 Good morning everybody. Great to see you here. It is Monday morning. We've got another week ahead of us. That's a great thing, right? We woke up. We woke up. We actually woke up today. That's a good thing and Good to see the comments in here. Good to see you guys are here And I'm gonna talk about building an online following today And man, it's a struggle. It's not easy to do It's not for the faint-hearted. I tell you And I'll share a couple stories with you about different stuff But you know put your comments in there James says he can hear me. I really appreciate that James You're always on top of stuff He says he likes the thumbnail is gonna have a killer live stream today What does Paul have to say there are you currently targeting audiences on both Google Facebook and YouTube? I am not doing Facebook right now I'm not seeing as much results as I do from Google and YouTube So I am sticking to Google and YouTube right now. I have seen and I'm gonna talk about actually targeting people too Today and in the steps you need to take and how you need to decide what social media is gonna work for you I'll go through all those steps with you today. So you do know what to do You know, I mean what I'm gonna do is I'm gonna give you what the types of stuff that I found that works for us You know, it may be different for another company or another brand or something else But I'll just kind of tell you what's working for us Feel free to put any comments and suggestions on there. I love getting those guys What's the weather doing in Savannah James? Is it warmed up there? I mean it's kind of starting to warm up here to get a little bit warmer But not not that not enough not enough. I really like warm weather So let's see what the weather channel says today You know sip here when you go in and it doesn't you know the questions you guys ask It doesn't have to just pertain to building an audience if you guys want to ask questions But other things about you know starting running and growing your online business feel free to put that in there He's just glad to see you didn't stand too close to the razor this morning. I have not I've gotten lazy, right? It's I mean, here's the thing with a beard. It's really Saves you a lot of time if you don't shave in the morning But then you get to the stage where it gets long enough where you got to trim it and then the trimming thing takes longer than shaving So that's there's no easy way out. I don't think Looks like it's gonna be 68 today Which is not bad not bad at all. I can go with that, but it still is not staying out of the 60s It's net next Sunday. It's gonna get to 71 so it's gonna be in the 60s all week I kind of like the 70 75 is about right. I think 75 hits hits it on the head And to fill you in on my day-to-day, I'm gonna be working a little bit more on digital Course designer. I got a lot done on that this weekend. I've got a promo going out I spent all day yesterday working on some emails to go out of promo for survival K food We did kind of a cool thing for survival K food Just so you know I did a $50 bill $100 bill and a $500 bill with my face in each one And there's gonna be an email that goes out to everybody and if you spend over 200 bucks You can use the $50 bill. There's like a coupon code if you spend over 400 bucks You could use the $100 bill and there's a coupon code and if you spend over $1,500 you can use the excuse me $500 bill so Pretty big discounts and that includes shipping and tax. So you know you can you can use it for that too So I think we're gonna do pretty well with that promotion I'm gonna run that for about a week And then we we're gonna do another promotion on my food If you're interested in survival food We're We're we're moving to Texas so I have to change the address on the label So I'm gonna just blow out all of our inventory and let people get it at a really good price So that's a little promo I'm gonna do And I will tell you if you're if you're having a sale and you're doing something with your product Make sure you have a reason don't just say it's a sale people are gonna go. Yes, sure it is I mean make sure there's a reason behind it. I have a reason behind all my sales and why I do them But I do want to get into the social media thing Let me get a sip here. Let me get going here and Yeah, still put your questions and comments in that chat section and what I'll do is I'll alternate between You know the training I'm gonna do and answering your questions And I'm gonna list a bunch of things that you need to do for social media And we're gonna start with number one right now choose the right social platform You know, there's a lot of social platforms out there And you know, it's funny because I see a lot of people and businesses and they try to be on every single social platform And that's great if you can do that. I can't do that. It's just it's just too much for me So what I try to do is I try to be on the social platforms that my audience is gonna be on I try to figure out where they're at and that's where I'm gonna be See we had a rainy Sunday Tuesday the Surly Sun is shining and it's probably in the 60s Okay, so you got about what we got going on James felt the same thing What about you Paul? What's your weather going on right there? So, you know, if you look at these social platforms, you've got Facebook Facebook I have really seemed declining guys I hate to say that because I'm a big Facebook advocate, but man I mean, I'll do a social post on there now and it just doesn't get the reach And what I do is I check some of the top, you know people out there like a Frank Kern or something like that I saw he did one the other day And he had like 22 likes and three or four comments. I'm like, well, he used to have hundreds or even thousands It's just not getting the reach and I understand why because Facebook has set themselves up to fail. Basically It says it's a social network, but the only way they make money is if you run ads And all of your your social posts on Facebook don't make them money So what's the advantage to show them for them? There isn't one But the problem is to build a social network. You need to share them So I think they're kind of in a catch 22 there if you look something like YouTube, which I really do recommend You know, their whole business model is they run ads on your social post. Whatever your social post is its videos, basically And that's how they make money is by running ads on your post So they're gonna show your post because that's how they make money So it's yeah, it's kind of weird how Facebook set them out sells up for kind of a failure there I worry about it. You got Instagram and you've got you know, LinkedIn. You got all these other things you can post on too I don't really you got Twitter. I mean we post Copies of the videos that I put on YouTube on Twitter and Facebook so they do go there We just don't see a lot of interaction with them, you know, which is kind of a shame The one thing you can do which I do advise and this is number two is analyze what your competitors are doing They will kind of tell you what's going on and you know when be careful with this But I mean analyze what your competitors doing but seeing if they're getting results or not So if one of your competitors is on Facebook and they're posting three times a day, but they're not getting any, you know Interaction with people then it's not working. Don't copy it, you know But if they're running some YouTube ads Or they're putting videos on YouTube and you see those over and over again YouTube ads over and over again, or you see that they're posting videos and we're getting a lot of views Maybe you should do YouTube, you know, so kind of kind of look at the landscape out there and what's going on Because if you don't, you know, you're gonna be wasting your time There's so many social platforms that you will waste your time if you try to do them all It's not gonna work for you. You got to pick what works for you, you know We've really honed in on YouTube, which is what I'm doing right now a live video And it's worked very well for us and I think you could probably work very well for you too I think a lot of people shy away from YouTube because it's a lot of work I mean to do a video or to do a live you got to prepare information You know, you gotta do all that stuff and if you're uploading videos You've got to edit them. You got to put music maybe words on the screen You got to SEO them, you know worries on Facebook You can just post something real quick, but if you're just post something real quick and nobody's seeing it It doesn't matter The next thing I'll tell you number three is complete your social media profiles So when you're when you're on YouTube, you know, there's an about part of YouTube You need to fill all that out if you've got a Facebook page There's all the information the about part and there's files and all these other things in there Make sure you fill all that stuff out because if you don't people are gonna go there And there's nothing for them to really look at and they can't really get more information about you The next thing I'll tell you number four is you want to be really consistent with your brand When I say consistent, I mean the overall tone of your social media president presence It needs to match your established personality values and voice. So, you know, you got to be congruent. Okay, it's gonna make sense Paul says weather is getting better. Did you notice significant rise in audience with gift card giveaway versus possibly doing a contest Yeah, I don't the problem I have with a gift card thing And I do it, you know, just to kind of give away some stuff is that I do have people who show up just to get a gift card And that's not who I want to attract. I want to attract people who want to Actually start running grow their online businesses. So I may switch over and I may do some type of you know contest type thing Paul Because I don't want people just to come to get a $15 or $20 gift card. I mean, yeah, you know, I Thought it was interesting. I saw somebody else doing it. So I thought I'd give it a shot But I don't know if I'll continue to do that or not See consumers really they want to make a meaningful connection with you So your brand and you're sharing your mixed stuff. It's got to really be consistent guys It's got to be something that they it makes sense to them Next up what I got in here Number five This makes sense doesn't it share awesome content. Okay, it's got to be good content It's if it's if it's a waste of time like if I come in here and go, hey, how are you guys doing? We're just gonna talk about the weather today. That doesn't help you. So I have to do things to help you That's that's my goal. I Notice the pioneer woman did huge audience build running contest. She was also selling physical products Yeah, she's got a great cooking show. I know that one Paul really good cooking show Thought someone challenges to keep people involved The bet that number five, which is what I'm talking about right now share it awesome content do stuff That's really gonna help people. You know, I was talking to One of my ex employees Employees we work together, but I mean she was an employee of mine. I've been talking to her for a few years She's still at the dealership. I was at and she runs the internet And she's just fed up with it fed up with all the problems the same thing I was and she actually joined the inner circle yesterday Because she wants to get out of there But it's only because she knows that I share good information stuff that actually works stuff that actually helps people out You know sharing quality content with your audience members will help establish your company brand They start to look at you and go wow, there is some value to this The challenge and sharing awesome content is knowing what awesome content really is All right, that's that's an interesting thing I see a lot of people who will find like a viral post and they just share it I don't like to do that I don't like to do that because all it all it says is that you can go find awesome content and share it It doesn't say that you're gonna really help somebody so when it comes time for them to actually buy something from you to learn Something are they gonna go to you are they gonna go to your some some of your awesome content you took from somebody else So I would say To really you know keep people involved to keep people you know coming back to you to coming to you for the answers You've got to come up with something original you literally do and that's what I try to do every day I try to come up with something original something's gonna help people out. I think that's so so important Next thing number six is gonna be you know connect with industry thought leaders and influencers I think that's super important to do that. You know find out who out there is doing something You know if they're doing something and it's working Look at what they're doing and see if you can do it better See if you can share better information than what they're doing. I think that's super important Mike Roberts where you been Mike haven't seen you in a while Mike is back in there good to see him Of course, he's probably working like everybody else has to work, right? I forget that I can just show up here And I don't have to go anywhere Let's see here tag your favorite influencer if you want to do that But be very careful for that because the whole idea of using social media is for you to build your audience You know, you don't want to build an audience for somebody else. Oh, and I forgot speaking of building audiences Don't forget to subscribe. I neglected to tell you that and ring the bell That's a dead bell There we go turn on the bell ring all bell notifications turn on all bell notifications So you're notified every time I go live or I upload a video that's super important that you do that So that's another thing you got to do. All right, a lot of stuff you got to do right a lot of stuff You got to building a brand is not easy There have been between a thousand to a million Followers and influencers that are considered experts in their respective niche So there's not that many and you know if you think about YouTube YouTube the number of subscribers you get on YouTube is hard. It's not easy to get subscribers on YouTube I've been very blessed and fortunate to have you guys but The the ones that have a million plus subscribers on YouTube check this out There's seven billion people in the world but on YouTube the people that have one million plus subscribers There's only two thousand channels two thousand. I mean that's like that's really small So it tells you it's really difficult to do that only two thousand people in the world can do that Next thing you can do number seven is use hashtags I am not a good Practicer of this that I did some tweets this weekend and I did use a couple of hashtags But you know using hashtags a lot of people do search by that and YouTube actually I have some automated hashtags that pop up every time I do a upload But YouTube allows you to search by hashtags So, you know if you're doing videos, I would I would definitely use them in there I just I don't always do every single thing I should do Let's see here. What else I got for you guys Obviously number eight would be I use some paid advertising and sponsored posts I'm doing that. I use paid advertising. I spend money every day It's in the hundreds if not thousands of dollars a day in my ad spin And the reason I do that is to build a brand I mean, I can post socially and I can grow my brand. That's okay. That's there's nothing wrong with that The thing is it's going to grow faster if I spend money Because YouTube is going to show it to more people. So I got to spend money Facebook advertising is good for a lot of different products. I actually have a Facebook ads university. I have a course on Facebook ads Because I made a lot of money on Facebook. We did a lot of ads my wife ran ads on Facebook And you know, you can make some money there. I do it on YouTube now I do YouTube video ads and they're doing very well right now. I'm very happy with those You can do LinkedIn. You can do Twitter. You can do Instagram There's so many different, you know places and once again, it goes back to where is your audience? You know, where is your audience at because that's what you got to do Number nine, this is a big one guys. This is a huge huge huge one And Mike Roberts says he's been busy on a product project launch. I want to know about that put that in the comments Mike, what is that? What are you doing? Don't keep us in suspense like that. All of us are gonna go Hey, what's Mike doing? Put that in there and number nine is engage with your audience. Hang on one second So right now What am I doing? I'm engaging with my audience and there's a lot of ways of doing that right? There's a lot of ways of engaging with your audience I asked you to comment and then I talked back to you in the chat section You can go live and do the same thing. See everything I'm doing right now. You can do too. There's no difference in me and you I mean, we're identical. The only difference is I I do it and if you don't do it, you don't do it That's the only difference. So any of these things you can do. They're not hard to do. Well, I take it back It's hard to get up and do things That is one thing that's true But they're simple. I mean, there's nothing complicated about what I'm doing At all and the other way you can engage with your audience is through comments You know, I see people say hey comment below and you know Tell me your thoughts on this above and then they never comment back and the problem with that is when somebody goes and puts forth The effort to say something on one of your videos to put put some words, you know in the comments section You owe it to them to respond. You owe it to them to answer questions Don't go. Oh, that's nice or things a lot, you know That's not really interacting if somebody says hey, I like this video on SEO. I say great. I'm glad you liked it I appreciate the comments, you know, what is it you like? Do you have a website right now? Is there something I could help you with put some real thought into it and I hate it because When when I look at YouTube, they have these Pre-program comments and they'll have like two or three words and you can just click on one of them And that will comment back to the person. That's not real interaction though And people know that they see that they're like man, you're not even listening to me You're not paying attention to what I wrote. I went through all the trouble to write something and that's how you're gonna interact with me And that also sets up your brand, right? It says this is how I do business. I just try to do as little work as possible I don't really try to put any effort into it So commenting back super super important guys show respect for those people and I respect every one of you guys I know your time is important. I know you can be other places. I know you don't have to be here You don't have to listen to me. That's not a requirement in your life If you choose to be here, it's because you see some value or there's an interest or something something's going on Where do you want to be here and since you do that? I owe you. I mean bottom line I owe you and you've got a you got to kind of change your mentality when you own a business When you do social media when you do any of these things You actually need to serve people, you know, you're not the boss a lot of people say well I'm looking at my business so that I can be the boss and I don't have to do anything for anybody It's just the opposite of that, you know, my business is serving people my business is helping people That's what I need to do every single day. And if I don't do that, I won't I won't have audience I won't have anybody that cares, you know, I had a really nice comment from the Canadian guy this week And I actually posted on social media, but he was saying, you know, you give so much good, you know Content for free and that's what I want to do, you know, give up your best stuff for free People said well JR, I don't want to do that. I want them to buy stuff from me. I don't want to just give stuff up Well, if you don't give up good content, they're not gonna buy it for me because they're gonna go well, you know His free stuff is crap. Let me buy his other stuff and see if it's any better I'm gonna do that. They want to see that your free stuff is very valuable And if it's very valuable, then they'll buy your other stuff. They'll figure that's even more valuable So that's why I see people like holding back and they're like, I'm not gonna tell them all that I'm gonna sell that to them. Well, then they're not gonna buy from you. You know, you're doing it wrong. Let me see some stuff So right about the engagement with comments quality of audio and video is another key part. Yeah, I mean quality is good It's important, you know, I've got a bunch of lights here And I think you know, I'm using a laptop camera, which so the camera probably sucks But it's when I use the external one. I haven't figured out how to really get a good angle on that When I do my videos that I upload I use a DSLR mirrorless camera And that's a really good high-quality camera. So I use that from other videos my lives. This is what you get I hope it's okay Now let's see here Mike Roberts RJ Reynolds just launched the velo nicotine Losanges. Hmm. That's interesting. Oh, this is your work type project. I forgot. He's got a day job, right? I managed the launch from a prototype mold to a higher cavity long-term Production work cell with vision inspection, etc. He's over my head Thank you Mike for that if anybody knows what he's talking about hey explain it in the chat section I'm not quite sure You have become the perfect example of being a servant leader entrepreneur. Thank you Paul. That's very kind of you I try to just practice what I preach I was watching a special last night guys. I want to show this with you real quick. There is a I Guess it's a charity type thing that Matthew McConaughey did on his channel. So you want to search it on YouTube? I haven't finished watching it, but it's to get money for all these people who were devastated by these storms I didn't realize it was so bad. There's still like 300,000 people with no electricity in Texas I had no idea in homes that were destroyed and they lost everything because of these storms And he did this charity thing was a bunch of entertainers on there and my wife and I you know We're looking at it and you could text a donation to them So we were both sitting there doing something. I'm texting this donation and I look over and she's doing the same thing I said you're donating to she says yeah, and we looked each other. We're like, how does that make you feel? I'm like, it makes me feel good. I mean, yeah, I'm helping some people out so on top of this Thing we do when we serve the public it actually makes you feel good. It really does It's like, you know at the end of it. You're like, yeah I mean somebody got something out of what I said or what I offered or what I gave them in a download or whatever I mean, that's cool. That's cool to do that guys Let's see here James. I appreciate your expertise consistency and enthusiasm you radiate Your enthusiasm is contagious. Well, thank you James. I'm I'm grateful to be here. I went out to dinner When was it? Saturday night with a friend of mine James. You'll appreciate this. He's 86 and his wife is 69 interesting age and We were they were outside getting our cars and I've known him since I was like in my 20s, okay? and They were outside getting the cars they had the valet tickets and I'm standing inside with him And he's gonna be 87 in August and he looks over at me. He is chair Can you believe that in a few months? I'm gonna be married and sleeping with a 70 year old Luigi you're 86. He goes, yeah, but a 70 year old. I said, yeah Well, you know, my wife is the oldest I've ever been with somebody too, but it was just kind of funny But they've been together for years. They're a great couple just awesome people. I love them to death We go out to dinner all the time And I've just been friends with them for so many years And we got into a conversation at dinner and she was talking about a friend She had who had different political views than her and how she was struggling because this person had really opposing political views And it really drove her crazy and she said to me she says well J I haven't handled it when somebody has different political views and this is gonna come up in your business, too By the way, and I tell him I just I don't hang out with him I just I don't spend time with him because I don't want to I mean I'll listen to somebody's other point of view Don't get me wrong. But when somebody is constantly hitting me with political views that don't match mine I don't want to hear it. So I just I'm out and when you do your branding guys certain things I think I know a lot of you are afraid to say what you believe in and what you you know stand for Do it go ahead and do it now I don't get into political stuff or my social media But as far as like how I think you should run a business and what you should do to make money online Like you know, I'm I'm the total opposite of a lot of people online I have a friend who has made millions of dollars and he tells people hey You know, you could work four hours a week and become a millionaire You know, it's so easy. It's so simple and I tell him just the opposite I tell him you got to work your butt off. You got to work nights. You got to work weekends You got to put in a whole lot of hours and that turns a lot of people off. They hear that they're like, oh, no That's I don't want to do that. That's not what I'm here for But it's the truth because the same guy that I just told you about that's telling them They got to work four hours a week. He works 14 15 hours a day to tell them They only have to work four hours a week. I'm like, wow. I mean, why are you telling them? He's well, that's what they want to hear. That's what they want to hear People want to hear that there's no effort in this that anybody can do it. It's really simple And that they don't have to have any skills or talent and I do just the opposite You know, I tell you that you know, you do have to have skills You do have to have talent, but you can learn these things all these things can be learned You don't have to worry about the fact that you don't have them now because you can get these things But then you got to put in a lot of hours that turns off a lot of people. They don't want to hear that You know, that's not that's but I that's what I have to do because that's what I believe in and that's what I do You know, I do work a lot of hours. I do work nights. I do work weekends. I do these things And I don't want to lie to you until you that you don't have to do it You know, I could get more followers I could get a lot more followers if I told you that this stuff is so simple Anybody could do it in 30 minutes a day. You're done. It's not the truth There's not one digital marketer that I know of Whether they're preaching that you don't have to work a lot or not that actually doesn't work a lot any successful digital marketer works a lot They just do I mean, that's what it takes. Let me look at some of these comments here You ever take down old videos the camera quality is surprisingly good. Oh, thank you. I appreciate that bowl I don't and if you go to my channel and you go back to my original video my number one video on this channel It's horrible now it looks really kind of fuzzy and Washed out and it's because this is honest. That's true guys I didn't know how to focus the camera. My wife didn't know how to focus the game We didn't know how to turn that dial in focus. I know that sounds like incredibly idiotic But we didn't know we just didn't know so that first video I did and subsequent ones are Horrible video quality wise. I'm sure they don't get me views. I never go back and look at them But you're welcome to it's there. Please don't Let's see here. Do you find that doing videos outside of studio have value? I see Matthew is considering a run for governor of Texas, you know, I'd probably vote for him The only thing about Matthew that really gets me Is that everything he says he says it in this rhythm rhythmic kind of rhyme thing and it's kind of weird It's like gosh, I wonder if he talks that way at home I mean, it's like so choreographed and I like the guy. Don't get me wrong. I like him a lot I think he's a great actor. I agree with a lot of things he says, but man, it's so like that I was talking about that last night with my wife Mike Roberts Facebook disabled disabled all of my profiles and pages. I was trying to open ad accounts We got put in jail for no reason I like and tell you is everybody is getting that Mike everybody. I mean, it's like ridiculous Ridiculous I switched over to YouTube ads and every now and then a rep from YouTube. It's the same guy will call me up and say Hey, man, can I help you with some stuff? I noticed some stuff that would improve your ads Do you mind spending some time on the phone with me? I'm like, sure I mean, you're an expert you do is every day you see all these ads and he actually gets on calls and helps me I never had that happen to Facebook never now I guess if you spend millions a month you could but you know I've had friends that spend millions a month get their ads shut down and their accounts shut down It's just crazy with no warning no reason no anything. So Mike. It's not you man. I've had mine shut down I'm telling you. It's just it's craziness. I don't they can't sustain that guys. They really can't they can't treat people like crap Which is what they're doing. They're treating people like crap. That's the reason that this live is not on Facebook It's on YouTube my life. It's on YouTube not Facebook And I may start doing a dual thing on Facebook because it doesn't cost me any more to run it to places, but man It's frustrating. I'm going to have to get my business rolling using YouTube LinkedIn and Instagram pick one Like don't don't try to do all three of them in the beginning I'm not saying you shouldn't on down the road but pick one and I would recommend YouTube I mean, obviously, I'm here, you know, and that's one once again. It goes back to what I just told you I only teach what I do. Okay, and I'm going to be honest with you about that So I'm not going to tell you how great YouTube is and I never do anything on YouTube. That would be insane, right? You claiming that there isn't an easier softer way now James I think you know that my man you worked a lot of years driving that truck and I guarantee you You worked hard. You did work hard to do that and There's no easy way guys. There's no easy way. There's no easy way in anything You know, if you want a good relationship, you know with your kids and your wife or husband or whatever You know, you got to work on it. You got to work on it. You got a you got to give You got to feel like you're giving more than they are It there is there is no 50 50. Okay, it doesn't work that way You always got to give more than you receive. That's how it works. I I give a lot more training than I get paid for a lot more training And I know people out there who are just trying to get paid people but they aren't gonna pay you Or they're not gonna pay you for very long if you don't give them something for free You're not gonna build your audience You're not gonna get more people coming in if you're always just taking money from people I mean, this doesn't work that way that that employee that I told you I was talking to yesterday She bought into my program. She sent me $400 yesterday And you know, she was my employee for years at the dealership and you know, it made me feel good, but it was like, you know, she worked for me and She came back to me for advice all these years later and she's a really good person and she'll probably do very well online But the point is I treated her fairly then and she knows I'll treat her fairly now things have a change I'm still the same person and I'm not a great person and not that I don't screw up and sometimes say their own thing Do their own thing I certainly do But I try I try to do the right things and that's that's all you can do is try Mike Roberts is absolutely No more Facebook for me. Whoo. You know what a lot of people are going that route Mike. You're not the only one I see this every single day James Breen says great decision Mike. Yeah, I mean I Even my personal post on there, you know that I want my friends and family to see they don't see them What you know, it's a social network. It's not social. What the heck what the heck? You know on YouTube and there's the cool thing about YouTube if I do a video I've done videos of three or four years old They're still getting views every single day if I do a post on Facebook And it's in the bottom of my feed three or four years ago. Do you think anybody's ever gonna see that again? Never never they're not gonna see it But my videos still pop up in people's feeds on YouTube because they type in SEL WordPress website and my video pops up They're still showing it from three or four years ago. You know, that's pretty cool Thoughts on doing podcasts and putting it also on YouTube. Well, Joe Rogan did okay with it, Paul I mean he's got a hundred million dollar contract. You know, what's interesting with Joe Rogan is he started his podcast on YouTube and You know, he was just interviewing people he wanted to talk to they weren't celebrities. They weren't you know Entertainers they weren't anything they were just people he wanted to talk to So he really put in his time, but he's been doing that for 11 years And he's now moved over to Spotify And they paid him a hundred million bucks to go to Spotify But you know what's interesting is he still takes five or ten minutes of every one of those videos and puts it back on YouTube And he does it because he knows That people are on YouTube and they're looking for his stuff on YouTube and podcast work on YouTube So my recommendation is if you want to do a pot and I haven't done one So I don't want to be speaking like I'm an expert because I'm not But I would it just looks to me like if you want to do a podcast YouTube's a way to go. I mean it's free guys and you you know, you get access to billions of people Wow Why not do it? There's a lot of podcasts on YouTube And you know, you can go to some of these podcast sites But they actually have to go to the site to watch your podcast or listen to your podcast YouTube they're already there man. There's so many people on YouTube at this point. It is I mean this it is my entertainment Literally, I have Netflix and I watch YouTube and that's about it, you know, Netflix has some good shows I'm watching good girls now. If you haven't watched good girls, you gotta check it out. That's a great show It's a great series Let's see here don't have any more things that I haven't Hit upon guys put your comments in there I'm nearing the end for today. I gotta get in there get some work done I got to work on my digital course designer today But put whatever comments you have in there put whatever questions you have in there if you haven't subscribed Please do me a favor hit that subscribe button down there if it's red you want to turn it gray by clicking it You want to ring the bell? There's gonna be a bell that pops up when you subscribe and you want to Turn on all bell notifications. So you're notified every single time I go live every single time I upload a video Really important that you do that so you have that But if you guys have any parting questions, I'll take it I hope I hope this helped you out a little bit today on you know building your audience and knowing what to do And only thing I did is I shared with you what I do. That's it. That's it. Nothing more nothing less Get another sip here I've got a lot of stuff to do today a lot of work to do today No, what do you know gonna spam phone call coming in? I got this this Apple watch thing So it like you know my phone everything on here. It's kind of cool It's like Dick Tracy you can just talk to it and have a conversation the problem with that is everybody hears your conversation So it's not really good for the public How extensive is your training for YouTube on the e-commerce toolbox? I haven't made it that far yet Extensive Wow There's training there Not a ton on YouTube and I'm working on that right now It's like I've got I've got digital course designer, which I want to finish And then I'm moving over to YouTube As far as a course for people and that will be a separate course in there So you want to check that out, too? But I do have a lot of training on YouTube on this channel So you know you can go to my channel and in the search box at the top type in YouTube And you're gonna see a bunch of videos and a lot of training on YouTube YouTube is ever evolving But I will tell you if there's two things two things you really need to do on YouTube to make it, okay? Well three. I'm gonna go with three now. It's not about three things Number one have good content and you could branch out on that a lot But good content has to have good video. It has to have good audio audio is just Crucial on YouTube if you have crappy audio, I mean it's gonna kill you And you can get a lavalier mic that plugs into your phone for 29 bucks I have a link for that in the description man get you get you an external mic now when I do these lives on my computer I don't use the mic, but every video I do I have an external mic and I use a Sinehauser cordless lavalier about $650 microphone, but it gives me really good sound so any of content is the first thing the other two things are Consistency Let's see a lot of people who try to do YouTube channels And they'll put it out four videos this week and then not do anything for a month And then put out six videos in two weeks and then not do anything for two weeks You can't do it. It won't work because what what YouTube does is it looks at your flow of Content, okay, and if your flow of content is broken, they won't show your videos They just won't they won't show it because they know that people don't like it when people disappear So there's not gonna show it Now the last thing I'm gonna tell you this is the toughest part of doing YouTube you gotta do a lot of it You got a lot of videos if you do one video a month, you'll almost never grow your channel I mean the odds of you growing are just gonna be almost nil I would say now days on YouTube. You're gonna have to do two or three videos a week That's a lot. It's it's hard. I mean it's hard to come up with good content two or three times a week But that's what it takes. I'm gonna tell you the truth. That's what it takes. I do Five videos a week that are uploaded and edited you know that we record and Then I do six lives So what is that? That's 11 videos a week and my channel grows But it's skyrocketing But you know the number of people that ever get a hundred subscribers is very low The number of people who reach a thousand subscribers and get monetized very low We're approaching 5,000 which puts us in the fame bit category fame bit is where It's a like a branch of YouTube where they help you find sponsors for your videos So, you know, I'm approaching that I'm putting together a press kit media kit Oh that kind of stuff because I'm gonna do some sponsored stuff. I'm not going to do much Just the products that I really know and love So if I know and love a product and I know it can help somebody out I'll do a sponsored video for it But if somebody just approaches me and says hey, I got this software you want to check it out I probably won't and the reason being is that It's gonna take time away from what I'm doing And if I don't know anything about it, then I spend some time checking it out And it's no good that I'm just wasting my time As far as doing sponsored videos guys, you may be shocked to hear this But I'll share stuff with you a thousand to five thousand dollars for a five or ten minute video Is what they're going for right now and you don't have to be a huge channel for that either Because if you think about it if a company decides they want to do a video and they don't know how to do videos What do they do they go to a marketing company? The marketing company is going to charge them a thousand dollars just to consult with them And then they're going to charge another five or ten thousand dollars to do the video for them And then they got to put that video somewhere That's going to make a money and if they don't have a channel and they don't have a following What are they gonna do with the video so if you As an influencer once wants to make money, you know You can say you know a thousand to five thousand dollars I'll do a video for you and it'll be on my channel and I've already got you know 3,000 subscribers or five thousand or ten thousand whatever it is. That's a pretty good deal So it's not hard to get these sponsored brand deals I've done a lot of studying on it And I'm gonna be doing some of them But only for stuff that I really really like only for stuff that I use only for stuff That's really gonna make you guys money That's it, you know because I don't need to do that But I think it's important that you know about these products and why not I get paid to what the heck that seems fair Let's see here. I want to read what you guys got going I met a lady who have written the book eventual millionaire and became big interviewing experts So you have to be an expert to start No, no, nobody's an expert to start. I don't know what an expert is. What is an expert? I mean, am I an expert? I don't know. I mean, I made money on the line. I made millions. Does that make me an expert? I don't know, you know, you guys decide that See Mike Roberts is awesome James Breen says things again JOR for your time and expertise enjoy the day peace and blessings always Thank you so much James Paul says I think it would be cool to get to YouTube event called VidCon I believe I yeah, I was up in LA a couple years ago and right before VidCon Think Media Sean Connell had a meeting and I went to his meeting up there. It's pretty cool I didn't do the actual VidCon. I think VidCon is owned by Daryl Eves. I'm pretty sure it is And I just bought his book haven't read enough of it yet for the Vince of busy, but that's pretty interesting stuff So guys, I think I'm done for today If you got any other questions stick them in there pop them in there If you're watching this after the live feel free to put it in the comments section Below the video and I will come back and I'll swing back by and I'll check out your comments And if you got questions, I'll try to get those answered for you I do have a free course. It's gonna be in the description section when this video's Upload upload. I know it's live right now, so you can't see the description But later on after it's not live anymore. There'll be a link in there You can grab my free course if you want to do that So yeah, it's been a good day so far. I've got a lot more to do today I hope you do too feel free to you know connect with me send me any questions and comments you have It's training a jrfisher.com. I can't talk training the jrfisher.com So it's training a jrfisher.com or just put your comments below and I'll swim back by and get them there Thank you so much for being here guys. I really appreciate each and every one of you Love having you here love spending time with you. Paul says have a blessed week a head gang. Thank you so much Paul for your kind words