 Welcome to the 6th edition of the E4M Pitch Top 50 Brands, an annual property with an objective to unveil the top 5 brands in 10 different categories. The E4M Pitch Top 50 Brands is a critical analysis and celebration of 50 most popular and healthy brands in India. The list is a means to acknowledge the impactful, efficient and commendable practices upheld by brands in the various categories. Our knowledge partner for the Top 50 research is Traverse Strategy and Consultants. To make sure that the credibility of the list is unmatched, Pitch Top 50 Brands has made the entire selection go through a three-tier process. Stage 1. This involved extensive research to cull out the top 30 brands in each category, mapping the felicitation of brands across all award shows and also editorially reviewing the list. At this stage, brands could also nominate themselves with a relevant criteria. Stage 2. This involved extensive research to shortlist the top 15 brands in each defined ranking category. This was further open to nominations to the jury members. Stage 3. A panel of jury members comprising of brand consultants, marketing experts and social commentators judged the shortlisted entries. And now, ladies and gentlemen, presenting the jury of the 6th edition of the E4M Pitch Top 50 Brands 2016. The jury for the awards was led by Dr. Mukund Rajan, brand custodian and group spokesperson Tata Gro. It consisted of some of the biggest names in the country, people who are respected, trusted and have in-depth knowledge of marketing across all sectors. The Pitch Top 50 Brands is a very good initiative. All of us in the brand marketer's community are really looking for identifying our peer sets and trying to understand what is the most exciting work that is taking place in the industry. And I think if somebody takes the trouble and effort to identify what are some of the best brands in India doing, I think it just gives all of us a very good reference point. We had a total of 11 jury members representing very diverse parts of the industry. And I think the kind of input and feedback that we got from each of them was very relevant, very appropriate to the kinds of categories that we were trying to judge today. So I'm very pleased that we've come up with a list I think that most people would concede represents some of the best that India has to offer. So what one would really like to see is this go to the next level in terms of identifying best practices and cases of Indian brands that have done really well, not just in India but overseas. I think they're the flag bearers for India, for brand India and I think there's so much to learn from them. E4M pitched up 50 brands 2016 and the jury board. Congratulations all the winners.