 It has been such a great week. I've really, really enjoyed delivering my masterclasses the past couple of weeks, as well as introducing Profile to Profit to You. Today's live is a bit of a deep dive into the sneak peek of Profile to Profit. I know I gave a few sneak peeks throughout the week through my social media, but this is for those of you who are really considering the program, but you might have a few questions about what it looks like on the inside. Now, if you wanna learn more about the program, you can go to liankulderwood.com forward slash linked in. That is the link to the Profile to Profit marketing page. And I'm gonna put that in the chat here because I forgot to earlier, sorry about that. So this is for those of you who have maybe even looked at the page and thought, you know, I still have some questions. So let's go through those questions. I also want to encourage you to use the chat function if you wanna drop your questions into the chat. And I want to make sure that they get answered. If you're watching this on replay, thank you for watching it. Enrollment does end tonight, Thursday, September 23rd at 9 p.m. Pacific, and that is midnight Eastern. However, if you have additional questions, you can always still comment on this particular video or the best way to get a hold of me is probably to direct message me, either me through linked in or email me at liankulderwood.com so I can get your questions answered before you make that final decision. Okay, so for those of you who are interested in Profile to Profit, let's take a look inside. I'm gonna share my screen here and pull up my presentation. Let's take a look at the program. So when you first come into the program, the first module you're going to see is actually a welcome module. And that's where I introduce the framework for the program. So in my opinion, this is the best way to get the most out of your LinkedIn experience and to level up. And so we've followed the order of looking at your settings followed by getting clear on your goals and your target audience. And then we get into the rest of the content on LinkedIn, including your profile, connecting with your people and creating content. So like I said, the first thing you're gonna do is you're going to adjust those LinkedIn settings on your program. I'm gonna show you how to do that right from the very beginning. So if you've never been on LinkedIn before or it's been a while for you, this is the module for you because we are going to look at the settings right from the beginning of the program. I'm just quickly checking on questions. So I apologize if I'm looking down because I've got a ton of screens happening right now. And then we're going to obviously adjust the settings so that you have maximum visibility for your audience. We want people to find us on LinkedIn. This is how it differs from other social media platforms where we may lock down our visibility to just friends and family members. LinkedIn works differently. We want to be visible. We want people to find and learn more about us so that they can trust us with their business. So I want you to update your settings and we're gonna do that in the module. We're also gonna look at a couple other features including how to customize your URL if you haven't done so already and the social selling index and we'll explain what that is about. Okay, and then we're going into the good stuff. We're gonna start looking at your goals for being on LinkedIn in the first place and talking a little bit more about your target audience. LinkedIn, you want to show up on LinkedIn so that you attract people to your profile. But now we need to figure out, okay, who is it that I am trying to attract? And so we're gonna go through all of that in lesson three of module one. We're gonna go over your goals to ensure that the work you do from this point forward is it resonates with your goals and it's meeting those goals and objectives. And then we're gonna put our pen to paper and we're going to define your target audience. This exercise is ready for you to look at as soon as you get into profile to profit. So if you enroll today, you could be on your way to working through that exercise and getting some keywords down that will serve you very well through the rest of the program. All right, then we're gonna go on to module two which is the fun stuff. That's creating your LinkedIn profile. There's a lot that goes into your profile including your visual elements, your headline, your about section, your experience, all those other sections and then we're gonna talk about creator mode. Now, if you were on my master class earlier this week or last week, we did touch on creator mode but now we're gonna do a deep dive into creator mode, what it is and if you should be putting it on. So you'll have access to this framework and then of course we're gonna start to look at those visual elements right away including your profile picture, your banner or your background photo and your cover story. So just a reminder, if you have questions about any of this through today's live, just plunk them in the comments and I'll make sure to get back to you to answer any of the questions that you have. So at the end of creating your profile and background photo, there is actually a bit of a checklist to make sure that all your T's are crossed, your eyes are dotted and that you're presenting yourself professionally on LinkedIn. So from there we're gonna move into updating your headline and contact information. And basically as a reminder, the headline kind of acts as the hook for your profile. So we're gonna move it from wherever it is now into something that will appeal to the people that you are trying to influence. Now we're gonna move on to the about and summary section and we're gonna talk a little bit about the summary and the different components of the summary that you can do to again, create that engagement with your target audience which is what we're looking for with our LinkedIn presence. So this is my summary section and there's a bunch of check marks there that by the end of the program, you'll be able to check as well. Then we're going on to the work experience and the volunteer experience part of your profile. Now remember, your LinkedIn profile is not just a regurgitation of your resume where you list off all of the things that you do within your job, it is so much more than that. So we're doing a deep dive into how we can optimize your work experience section. Okay, so now by this point in the program we've gone through modules one and two, you will have all of the core elements ready on your LinkedIn profile. But there's a couple of things we're still going to take a look at and that includes all of the other sections that can be included in your profile as well as a look at your featured section and then of course we're going to touch on creator mode and we did touch on creator mode a little bit earlier this week. All right, are you still with me? We're gonna talk about creator mode and we're gonna give you the ins and outs of whether or not you should even use creator mode when you're updating your LinkedIn profile. So that takes us all the way through module two. Module two launches on Monday, this coming Monday, September 27th. So it's only a few short days away. Now there is no rhyme or reason as to how quickly you need to go through the program or how much time you need to take to get through each lesson. This is a self-paced program. So you take the time that you need to make sure that you get the results that you want for your LinkedIn profile. We are launching the modules one every week. So like I said, module one is ready to go now, module two on Monday and so forth. Module three, this is where we start to learn about why we're on the platform and we start to connect with the various individuals in our network. We're gonna talk first about just a quick introduction to connections and in there we're gonna talk about the difference between connections and followers and the differences between first, second and third as well as what connections and followers look like if you have creator mode on versus creator mode being off. And it does look different on your profile. Then we're gonna talk about where to find all these fabulous people that we wanna work with, that we wanna collaborate with, that we want to refer. So we're going to do that and we're gonna use a whole bunch of different tactics to find different people that we want to connect with. After that, we're going to learn about sending and accepting LinkedIn invitations. And remember there's that bonus to the program that I'm gonna talk about in a few minutes that will help you with your sending and accepting invitations to your various connections. We're also going to talk about if you should even send an invitation to an individual and conversely, if you should be accepting invitations from all individuals who extend you one. So there's a few guidelines that we can follow. I'm gonna share the guidelines that I have and hopefully you'll be given the tools to take away to create your own guidelines about accepting and extending invitations. We're also gonna talk about how to connect on your mobile phone. And my friends, it is different than desktop. There are a few little nuances. So we're gonna go over those hacks so the next time you do connect with someone via your phone, you're sending them the right invitation. All right, then we're gonna go into LinkedIn messaging. So LinkedIn messaging is basically LinkedIn's email function and we're gonna talk about the ins and outs of sending a message, some protocols, some best practices but also we're gonna talk about the inevitable and that is of course trying to move your contact from direct messaging into your own email inbox. So we're gonna talk about how we can do that. In that lesson, we're also gonna talk about in mail. You may have heard of in mail. These are the paid email credits that LinkedIn can sell you through some of their paid programs and we're gonna talk about the pros and cons of obtaining these in mail credits and if it's the right fit for you, I'll tell you if it's the right fit for me and some workarounds if you decide not to purchase in mail credits. All right, then we're getting to module four and my friend, module four is, it's brand new. So what I did is I revamped the previous module four and this is brand new content in module four for about LinkedIn content creation. I had so much fun creating this module for you and I hope you have fun as you go through it. So really it's still looking at the three pillars of LinkedIn engagement. That hasn't changed and we're looking at the content creation side of LinkedIn and the different ways that we can create content or rather the content diversity. And then of course, social listening and commenting which hasn't gone anywhere but we have added updates to that particular lesson. So the first lesson takes you through the five different types of content and if you remember from my master class, we're talking about in the course itself, we're talking about five types of messaging and then five content formats and these are two different things. So the analogy I like to use is when we talk about the formats, those are kind of like the vehicles that that's the vehicle that we've chosen to deliver the message and then the type of messaging is what is that messaging that we're trying to convey? So we're talking about five different types of messaging that goes into five different kinds of vehicles to push that message out to our audience. So anyways, in this first lesson, we're talking about the five different types of content messaging, including a ton of examples about what different messaging types can look like on your profile. So lots of examples also on how to create a healthy balance and a few algorithm hacks. So there are some things that you can do to your content that will help you get more engagement. These are teeny tips and tricks that only the LinkedIn experts really know about because they're testing it every day. So I'm sharing those hacks with you to make sure that when you create that content, when you spend all that time putting a piece of content together, let's try and beat that algorithm or have the algorithm work for us so we can get more eyes on it. So I'm explaining all of this in this lesson and in the subsequent lesson, which brings us to the formats. Remember, those are those vehicles that we drive the messaging through. And so we're gonna talk about actually six different content formats. And we're also gonna talk about how you create each one, examples of each and of course, tips for helping the algorithm work for us in keeping our reader engaged in the post throughout. So we're doing that in lesson two of module four. And then lesson three is that social listening and commenting lesson, where we talk about how we engage with other people's content. So the first two lessons talks about our own content. This last lesson talks about how we engage with others content, which is so important and so awesome on LinkedIn for furthering the relationship with our target audience. So that kind of wraps up the course, but there is more and I wanna show you some of the additions that we have to the course. If you are currently looking for employment or you're looking for something to kinda hold down the fort while you're furloughed from your position, there is a lesson just for you and some different tweaks that you can make to your profile if you are open to work. So that lesson has some tweaks that look a little bit different. This is one example is how we do our background banner a little bit different. And then there's another checklist just for you about all the things that you can make sure that you've done on your profile if you're currently looking for employment. Now, this is a lot of lessons and a lot of modules coming at you. And so what I've done is I have created a calendar of events of sorts to let you know when things are rolling out. This is in the very first lesson of the program. So you can download the what I call the module release calendar and it'll tell you when modules are being launched, when the live coaching calls are taking place and when the bonuses are going to be launched as well. So all of that is in this module release calendar. When you sign up for the program you find the release calendar almost right away in that very first lesson. What you'll also see is access to the lesson that will help you with those live coaching calls. We have those four live coaching calls. This is brand new to the program and I'm super excited about it. Four Wednesdays of live coaching between two and three p.m. Pacific. So that's five p.m. Eastern. We're starting with next Wednesday, September, what is that September 29th, 27, 29th. I can't even remember. I think it's September 29th as well as October 6th, October 13th and then we take a one week break and then we resume for our final call on October 27th. The week break is built in for a couple reasons. Number one, that's your implementation week. That's when if you need extra time to get caught up on all of the lessons and the checklists, that's the week that you can do it, the week of the 18th to the 22nd. And also I am actually on a business trip that week which is great news. I am back to some business traveling and I will be out of this pocket during that Wednesday. So you have that week to get caught up and then we come back together on Wednesday, October 27th. Don't forget the other bonus that's inside of Profile the Profit is that swipe copy for sending LinkedIn invitations. So when you're sending a LinkedIn invitation, it can, there's a multitude of scenarios where you would want to do this. And so what I've done is I've taken the type work out and I've created these swipe templates for you so that you can copy, paste, update the person's name, update maybe the location as to where you met and away you go. So it's just, it's a file that will help you save some time and of course save some creativity if you're wanting to get these invitations out after you've just encountered someone. And then there's the how to grow your business and brand on LinkedIn in 10 minutes a day bonus. My friends, you can be successful on LinkedIn without this document. But what this document does is it gives you those ideas for days where you just cannot figure out what you should be doing on the platform. This document is full of ideas. It's also full of sample calendars, sample activities so that it takes the guesswork out of some of the things that you think you should be doing on LinkedIn. This is gonna help you and spark your creativity. So I hope you enjoy this. This will be ready to launch next Friday. So only one week tomorrow and then you can start downloading all of the tips for how to grow your business and brand in 10 minutes a day. This bonus just got added the other day. Literally just got added on Tuesday I think. This is how to grow your business and brand using LinkedIn groups, LinkedIn pages and LinkedIn events. So it's been added. And so anyone who has purchased the course up to this point and anyone who is purchasing the course today, you also receive this bonus. This doesn't even appear on the sales page, my friends. This is just added. So when you get the bonus next Friday, again, you can download it and you've got all those incredible ideas for using those other LinkedIn features. All right, this brings us to our Q&A about Profile to Profit. And I do wanna go over some of the questions that came in during the master classes. I'm not sure if you were able to attend the master classes but we have three different classes. Two of them were last week and one of them was this week. And so I just want to review some, oh, I'm sorry, got the wrong document here. Some of the questions that have come in over the past couple of weeks about Profile to Profit and hopefully they will answer your questions as well. Sorry, I'm just pulling it up here and I don't know if it's a stream yard thing but it's pulling up really slow. Here we go. Yes, okay, so when it comes to Profile to Profit, one of the questions that came in is if this program is good, if you're currently unemployed and maybe changing industries outside of hospitality. I love this question and the answer is yes. Because what we do in Profile to Profit is we really look at those keywords and those key audiences for who you are trying to influence. So if your multitasking come back to me for that, it's that who you are trying to influence. And if you're trying to influence recruiters or trying to influence decision makers at organizations, then we're gonna tailor your LinkedIn profile to reflect some of the keywords that they would be using. So regardless of the industry you're trying to get in, we're gonna go through that exercise together and make sure your profile speaks to those new people. The other thing they asked is about, if I talk about the paid LinkedIn features. So there's the LinkedIn sales navigator, the LinkedIn business, I don't even know what it's called. I don't even know what it's called. Anyways, there's different paid subscriptions you can get to LinkedIn. And I have to be honest, we do not cover that in this program. And here's why, because it's my firm belief that you can have a robust brand and a robust LinkedIn profile without having to spend money on those different assets. And that's what I do go over in the program are some of those different hacks and tips that you can do to connect with people, to message people without spending money on the sales navigator program. Now, sales navigator is a fantastic program if you are willing to invest the time and the talent. That is an advanced strategy. And if there is enough demand from this community about what sales navigator looks like, we will do a special masterclass just for you to show you how to navigate sales navigator and use all the features inside of there. So sound like a deal. We will talk about that on the live classes. Here's another question about LinkedIn and features is if we are talking about LinkedIn ads and inside a profile to profit, we are not talking about LinkedIn ads. Again, I feel there are strategies that work much more effectively than LinkedIn ads to reach your target audience. But same thing with the sales navigator, if there is enough questions from you as a community about how do LinkedIn ads work, we will create that class for you and we will get you that information. Profile to Profit is going to get you to the finish line where you can actively engage and grow your LinkedIn network without any of the paid supplements. But we will talk about those paid supplements if it's something that you want to explore for you and your organization. So those are some of the questions that have come in about Profile to Profit. I want to field your questions. I'm just gonna show that link again. If you are interested in enrolling, go to leannculderwood.com forward slash LinkedIn. There you're going to learn everything that I showed you today again and then some. There's a little welcome video on that marketing page if you wanna take a little boo. But it's going to go through all the modules, all the bonuses and of course the two payment options that are available for Profile to Profit. Another question that did come in actually is if this program is available in October and November, the answer is no. There's a reason that the enrollment ends tonight at nine p.m. Pacific. And that's because of those live coaching calls and we wanna bring the community of students together for those live coaching calls throughout October. So enrollment ends tonight at nine o'clock. And then we're hitting the books hard starting on Monday morning and we have our first live coaching call next Wednesday. So if you're watching this on replay, I encourage you to continue to drop questions into the chat for this video or direct message me. Because nine p.m. is coming up quick, DMs might be the best way for you to get ahold of me if you have questions for this program. So direct message me either through LinkedIn or send me an email to leann at leannculderwood.com so I can answer your questions. On that note, I'm going to leave you for the day but I encourage you to take a look at leannculderwood.com forward slash LinkedIn, see if this program is right for you. It is right at the top of that page where it talks about who this program is for. Please read that carefully. There's a chance that you might not be right for this program, but I encourage you to take a look to see if this would be a good solution for you and a good solution for your sales and marketing strategy. I appreciate the time that you've given me today. If you're watching this on replay, have a great evening and I do hope to hear from you soon. Thanks Naomi, great to see you. Thanks everyone for watching. All the best to you on your LinkedIn journeys. I hope to see you over on the platform. Have a great evening. Bye for now.