 Welcome, welcome back. Remember the hashtag as always is hashtag entrepreneurship Tuesday at why in the morning is The place to be at why 254 channel is where you can find us across all our social media handles at Michelle Ashira is where you can find me across all my social in this particular session. I guarantee you It's an interview. It's a conversation that you want to stick around for especially if you're into Content creation, you know understand at this particular time the world has become a global village and anything that you put out in terms of content It doesn't doesn't go viral or it doesn't get to be known Okay, out of just by chance All right, so it's there's a whole strategy that goes behind the scene to come up with good content and Viral one but that's by that so in studio. I am joined with a content creator Isaac Sorry innocent. I don't know My director is called Isaac My guest today is called innocent Matala. He's a content creator and a good one By that so he'll be taking us The aspect of what he takes when it comes to viral marketing and how to you know craft good content That can sell you out there give you leads and also sales at the same time. Can you be sana innocent? All right, so for anyone who's missing you for the first time if there's anything that I've missed on your bio Briefly take us through who innocent Matala is his educational background as well Okay, thanks a lot for having me. My name is innocent Matara. I'm I'm a content creator and a digital marketer With six years experience working for standard group as a tv producer stroke director Then I have a diploma in marketing from the Kenyan Institute of Management. So what happened is after I got my diploma. I got an internship with the standard group Where now I've been working for the last Six years as a tv producer Then during this covid season I got I got A training from the u.s. Embassy about digital strategy And also I enrolled for a diploma in social media management from The alleys on college. So after I thought I was satisfied I decided now to try it out as a whole Okay All right, so you've been into the media space for a span of six years Oh, fantastic. So, uh, when would you say that you're genuine when it comes to content marketing all began And who are the people that you work with mostly? In your line of work Okay, and now maybe if defining the content we say we have different types of content that people put across out there We have the blogs people write We have videos for people who do now the visuals. We have graphics infographics We have now For the videos now that that is where now the ig the tiktok facebook youtube falls so Anyone who's doing anything informative Is creating content if you are creating something that is giving information to the public out there You are a content creator. So my journey Let's say has been content creation for tv But since covid I've now settled on now doing content for social media Yeah, because now It's like covid has forced people now to go to social media Making like you are saying making the world a global village So I decided now it was time to tap into social media because having the knowledge of tv production and also a background in marketing now It was a good time for me to position myself as a social media content creator and marketer Fantastic, you know for anyone who creates content be it for youtube or any other social media platform I think one of the key things they always tell you out there when you do your research is know your audience So how do you know that these particular people? I am catering for this particular audience and also they say that you draw in traffic So what is the difference between Knowing your audience and actually traffic there Okay, the first step when creating When you start creating a content is to ask yourself What is the type? What is this type of content that I would like to share out there? So the content will determine the market For example, if you are doing Let's say content about how to do makeup Then automatically your audience will be the ladies and the female The female around you know, if you're doing content like for makeup and you're targeting men It's a bit awkward. Yeah So the content ideally determines the market So if you are doing maybe relationship Relationship advice content You're doing that for the general public because at least the general Participating in having a relationship or two if you're doing content for let's say How to how to service your car You'll be particularly looking for those people who own or want to own A car So I'll say the content determines the audience So what if if you're try if you're new and you're trying to just at least maybe You're trying to test the waters and see what is the right audience My advice would be put three different types of audience The matik audience put maybe something take take wise Put something relationship wise and put something maybe Food wise how to cook in terms of content in terms of content So maybe three minutes three minutes three minutes upload the contents across your social media handles Then wait for give yourself a week or a month then with With the view with the views that will every content will get you'll see which one is selling for you So if people are watching how to how to cook mostly I'll suggest that you continue with that because that is seen to be picking within your channel Okay. Yeah, because I believe that then that's make you're actually like Broken it down in an easier because if you tell someone understand your audience then I don't know what Vision is my audience, especially if I'm just starting starting off Okay. Yeah, I think that one that one has made it way easier. So let's look at The aspect of everyone wants to create something unique and always feel like that one also gears in the aspect of just Post like just prolonging you the aspect of you starting Yeah, so how can we just go beyond the aspect of I want to create something new I want to be the first one to originate an idea like to stand out which is very important But it also like pulls you down in a laid-back situation or you don't move. So how do you go beyond that? I'd say You you don't really need to to have an original content to to start because We are always told that nothing is new under the sun Yes, so what really happens in content creation is you try to Remodify whatever is existing like for example If you have content You you you shoot content raw content and you upload Then there's person B who shoots the same content and adds graphics Then there's person three words background music and adds graphics to it The person who adds background music and graphics is content He saw our content will be more superior than these other content so You don't feel like it brings him procrastination the fact that I'm waiting till I get you see this one good idea Then I'm just going to start after I get this one. If I get these tools of production Then that's when I start. Let's look at tools of production because when it comes to Any sort of content creation everyone wants to look at good content Quality content that is, you know, you want your visual to be on point the sounds to be on point as well And and unfortunately They don't come cheap. So let's look on that from that aspect of affordability okay, um Like you've mentioned the crucial things in content production would be the the camera the audio input and Maybe the content itself so for the equipment Equipment needed to to pull out some good content You can pull out a good content if you use your phone and you have proper lighting and you have Audio that is just at least You shoot in a in a in a quiet place so Until any content creator who's starting and their law on budget is Use daylight Use daylight as your key source of light shoot during the day Shoot in a place that is not not noisy There if if you can't you if you can't buy a lapel mic you can't even use your earphones as a mic so Then they are instead of maybe they are there applications that Maybe the final cut application You can there are softwares that now I tell people with final cuts Final cut is a is a software that most professional news to edit their content Yeah, but um with technology evolving There are new Softwares that are easy to use. I've seen people using them for tiktok For instagram quite fast as well. He has quite fast Saves on the data So I think you need You just use daylight use use what you have use what you have Then they say content is king. So if the content is dope Even if the the equipment are bit shifty They can just work. All right, let's look at the aspect of I have I have good You know followed your advice, right? I have good quality production tools visual on point. How do you