 Thank you. Good afternoon. Namaste. Hello world. How are you? Okay, I feel absolutely great despite some health problems and really privilege to be on this grand stage in front of a brilliant audience. Thank you. Today I come here to talk about hiring fresh graduates to WordPress content marketing jobs, opportunities, challenges in a way. So let's begin. I'd like to start with a story. It was about three years ago when I was fully freelancing. I mean I had no full time job. At the time some of the WordPress companies in my hometown reached out to me asking for help in content marketing. I agreed and then I joined but the first thing I found out was that they had either no one or just one person for everything marketing. Oh man, what can I do alone? Really, I kind of do anything alone. And the first thing I suggested was that we need a team. Let's hire. They agreed but they also warned me that it's not so easy here. We tried but we failed. So they told me there were merely two problems. First of all, when you are a small company you have limited budget and resources. So when you have limited budget and resources you cannot really afford to hire the experts and suppose the experts we are talking about are from highways or in countries then it's not a really feasible option. The other problem is that when you are from a small country or small town then there might be a there may not be enough people in the talent pool. So you may not be able to find the kind of people that you are looking for. Luckily we had both of the situations. But anyways we needed a team. So we took it as a talent. Let's open the vacancies and we did. We announced our vacancies and we tried to make those vacancy announcements as inclusive as possible as we wanted more and more people to apply. So we mentioned that. Fressers are also encouraged to apply and also we stated that we would provide them training within the company, within the team. And we would help them turn into expert marketers. We did that. And the results were great. We received plenty of applications. And next thing, as promised, we sort of listed some of those candidates and as promised we started training. So I like to tell what kind of people we got applications from. So we categorized them into mainly two categories. One experienced writers and the Fressers are those who had just graduated from their college. So there's one interesting thing about experienced writers. I already told you there are not people in the industry. So who are those experienced people? So these people, these experienced writers were not experienced in WordPress or any relatedness. They were experienced in biography writing, gossip writing, about Hollywood celebrities and their relationships. So unrelated. But yeah, we had to take the challenge. We did. We hired some of those experienced writers and some of the Fressers. We trained them for a few months. And the results turned out to be really stunning because we had paid less to these Fressers and a bit more to the experienced ones because they had some experience in content writing. But what happened is that these Fressers turned out to be better employers, better marketers for us. Now, you might ask why. So there are mainly, I point out, three reasons. First of all, they are curious and eager to learn. Like the children, they ask lots of questions. Sometimes some questions make sense, some don't. But they ask questions and they are really eager to learn. Next, they were ready to, they were eager to and willing to listen to your ideas. In case of the experienced ones, they had a set of pre-acquired skills that they learned in their previous job. And because of that, they were not really willing to unlearn those and adapt to what we were teaching. So due to these two reasons, it was not easy to mold and work with the experienced ones while it was easy to mold and work with the Fressers. So, yeah. After these experiments, we also discovered some great opportunities that we could do with training the Fressers. So that's what I'm going to say next. So first of all, we were able to connect those Fress minds with WordPress and the open source movement. We all agree that WordPress has done great things for all of us. It has changed our lives for better. We all agree on that, right? So we were able to connect our young people, the Fress graduates in our hometown, in our town, to the WordPress. We were able to help them get into WordPress. Actually, we created an environment that they fall in love with WordPress. WordPress be their first love, right? So, you know, first loves are really special. And we help them, we help these young people have their first love with WordPress. And I believe their lives will change forever. And by doing that, I think we were also able to make small contribution to the WordPress and the open source movement. Next, we were also creating jobs for the young people in the town. So when you have a college degree, it doesn't guarantee that you have the skills for some job, right? But by offering training to the Fress graduates, we were able to bridge that gap, close that gap, and help people get the skills required for the job. So in a way, we were also doing some little contribution to the economy of the country. So I think that's also a great thing to do. And last, but not the least, really important one, we were able to find the right type of people we were looking for. We were able to utilize the unused brains to study and market our products. I really like, I am really a fan of the enthusiasm and the creativity these young people have. So when you have them in your team, oh my God, they're energy is contagious. You can feel that vibe, right? So when you have these young people in your team, you can expect all kinds of creative things. So we had that. So I really, really think it's a great thing to do. And some photosimed. So these are the people that I have most recently worked. And I am really, really proud to say that I personally trained them and really proud of them. They are great content writers, great video content creators, great podcasters, great speakers. So yeah. Okay. So despite these benefits, there are some challenges too. So I'll just go. So first of all, can you be like a personal trainer? This is really, really important. So when you hire the freshers, they are really the freshers. They have no real work experience, any real work experience. So you have to please them everything. So starting with the work culture, how it is like to be working in a professional space. And also, WordPress, the entire new technology. And also the content writing or the marketing things that you really want them to know, right? So a lot of things all at once. And so I also talked about the creativity, the enthusiasm that they have. So sometimes that can be also a problem. So all of these things you are going to handle all at once. And yeah. So you really need to please them step by step. So you really need lots of passion, lots of patience. And you really need really great teasing skills. So yeah, this is one thing that you should consider. Next, your judgments are not always correct. Sometimes you hire, you select a few people and you train them. But what happens is that after a few months, they realize, okay, this is not the thing I want to do. I made the wrong decision. Same for you, same for them. So yeah, eventually some of those are going to leave no matter what. So it's always the same. So yeah, that's why you have to be also ready for situations like that. But anyways, I think or I can say it from my experience that those staying will be more than those living. So what's the right way? I would just like to say here that you should plan and start. So whoever in your team or you, whoever in your team or you should locate some of your time plan and start it. Because I say again that it's worth your investment, worth your time. And the benefits are benefits really outweigh the challenges that I've shared. So that's my time. Thank you so much for being here and listening to my talk. You can find me on these faces. And if you have any questions, please meet me outside or any feedback. Thank you.