 Cole ain't just wake up as Cole, Kendrick ain't just wake up as Kendrick, it took Tom to get there and the whole a rap is dead shit is cool but like it's only like that because nobody's willing to appreciate the journey of artists right now. Everybody wants to finish fucking Prodigy. So man what I wanted to ask you man is like a really interesting conversation in the rap space over the last at least like three weeks or so has been one we didn't see a number one rap album until I guess Uzi technically right before Uzi we hadn't seen it right we started to create the narrative that rap specifically hip-hop focused rap is starting to die. It's dead. Yeah it's dead. So you are a rising hip-hop artist you are someone that's building in the space making momentum in the space how do you feel about that that conversation do you feel like there's some merit to it or do you feel like it's just um I don't know maybe people just not paying attention to the right spaces or something folks not paying attention bro and really not paying attention like I don't think hip-hop dead I think I think uh I think um right now we living in a space where virality is taking a little bit of a front seat to everything that's going on R&B's having a really good space right now because you know for a while folks were saying R&B was dead but it just took a lot of time there's a lot of bacon artists rising it you know what I'm saying they have any moment right now like motherfuckers is getting back to taking their shirts off and crying in the rain for they showed you like we back today you know I'm saying but it took time to get back here and even with rap it's the same shit like you got suave Ben Riley Marco plus uh Saab Asar uh Joseph Chilliams um Tree Novi uh Wakai uh myself uh Noski um damn I could I could name like a thousand motherfuckers right now who going super crazy fresh uh uh damn I got motherfuckers on top of my head um there's just so many rappers right now that like I see in the top of my Domani Ruben Vincent Ray Vaughn Deontay Hitchcock uh like there's niggas off the top of my head as I keep thinking about our coming up in this shit and it just takes time like everybody's talking about how the biggest rap album or whatever you know is Uzi shit but like nobody's talking about what Gia did with the fabric story like that niggas slowly building his shit up to a point where when eventually he dropped it's going to beat them units that everybody's like oh shit that don't happen overnight it takes time bro it takes time and it takes consistency and it takes putting shit out and it takes being present and creating worlds people to fall into like Cole ain't just wake up as Cole Kendrick and just wake up as Kendrick it took time to get there and the whole a rap is dead shit is cool but like it's only like that because nobody's willing to appreciate the journey of artists right now everybody wants to finish fucking product everybody wants to finish fucking product like I love Coco Jones but that's a product and work she had to get to where she was you know I'm saying I hope motherfuckers don't like try to put no crazy expectation on her but that took time too you know I'm saying uh somebody like Jordan Ward took time bro it takes time to get to these places and right now we just in a space where maybe maybe maybe maybe right now it may not seem like we got no leaders but they there they there they coming they on the way like there's a lot of niggas right now leading the forefront like we got to get Vince Sables more flowers you gotta get Jim more flowers we gotta give me Jenkins more flowers like there's so many max niggas right now that's going crazy for us to be saying rap is dead or at least this lane of hip hop is dead like nah these niggas are nice and I think they're getting better with time the songs are getting better the shit we're talking about is getting better like back in the day the conscious motherfuckers want to talk about the holes they talk about the holes now for show they talk about them Kenny Mason like there's a lot of I'm just keep rattling off niggas as we go through this motherfucker but like there's so many raw motherfuckers Topaz Jones there's so many raw motherfuckers coming up in this shit and for people to say rap is dead we just not paying attention like if you just look you're gonna see it but what's gonna happen is in about two three years it's gonna be an abundance of us and everybody's gonna be like oh rap is back in alive and it's like bruh it's been like this since 2023 shut up okay so one of the most important things that artists have to realize if you truly become a brand then everybody that buys from you no longer has to be a fan I know that sounds mind-boggling you have people buy from you who support your career who support your movement that aren't even fans but the truth is regular businesses do this every single day and that's how we had this realization that we then began to capitalize off of with our artists and if you want to see this for yourself I'll show you for completely free if you go to www.nolabelsnecessary.com slash monetize you have to put in www and if you're on youtube you can find it in the description somewhere so just go there and I'll show you the massive paradigm shift that we had that allowed us to start to help our artists monetize their audience way faster while increasing the amount of people that they can monetize at the same time so basically a lot more money you know what I'm saying so check it out www.nolabelsnecessary.com slash monetize while it's completely free to check out back to the conversation like I don't think people realize how many great rap albums dropped last year there were so many phenomenal albums like didn't Tyler drop last year on trimming was that year before I think before I think about it before that's a boom Tyler kick that shit off you got cyber dropping on some wavy shit me drop some wavy shit jid drop some wavy shit Kenny drop some shit I drop some shit Marco plus drop some shit Ben Riley had a fucking moments while they drop some shit like everybody was dropping last year there's a lot of up-and-coming niggas and maybe niggas don't know the names now but in two three years everybody gonna know their names niggas nice so here's the only pushback to that right I do a lot of times when they have that conversation they're speaking at the most pop level yeah I'm credit these people you know they're about to take the rain for sure you is just still being nurtured why do you think we have that gap though right now it's a hibernation moment like as a rapper I feel like there's a desire to want to prove yourself there's a desire to want to show my fuck as we can rap it's just training ground that's how it goes once we get over that shit good songs are getting created you know I'm saying this is the process of this shit Cole is rapping crazy as fuck gonna hit shit off my fucking game was working out it might have been a song that was appreciated at the moment but that shit did a lot for just culture of trying to move this shit forward look at Drake you know I'm saying like it takes time to get there maybe maybe right now we ain't got it but it's coming it's coming it's coming as well on his way like again I hate hate to reuse the example but like look at what jid never story sound like to what the forever story sounded like there's a lot of growth from him just being a rapper to him being a rap like a rap superstar niggas make songs niggas the Imagine Dragons shit that's like one of the biggest joints in the world like that nigga is paving away for this shit too you know I'm saying Vince Staples moving from a space to just rapping to creating soundtracks that are being synced like we in this shit Earth Gang creating generational joints that are literally synced crazy like you know I'm saying just take time to get there maybe we're not there right now but folks are developing and getting right to get to that space you played on a differentiation a couple times here I would love to know like what's the difference between like just a rapping and making great songs but you said you had to learn how to make that yeah I did uh I could wrap my ass off but you know strong hooks like since the dawn of time uh strong hooks have been a thing I wanted to uh two of my dollars that I really fuck with I can't say anything because they're gonna blame me they they know who they are though but I went over to they crib in Atlanta and they was telling me like man why you always want to sing all your fucking hooks why don't you never just put a put a woman on that shit you know I'm saying like why don't you do that but it's been like that since the dawn of time look at why lay while they was making great songs writing these 16s and having women sing hooks and it went crazy shout out Barry and Zeke by the way I don't know why but it's like you know they were putting women on songs and making them hook strong like if we want to get to that level where as rap superstars and we want like if we want to get to that level we want to take over the world again with rap we got to start going back to the way it's traditionally been done since the dawn of time like we can't run away from the formulas let's get back to making good songs we all can rap everybody can rap y'all can rap if y'all want to you know I'm saying but good songs really do separate a lot like look at Kendrick's story like Good Kid Mad City and crazy incredible incredible incredible raps damn incredible songs great raps on there too but them songs are so cohesive and well structured there's a reason why that motherfucker has won so many different awards and been critically acclaimed good songs rule the world rap is for like you know us as we grow up in this ship of good songs bro take over the fucking world man that should that should that should just deep right for real great songs have literally like let me think of a great song that really uh think about Bad Bunny I don't even know what Bad Bunny be saying great songs though shit took over shorty be shaking the ass to that shit I can't knock that I don't know what he's saying but great songs generational shit Michael Jackson generational uh Beyonce made generational music great songs if we want to as rappers want to compete with the heavy hitters we gotta make great songs and then once we make great songs we make amazing songs that's it that's simple we really want to get back to like rap is not dead we want to get back to the big three the powerhouse conversation we gotta make great fucking songs jack harlow uh uh throw that jeans center that and center that and I don't remember the words but great songs if we can get back great songs that whole rap is dead conversation won't even be a thing no more bro that's it I'm trying to compete so let's make great songs please fellas let's make great songs and shout out to women too the women are smoking shit right now they're having a moment right now because they're making great fucking songs like you know what she said my pussy pink booty hole brown I don't even know the song but that shit go crazy he do go ahead finish the bars put it on the floor like laughing to the bank shit is not a joke imaginary product like come on like we gotta get back to making great songs ice spice great songs if we can make great songs we can take rap back to the levels of the glory days like everybody was fucking saying it was back in early 2000s and shit like niggas hate on ludicrous great fucking songs what are we talking about great fucking songs man that's it bro like they've been trying to demean my sexy rap fandom for a long time today I hear you like I hear you you don't even catch me out singing that shit but I hear you though hey you always gotta you know you gotta give everybody a hard time man you gotta you know be hard time about something right yeah I just like she said I'm not good enough done them out that shit that I shouldn't have just wanted like come on man I feel you like fucking bro we gotta we gotta get back to that though we gotta get back to good vibes and shit because we don't got no we don't got no anthems like that we got future future holding us down but we future and Drake holding us down 21 holding us down but we need some more we need more too much weight on their back yeah man we gotta take that shit off man like brah brah getting old Drake not getting old drinking crazy drinking crazy I swear to god drinking crazy but like eventually we gotta have somebody come in and take the mantle and it starts by like obviously studying the games understanding the greats and then applying that to what we do not everybody gotta be a Drake but we can all make good songs you know I'm saying not everybody gotta be a cold that's another thing too like not every we're not gonna get another Drake we're not gonna get another cold we're not gonna get another Kendrick that's just how it goes but it's not for the reasons everybody thinks oh we're not gonna get another Kendrick because X Y Z I mean Kendrick is Kendrick bro we grew up where he grew up I'm Chris Patrick I grew up where I grew up if I'm gonna be the next nigga of course I'm not gonna be the next Kendrick nigga I'm gonna be the next me like there is a next coming we just have to be open minded to what that new shit looks like and it'll be undeniable when it hits we gonna know but we gotta just be open minded to what the next looks like yeah yeah yeah of course we're not gonna get the next Drake but we're gonna get a nigga who nice too who's not Drake but has a level of impact that will be unrivaled that we'll be able to appreciate when it's all said and done appreciate you for watching if you like content like this you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at no labels necessary dot com and the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some views that we do on YouTube we get straight to the information there's play by play in courses that give you a breakdown of every step that you should do to get success and you have the ability to have communication with us we get on live talks a lot of cool things for members and it's free just to hop in so check it out right now at nolabelsnecessary.com