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Published on Oct 21, 2011
Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation -- and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics.