 To Hadoop Summit, this is the heart of Silicon Valley. It's kind of quieting down. This is the last wrap up. We have Coronas on the set. Actually, not endorsed officially a sponsor. But part of the placement, they could be World Bank. Talk to Jeff Frigg. You'll be happy to help. There's no official beer yet of the Cube. So we're always interested in being the could be your beach, ESPN of tech, you know. Cold hard facts, Budweiser, Corona, whatever. We love to drink beer, but not necessarily theCUBE. We're here to wrap up Hadoop Summit. I'm John Furrier, Dave Vellante. John Krisa is in the house. John, welcome back to the Cube, end of the show. So let's talk. What happened? What's your take on what transpired? What went right? What surprised you? What came out of the woodwork? Yeah, yeah. So thanks for having me back on. Good to see you guys. So, great energy again at the conference, right? I think just sort of at the top level, we're super excited with how things went. As a host or co-host with Yahoo, tremendous attendance, great buzz at the show. I think there's a couple different themes that were coming through very clearly both in terms of what the sponsors were talking about, what the speakers were talking about. One overarching theme that was really very clear to us was that Hadoop was really crossing that chasm. It's really becoming that key component of the next generation data architecture. And that's really borne out in the presentations that we saw from the speakers here, both in general session as well as in the breakouts. Though that was one kind of core theme. Another is that Hadoop itself, Hadoop 2.0, is really going to be driven around the yarn architecture, right? And the fact that its yarn is going to enable a bunch of new kinds of workloads. It's really going to open up the platform for a broadening of how it's used in the enterprise. So we're very excited about that. We had the, there's an enterprise panel today, which you may have caught, where they were talking about the implications and importance of being able to run multiple workloads on that panel. And we heard it from an ecosystem panel we had today. We had a bunch of different vendors on the panel. And they were also talking about what it meant to their business in terms of being able to integrate more deeply with the Hadoop platform. I saw what you were talking to Herb earlier. We call it the yarn love fest. Which the reason I love it so much is because it's not a single vendor announcing a product. You know, we've got a lot of these shows and it's just amazing marketing and thrust into your face about this new product. So this is the community bringing it forth. And that's what's exciting to me, is everybody's happy about this. It's not just one single vendor leading the charge. You guys have said that. It was really, I think everybody realizes what the importance of that is. So we hear it a lot on theCUBE. We'll just share some of the highlights today. And I think the theme here throughout theCUBE was obviously the enterprise grade cut over the tension. Some people were poo-pooing it, saying they were enterprise grade before now. And what does that really mean? But ultimately, there's three major themes that are three major focus areas that people are all looking at. Obviously number one, engineering. People are looking for more and more engineering talent. Platforms under massive construction. There's a lot of demand for developers. The platform is out there. So being 100% open, having the platform be robust and industrial strength and be ready. Two, growth. Field sales force, consultancy. We had Silicon Valley Data Science on it. Consultancy Accenture guys. Two, companies training and subscription support. So a lot of field activity. A lot of sales, motions, kind of a growth. That's the business value conversation. And finally three, the third thing was the partnership angle. You mentioned the ecosystem. Both in the communities of the coders and also on the commercial side. So again, those are the three common areas. That seems to be where all the dollars are focused. You seen the same thing? Yeah, I mean I would agree with that. For example, there's 68 sponsors here at the conference, right? So just a record number. Huge growth off of last year. Just really shows the ecosystem rallying around this technology from a wide set of areas and up and down the stack. Everything from storage vendors, compute vendors, all the way up to the analytics vendors. So this is all here talking about and trying to talk about how they integrate with the platform, the importance of them, what they contribute to that as an ecosystem. And really the other thing that there were a lot of here were kind of I'll say more traditional enterprises, right? You saw practitioners, data management specialists, architects and like more than ever here trying to learn about Hadoop, talk about Hadoop, just get into the community. It's part of the growth that we're seeing in the conference. Yeah, and you know what? I want to just say thanks to you guys for supporting us here as a sponsor. We've had a lot of other sponsors support. I'll say Clodera helped us a little bit with Squirrel. We had Nutanix, MapR, a bunch of others coming in, Hadapt. Just kicking in to support the mission of theCUBE. And I just want to say thank you for all your support. Thank you guys. Horton versus Ben, been a great company to work with. Certainly support theCUBE. It's the biggest CUBE stage we've ever had here. It's massive. It's massive. Denise, shout out to Denise. Hook this up again. But again, this is the way theCUBE works. And a lot of people are thankful for theCUBE. So just, they love the media coverage. They love the in-depth reporting from Wikibon and SiliconANGLE. So really appreciate it. Thank you for enabling us to cover it. You're welcome. And we love having you guys here. It's great coverage of the conference. It really amplifies and helps everybody get the message out to the community. Those who may not be able to join, they're able to check it out and sort of get the vibe and the feel from listening to you guys and talking to you guys. All the videos will be on YouTube. So you're watching YouTube.com slash SiliconANGLE. All the videos are on demand. I got to ask you, the only complaint I heard here in the summit was, it's freaking freezing. I mean, it's hard, it's like 90 degrees. It's like an air-conditioning, like cold blast of air. I'm the twittest for you. There's actually, I don't bring a jacket, you know? And I always look at the twittest, you know we mind the twittest. So I have the little, we have solar search on our platform about a year and a half now. Shipped that a while ago. We search for the word fail. There's only one tweet with the word fail on it. That's like, it must be 50 degrees in this room. That wasn't from Dave Vellante either. Yeah, that was one of you guys did it. Literally the only complaint. It was the only complaint we've heard, but a great show. You guys had a great execution here. Fantastic venue, a lot of space, a lot of networking. What surprised you? Good. I mean, I think generally speaking, just not a surprise, but really just the continued energy as things continue to grow and yet the energy continues to be there with the interaction of the ecosystem. And we had like a design cafe here this year, kind of one of the new things that we added. And that was a place where kind of the technologists who really wanted to dig into one particular issue could go and get together. So I walked by there multiple times and they're in there, kind of seated in beanbag chairs, somebody up at the board, you know, scribbling out some solutions. It was great to see that. And I think that just sort of shows, you know that there's still kind of the tech edge here around Hadoop and around the associated technologies. So that was really good. And I think just the overall feel and vibe. I mean, people were really kind of rallying around the technology and continue to drive it forward. There was a good balance this year. There wasn't so much, a lot of commercialization. When you had the vendors out here were in business to make money and create business value. Obviously, you mentioned the sponsors and the booths were very well attended. All the big names are here. But also there wasn't a land grab to try to commercialize the show. You guys had still stayed true to your roots to the developers, obviously the engineering side. Is that still the, was that part of the design? Yeah, absolutely. And it's still a conference for the community, selected by the community. We still have the track chairs and the committees who select the content for the session. So, you know, it's driven by the community. And yeah, we're going to keep it true to those roots and continue to drive that forward. You think so? You think you can fight off the suits for the commercialization by the only guy who can tie these things? There'll be plenty of hoodies around. Yeah, but you know, because here's the thing. So, you know, you go to these events and maybe a couple of years ago, a lot of tire kickers, a lot of people sort of, what is a dupe? We had the LA Children's Hospital on and he said, Mohammed said, I really heard about a dupe maybe like a year, year and a half ago. And here I am now, we're doing big projects, we're implementing it. We brought it to our research department and you're just going to see more and more and more of that. The numbers are just going to explode. Yeah, yeah. I mean, I don't think that necessarily indicates a change or a need for a change in the conference. I think, you know, this is the place where people who want to be in the know about what's happening with the dupe come. And it is the first and oldest conference and it will continue to be that and will continue to drive and keep that vibe. So we've already got thoughts on how we're going to continue to evolve it next year and keep it fresh and keep it healthy. A lot of these conferences start like, you know, the hardcore techies. I mean, you might be EMC world in the early days. It was just like, you know, a thousand hardcore techies and we do EMC world every year. It's just this enormous, you know, we're all, I can see similar things happening here. So you got to hang on, John. Yeah, yeah. I mean, we're all, we're drinking beers here. Come on. We're all old enough to know. I mean, you know, the scene in these, the computer industry, for example, when I broke out of college, I was building out, watching an industry get built from scratch, really to me is really the most precious thing I'd say about this ecosystem, because, you know, there's always an effort to get ahead of your skis and over-commercialize and try to get that extra, squeeze that extra dollar out of it. What's happening here in Hadoop and in this inflection point that we've been documenting at theCUBE is, this is really an industry being created, a new industry. And the people, the tech athletes, as we say, they're building this industry. And to us, that's what's exciting is that, and keeping an eye on that, and that's our goal, right? And you guys have preserved that, so kudos for you. And to the folks out there that are trying to learn, this is an industry still early. Yeah. So congratulations. And it's hard to predict what's going to happen. I mean, there's been a lot of discussions that we were talking last night about, you know, how many distributions of Linux there were in the early days and how many there still are, right? And so it's a very, look at the database market, you know. Look at the ERP market, very hard to predict sort of what's going to happen, how it's going to shake out. And ultimately, John's always talking about business value. It really comes down to how you deliver business value. Yeah. You know. Some of the funding, by the way, that was big news. Obviously, we're at the Forbes post, but Rob and then Herb, we're talking about it, but I mean, what was the buzz of the show? People like, hey, congratulations, little fist pump. And you guys announced before the event, is that you just didn't want to suck all the air out of the event, right? I mean, is that you'd be respectful to the community? Little blog post, yeah. Just wanted to get the news out there. Little blog post. No, but you know. By the way, we got a $50 million in financing. Thank you very much. You didn't wait for the event to announce it, right? You didn't announce it at the event. You announced it before the event. That's right. Was that out of respect for the community? And you wanted sort of. I mean, we had other news coming. We just wanted to make sure that we got the news out there. People knew it, and then led into the other news we had. It's a big number. I mean, it certainly takes that rumor acquisitions. You know, that was been speculated by Kurt Monash among others out there saying, hey, you know, Hortonworks might get scooped up. Certainly, that changes the game a little bit and increases the price of the acquisition. That, as we were saying, thank you. And an option to be independent. I mean, that's a lot of cash. Yeah, I mean, I think we're going to stay true to our strategy, right? We believe that for Apache to do become the next generation data platform, we have to continue to contribute back to the community and continue to help that grow and make sure that Apache Hoops and Enterprise viable data platforms. Rob Bearden said something that really impressed me on this cube, and he's a very impressive guy. I won't be the first time. He's a fast talker, you know, he's got that Southern charm, you know, he's got that. But he said a comment, he said, we're here to finance. We want to finance, not necessarily pay for the community, but it's an investment, not just in Hortonworks, but the community. I think that is a distinction. I think needs to be pointed out that it's not a, I mean, it's self-serving on one hand, but at this point he's saying, hey, you know, we're stewards. We don't mind making an investment. You saw that with Intel, like early days in the computer industry. They were financing a lot of the ecosystem indirectly, in some cases directly. Right. I mean, there's no doubt that the work we do kind of lifts all boats at some level, but you know, we understand that. It's not going to change our strategy. We're going to continue to invest in the community and continue to work and contribute everything back to the community, because, you know, that's what it's going to take to make this technology grow, make the market grow. I'm sure Rob would have said that, you know, that we want to make the market happen as fast as we possibly can, and this is the way to do it. So what's next for Hadoop Summit? Obviously to get the European tour wins, that those dates are those guys who want to sign. Yeah, when I was at your office, you had the calendar in the back of you. Yeah. Well, all right, we need one of those, John. Yeah, very handy. So, I mean, that's it. You know, this is a wrap. It's been a great event. We'll take a short breather and then start to think about the next event, which will be Hadoop Summit in Europe. So we're very excited. Haven't sorted out the exact date, but it'll be kind of in the end of Q1, the early Q2 timeframe. And that'll be a great event. And then at some point, we'll also start thinking about the next Hadoop Summit. In fact, it's a great idea. So while we're here, let's wrap this up. Let's go right to the wrap segment. Dave Vellante, I want to ask you, Dave, as an analyst, you've seen a lot of the events this year. Now, so we've covered the four seasons of the Q. What's your takeaway from Hadoop Summit this year? Well, again, to me, John, it was about the practitioners that were here kicking the tires, you know, year, year and a half ago at Hadoop World and events like this and other conferences that are now actually implementing their driving business value. We're seeing, you know, it's going to be interesting to see if Merv was on, that was one of the highlights for me was Merv's first Gartner and let's ever on the cube, the real cube desk. We had a couple of drive-bys with some analysts before, but Merv's point was, you know, history, they were destined to repeat the failures over the past where, you know, IT is sort of, you know, not embracing some of these new trends. I'm not so sure this time around. I actually think, you know, in talking to a lot of the practitioners here and other places, I think they are embracing this new movement and I think that we are going to see much more of an alignment between IT and business and I think we're seeing it already. So that was actually one of the surprises for me that I took away. The other is obviously you're seeing a whole new wave of co-opetition in this industry like I've never seen before. I mean, it took, you know, a decade plus for a Linux to emerge as it did and it's not going to take that long in my view for, you know, this whole Hadoop community is not, you know, nearly as long and you're seeing, you know, interesting relationships being formed. I think you're seeing the old line, the traditional IT suppliers really embracing this now and, you know, adopting things that perhaps they would have fought before in the past and they're just trying to figure out ways to move up the stack and add value. So those are two of the things that I really, that stood out for me, John. How about you? Well, I think to me the big, I mean, there's a lot of different conversations that are all on YouTube. We're going to go back and look at the tape. That's not technically tape, it's disk at this point but I think to me it's pretty clear. If I read the tea leaves, it's a call to arms in the community. You're seeing the emphasis here is on the platform. I think everyone is realizing that, hey, we got a row in the same direction. Our boats might bump into each other. At the end of the day, it's not high tide yet. The tide is coming in, it is a high tide and it will float all the boats, but it's not there yet. The platform needs to get to the finish line. That will increase a massive amount of development in the development community. I call it the general purpose mainstream developer community. That's not there yet. I think to me, Dave, my takeaway is that was the theme. Enterprise grade is just kind of a buzzword to highlight the fact that there's massive demand and right now more than ever, the community needs to kind of stick together around this mission of get the platform out there and win. The second observation, Dave, is that the solutions that people are talking about that's at business value are not what people think they are. They're different, they look different. We heard obviously about Omni channels, meaning there's now multiple different channels but transactional interaction and kind of emotional data. That's just an analytics framework and that the startups are going to look different. It's not going to be your grandfather's computer company. It's not going to be that software company and that's going to probably confuse the capital market. So I'm seeing that as the solutions are going to be different, but unique and compelling and that's going to be a challenge for the investment community and it's going to be a challenge for the big companies to figure out where they fit. Newtonics, for example, they're disrupting the HP, the IBMs because their box is essentially I call it Facebook in a box. They're building the DevOps, God Box. That's not a switch. It's just a different type of solution. So again, the solutions might not look the way people thought they were. So platform and the business value is going to look and be a little bit different. So it's going to make, create more confusion but at the end of the day, this is a massive growth opportunity, massive opportunity for new solutions, new wealth creation. So I'm really optimistic. Well, and I think the disruption is actually going to be quite substantial and I think companies like Hortonworks and Cloudera in particular have to be very careful with the way in which they position because they've got big partners but I think that these big partners like Microsoft, like Oracle and IBM and others, I think they see the disruption coming. I think they realize that you can't keep shoving all this money into the container, as we like to say, that there's all kinds of innovation around that. So you see the platform companies being very careful about how they position it, it's coexistence. I think it's going to be a lot more disruptive than that. And the reason I say this is because when you go inside of IT organizations and in enterprises, you're seeing that tension, you're seeing the organizational disruption. So I think there's a big tsunami coming that we haven't really focused a lot on because I think that we're trying to be balanced here. But I think it's going to be really game-changing. The other thing I want to point out on this more of an inside baseball instead of open source community is that I think for the first time in open source history, you're seeing that the smoky backroom deals that go on and kind of the brokering of which projects get with traction, who's got what is going to be changed because the fud that goes on in competition, the fear and certainty and doubts that's generated by different players and depositioning others, whether it's a big guy or fighting for the leadership position, it's all out in the open. And what's really interesting with theCUBE here is that we get to hear all the stories. And I think in the open source community with Twitter and with social media, everything is out in the open. And that's why I think our point about the standards bodies being the communities is really a big deal because now if someone's throwing mud at another vendor, it's public. We had a lot of folks on theCUBE and it's all out there. And you know what, that's good. I like that. I think it's going to be fair game. People will live and die by their own sword. If they want to play that way, if they want to be nice and be a good citizen, that's going to be noted as well. So I think that's an interesting dynamic. We'll see how that plays out. Yeah, and I think the, no, I always talk about cloud, mobile and social. I think that has changed things so dramatically. And that's a three new variables into the equation that we didn't have to deal with in the past. Everybody likes to look at history and try to project forward. But as we know, past is not prologue. And there are a lot of variable dimensions that we haven't seen before that I think are going to make this really exciting. I'm thrilled to be here on theCUBE covering it. And as we're saying this, I'm reading the top secret documents from the government, from NSA on the Guardian website. So, I mean, there are no more secrets. John, what's your take on all this? Oh, I mean, I think it's, I think you're right. I think the pace of innovation is, you know, sort of outstripping even what proprietary industry can do is in the open source market. And I think it will be disruptive. I think it still remains to be seen exactly kind of how and where the disruption occurs. But, you know, there's definitely disruption occurring and there's definitely a movement. You know, Hadoop has sort of cemented its place as at the center of the kind of big data revolution. And now we've got to just see how the whole ecosystem plays out around that. Well, and too, I want to add, you know, because when we say disruption, we, a lot of people infer from that, okay, it means that old line vendors are going to get crushed. And I don't see it that way. I think companies like Oracle and IBM and EMC, I think they're really smart. I think they got a lot of cash and they will spend that money. Maybe they don't spend it most efficiently, but they will go out and grab what they have to to survive. They don't want to be the next deck prime, Wang, DG. They understand that they killed those companies and then their legacy says that they have to survive. And I think they will. But one, the other thing I wanted to add, John, is security. That's another big theme that we've heard. And that says to me that Hadoop is really coming into the enterprise. And I think the other thing is that business value is going to trump a lot of those security concerns, but security is going to have to really move fast to keep up. It's coming. I mean, it's exciting. It's exciting time. This is theCUBE. John Chrysler, thanks for having us again. Shout out to the team. Denise, thanks for having us as well. The entire Hortonworks Yahoo teams as well. Mark Hopkins, Kenny, Alex, Jeff Kelly. Thanks, and all the sponsors out there without the underwriting support to allow us to do our independent analysis and bring theCUBE, we would not be here. Let me give a quick rundown. So obviously Hortonworks, you guys, the anchor sponsor, you really appreciate that. Squirrel, Nutanix, H-Streaming, Cubool, Cloudera, Teradata, WAN, Disco, Adapt, MapR, and Splunk. Really thank you so much for your support in allowing theCUBE to happen. And again, John, thank you for having us here. And thanks to Hortonworks for hosting this. Thanks, Dave. Great job, guys. That's a wrap to Hadoop Summit 2013, Silicon Valley live here in San Jose Convention Center. We'll see you next time. This is theCUBE, SiliconANGLE, Wiggy Bomber, but we'll see you in the next show.