what we're going to do is we're going to we're going to fill in this folder with the top seven Okay, and that's what I teach clients. So so if you want me to walk you by the hand, this is a high tier VIP client That's why I'm literally doing it for her and I said hey kassie I'm gonna make a youtube video out of it and out of it and share it with my freaking fam on youtube And she's all hell yeah knock it out. So so so that's what we're doing here So so if you want me to help you with this you guys reach out to me reach out to me Reach out to me. Um, so here's what we're gonna do. We're gonna we're gonna fill that folder We're gonna fill that folder And we're gonna keep it simple and what we want to do first is click on pages This will be this will be our first bookmark. You want pages? Obviously that that's your page if you don't see your page here click on add Go to you don't need it. If you don't even have a page then yeah, create a new page from here Have it connected to the kassandra void business account. This is the new business account This this created a page you can always create a page from here But if you already have a page if you already have a page you're gonna add a page That's what you're gonna do. You're gonna add a page. Okay. Um, so in this case, we already added her KW page right there and then you got to always always make sure that your name is here at the bottom If you don't see your name at the bottom, it's gonna you're gonna click on add people Click on this box to to the left and then just make sure you full control yourself Right. So so you're just I'm gonna take it through literally connecting the dots. That's what we're doing here We're just connecting the dots. Um, that's what this is all about This whole business manager and again the the not it not again, but let me kind of bring it up now Why even set this up, right? Because some of you guys are like, dude, I'm I'm good. I'm boosting posts I'm good at just running it through through my bottom account, which is my account down here That's where I can just access my ads manager I can freaking hit the green button run an ad and I don't gotta worry about none of this shit Why all this David, right? Some of you guys are like, I already lost some of you guys You're like what the hell's all that the reason why we're sent the business manager The reason why you want to access and only run things out of the out of the account at the top now Is because again now you're able to collect all the data the pixel data the custom audience data You can create custom audiences You can you can you can really really scale the account Because you now have these other assets you now have a domain integrated with facebook Right and then that's right here domain. We're going to integrate the domain So so so now you just have access to to the real hardcore data that's needed In order to to to build this brand that you're trying to do so here page right there boom And let's make this our first bookmark. We're going to name this one business settings Just keep it that simple business settings and put it in the kassandra The cassey folder bam done done that's one of seven done ad account is the next one Ad account is the next one. So most of you guys again that that haven't done this part Or maybe you have and you're just like damn David. I'm still lost So thank god you're doing this because it's making it's making a lot of sense If that's you give me just like the damn video just hit the like you got a comment You ain't got to subscribe Just freaking show me some love and like it if this is making sense And we're just getting started so stay with me because this is the only video you'll need And even if you are trying to build a business online, you're going to need someone to run your facebook ads Someone to run your youtube ads someone to run your freaking instagram ad or you're going to need Need to not do that stuff yourself here. This one damn video is going to show you at all This is the basic foundation. None of the instagram ad facebook ad none of that stuff matters if i don't understand this basic part So this video man, i'm telling you save it share it freaking don't lose this video. Okay, because this is all you really need Um, so ad account. This is what's tied to the credit card, right? This is what's tied to the credit card. So here, um I don't obviously don't have that credit card But i'll set it up. I'll create a new ad account. I'll create a new ad account and i'll still somewhat set it up And we're going to go with we're going to go with, um, the name she's using For all of real estate, which is the name she's branding is kassandra Or sold by kassandra sold by kassandra sold by kassandra That's what we're going to go with sold And she sold by kassandra. Yeah, we're going to go with that name We're going to go with sold by and you can name this whatever you guys but stick with me What I do is I I I want everything is to to be consistent, right? So I I go with this whatever name I'm coaching a client on on branding on social media the username, right instagram.com forward slash sold by kassandra facebook.com forward slash sold by kassandra Right, that's what I teach that's step one in my whole five step blueprint is customizing your links If you have that username make sure you have that username on every platform Regardless if you use Pinterest or not secure the name, right? That's your name. So over here what I also try to do is is keep it uniform, right? Keep it keep it consistent. So that's her name. So I'm going to go with that. So I'm going to go with that And I'm going to leave sold by kassandra for everything. So that's that time zone. She's actually She's not los angeles She is she's yeah, she's phoenix. Yeah, perfect and then u.s. Dollars So what I can do that can take her this far, but obviously I don't have the card information Because here so this is the ad account, right? This is the ad account You're going to check the circle make sure you're tied to everything full control assign Add payment info. This is where the credit card information would go right or or um, yeah mountain time perfect Or you could you could pay palette So I'm going to I'm going to take it this far and then I'll leave it and then I'll just I'll just leave it right here And then it'll just be pending, right? So so we'll just go deb it Yeah, and then it'll take us to this part and then we'll just come back to that So that's the ad account. That's where the credit cards pay is tied to right? So when you're on your facebook ads instagram ads boom is tied to that to that credit card now assets Might be too early to add assets. We'll come back to that But we're going to connect we're going to connect some assets as well. So that's the ad account now. Here's the deal Here's the deal. This is the second bookmark. This is ad account This is ad account. Okay ad account make sure it's in our folder, right? Make sure it's in our folder and boom done We've got our second bookmark Of seven. So now we're moving along now. We're moving along and I'll show you where to put that credit card information That's going to be another bookmark Here in the next few minutes so so hold hold hold stay with me So so here's the deal to you guys this ad account ID number this ad account ID number is is important too now now There's nothing you guys can do with it. So that's why you know hiding it I don't really need to need to do that right now because there's nothing nothing You have to be a super crazy hacker to be watching my videos right now to even know what the hell to do with this number Um, and I don't think any crazy crazy. I don't know dude. I don't know some of you guys probably are crazy I don't know. I don't know but but hopefully I don't have any super crazy hackers following my channel here Um, and keep it all real man. Keep it all real. It's all good. It's all love Like let me help you with this stuff you guys, but this is the ad account ID number, right? Um, so in the event that anything happens to your facebook anything in the event That they get to reach out to facebook and ask any question whatsoever Normally they'll ask And it's the first question. What's the ad account ID number and that's the number right there So you want to bookmark that that becomes a bookmark the next one make sure your instagram account Make sure your instagram account is connected right here. So when you start running ig ads It's it's optimized over here. It's configured over here Because what you want to do is you got to also add asset which you're going to add the ad account So you're going to tell facebook you're going to tell facebook Any ad that I have running on instagram charge this ad account, right? So that's what I just did right there I done it right there boom We're good right there now what I want to do that one and that's not a bookmark So i'm not going to bookmark that i'm good on the bookmarks right now next i'm going to hit data data sources And i'm going to go to pixel. This is what I want. This is the money This is what has to go on my website no matter what website you're using on the internet, right? This is what you want to put on your website regardless if you're actually even running facebook ads Have it on your website like at least have these custom audiences set up So so you're at least capturing organic data if you're even getting organic data Which which which is the whole myth right most of us think that okay because I have a website and I and I look professional People are freaking finding it. No, they're not hell. No hell. No that couldn't be farther from the truth You guys that's a super myth that just because you know you're online or just because you have a freaking website People are finding it. No, they're not. No, they're not like you got to be running traffic Or or your website has to be hardcore google SEO and and if you're a rookie, you don't know none about none that shit So so so chances are you got a blog you don't even got you know a full-blown website But again even full-blown websites. I work with a lot of real estate agents their companies keller-williams freaking exp coldwell Compass fancy ass websites that they give to every agent, right? But but even even these websites as fancy as they are they're not getting traffic the actual agent website No, dude, you got to market that you got to freaking run traffic to it Right and so and so the pixel the pixel has to go on everything has to go on everything So here's what we do we name it the same exactly what I named the ad account I'm now naming the pixel. I'm keeping everything the same. So I'm going to hit continue I'm going to take this over here. I'm going to hit set up the pixel now I want to go manually add code to website and then boom click right there Copied the pixel now. I have a pixel now. I have the pixel. Here's what I always recommend as well Email it to yourself just for the hell of it. I'm going to have you bookmark it That's going to be a bookmark And then and then once you actually once you actually Let me open this up Once you actually Put that pixel on a page then it'll be active And then you can always grab it from that page. So you'll have a copy of it here in your in your email I always recommend email it to yourself And then you'll always have a bookmark and then you'll always have it on any website that you're currently trying to trying to run Right. So so in this case, here's what we're going to do I have her pixel and I also have her cartra. So I'm going to I'm going to log into her cartra here And I'm going to add the pixel and whatever website Service or or software you guys are using Um It's pretty much all the same. So here I use cartra for for any of you guys that are online trying to do anything online landing pages First of all are must right. So so whatever software you guys may be using out there It's all the same. Like you just come into the settings wix website builder Whatever, it's all the same go into the settings find the pixel find the pixel. So with cartra here For any of you guys trying to build anything online cartra is what I've been using since 2018 I built an entire business around around freaking cartra I have hundreds of videos on this youtube channel on cartra The basics of cartra like because because at the price point It's like dude, there's nothing there's nothing I've came across that that that's better not even click funnels click funnels It's freaking still dominant number one, but it's it's much more expensive It's much more freaking complicated in my professional opinion Um, and it doesn't have all the services that I actually need if I'm in the service-based business If I'm in the client relations business if my whole business evolves around getting someone on the phone Right talking to people one-on-one, right? That's a real estate agent. That's an insurance agent. That's a freaking plumber That's a freaking landscaper, right? That's a that's a notary Right, you're dealing with with clients, right? You're in the client services business, right? And and and that that's that's a lot of us. That's a lot of us That's that's the majority of small businesses their mom and pops, right? So so when it comes down to it, we're all now trying to build something online We're all now trying to build a presence on social media The whole magic is getting people Off the whole magic is yeah making the connection communicating building your audience and building your tribe But then also getting that person off getting them Ethically bribing them to come off and that's in the in the form of a free download a free pdf A free webinar a free case study a free class a free training whatever maybe Right that that's what we typically see That's what gets that person to click off of instagram come over to your landing page opt-in for whatever because they're interested in it Right and and it's good information. It's value But that's what it's all about is the back end the back end That's kartra the landing page the email auto responder So the moment I come to her page and I enter my name and email because I want more information regarding this listing Right, here's the here's the real estate agent, right? I click the button I enter my name and email boom automated emails go out. Hey, Dave Blah blah blah right these are basic automations you guys basic tools that automate our online presence that on that automate our online business And and really now marketing, you know, really really plays a part plays as part And so here's what I'm doing here's what I'm doing in the settings here in the settings in the settings in the settings Tracking code. Let me paste in this pixel really quick Apply and all I'm gonna do is actions publish live And I'm gonna grab this link here so we can test it And what I do is I have this simply let me get out of here I have this simple software. It's a plugin that sits at the top facebook Download this if you haven't already facebook pixel helper. It's free. It's just a plugin You want to go to the group to the chrome google store? So if you're on the mac, you know the same thing you could just go to the chrome google store facebook pixel helper And then just install this right you'll hit the blue button install and then boom It'll just sit here at the top and it's this gray box. So whenever I want a website They'll let me know if that person's pixling me, right, which I don't care. I don't care Who the hell is pixling me? I don't care. I don't care about none of that I have it just to test my pixels just to test my pages just to make sure my shit's firing Right, and then that's what I'm gonna do here. So so in this case right here I'm on I'm on google's page, right? There's no facebook pixel on their page, right? They're tracking me in a million other ways But if I go to her website, so now her new web page that I just put the pixel on boom this thing lights up Boom this thing lights up. So look at that. So now it tells me right here. Boom. So by Cassandra is the name of the pixel And and and it's picking up. So that's what I wanted. That's what I wanted, right? So now one more page real quick and all and I'll bypass this part for you guys I'll be right back What I just did is I just added it. I just added it to the thank you page So now I have a now I have a landing page my squeeze page has has that has that pixel on it boom So now when people come here Whether I'm posting this link on facebook instagram running an ad whatever now facebook can start tracking those who land here Super super important you guys that's that that's the first page the squeeze page the thank you page I just set up so now here's what we want to do so back to here We're going to scroll down and just make sure that number two is turned on. Okay, so we're going to turn that on Make sure that that's turned on And then where did it go? Where did it go? um Actually, I just lost it Okay, so turn it on took me straight here. So we're good. So right here pixels right here pixels now your green dot May be red in the very very beginning. It's red You just put the pixel on the page, right? We just put the pixel on the page So what you want to do is just refresh the page Refresh the page let facebook read that pixel for the first time which they just did Then I can come back to the the pixel page and here's what I want to do Refresh this page and then boom that dot would turn green, right? So you'll go from red dot to green dot and then here's what you want to do You want to always add people always add people add yourself You need full control assigned and that's it. That's it now that your pixels right there But we're not going to we're not going to bookmark it from here. I'm going to show you I'm going to show you where to bookmark it um From next and in fact, you know what let's just let's just do that now Let's bookmark it from there now. So so right here pixels what I I'm going to have you bookmark it from over here We're going to click on right here top right open an events manager We're going to open an events manager and I'm going to have you bookmark it from over here Because this is where again, I had you email it to yourself. I had you email it to yourself. Um, um You now have it on a web page. We now have it on on cartra in this case, right? But If you ever want to grab it from here, this is where you're going to grab it That's why I have you bookmark this page. So again, we clicked on we clicked on events manager But you can always do it from here the three lines in the top left as well So you'll always see the three lines and if you're on any of my videos You'll always catch me talking about the three lines three lines three lines on the top left You can always get it from here as well. So three lines events manager. That's going to take me straight here I want to make sure in the top left Let's go back to events manager in the top left data sources We want to come back over here And we just want to bookmark this page. So we're going to bookmark this one hit the star This one is pixel and this is going in the cassey folder done Now in the future in the future, you'll always have this bookmark, right? You now have this bookmark in the future All you're going to do is scroll down just a bit and you're coming at add events from a new website install code manually Copy code That's it. You could take it all the way through if you want to continue Make sure these are all blue make sure they're all blue if they're if they're not all blue Turn that off turn that off turn it back on. They're all blue continue continue continue Go to pixel overview. That's it. So you should have bookmarked this page, right? Hit the star in the top right bookmark this page and you can always get your pixel From a new website install code manually copy code. That's it I could continue if I want but I could leave it like that. I got the code in my hand. Boom. There it is there Right. So so that's that's um That's another bookmark. So so far you guys so far we got business settings add account pixel now what we want to do Let's go back. Let's go back. Let me go back. Um Now our next bookmark is going to be right here the ads manager So to get here three lines in the left everything is three lines click on ads manager Right ads manager and then we're going to simply hit the drop down See more ad accounts and we're going to we're going to go with our soul by kassandra our soul by kassandra We're going to go with that one. Okay, so it's the top one click on the top one bookmark this This is the new and right here. No, we don't need need any of that This is the new ads manager. This is the new ad account Which is sold by kassandra on where we'll run our future ads from right when it comes to this particular when this when it comes to this actual business So we're going to hit the star. This is going to be ads manager In that folder. That's it. Next one. We're going to go back to we're going to go back to business settings because what we want to do here real quick, um Is we want to also we want to also Um integrate the domain. Okay, so what you want to do is click on brand safety go to domains And right here is we're going to add your domain. So, um, we're not going to request access to a domain We're going to create a new domain Which is a domain that you already have in go daddy, for example, right? So whatever your domain is and this is a domain that that you really want to be sending to a landing page I wouldn't be running any ads you guys to your fancy website So if you guys are watching this and you're in real estate and you got a fancy website or whatever any other business You guys got a fancy website Don't run ads to your fancy website. You got to be running ads to a landing page. Um, so there's a fortunate trial I've been using cartridge since 2018 anyone that sets up a fortunate trial gets my time for free Where I take it by the hand I train you I teach you You you get access to my course and in all my coaching When it comes to just launching simple sales funnels landing pages membership sites Email auto responders all that is in cartridge. So I always tell people dude, just compare it Whatever software you're using now click funnels freaking kajabi Mailchimp a webber whatever whatever software you're using now just simply can compare it to cartridge That's all I say activate a 4j trial. I'll email you my schedule and we'll chat. Okay. So right here Right here is where you put your email. So I would put in fact, it's the same one. It's sold by kassandra sold by kassandra Dot com and again So so you can put here you could put any website address really But it's really the the website address that you're going to be running ads to and so if you have a dot com And it's simply going to a fancy website right now You can put it here for right now. You can put it here. You can put it here But I'm not I'm just saying I don't recommend running ads to that Right, you want to be running ads to a landing page to a landing page to capture the lead Or even to a facebook form even to a facebook lead form For sure, but you got to integrate the domain. So integrate your domain. So it's sold by kassandra Dot com. I'm pretty sure that's her That's her um That's her email. Let me just double check It is sold by kassandra sold by kassandra sold by kassandra sold by kassandra One s. Yeah, so that's yeah, that looks right. Okay. Cool. And then add and then here's what you want to do You guys here's what you want to do. Here's what you want to do Right here in the drop down you're gonna you're gonna hit the drop down and you're going down a dns text You're going to dns text. Okay dns text dns text and then we're going to follow instruction number two We're going to click on instruction number to the bold link facebook dash domain dash verification equals 97 Just click on it and then boom it copies Now what we're going to do is we're going to go into go daddy and i'll take you through the entire dns It's super simple once you know how to get to it Okay, so i don't have her Go daddy, but i'm gonna i'm going to use this one as an example. It's the same exact thing Just go to your domains go to your domains, right? Just go to your domains. Let's just say for example It was it was this domain right here um Let's say let's say Colorado relocation specialist click on that domain and all we're going to do is we're looking for managed dns Okay, you're looking for managed dns click on that And then all we want are the records we want to get to the dns records. Okay, so now Facebook right here go to your domain register log into your account and find the dns records Right and then now follow the instructions to add a text record in your dns configuration So we want to add a text record a dns text record and here's how we do it all we do is click on add The type is txt It tells you right there the at sign or email, but we're going to go with at sign. So i'm going to just hit um The at sign and then the value I paste in that link default ttl default leave that as is add record And that's it that is it for go daddy now what we want to do Now now Yeah, so now what we want to do is we want to go back to facebook And click verify domain sometimes that happens most of the time it happens in five seconds Sometimes it could take five minutes. Sometimes it could take 55 But but as long as you as long as you you set it up on the go daddy side It successes and then boom come over here verify domain a few times if needed normally one time Now in this case I used a different completely different different domains So that it's not going to verify at all, but that's how you do it. That's how you do it Um Verify domain and then boom that's that's good And then the last part over here before we move on the last part is the business info You want to come in here and make sure that all of this information is is is filled out You don't need tax ID. You don't need a llc or or any type of corporation for quote unquote legal business name So put whatever. Um, in fact, let me just put Um, I'll just put I'll just put sold by actually I'll just put Yeah, perfect. And then and then um, yes, you oh damn you got to follow everything. I'll have her do that, but um But here at the top here at the top edit the primary page You type in You type in your name or your page name and you'll see the drop down always always always go with the drop down Do not just type something in and expect it to save always go with the drop down If you don't see the drop down, you're not typing it in the right way. Okay 100% always wait for the drop down There's a drop down. I'm going to save I'm going to refresh the page and then the profile picture updates That's what I want now. I'm legit now. I'm legit now. I'm legit. Okay, but again, I want the business details Do not need the tax ID Scroll down scroll down scroll down. What you do want to do is you want to set up this this two factor authentication Set this up to everyone right set this up to everyone and then also verify this email this email needs to be verified Which I'm going to have Uh verified right now You're going to enter the email so let's enter we're going to enter the email and then we're going to simply confirm it On your email. So once you enter your email right there, you guys, you're going to you're going to go to your email and confirm it Make sure you do that for sure. Okay, so let's do that. Let's do that now Perfect, you guys we're good there now. We're out of the business settings. We're out of the business settings We went to the ads manager already. So now what do we have in our folder? We have We have business settings ad accounts pixel ads manager. We're going to click the three dot or the three lines on the top left Let's go to billing. Let's go to billing. Let's go to billing. We're going to go to billing We're going to click on payment settings and we're going to bookmark it from here. Okay. We're going to bookmark it from here This is billing Billing done. Okay. Now you can always know your balance. You'll always know what card is on file Down here, you always want to make sure you fill this out as well This has to be filled out as well. Actually, I think I got to fill it all out But that this part needs to be filled out. So Cassie shout out to Cassie When while you're watching this go fill this part out go fill this part out and it's right here in billing Okay, right here in billing and again everything on bookmarking you guys is pretty much right here to the left Right on the three lines. So everything on bookmarking is is there But again, this is just overwhelming right when you're we're looking at all this crap or like dude Where do we even start? It's a seven the seven bookmarks. That's all you're gonna need It's all you're gonna need But make sure you come down here business info fill that out And that's that's a bookmark now the next bookmark the next bookmark We're going to go to the three lines and we're going to go to audiences Audiences is literally what it's all about audiences. I truly believe 99% of social media marketing is about audiences Creating your custom audiences and retargeting those who engage. That's it The person who can keep getting in front of the person who can keep getting in front of you wins Bottom line bottom line bottom line So we're going to come over here create a custom audience and these are all the different sources that you can create an audience around So if you had a customer list imagine having a list of all of your the past 400 customers of your business You could take that list upload to facebook and say hey facebook Here's 400 of my actual Customers people who gave me money, right? There are people who actually purchased from me Here's 400 you actually to take shoes. Let me let me let me let me really make this real You know a little bit you need a little bit more than 400. Let's say get a thousand a thousand one thousand one thousand You got one thousand name and emails one thousand name and phone numbers on a list These are these are one thousand of your these are these are this is a list of one thousand of your past customers, right? However, how you say that you know what i'm you know what i'm trying to say um and so and so That's crazy, right a thousand upload that list facebook will go out there and mirror facebook will go out there and find Millions of people millions of more people that resemble Them right buying patterns clicking patterns um often in patterns all these different data points Facebook can find you a million more people who resemble your 1000 customers Insanely insanely powerful when it comes to custom audiences and customer list Apply that to whatever business you're in that can be powerful What i teach a lot and what what happens a lot is simple custom audiences around websites You got certain web pages on on your website create a custom audience around every single link You got a buyer guide page create a custom audience a seller guide page create a custom audience All these different links that we have online should be custom audiences And that's exactly how people know that you're looking at that red handbag That's how people know you're looking at that freaking blue ball cap Right because you clicked on something you you did not purchase you left That person captured your audience captured their audience captured the data in an audience And and now they're showing you know another ad powerful powerful stuff you guys Website is what is what is used a lot video is what's used i think the most um Tracking those who watch a percentage of your video Super powerful. So all you guys that are putting out video content man thinking that you're you're Thinking that you're marketing just because you posted it on your facebook personal page and you got 1700 friends It's like dude. First of all 99 percent of them. You don't know Second of all 99 percent of them don't even live in your area So if you're a local business owner you're a screwed, right? So putting out video just like that organically for the hell of it when you're when when it's not even going out to Your ideal audience is a waste of time in my professional opinion when you're running ads on videos When you're running ads on videos you're a roasted agent. You're putting out ads You're running video ads. You're targeting a local area You're capturing the audience of those who watch it, right? So you put out a two minute video You come over here and you create a custom audience around those who watch 30 seconds of it You put them in this audience you turn around show them another ad That's how you take over before you know it. They're seeing you again You do the same thing second time around by the time you go around your third ad You're now retargeting everyone who watched ad number one and number two You get to add number four. You're now retargeting everyone who watched ad number one two and three So now you're just you you keep building this brand you keep getting in front of people Because you're tracking the data. This is all the stuff you can do now You guys in the business manager is what you could not do in your basic account. That's why we're here, right? So so video is where is where in fact, let's do one right now We're gonna do video. It's really those customer list website and video. That's it I don't recommend in lead form if you guys are if you guys do not have landing pages and you're capturing leads using facebook lead forms Super powerful a lot of that going on in 2023 and beyond lead forms create custom audiences around lead forms as well for sure I don't recommend instagram account facebook page unless you're or unless you're building something nationwide and global Then yeah, maybe maybe create audiences around and you have a very very very um general product or service and you can help a lot of people Well, I mean everybody can help a lot of people But you know what I mean where where you're actually where your demographics and your marketing can can span Unlike a local business owner That's why with a local business owner I do not recommend creating audiences around instagram and facebook because again you get people that follow you from all Over the damn place. So I don't need you guys on my in my audience I don't need to run an ad unless I have a nate unless I have just an overall general product But if I'm a local business owner, you know, I don't care about anyone that's following me on instagram They don't live in my area, right? So so so it's really video website and customer lists Let's do one right now real quick on video so we can at least bookmark this page and um And and and and get this thing wrapped up Here's all the different timestamps. So this is powerful you guys You're doing a one minute video track those who watch it for 15 seconds You're doing a two minute video track those who watch 25 percent of it Right, it's like dude. This is this is crazy powerful. So so for just for the for the example here I'm gonna and what I normally do too It'll normally do 15 seconds to 25 percent. Let's do 15 seconds. Let's choose the video And then so she'll have she has quite a few different videos on here Um, let's make sure we're in the right account, which we are you up here in the top right You'll see different pages if you do have different pages So always double check that Moving during the holidays. Let's just let's just grab any of these videos. We can grab any of them confirm And then the retention. I normally bring that down. I'll bring it way way down I'll have facebook keep people who have watched 15 seconds of this video Um in the past 45 days. They'll be in this audience. Okay, and this is just um example Example video 15 seconds Okay, cool. And that's how you create it. You guys create audience and that's it So so as you put out this video content you guys you're putting it on facebook You're putting on instagram create the audience create the audience get people to to to be in this bucket That you can just leverage in the future, right and again the the um the time The days the the um, what do they call it the freaking um um The um, what the hell did I set? I the freaking What did I do the um, I forgot what the damn name of it was um The duration. Oh, it's gonna bug me. Let's go to let's let's do another one. Um, because it's gonna freaking bug the heck out of me Um, create audience custom audience video What i'm referring the retention the retention the retention the retention the retention Yeah, so I set it to 45 days. So now yeah, just just in this audience for the past 45 days Those people will be there. That's powerful you guys. So here boom bookmark this bookmark this This is custom Custom audiences Bam in that folder done. We have one last bookmark. We're gonna go three lines We're gonna go events manager But the audience is you guys is what it's all about. It's what it's all about It's what it's all about always click up here the drop down to make sure you're in your account with the profile picture Top right super super important and now now we're here. Um, so now over here on the left hand side All we're gonna do is click on custom conversions And we don't actually know what we do we do have our custom conversion I'm literally going to show you how to do a custom conversion right here right now you guys I was going to just bookmark it but but but I have I have I have Cassie's um, Cassandra's thank you page Okay, so here's the deal I'm going to bring up both pages. I'm going to bring up both pages We have a we have a landing page and we have a thank you page, right? So there's the landing page Here is the thank you page Okay, so when it comes to ads when it comes to ads Let's say for example, and I'm actually gonna go I'm gonna go and we'll look at we'll look at a real live ad We'll just go we'll look at a random ad Let me go to the news feed. So I'm in I'm in her her account right now. Shout out to Cassie um If I just go home scroll down See what my friends are up to see what everyone's posting then boom. I see a sponsored ad As that person clicks on learn more as they click on learn more. They're coming straight to this one page Right straight to this one page. So that this is let's just say yeah, it's an ad they click They're coming straight to this one page As they opt in as they opt in they put their name and email They land on the second page The second page is the custom conversion. So what I want to do is I want to get the link Copy that link. I want to get that link Bring it over to facebook And this is the name the name is is What I do is I'll name 14 14 7 7 7 west Alex Alexandria And in this case you guys can can can name your your it's it's the thank you page, right? It's the thank you page That's what I'm normally that's what I'm naming. This is this is the custom conversion This is simply telling facebook out of my two pages. I got my I got my thank I got my squeeze page I got my landing page, right? I got my landing page and I have my thank you page Out of these two pages, which page is more important? We're simply telling facebook It's the thank you page if I can get people to land on this thank you page. I'm going to be capturing a ton of leads Right and and that's kind of a question that I'll normally ask people like when I'm talking to my clients I'll say hey, let me show you an example and I'm going to teach you something at the same time When you see an ad what do you what do you think the main objective is? What's the main objective? I'll always ask this question to my clients What is the main objective? Agents the habits you create determine your your chances of success Click below to discover the seven habits of highly successful rule of thumb agents What is the objective? Is it is it to give me to read it? Is it get is it to give me to comment? Is it to give me to click like what's the objective? What what I'll get 99.999 percent of the time is a person will tell me well david it's to give me to click Okay, is that is that really the objective you get one answer? And they'll like they're like yeah david It's to give them a click is it is to give people a freaking click. Okay, let's go with that you get one answer That's what you get. It's to get people to click Here's what happens when you when you give that answer to facebook Or when you give that objective and you give that, you know, you set that up Here's what facebook does facebook says, okay david there's 37 000 people who clicked There you go It's gonna be 900 bucks great doing business with you david They're gonna give me thousands and thousands of people that did exactly what I need what I asked it to do Which was to click Okay, cool, dude. There's your freaking click. That's not the objective Right now now now some of you guys are like holy shit. Okay, that makes sense If I just get if I just if I just get people to click They land here This is and keeping current matters shout out to keeping current matters I know they're a huge media company in the real estate space, but holy cow Your guys' marketing sucks like you guys are taking to a full-blown website, right? You're taking me to a full-blown website Full-blown website and and all they're really doing all they're really doing They'll say I don't want to hate on them too too bad now now a form pops up, you know freaking scrolls later So I'm not hating on them at all. Shout out to keeping current matters. Super freaking powerful company So let me give them the benefit of the doubt This is definitely not capturing leads So so what they're doing? Let's say for example, and here's their pixel Look how much data they're collecting on me. They don't have just one pixel tracking me. They have two These guys know what they're doing So they're not sending me to a page to capture lead because that's not their objective But their objective is to get people to click. Here's what happened. I clicked I came here Now I got facebook pixeled Now all they're doing they're probably running this ad at a super super super low budget Because all they're trying to do is get people to click so they can come And they could track you so now you're in an audience Now now I'll come back to facebook tomorrow and see another ad from keeping current matters So shout out to them. They know what the hell they're doing right shout out to them Um, but most people most small business owners most real estate agents Um, don't have that budget just to freaking throw out something to to get you to my page where there's no lead conversion and and and um And and and there's no there's no real real monetary benefit, right? But but but for me to spend money and just capture the audience I'd rather just run a lead ad and capture lead right because that's the business I'm in But here's the deal. Here's the deal. Here's here's where we're going with it. Here's where we're going with it as I now As I as I now click on that ad right? My objective is not to is not to give people to click. That's that's what you would say Well, David, it's it's to give me a click on the ad. Okay, dude. There's your click You just got 55 000 clicks and no one converted. That's a that's a click ad. We don't want clicks We want conversions So facebook again just wants to know what the conversion page is when they opt in What is a conversion? It's when they land here. It's when they land on this link So all i'm gonna do is i'm gonna take this link you guys Take it over to the events manager. I'm gonna name it the thank you page. So 14777 west alexandra Leads leads and i'm gonna put that in parentheses leads Leads that's my custom conversion. So now as I go run lead ads I'm gonna tell facebook specifically about this conversion and you'll see once we set up the ad So here i'm gonna just simply name it and i'm gonna come down here to select your own category The drop down recommended i'm gonna come down to lead to me This is a lead and all i'm gonna do is paste in that link. That's it. I'm gonna paste in the I don't need the HTTPS or HTTPS. I don't need any of that. I need Www. So like a standard and I don't even think I need the www. I think I just need in fact, let's do that over I think I just need um Because I want to just get you guys in the right habit. I just need actually that's the lining page I just need the domain. I don't need the www or any of that, right? So i'm gonna take that I'm gonna paste it in over here. I'm gonna hit create now. Here's what so this whole apple ios thing Here's where we now just take a few more steps. No big deal So now to use this custom conversion event for website ad campaigns set it up to share data using aggregated event measurement This is the whole apple ios thing. So go to settings So it says here in business manager go to your settings to assign the custom conversion to your ad account Right. So the custom conversion all I want to do right here Custom conversion. It's under data sources on the left. Everything is right here business settings custom conversion I'm going to come over here. Click on add assets. I'm going to add Add it to the ad account right add it to the ad account Boom that part's done now also real quick. Because Sandra all you got to do is go to billing All you got to do is go to billing and add your card Okay, so it's all you got to do the ad account There needs to be a card or PayPal tied to that ad account And that's all you're going to do is go to your folder hit billing and you'll be able to do it from from right From right here. Okay. So so back to the events manager Now what we're going to do is we want to go instruction number two in events manager Go to your domains web configuration and add this custom conversion. Okay, so right here. We're going to click on that And all we're going to do is we're going to we're going to actually and this domain hasn't been verified This domain hasn't been verified through go daddy. So we're not going to be able to fully fully do it Yeah, we're not going to be able to dammit. We're not going to be be able to fully fully do it Um Yeah Because the domain is not verified But if that domain was verified you guys if that domain was verified all you're going to do is click on it You're going to click on manage events. You know what? I'm going to show you in a different account Let me show you a different account because I really want you guys to get this part Okay, so here's what we're going to do you guys I'm going to use this account We're going to click on this right here manage events Okay, and all you got to do is click on the blue button And you'll come over here to add events You either see one right here one highest priority You'll see one row right here If you don't see anything just click on the green one add events and you'll add this first one So here all I'm doing is tying it to the pixel. So you'll see well actually it does it by default It's right here by the pixel But what I want is I want the custom conversion now I just set up a custom conversion right now and named it this But on on the other example a second ago I used the address So whatever my thank you pages right whatever my thank you pages I'll just I'll just whatever it is the address. I'll I'll use that that's the that's the thank you page That's the conversion page. That's the name of the custom conversion just so I it makes it easier for me, right? So in this case Let me go back to it in this case This is what I put for this one This is actually a real live custom conversion that I got to set up. So um, so that's it actually worked out That's that you match that up with that the custom conversion to the actual custom conversion You just created click apply and that is it you guys. Yes confirm apply and now here's what we're going to do We're going to click on okay And now I'm going to come over here hover over the triangle go back to custom conversions and now I want to What I can do is I can simply go to my Thank you page. So so so I just added the pixel. I added the custom conversion Facebook just read it for the first time right here So now I can go back to my custom conversion page refresh this and now this pixel Is now it's it's it's inactive. It'll go active in the next few minutes. So now it's everything's connected It'll go active in the next few minutes. Um, and this is a bookmark. This is our last bookmark This is custom conversion. So what you'll do is you'll always you'll always create a custom conversion you guys Or on a thank you page So it works with any business man If you're trying to give if you're selling hats and you're trying to give me your website I click on the blue one. I click next next next. I enter my credit card. I click submit I then land on a thank you for ordering page That's your custom conversion page. I go to your calendar, right? Let's say you're you're in the you're in the client services business And you're you're all about appointments. You need people on the phone, right? You're you're putting all of all you're putting out all this social media content to to try to get people On on on the phone, right? It's all about getting people to your calendar When they put Monday at noon to speak to you and they schedule an appointment schedule now They click they land on a thank you for scheduling page a thank you page. That's your thank you page So it applies to any business. I'm giving away a free download Click here to download it now you go to the first page enter your name and email Send me my download now. Boom. You click the button. You land on the thank you page. It's the same for everything So your thank you page your thank you page is the confirmation page. That's your custom conversion So now what do we have up here in our folder? We have business settings ad account pixels ads manager billing Custom audiences and custom conversion That is it you guys when it comes to scaling Facebook ads instagram ads when it comes to managing other Other accounts if you're an agency a freelancer and you're doing this for other businesses This is what it's all about is those seven um And just taking it the next step let the next step higher and and set up the actual business manager And and no longer relying on your personal boosted account or your ads manager set up the business manager in 2023 You guys that's how you do it bookmark your your top seven tabs and i'll see you guys on the next page The next page. I'll see you guys in the next video over now